Got a new product to promote? Want to turn website visitors into leads? Creating a landing page is your first task. These focused web pages turn visitors into leads and customers.
But do you know how to create a landing page? If you don’t, let’s not worry.
In this blog, I'll cover everything you need to know to create high-converting landing pages. Let's start in detail.
What is a Landing Page?
A landing page is a single specialized web page designed with a marketing or advertising campaign in mind. It is intended to persuade the visitor to take a particular action, like purchasing or filling out a form for more information.
Landing pages are an essential component of digital marketing since they let companies target particular user demographics and monitor the success of their campaigns.
What’s the Difference Between a Landing Page and a Website?
The difference between a landing page and a website lies in its goal. People create a landing page to achieve a single goal, such as generating leads, converting visitors into paid customers, increasing sales, and more.
A landing page is a static site that serves only one purpose. On the other hand, people create a website to gain potential traffic and make them explore and browse the entire website. A website’s goal varies significantly: it delivers information, displays products, provides customer support, enables shopping, etc.
While a landing page features only one page, a website contains several pages. In short, every website can have a landing page, but not every landing page is a complete website.
I hope you now understand the main differences between these two web properties. Check the table below to comprehend these two web properties better.
| Landing Page | Website | |
| Purpose | Focuses on a single goal, often conversion-oriented. | Provides a broader view of a business or brand, offering multiple purposes |
| Content Scope | Limited, specific content related to one offer or action | Contains diverse content across various pages and topics |
| Navigation | Often, minimal or no navigation to avoid distractions | Includes full navigation for easy access to multiple sections |
| Audience Targeting | Highly targeted toward a specific audience segment or campaign | Designed for a general audience with diverse needs and interests |
| Design | Simple, direct, with a clear call-to-action (CTA) | Designed for brand storytelling with more complex visuals and information |
Key Components of a Landing Page:
A successful landing page includes several vital components to capture attention, convey value, and encourage action. That said, here are the most essential components your landing page must feature.
1. Headline: A strong, clear headline immediately tells visitors what the page is about. It should be engaging and aligned with what brought them to the page.
2. Subheadline: This brief line complements the headline, adding clarity and expanding the benefits of the product or service.
3. Hero Image: The hero image on a landing page plays a critical role in capturing attention and setting the visual tone. It visually reinforces the page’s main message. Therefore, cautiously design this section to engage the audience.
4. Visual Elements: Eye-catching images or videos reinforce the message. Visuals should be relevant, high-quality, and supportive of the presented value.
5. Value Proposition: This concise explanation highlights what makes the offering unique or valuable. It answers the visitor's question, "What's in it for me?"
6. Benefits List: A short list, often using bullet points, emphasizes the main benefits, making it easy to scan and digest.
7. Call-to-Action (CTA): This button or link is the main action you want users to take. It should stand out visually and use persuasive language, like "Get Started" or "Sign Up Free."
8. Social Proof: Testimonials, reviews, or logos of well-known clients provide credibility. They help build trust by showing real-world satisfaction.
9. Engaging Copy: Engaging copy is essential for a landing page—it captures attention, builds interest, and drives action. So, write copies with straightforward, concise language. Visitors should understand the offer within seconds.
10. Lead Capture Form: If the goal is to collect leads, include a simple, well-designed form. Only request the necessary information to minimize friction.
11. Trust Signals: Elements like badges, guarantees, or security seals build trust and reduce hesitation.
12. Footer Links: Include links to relevant pages, such as the Privacy Policy or Terms of Service, offering transparency and reassurance.
Each element should work together to guide visitors toward the desired action in a seamless, user-friendly manner.
Remember that visitors should see what they expect right after visiting your landing page. So, apply the best practices for a landing page while creating one.
How to Create a Landing Page in 9 Easy Steps
To create a landing page, you should mark the following steps.
1. Determine the Purpose of Your Landing Page
2. Research the Market and Competitors
3. Research High Converting Landing Page Designs
4. Choose a Platform
5. Create a Landing Page
6. Customize Your Landing Page
7. Create Compelling Content to Attract and Retain
8. Publish and Make Your Landing Page Effective
9. Drive Traffic to Your Landing Page
Let’s now read these steps in detail.
Step 1: Determine the Purpose of Your Landing Page
Before you start creating your landing page, it's important to understand clearly what you want the page to accomplish.
