Creating a website can be daunting, but AI website builders are making it easier than ever.
With just a few lines of well-written prompts, you can have a professional-looking site up and running in no time. AI will do everything, so you won’t face any coding or design headaches.
This guide will show you how to write prompts for AI website builders to generate stunning websites.
I will include prompt examples, create some websites with the prompts, and discuss some best practices that you can follow. It will be a fun ride.
Let’s begin.
What are AI Prompts?
AI prompts are specific instructions you give to an AI system to generate content or complete a task. Think of them as commands or guidelines that tell the AI what you want.
For example, if you want to create a business website with an AI website builder, your prompt should include details like the type of business, the desired layout, and any specific features you need. The clearer your prompt, the better the AI can understand and execute your vision.
Creating a website with AI is as easy as it gets. You can create different types of websites with AI website builders within minutes.
Take Dorik AI website builder, for example. It can create small business websites, personal websites, blog websites, portfolio websites, online stores, landing pages, and more following your prompts.
I will use Dorik AI multiple times for this guide to show you the outputs it generates with the given prompt examples. I will leave some prompts for you to try.
👉 Related Read: How to Write Prompts for ChatGPT
How to Write Prompts for AI Website Builders
To write prompts that yield the best results, focus on four main components: purpose, style, content, and target audience.
1. Define the Purpose
Start by telling the AI what the purpose of the website is. Whether it's an eCommerce store, a portfolio, a blog, or a nonprofit page, the clearer you are about your purpose, the more accurately the AI can fulfill your request.
Example Prompt: "Create a website for a freelance graphic designer to showcase their portfolio and attract potential clients."
2. Describe the Visual Style
The visual style tells the AI about the design direction—such as colors, themes, and general aesthetics. Think of it as giving the AI an idea of the 'vibe' you're going for.
Example Prompt: "I want a minimalist style with pastel colors, large images, and clean fonts to give a modern, creative look."
3. Outline the Content
Make sure you specify the types of content that are important for your website. This can include headings, sections like "About Me" or "Testimonials," and any key features like forms, galleries, or blog sections.
Example Prompt: "Include a homepage with a hero section, portfolio gallery, about me section, testimonials, and a contact form."
4. Identify the Target Audience
The target audience is crucial for determining how the AI tailors both the design and the content. A website for teenagers would look and feel very different from a website for business executives.
Example Prompt: "The website should appeal to small business owners looking for branding services."
Example of a Full Prompt
Here’s an example of a comprehensive prompt that includes all the elements we've discussed:
"Create a clean, modern website for a pet grooming service. The site should include a homepage with a hero image featuring happy pets, an "About Us" section, a list of grooming services with pricing, customer testimonials, and a booking form. Use bright, friendly colors like blue and yellow. The target audience is pet owners aged 25-45."
With this prompt, the AI will know exactly what you're looking for: a pet grooming website that's professional, engaging, and user-friendly for pet owners.
Try this prompt with Dorik AI.
Examples of Good vs. Bad Prompts
Understanding the difference between good and bad prompts can further help you refine your own.
Bad Prompt:
"Create a website for me."
This prompt is too vague. The AI doesn’t know what type of website you want, who it is for, or what kind of features you need.
Good Prompt:
"Create a clean and professional website for a consulting business, featuring a homepage, services page, and a contact form. Use blue and white as the main colors, and make sure it appeals to corporate clients."
The good prompt is specific about the type of website, the audience, the pages, and the visual style—all of which help the AI produce something much closer to your expectations.
How to Write Prompts to Create a Business Website
Creating a business website with an AI website builder is straightforward if you know what details to include. Your prompt should be clear, concise, and specific.
Let’s break down how to write an effective prompt for a business website with some examples.
Prompt Examples to Create Business Websites
1. Small Business Website
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Prompt example: "Create a business website for a small bakery. Include a home page with a menu, about us, and a contact section. Use a warm color scheme with images of baked goods."
Dorik AI Generated Output:
2. Service Business Website
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Prompt example: "Design a website for a local plumbing service. Include sections for services, pricing, customer testimonials, and a contact form. Use a professional and clean design with blue and white colors."
