How to Create a Service Website in 9 Easy Steps

Whether you're a freelancer, a small business owner, or a large service provider, the importance of having a service website to run your business is immense. 

Such a website helps you create a solid first impression among your target audience and lets you grow your business. Hence, build a service website if you want to sell your services online.

But do you know how to create a service website? If you need help creating a service website, we recommend reading this comprehensive guide thoroughly. After reading it, you will be able to build a service website and any website type. Therefore, let’s start reading it.

What is a Service Website?

A service website displays and promotes a particular service or many services of a business or a person. The primary goal of this type of website remains to make potential clients aware of the services of a business owner. 

A good quality service website should motivate prospective users to take action, such as contacting the website owner to get answers to their questions or booking a service. Usually, different professionals and businesses use this kind of website, including freelancers, agencies, healthcare providers, and more.

Okay, you now understand what a service website is. Let’s now talk about the creation process of a service website.

How to Create a Service Website: A Definitive Guide

In a moment, we are about to explore all the steps related to service website creation. Ensure you cautiously read those steps and take action accordingly. 

[Note: In just 4 simple steps, you can create any website, including a service site, using Dorik. However, to fully optimize and personalize your service website, be sure to carefully follow all the steps we outline here.]

1. Get a Domain Name

Getting a domain name is the first step to creating a service website. A domain refers to the address or name that identifies a website on the internet. It is what users type into their browser's address bar to visit a specific website. 

Before securing a domain name, let's discuss what you should check. 

Tips to Choose a Domain Name

2. Pick the Best Website Builder

Now, you need to choose the best website builder to create your service website. This is a crucial step, and you should consider the factors mentioned below while picking a website builder. 

Tips to Choose a Good Website Builder

Then, choose the website builder and begin to build your service website. If you need a recommendation, we suggest you try Dorik AI. This site builder meets all the criteria we mentioned above. 

Let’s see how this AI website builder works in real-time.

3. Start Creating Your Service Website

First, sign up for an account to build a website with Dorik AI. Once you create an account, go to Sites option from your Dashboard. You’ll then notice two options: CMS and Static.

That means you can build two website types. CMS websites allow you to utilize all of Dorik’s features, while Static websites limit Dorik’s usage. You can read this article on the difference between Static and Dynamic sites to learn more about the distinction between these two site types. 

Okay, we’ll create a CMS website since we need the booking feature and other necessary functions on our service website.

Let's begin creating our website by using three different website-building techniques that Dorik supports.

Method 1: Build Your Service Website with AI

Once you create an account on Dorik, navigate to Sites > CMS and click the  Create New Site With AI button.

Then, type your website name in the first field in the pop-up.

After that, write a simple prompt.

Then, choose your service website language.

Finally, tap on the Generate Your Website button.

Now, be patient and see the magic happen before your eyes! Boom! Your service website is ready. You can now customize this site using the drag-and-drop editor. 

Once you’re happy with the output, publish your website under a custom domain.

Let’s now check how our website looks, which we created using the prompt below. 

We are a law firm providing legal solutions to diverse clients. Now, create a professional and simple service website to help clients book meetings and let us sell our services.

Note: This website builder may generate different websites using the same prompt. So, you shouldn’t expect the same output from the same prompt every time you use this AI site creator.

Method 2: Create Your Service Site with a Template

Now that you know how to create a service website with AI, let’s learn how to build a service, essentially any website, using a template. Dorik offers 100+ templates.

Follow the steps below to accomplish this job.

1. Log in to your Dorik account.

2. Navigate to Sites > CMS.

3. Click the Create New Site button.

4. Then, choose a template. Though you can select any template and customize it according to your preferences, we recommend you go with a template specifically designed for a service website. 

For example, choose Taxwise if you are a tax consultant and need a service website.

Also, you can pick Financy if you are a financial advisor. 