Determine the specific need your landing page will serve.
What kind of purpose do you want it to serve?
Do you want to sell a product, collect information, or generate leads?
Knowing the purpose of your landing page will help you decide what content to include and how to design the page.
Step 2: Research the Market and Competitors
After determining your landing page's goal, conduct thorough market research and spy on your competitors. While researching, ensure to find out the following:
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What do your targeted customers want and need?
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What type of content or products are your competitors already serving?
When researching your potential visitors' wants and needs, look at what type of questions they ask and what topics interest them the most.
This will help you make more compelling landing page copy that draws your customers’ attention, keeps them hooked, and eventually converts them into paying customers.
Additionally, note down what your competitors are offering to customers. Carefully examine each competitor’s content and product and find out what helps them drive crazy conversions. Later, implement that unique finding on your landing page.
Step 3: Research High Converting Landing Page Designs
At this step, you need to find some high-converting or visually appealing landing page designs before building your own. For your information, I’ve shared some great landing page examples in another segment of this content that you can read.
Now, let’s go back to the main topic: researching some excellent landing page designs. But the question is, where do you find such designs? You can search for them on Google or Pinterest.
You can visit any of these platforms and type “Landing page examples” on the search field to narrow your search by specifying what you seek.
Other than these two websites mentioned above, you can also go to Envato Market to search for the best landing page examples.
Once you research a few landing pages and note their unique design aspects, you can choose a builder that allows you to create a landing page while applying your design ideas easily.
In the following section, I’ll share the best landing page builder, essentially the best website builder you can use now.
Step 4: Choose a Platform
There are many landing page builders that you can use to create a landing page. When choosing a platform for building a landing page, there are several factors to consider:
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Features and functionality: Explore the features before making the final choice. You need features to convey your message and achieve your goals effectively.
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Ease of use: Look for a platform that is easy to use and has a user-friendly interface. This will make creating and editing your landing pages easier, even if you have little to no coding experience.
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AI features: Choose ai-enabled landing page builder to save time and cost. That will help you generate a landing page with prompts and improve copywriting.
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Integrations: Consider any integrations you may need with other tools, such as
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Pricing: Some landing page builders may be more expensive than others, so consider your budget when deciding.
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Customer support: Look for a platform that offers good customer support if you have questions or need help with your landing pages.
It may also be helpful to read reviews and try out demos or free trials of different platforms before deciding. This will allow you to see how each platform works and determine the best fit for your needs.
All these things sum up in Dorik- AI website builder. The platform provides all the features and functions to create an elegant landing page. You can easily build a landing page as you want with its huge customizable template collections.
Additionally, there are advanced features like - membership, customer form, payment integrations, custom fields and collections, white label features, etc. Amazing, right?
Its enormous components and templates make it the best landing page builder.
Step 5: Create a Landing Page
You can now create a landing page in seconds using Dorik AI, the best AI website builder. All you need to do is write a prompt. Just describe what you want. The AI will generate a full-functioning landing page that converts leads.
Besides that, you can utilize three more website-building strategies: Build with a template, create from scratch, and upload a JSON file.
Note: To use all these four website-creation techniques, you need to choose Dorik’s Static site option because the CMS option only allows you to follow three major website-building methods: Create with AI, build with a template, and create from scratch.
Let’s now build a professional landing page with AI:
Build a Landing Page with AI
1. First, create an account on Dorik if you haven’t registered yet.
2. Head to Sites > Static.
3. Click “+ Create New Site With AI” button.
4. Then, type your landing page name.
5. Now, write a simple prompt to build a landing page.
6. Choose your landing page language.
7. Finally, smash the “Generate Your Website” button.
Right now, wait a few seconds. Hocus-pocus, your landing page has been built! Here’s what my one looks like, which I created using this prompt:
Build an attractive, professional, and highly converting landing page for my coffee shop.
Create a Landing Page with a Template
Okay, you’ve built a high-quality landing page with AI. If you want to use a pre-built template to build a landing page instead of the AI website builder, you can do that, too!
Here’s how to use a template to create a landing page:
1. Log in to your Dorik account and head to Sites > Static.
2. Then, click “+ Create New Site” button.
3. Select a template you like from the template library. Remember, you can customize any template later per your requirements.