3. E-Commerce Business
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Prompt example: "Build an e-commerce website for a boutique clothing store. Include a product catalog, shopping cart, checkout page, and customer reviews. Use a modern and stylish design with high-quality images."
When writing prompts for a business website, consider the following elements:
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Business Type: Clearly state what your business does.
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Pages: Specify the pages you want, like home, about, services, or contact.
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Design Style: Mention the desired look and feel, such as professional, casual, or modern.
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Color Scheme: Indicate preferred colors to align with your brand.
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Special Features: Include any additional features like contact forms, galleries, or e-commerce capabilities.
With these elements in mind, your AI-generated business website will be more aligned with your vision and needs.
How to Write Prompts to Create a Personal Website
A personal website serves as your online identity. Whether it's a blog, a portfolio, or a simple site about you, writing the right prompt is key.
Here’s how to write a prompt to create a personal website.
Prompt Examples to Create Personal Websites
1. Personal Website
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Prompt example: "Create a personal website for Photographer Jane Doe. Include a home page with about me section, a gallery section, and a contact section. Use a clean, minimalist design with pastel colors."
Dorik AI Generated Output:
2. Personal Blog
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Prompt example: "Design a personal blog for John Smith focusing on travel and food. Include a home page, blog page, about page, and a contact page. Use a vibrant color scheme with travel-themed images."
3. Portfolio Website
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Prompt example: "Build a portfolio website for a graphic designer named Emily Brown. Include a home page, portfolio page, about me page, and a contact page. Use a modern, creative design with a dark color palette."
When writing prompts for a personal website, consider the following:
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Purpose: Clearly state the main purpose of the website.
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Pages: Specify essential pages like home, about, blog, or portfolio.
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Design Style: Mention the desired look, such as minimalist, vibrant, or creative.
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Color Scheme: Indicate your preferred colors to reflect your personality.
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Content Focus: Highlight the primary content focus, whether it's blogging, showcasing work, or personal info.
With a well-written prompt, your personal website will effectively represent who you are and what you do.
👉 Related Read: 25+ Inspiring Personal Website Examples
How to Write Prompts to Create a Blog Website
Blogs are a great way to share your thoughts, expertise, and stories. To create a compelling blog website with AI, you need to provide specific instructions.
Here's how to write a prompt for a blog website.
Prompt Examples to Create Blog Websites
1. Lifestyle Blog
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Prompt example: "Create a lifestyle blog for Sarah's Adventures. Include a home page, blog page, about page, and a contact page. Use a colorful, engaging design with lots of images and an easy-to-navigate layout."
Dorik AI Generated Output:
2. Tech Blog
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Prompt example: "Design a tech blog for a site called 'Tech Insights'. Include a home page, blog page, about page, and a contact page. Use a sleek, modern design with a focus on readability and tech-related imagery."
3. Food Blog
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Prompt example: "Build a food blog for 'Delicious Bites'. Include a home page, recipe page, about page, and a contact page. Use a warm, inviting design with high-quality food photos and an easy-to-use recipe layout."
When writing prompts for a blog website, consider the following:
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Blog Focus: Clearly state the main topic or niche of the blog.
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Pages: Specify key pages like home, blog, about, and contact.
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Design Style: Mention the desired look, such as engaging, modern, or inviting.
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Color Scheme: Indicate preferred colors to match the blog’s theme.
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Content Organization: Highlight how the content should be structured, like easy navigation and image integration.
Following these guidelines will make your AI-generated blog website well-suited to your content and audience.
Related Read:
👉 How to Write Prompts for AI Image Generation
👉 How to Write Blog Posts Using AI
How to Write Prompts to Create a Portfolio Website
A portfolio website showcases your work and skills, making it essential for freelancers, artists, and any other professionals. Your prompt must be specific to create an impressive portfolio website using AI.
Here’s how to write it.
Prompt Examples to Create Portfolio Websites
1. Graphic Designer Portfolio
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Prompt example: "Create a portfolio website for a graphic designer named Alex Lee. Include a home page, portfolio page, about me page, and contact page. Use a modern, creative design with a dark color scheme and large image galleries."
Dorik AI Generated Output:
2. Photographer Portfolio
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Prompt example: "Design a portfolio website for a photographer named Emma Davis. Include a home page, portfolio page, services page, and contact page. Use a minimalist design focusing on high-resolution images and a white background."