We encourage you to explore all the templates and select one that fits the bill. Once you finalize a template, hover your mouse over the template and click the Create CMS Site button.

You can customize it using the drag-and-drop editor.

Method 3: Make Your Service Website from Scratch

To design your site from scratch, follow the steps below.

1. Sign in to your Dorik account

2. Go to Sites > CMS.

3. Hit the Create New Site button.

4. Finally, tap into the Create From Scratch button.

Wait a few seconds, and you’ll see the Dorik drag-and-drop editor. Once you enter the editor, we recommend you first explore the editor by reading resources and documentation.

After that, start exploring its menus and other features. For example, you can create a new section on the blank page by clicking the Add New Section button.

Then, learn about the menus and start using them on the left-side bar.

Additionally, work on your page settings by utilizing the page settings menus in the top-left corner of the editor.

Once you’ve designed the website, test its responsiveness using the device responsiveness feature on the top-middle of the editor.

Lastly, preview your website when you are satisfied with the design, save it, and publish your service website site using the buttons in the top-right corner of the editor.

4. Customize Your Service Website

After creating a website layout by following one of the three techniques, you need to customize your service website to make it like you want it to be. Let’s now discuss what types of customization you can perform on your site.

i) Create a Custom Logo

First, you need to create a logo for your service website. Although it’s a small website element, it plays a huge role in your business. How? Well, people, specifically potential customers, recognize your website and your business with a remarkable and memorable logo.

Hence, you should create a high-quality logo for your business. While building a logo, ensure it visually represents your business’s values and emotions. If you can’t make it yourself, hire a graphic designer from freelancing platforms like Fiverr, Upwork, Freelancer, etc.

Alternatively, try our AI Image Generator to create a logo for your site.

Also, you can use some famous logo makers to build your desired logo if you have a little graphic design skill. 

Also Read - Best AI Logo Generators

ii) Set Your Brand Color

Remember, we discussed creating a logo so people can remember your business and increase your brand identity. After a logo, your choice of colors powerfully impacts your brand identity. 

Not only do these colors add beauty to your service website, but they also help you evoke positive emotions among your targeted audience. Your color palette significantly influences your site’s overall performance, like increasing conversion rates and dwell time. 

For that reason, pay attention to your website design. Use Dorik's AI Quick Style feature to set eye-catching colors and typography for your service website.

Good Read - Website Color Trends

iii) Work on the Navigation

An effective navigation system is essential for a website because it directly impacts user experience, engagement, and overall site performance.  A well-organized navigation system makes it easy for users to find the information they want. If users can’t navigate your site efficiently, they may leave in frustration.

Clear navigation helps visitors understand the structure of your site and how to move through it. Besides them, search engines like Google use navigation structures to index content. 

If your service website has a well-structured navigation system, it’ll help search engines crawl your site more effectively. 

So, make sure to insert all links to pages on your service site properly. Strategically place CTAs across your website to help visitors smoothly browse your website. 

iv) Add Social Media Profiles

Social media platforms are great tools for marketing and reaching a broader audience. You can connect with users who prefer following brands on social media rather than visiting the website directly if you add your business social media profiles on your site.

This will help you provide transparency and build trust. Adding social media profiles can make your service website more engaging, connected, and trustworthy. 

So, you now understand the importance of having social media profiles on your site. Let’s now disclose how to add them using Dorik AI.

1. Go to your site dashboard.

2. Go to the section where you want to add social media profiles.

3. Click on the Add New Section button.

4. Then, select a container you prefer.

5. After that, click the ‘+’ button of a container.

6. Now, you’ll see a pop-up and select Social Icon element from that pop-up.

7. At this point, three social media profile icons will be added to your chosen container. Also, you’ll notice a moveable social media profile editing panel with three tabs: General, Styles, and Advanced.

8. Click on one social icon on the moveable editing panel to insert a link to your social media profile under the General tab.