However, I recommend you select a template from the Landing Page template category. If you need a landing page for your SaaS business, you can check Noushi and Saka.
Again, ConsulteX and Cupsagency are your best fit if you seek templates for your digital marketing business. So, find a template according to your business type and create a landing page instantly.
4. Once you select a template, hover the mouse over that template and click “Create Static Site” button.
That’s it! You can now edit this template using Dorik’s drag-and-drop editor. You can build a new section and add an element and a component.
You can generate landing page copies with the AI Text Generator. You can also create graphical content, such as images and illustrations, using AI Image Generator.
I’ll demonstrate how to use these functions later in this article. Let’s learn how to use this builder to create a landing page from scratch.
Create a Landing Page from Scratch
You can follow these steps to create a landing page from scratch:
1. Sign in to your Dorik account.
2. Navigate to Sites > Static.
3. Hit “+ Create New Site” button.
4. Now, click “+ Create From Scratch” button.
You’ll now visit the site dashboard to use Dorik’s drag-and-drop builder to build your landing page from scratch.
Create a Landing Page with a JSON File
It’s the last website-building method that Dorik offers. For your information, this technique is beneficial for advanced users who know how to use a JSON file to build a site.
If you are one of them, you can follow the steps outlined below to create a landing page with a JSON file.
1. Log in to your Dorik account.
2. Go to Sites > Static.
3. Hit “+ Create New Site” button.
4. Now, smash the “Import JSON” button.
5. Upload your JSON file.
Then, wait a few seconds, and your landing page will be ready.
Step 6: Customize Your Landing Page
As mentioned earlier, you can customize templates or regenerate any page with Dorik. Let’s assume you chose to build your landing page from scratch.
That said, after entering the site dashboard, here’s how you’ll build a landing page using Dorik’s drag-and-drop editor.
Build the Header Section
First, create a new section. To do so, click “+ Add New Section” button.
Then, choose a container, especially the one with 100% width.
Afterward, go to the left-side panel (sidebar) and click the ‘+’ (Add Elements) menu.
Now, find and select the ‘Navigation’ element and drag and drop it into the container we’ve just built.
You’ll see that a header menu is created and also notice a moveable navigation editing panel.
You can now edit this header menu using this navigation editing panel featuring three tabs: General, Styles, and Advanced.
Suppose you want to generate a logo using the AI Image Generator. In this case, click the three-star icon on the navigation editing panel.
Then, write your instructions to generate a logo and click the ‘Generate’ button.
Finally, click the ‘Insert’ button to add your logo to the header section.
You can follow these steps to generate images or illustrations for any section of a web page using Dorik’s editor. If you need unique and elegant design resources, you can visit Dorik Illustration and use one or more properties for free.
Okay, you’ve added a logo. What about the header menus and CTAs? You can edit these items using the navigation editing panel.
Work on the Body and Footer Sections of Your Landing Page
In this section, you can easily add the necessary elements of a professional landing page. You can add a testimonial, contact form, services, product descriptions, and more.
I’ll demonstrate how to add one of these elements using the builder so you can follow my footprints to include as many elements as you need on your landing page later.
Having that said, let’s add a testimonial.
Navigate to the left-side panel and click the ‘Components’ menu.
Then, tap into the ‘Library’ tab.
Now, hit the ‘Testimonials’ component.
Afterward, choose a testimonial component you like and drag and drop it into your preferred landing page area.
You can now customize this component using the moveable right-side editor. You can change or generate images with the AI Image Generator.
You can also write, rewrite, paraphrase, shorten, and simplify headlines and other texts using the AI Text Generator.
Once you add all the elements to the body section, you can start creating the footer section of your landing page.
To build it from scratch, you can use the ‘Footers’ component.
I think you can use this component without me showing you how to add it to an area of a web page since I’ve already shown you how to include a component to a particular page area.
Hence, follow all the above steps to add a component, edit sections, and eventually build your landing page. You can read Dorik’s documentation if you need help along the way.
Step 7: Create Compelling Content to Attract and Retain
It's essential to create high-quality, engaging content that addresses the needs and interests of your target audience to attract and retain an audience.
This can include various types of content, such as - articles, blog posts, videos, podcasts, infographics, and more.
Dorik AI Text Generator lets you generate compelling, relevant, and polished copies directly within the Dorik website builder. You can create content by writing prompts as you need.