3. Web Developer Portfolio
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Prompt example: "Build a portfolio website for a web developer named Mike Johnson. Include a home page, projects page, skills page, and contact page. Use a sleek and professional design with tech-themed graphics and a blue color palette."
When writing prompts for a portfolio website, consider the following:
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Profession: Clearly state the profession or field.
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Pages: Specify key pages like home, portfolio, about, and contact.
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Design Style: Mention the desired look, such as modern, minimalist, or professional.
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Color Scheme: Indicate preferred colors to reflect the professional's brand.
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Content Focus: Highlight the primary content, whether it's images, projects, or skills.
With a detailed prompt, your AI-generated portfolio website will effectively showcase your talents and attract potential clients or employers.
👉 Related Read: 20+ Best Portfolio Website Examples
How to Write Prompts to Create a Landing Page
A landing page is designed for a specific marketing campaign or product. To create an effective landing page with AI, you need to provide a precise and focused prompt.
Here’s how to write a prompt to create a landing page.
Prompt Examples to Create Landing Pages
1. Product Launch Landing Page
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Prompt example: "Create a landing page for the launch of a new fitness app called 'FitLife'. Include a hero section with a call to action, a product features section, testimonials, and a sign-up form. Use a vibrant design with fitness-related images and a green and blue color scheme."
Dorik AI Generated Output:
2. Event Registration Landing Page
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Prompt example: "Design a landing page for a tech conference called 'Innovate 2024'. Include a hero section with event details, speaker bios, an agenda, and a registration form. Use a sleek and professional design with tech-themed graphics and a white and blue color palette."
3. Service Promotion Landing Page
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Prompt example: "Build a landing page for a digital marketing agency's new service package. Include a hero section with a call to action, service details, case studies, and a contact form. Use a modern design with bold colors and client logos."
When writing prompts for a landing page, consider the following:
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Purpose: Clearly state the main goal of the landing page (e.g., sign-ups, registrations, product promotion).
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Sections Needed: Specify key sections like hero, features, testimonials, and forms.
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Design Style: Mention the desired look, such as vibrant, professional, or modern.
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Color Scheme: Indicate preferred colors to align with the campaign or product.
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Call to Action: Highlight the main call to action to guide user behavior.
Following these guidelines will optimize your AI-generated landing page for conversions and user engagement.
Related Read:
How to Write Prompts to Create a SaaS Website
Software as a Service (SaaS) websites are crucial for companies offering online services. Writing the right prompt ensures that your SaaS website effectively communicates your offerings and attracts potential customers.
Here's how to write prompts for a SaaS website.
Prompt Examples to Create SaaS Websites
1. Project Management Software
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Prompt example: "Develop a website for a project management SaaS called 'TaskMaster'. Include a home page, features page, pricing page, and contact page. Use a clean and professional design with a focus on usability and intuitive navigation."
2. CRM Software
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Prompt example: "Design a website for a customer relationship management (CRM) SaaS named 'ClientConnect'. Include a home page, features page, pricing page, and contact page. Use a modern design with vibrant colors and customer success stories."
3. E-Learning Platform
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Prompt example: "Create a website for an e-learning SaaS called 'LearnPro'. Include a home page, courses page, pricing page, and contact page. Use a user-friendly design with interactive elements and a focus on course previews."
When writing prompts for a SaaS website, consider the following:
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Software Type: Clearly state the type of SaaS (e.g., project management, CRM, e-learning).
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Pages: Specify essential pages like home, features, pricing, and contact.
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Color Scheme: Indicate preferred colors to match the brand identity.
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Key Features: Highlight the main features and benefits of the SaaS platform.
With a detailed prompt, your AI-generated SaaS website will effectively showcase your software and attract potential users.
👉 Related Read: Best Website Builders for SaaS
How to Write Prompts for Better Web Design
Writing prompts for better web design involves providing clear instructions on layout, user experience, and visual elements.
Here's how to write prompts that result in visually appealing and user-friendly websites.
Example Prompts for Better Web Design
1. Site Layout
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Prompt example: "Design a website with a clean and intuitive layout. Prioritize easy navigation and ensure that important information is prominently displayed. Use a grid-based design for consistency and balance."