9. Furthermore, click on the Add New button to add another social media icon to the Social Icon List if you need to add another social media profile other than what you already have on your site.

Hence, this is how easily you can add as many social media profiles as you need to your service website using the Dorik editor.

5. Add the Necessary Pages

Now, you need to create some pages to make your service website professional and complete. But what pages should you make? We’ll disclose that later after showing you how to create a page using Dorik easily. Let’s get going. 

Steps to Create a Page Manually

1. Go to the Dorik editor/site dashboard.

2. Click the Pages menu on the left-side bar.

3. Now, the page panel will populate. You can follow two methods to create a page: manual and AI creation. Let’s first build a page manually. 

To create a page manually, click the ‘+’ icon.

4. A 'Untitled' page will automatically be built once you click that icon. To change the page name, click the three vertical dots.

5. Right now, another sub-editing panel will appear. Choose “Update Slug & Name” option.

6. you’ll notice a pop-up with two fields: Page Name and Page Slug. Write your page name and slug on these two fields, respectively. Finally, hit the Save button.

Afterward, utilize Dorik editor’s features to design your page. Now, we’ll build a page with AI's help. Let’s get started.

Steps to Build a Page with AI

It’s super easy. Follow the steps below to make a page with AI.

1. Log in to your site dashboard.

2. Click the Pages menu on the left-sidebar.

3. Tap into the three-star (AI) icon.

4. You’ll see a pop-up at this time. Set the 'Page Type' to ‘Custom’ to create a custom page. However, you can also choose the default options. 

5. Afterward, write a prompt (instructions to build a page) in the Additional Instruction (Optional) field and click Generate Page button.

Then, wait a while, and the AI will create your desired page. If you don’t like the page, you can always customize it according to your preference using the Dorik drag-and-drop editor.

So, that’s how you build a page on this platform. Now, let's discuss the pages you must create for your service website. 

Homepage

The homepage is your service website’s central hub, and it creates a first impression of your brand among people. Therefore, make sure your homepage is attention-grabbing and informative. It should clearly display your brand’s name and explain what you do.

Since you aim to have as many people/targeted customers as you want to book your services, place a strong CTA button like Book Now above the fold. It will help you increase your booking rate. 

Learn more practical strategies by reading this article titled How to Create a Homepage.

Bookings Page

Next, create a booking page with an online scheduling system to enable customers to book and pay for your services online. 

Although you can include an online scheduling system anywhere on your website, the best practice is to create a separate booking page and add this system. 

That way, you can keep your services organized. 

About Page

Create an About Us page to share your story, including your business’s origin, professional achievement, and company mission. If you have multiple team members, don’t forget to add a Meet the Team section to this About Us page. 

Doing so will help people learn about you, your team, and your company. Additionally, such a page will let you build deep connections with customers. Building customer relationships is crucial as a service provider, so create a good-quality About Us page. 

Privacy Policy

You must have a Privacy Policy page if you have a website that viewers visit. In many countries, including the EU (under the GDPR) and the U.S. (e.g., CCPA), it is mandatory to inform users how you collect, store, and use users’ data. 

If you have a privacy policy page, it’ll help your service website to comply with these legal requirements and avoid penalties. For your information, many third-party services like Google Analytics, advertising platforms, or payment gateways require that your website has a privacy policy.

Since these tools often collect user data, a privacy policy ensures users are informed about this. Thus, create a privacy policy page and cautiously write a privacy policy to show that you are upfront and transparent with your users. 

Contact Page

A Contact Us page is necessary for every website as it allows visitors to reach out to website owners for purchasing purposes or to ask queries. That’s why you need to build a Contact Us page and put all your contact information there. 

Besides that, add a separate section on the footer area or include your contact information in the footer of your service website. Ensure people can easily contact you whenever they need to. 

Blog

A blog is a powerful platform to build a loyal fanbase for your services and company. With a blog, you can establish yourself as an authority in your business and gain your desired traffic. 