Here are a few factors to consider while creating content:
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Clear and compelling value proposition: Your value proposition should clearly communicate the benefits of your service or product and how it meets your customers' needs.
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Easy-to-understand content: Keep your content concise and easy to understand. Be careful using jargon or technical language that might confuse your audience.
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Testimonials/ social proof: Customer reviews and testimonials, and social proof can help build trust and credibility with potential consumers.
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Powerful headlines and subheadings: Your headlines and subheadings should be attention-grabbing and clearly communicate your service's or product's benefits.
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Solid and clear call to action(CTA): Make the CTAs simple and easy for visitors to take the next step, whether signing up for a newsletter, making a purchase, or filling out a form.
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Device friendliness: It's important to optimize your landing page for devices since more and more people access the internet using various gadgets.
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Testing and optimization: Regularly test and optimize your landing page to improve its performance and increase conversions. This can include A/B testing different headlines, calls to action, and other elements to see what works best.
Related Read: How to Use ChatGPT to Write Marketing Copy
Step 8: Publish and Make Your Landing Page Effective
You can preview your unpublished landing page with Dorik.
If you are satisfied with your landing page's content and design, you can add a custom domain and publish your landing page.
A landing page is created with a specific goal. To achieve the goal, you have to make it high-performing and effective. And you need help with marketing and SEO to do that.
Check out this ultimate checklist for creating a top-notch landing page that converts effectively.
You can research keywords relevant to your industry and create content around those keywords that meet search intent. Besides this, you can add a call to action(CTA) right after the heading or subheading.
Also, use a clear and concise message throughout your heading. Make sure your landing page has a good page speed.
Use analytics tools to measure performance. Do social media and other marketing strategies to promote and reach the crowd.
Consider using user analytics software and tools to observe visitors' activities. And optimize your landing page accordingly. You can also perform A/B tests using popular tools like VWO or Optimizely.
Also Read: Best AI Landing Page Generators
Step 9: Drive Traffic to Your Landing Page
To drive traffic to a landing page, focus on a mix of organic and paid strategies. Here are effective ways to get visitors:
1. Optimize for SEO
Landing page optimization for SEO is essential because it improves the page's relevance and visibility on search engine results pages (SERPs).
Businesses can increase the chances that potential customers will find and engage with their site by refining a landing page for search engines.
Here are the main steps to effectively implement SEO strategies on your landing page.
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Begin with in-depth keyword research to identify terms your audience searches for. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.
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Include these keywords naturally within the title, meta description, headings, and content. Ensure they are relevant to the page's primary purpose.
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Write a title tag under 60 characters that includes your target keyword and clearly states the page’s purpose.
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The meta description should be a compelling summary, at most 155 characters, to encourage clicks from SERPs.
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Ensure the content aligns with user intent (informational, navigational, transactional, or commercial).
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Ensure content is valuable, well-structured, and easy to read.
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Divide content with H1, H2, and H3 tags. The H1 tag should contain the primary keyword and represent the main topic.
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Subheadings (H2, H3) help improve readability and allow search engines to understand the content structure better.
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Use high-quality images relevant to the content and include descriptive alt text with target keywords. Compress images to ensure fast load times, as page speed is a ranking factor.
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Ensure your landing page is responsive and provides a seamless experience on any device.
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Internal links help users and search engines discover more about your site. Link to other relevant pages to encourage users to explore.
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Include a few authoritative external links to build credibility. Make sure they’re relevant and provide added value.
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Outdated information can affect credibility. Periodically update the page to keep content fresh, accurate, and aligned with the latest SEO practices.
Landing page optimization is a continuous process. Regular monitoring, adjustments based on analytics, and keeping up with SEO trends will ensure that your page remains competitive.
Also Read: Why Dorik is Best for SEO
2. Use Social Media Promotion
Share the landing page link on your social media profiles. Create posts, stories, or ads highlighting the benefits of visiting the page. Engage with comments and messages to encourage clicks.
3. Consider Email Marketing
Try email marketing to drive traffic to your landing page. Here are some strategies to implement.
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Include a link to the landing page in newsletters or email campaigns.
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Craft a compelling subject line and message to drive readers to the page.
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Target people who are most likely to be interested in the offer.