2. Better User Experience
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Prompt example: "Create a website that provides a seamless user experience across devices. Optimize for mobile responsiveness, fast loading times, and intuitive interactions. Incorporate clear calls to action and minimize distractions."
When writing prompts for better web design, consider the following:
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Layout: Specify the desired structure and organization of content.
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User Experience: Highlight the importance of user-friendly design and functionality.
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Visual Elements: Mention preferences for colors, typography, and imagery.
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Mobile Optimization: Emphasize the need for responsiveness and compatibility with various devices.
Focusing on these aspects in your prompts ensures that your AI-generated website is visually appealing and optimized for a positive user experience.
👉 Related Read: Web Design Trends
Tips for Writing Effective Prompts for an AI Website Builder
Writing effective AI prompts is all about clarity and precision. Here’s a step-by-step guide to help you write the perfect prompt:
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Be Specific: The more details you provide, the better the AI can deliver. Specify the kind of business, the purpose of the website, the color schemes, and any unique elements you'd like to see.
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Use Examples: If possible, provide the AI with examples of websites you like. You can mention styles like "similar to [website link]."
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List Required Features: Clearly state the features you need. Do you want a blog section? An image gallery? Contact form? Tell the AI upfront.
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Avoid Overcomplicating: While details are great, avoid being convoluted. Stick to clear, straightforward language.
👉 Related Read:How to Write Midjourney Prompts
Benefits of Using AI Prompts to Build Websites
Using AI prompts to build websites comes with several advantages:
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Saves Time: AI speeds up the website creation process, allowing you to launch your site quickly without the usual delays.
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Reduces Costs: Automating the design and content creation processes can lower development costs, making professional websites more affordable.
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Customization: AI prompts can be tailored to your specific needs, helping you create a website that reflects your brand's identity and meets your unique requirements.
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User-Friendly: AI website builders like Dorik are easy to use, even if you don't have technical expertise. This makes them accessible to a wide range of users.
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Consistency: AI ensures that design and content are consistent across your website, creating a cohesive and professional look.
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Scalability: AI tools can easily adapt to changes, whether you're updating content, increasing traffic, or expanding your site.
👉 Related Read: Benefits of Artificial Intelligence
Drawbacks of Using AI Prompts to Build Websites
While there are many benefits, there are also some drawbacks to consider:
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Limited Creativity: AI may not match the creative flair of human designers, potentially resulting in less unique or inspired designs.
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Less Personalization: AI might struggle to tailor its output to very specific user needs or preferences, leading to a more generic feel.
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Complex Instructions: Writing effective AI prompts can be challenging. If your instructions aren't clear, the AI might not produce the desired result.
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Quality Control: AI-generated content might not always meet your quality standards, requiring manual review and adjustments.
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Technical Limitations: AI might encounter issues when processing complex instructions or integrating advanced features, leading to potential inaccuracies.
Despite these drawbacks, AI prompts can still be a powerful tool for many website development needs.
👉 Related Read: Limitations of Artificial Intelligence
Best Practices for Using AI in Web Design and Development
To get the most out of AI for web design and development, follow these best practices:
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Be Clear and Specific: Write detailed, specific prompts to ensure the AI understands exactly what you need.
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Review and Edit: Always review the AI-generated content. Make necessary edits to ensure it meets your standards.
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Customize Thoughtfully: Use available customization options to make your website unique and visually appealing.
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Combine AI with Human Input: While AI is powerful, human oversight and creativity are still essential to ensure quality and personalization.
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Stay Updated: Keep up with the latest AI technology and features to make the most of your tools.
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Test and Improve: Regularly test your website and make iterative improvements based on user feedback and performance metrics.
Final Thoughts
AI prompts are revolutionizing the way we build websites. While there are some limitations to consider, the benefits often outweigh the drawbacks.
Combining AI technology with human creativity and oversight ensures that your website looks great, performs well, and meets your specific needs.
So, you can consider AI prompts as a valuable tool in your web development toolkit. You’ll be well on your way to building impressive websites for you or your clients.
I have shown you some examples of creating websites with prompts using the Dorik AI website builder. You can also try Dorik to create websites with the remaining prompt examples to gain first-hand experience.