Therefore, build a blog page on your service website. Plus, share your knowledge through stories and give readers/targeted customers practical tips to help them overcome problems they frequently face. 

Always try to provide value to the customers. Aim to help them as much as possible to create a solid and long-lasting bond with your audience. 

Testimonials

Positive and unbiased reviews of your products, services, and business impress potential clients. Testimonials work as the driving factor for many customers to make their purchasing decisions. 

So, create a testimonial page when you gather a lot of positive reviews from your customers and put those reviews on that page. Additionally, add a new section on your homepage to display a few attractive and positive reviews from your existing clients.

If you’re using Dorik, you can easily do that using its ‘Component’ feature. Here’s how to do it.

1. Log into your site dashboard.

2. Head to the area where you want to add client testimonials.

3. Click the ‘Components’ menu on the left-side bar.

4. Afterward, hit the ‘Library’ tab.

5. Go to the ‘Testimonials’ component. You can also utilize the ‘Team’ component.

6. Finally, choose a component you like and drag and drop it into your preferred section.

Then, edit the component according to your preferences. See! How easy it is to include testimonials on your website with Dorik. 

Hence, add a few testimonials to your site to build trust among prospective customers. 

FAQ Page

Add an FAQ page to your service website. Why? Your potential clients may come up with many common questions about your business. 

Wouldn’t it be best if they get answers to their queries even before reaching out to you? Indeed, it will be. So, create an FAQ page and include FAQs relevant to your business on this page.

6. Include a Scheduling System to Sell Your Services

At this stage, include a scheduling system on your service website. This system will let customers book your services online. If you’ve built your site on Dorik, you can add such a system in a snap! Here’s how. 

First, create an account on Calendly. Why Calendly? Well, it’s a free and powerful booking software that seamlessly integrates with your service website. Besides this, it has some fantastic features, such as:

and more

Hence, once you register an account on Calendly, here’s what you need to do to integrate Calendly with your website. 

1. Sign in to your account.

2. Hit the ‘Settings’ icon.

3. Click </> Add to Website option.

4. Now, select the Calendy launching layout and hit the ‘Continue’ button.

5. Afterward, customize the launching layout using the “Booking Page Settings” and then click the “Copy Code” button, and save the embed code in Notepad or anywhere else for later use.

6. Now, add a custom code element on your web page where you want to display the Calendly widget.

8. Then, paste the Calendly embed code (you copied and saved in Notepad) into the ‘HTML’ box.

That’s it! This is how you add Calendly to a website built on Dorik. To learn more about the scheduling system, read this helpful article on how to create an appointment booking website.

7. Review and Publish Your Website

Now is the time to publish your service website. Before publishing it, ensure to review your site. Check if all the links are working perfectly. Also, get your site reviewed by your friends, family, and professionals. 

Oh, don’t forget to integrate a custom domain with your website. Finally, hit the publish button.

8. Promote Your Website

Once you launch your service website, pay attention to promoting it and reaching a broad audience. Here are some strategies to follow to market your business successfully. 

SEO: Learn SEO to gain organic traffic for your service website. Continuously research SEO trends and follow SEO best practices to help your site grow free of cost. 

By implementing the correct SEO strategies, you can ensure that your website appears in relevant search results when users are looking for your services. 

Social Media Marketing: Social media marketing is a powerful tool to attract new visitors, increase brand awareness, and engage directly with your target audience. When you apply the right strategies, your website traffic will increase, and so will the conversions.

Hence, learn social media marketing strategies and regularly share your website’s content, such as blog posts, infographics, videos, and updates, across social media platforms. 

Collaboration with Others:  Partnerships can expand your reach, expose your business to new audiences, and bring credibility to your brand. So, try to collaborate with influencers in your niche to boost your site traffic. 

Additionally, leverage guest blogging and other marketing collaboration strategies like joining webinars, appearing on popular podcasts and interviews, partnering with other businesses, and more to promote your service website.