4. Run Pay-Per-Click (PPC) Ads
Use Google Ads or Bing Ads to target users who are searching for relevant terms. Bid on keywords that align with the page’s content to attract interested visitors. Most importantly, ensure the ad copy matches the landing page message.
5. Collaborate with Influencers
Partner with influencers whose followers match your target audience. Have them share a personalized link or promo that directs users to your page. Remember, authentic recommendations can drive high-quality traffic.
Each of these strategies helps boost visibility and encourages more users to visit your landing page. Combine several tactics to create a steady flow of high-quality traffic.
Things to Consider While Building a Landing Page
You need to implement strategic design and messaging strategies while building a compelling landing page. Doing so will help you effectively capture attention and drive conversions. Here are key factors to consider:
1. Clear Purpose and Understand the Audience
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Define the primary goal of the landing page: lead generation, product promotion, email sign-ups, etc.
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Understand your target audience’s needs, pain points, and preferences to tailor the message.
2. Include Compelling Headline and Subheadline
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Craft a concise, attention-grabbing headline that immediately communicates value.
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Use a subheadline to add more context or elaborate on the main message.
3. Add Engaging Visuals
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Choose high-quality images or videos that align with your brand and support the content.
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Use visuals to break up text and make the page more visually appealing.
4. Create Concise and Persuasive Copy
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Keep the text focused, clear, and concise to convey benefits quickly.
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Highlight the value proposition and benefits in a way that resonates with the audience.
5. Place Strong Call-to-Action (CTA)
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Use a single, prominent CTA button that stands out visually.
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Use subtle directional cues like arrows or contrasting colors to draw attention to the CTA.
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Make the CTA persuasive and relevant to the audience's intent. For example, check out the one below.
6. Keep the Design User Friendly and Responsive
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Make the page layout simple, with an intuitive structure that guides users to the CTA.
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Ensure responsive design for mobile and tablet devices to reach a wider audience.
7. Implement Trust Signals and Social Proof
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Include testimonials, case studies, or customer reviews to establish credibility.
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Showcase logos of partner companies or awards if relevant.
8. Ensure Fast Load Times
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A faster page keeps visitors engaged and reduces bounce rates.
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Optimize images and minimize unnecessary scripts to reduce load time.
9. Conduct A/B Testing
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Test different elements (e.g., headlines, CTAs, images) to find what works best.
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Analyze the results and iterate based on data to improve performance over time.
10. Utilize White Spaces
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Use ample white space to improve readability and make essential elements stand out.
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Avoid crowding the page with too much text or imagery to maintain a clean, focused look.
11. Ensure Effective Use of Negative Space
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Use negative space around headlines, images, and CTAs to draw attention to these key elements and make them more impactful.
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Negative or empty space around elements helps create a clean and balanced design by reducing visual clutter.
12. Consider the Blink Test
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Your landing page should pass the "Blink Test," meaning visitors should understand the purpose and key message of the page within 3–5 seconds.
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Ensure that the headline, visuals, and primary CTA are immediately apparent and prominent so users grasp what’s offered right away.
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You can conduct this test by having someone unfamiliar with the page look at it briefly and share their impression. If they understand the offer instantly, your page passes the test.
13. Consider a Clear Value Proposition
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Communicate a unique value proposition that sets your offer apart from competitors.
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Emphasize how your product or service solves a specific problem or adds value to the user's life.
14. Include Benefit-Focused Bullet Points
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Use bullet points to outline key benefits, making information easy to scan.
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Focus on how your product or service can improve the user’s experience or address their needs directly.
15. Utilize Urgency and Scarcity Elements
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Use limited-time offers, countdown timers, or limited availability indicators to create urgency.
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This psychological trigger can encourage users to take immediate action rather than delay.
16. Offer Privacy Assurance
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Include privacy statements or icons near form fields to assure users their information is secure.
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Reassuring users about data security can reduce hesitations and boost sign-ups.
17. Optimize Your Landing Page for SEO
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Use keywords in headings, subheadings, and meta tags to increase visibility.
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Optimize alt tags for images and add descriptive meta descriptions to improve search ranking.
18. Create a Follow-Up Plan
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Plan how you’ll follow up on leads or conversions gathered through the landing page.
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Automated emails, thank-you messages, or personalized next steps can help maintain engagement.
Each of these factors adds value by making your landing page more focused, trustworthy, and effective in guiding visitors to take action. So, consider them while building your landing page.