9. Keep Your Service Site Up-to-date

To achieve optimal results, ensure your website stays fresh and current. Explore the latest trends, examine some of the best service website examples for design inspiration, and regularly add new blog content to strengthen your authority in your industry.

To better understand your online performance, you can utilize Dorik’s Analytics. Doing so will help you track your progress and determine your mistakes. 

Besides this, check your site’s technical aspects, such as if there are any broken links, if the SSL certificate is working fine, and if all your blog articles have the proper meta descriptions, images, alt texts, etc.

Try to keep your site up-to-date with recent and accurate information. Make it audience-friendly and give your targeted audience a remarkable and smooth browsing experience.

Also read - How to Update a Website

Why Do You Need a Service Website?

You need a service website to make your business look professional and trustworthy. It helps you create a loyal fanbase for your business by showing top reviews and testimonials. 

Aside from this, a service website lets you improve customer experience. As you include details of your services using good descriptions, short demo videos, images, and infographics on your site, it helps your customers easily access valuable information and learn about your business. 

Another benefit of having a service website is that it increases your chances of reaching a wider audience. Once potential customers find your site online and are interested in your services, they can effortlessly contact and purchase your services. 

Lastly, a professional website helps customers get unparalleled customer service 24/7. As a result, customers stay relaxed, knowing they can get solutions to any business-related problems anytime. Thus, they start building a strong bond with your business. 

These are some significant benefits a service website provides. Therefore, ensure you have a professional service website to accelerate your business growth. 

What Should Be on a Service Page?

A professional service page should have the following elements. Otherwise, you won’t expect to see your desired outcome. Thus, ensure you have these elements on your service page.

Quality Content

Your service page must feature quality content. Quality content helps to describe the services being offered clearly. A well-written service page communicates precisely what a business does, how it can help potential customers, and why it's valuable.

Quality content demonstrates professionalism and expertise. When visitors read detailed, informative content that speaks to their needs, it builds trust and encourages them to choose your service over competitors.

Engaging Visuals

Engaging visuals can significantly enhance a service page by improving the user experience and increasing conversions. 

Visuals like infographics, charts, or icons can help explain complex services or processes in a simple and easy-to-understand way. 

This helps users quickly grasp key points without feeling overwhelmed by text. So, make sure to include engaging visuals on your service page.

Relevant CTAs

Relevant calls-to-action (CTAs) play a crucial role in the effectiveness of a service page. CTAs give visitors a clear next step and guide users through decision-making. 

Effective CTAs encourage engagement with your business. Whether it’s through a contact form, newsletter subscription, or click to learn more, CTAs keep visitors interacting with your site.

Internal Links

Internal links are essential for a service page because they connect related content within your website. Internal links redirect visitors to other relevant pages. So they can easily find more information about your services. 

For example, linking to your pricing page, FAQ section, or related service offerings ensures users can explore your site seamlessly.

Answer to FAQs

You can enjoy several key benefits by including answers to FAQs (Frequently Asked Questions) on a service page. FAQs allow you to answer potential customers' common questions about your services directly. 

Doing so lets you alleviate any doubts or concerns your targeted customers may have. Plus, you help visitors make buying decisions and increase your service website’s overall conversion rate. 

Create Your Service Website with Dorik

By now, you know everything about how to create a service website using Dorik. To sum up, here’s a rundown of the entire process. First, define your target audience before creating an effective service website. 

Ensure the design is clean, intuitive, user-friendly, easy to navigate, and mobile responsive. Include your services on the homepage, and use strong calls-to-action to guide visitors toward booking or contacting you. 

Add testimonials, case studies, or a portfolio to build trust and optimize the site for search engines (SEO) to drive traffic. Regularly update your site to keep it engaging and professional. 

Lastly, ensure fast loading times and robust security measures for a seamless user experience. We wish you the best of luck creating and promoting your service website.