3 Landing Page Examples for Inspiration
Top websites have the most high-performing landing pages. If you look into their content, you will be amazed to see that they all are simple and easy to understand.
To clarify, we mention some examples of top website landing pages below.
1. Dorik
Dorik is a no-code website builder. They help individuals and agencies to create their websites without writing a single line of code.
Looking at the headings, you can see they have a clear and concise message that you can build beautiful websites from just a prompt.
The subheading describes that you can build a website in minutes using this #1 AI website builder. And right after that, they invite you to take action by using the “Try it Free” call-to-action button.
2. Asana
Asana is a project management and task-tracking tool that helps teams organize, track, and manage their work. They help teams collaborate and manage projects without juggling many platforms or places.
This landing page was created for Google ads. You can see in the headline you are getting a concise message that this single platform will manage your projects.
In the heading, they address challenges you face and assure you that they will handle your project from day one. And right after the heading and subheading, they invite you with the ‘Get Started’ button.
3. Canva
Canva is a graphic design platform that enables users to create and edit visual content such as images, graphics, and presentations.
Canva offers a range of design tools and features that make it easy for users to create professional-looking designs without needing specialized design skills or software.
If you look at Canva’s homepage, you’ll see they try a conversational approach in the headline by asking visitors what they will design today.
In the subheading, they briefly explain how easy and industry-level design you can make with them. And then they are inviting you to sign up for free.
Why Are Landing Pages Important?
Landing pages are an important tool for businesses looking to drive conversions and track the success of their marketing efforts. Here are a few more reasons outlining why a landing page is essential for a business.
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Conversion optimization: A landing page is designed specifically to convert visitors into customers. By focusing on a single goal and removing distractions, businesses can increase visitors' chances to take the desired action.
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Measurable results: The landing page allows businesses to track the effectiveness of their marketing campaigns and make data-driven decisions about improving their efforts.
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Targeted marketing: Landing pages can be customized for specific marketing campaigns, allowing businesses to target specific groups of users and tailor their message to the audience.
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Increased credibility: A well-designed landing page can help to build trust and credibility with potential leads and customers, increasing the likelihood that they will take the desired action.
Related Read: 11 Key Benefits of Landing Pages
What Are the Types of Landing Pages?
There are various types of landing pages depending on the needs. Below are some examples of different types of landing pages –
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Lead generation landing pages: These pages are designed to collect contact information from visitors in exchange for something of value, such as an ebook or a newsletter. A lead generation landing page aims to turn visitors into leads that can be nurtured and eventually converted into customers.
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Click-through landing pages: These pages encourage visitors to click through to a different page or website. They may be used to promote a product or service or to drive traffic to a specific website or page.
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Sales landing pages: These pages encourage visitors to make a purchase. They typically include detailed product information, customer testimonials, and a call to action to purchase the product.
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Webinar/event registration pages: These pages promote and register attendees for a webinar/event. They typically include information about the webinar's topic, the event's date and time, and a form for visitors to sign up to attend.
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Thank-you pages: These pages are shown to visitors after they have completed a desired action, such as making a purchase or filling out a form. Thank-you pages include additional information or offers or may simply thank the visitor for their action.
How Do You Write a Great Landing Page Copy?
Great landing page copy ensures great conversions. When writing a landing page copy, you should focus on things like -
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Use a clear and compelling headline: The major value of your product or service should be conveyed in the headline, which should also catch the visitor's attention.
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Use bullet points: Bullet points make it easy for visitors to scan the page and quickly understand your product's or service's key features and benefits.
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Use clear and concise language: Be careful using overly complex language. Keep the copy simple and easy to understand.
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Include a call to action: Make it clear what you want the visitor to do next. Do you want them to fill out a form, make a purchase, or sign up for a newsletter? Make the call to action prominent and easy to find.
Related Read: Best AI Landing Page Copy Generators
Closing Thought
A landing page is the new marketing attraction. Whether your goal is to convert, market, or create credibility, there is no better way.
Businesses and organizations use landing pages to generate leads, promote products, increase sales, or analyze.
The landing page directly talks with the visitor about your product or service. You have to be cautious of what to put and what not.
Above, I cover every aspect of creating a landing page without any technical skills. With these guided steps, you can build an effective landing page quickly.
Good luck building your landing page.
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