Internet surfing shows you endless rounds of unbelievably personalized ads, some of which you can't resist but click. Ever wondered what makes you sign up for a newsletter or grab your credit cards to make the purchase?
Well, that's the beauty of an amazing landing page!
In fact, good landing pages can have the highest conversion rates of up to 23%! This means using landing pages for lead generation or sales will likely bring higher conversions when done right.
The great news is that you, too, can create such impactful landing pages with minimal effort. No, you don't need coding or technical skills to create a winning landing page. All you need is a vision, product knowledge, and marketing sense to create no-code landing pages that convert!
A drag-and-drop website builder can create ROI-driven winning landing pages for you any day, anytime.
This article will help you understand the nitty-gritty of landing pages (how they work and how you can create stunning landing pages) using the best drag-and-drop website builders.
What Are Landing Pages?
Landing pages contain persuasive information aimed at driving page viewers toward conversion. People generally land on a landing page after clicking on a Google ad, Facebook ad, newsletter, or Google search result.
Unlike a website, a landing page is created with a single goal in mind—getting viewers to click through the CTA (Call-to-Action)—to download, subscribe, leave their contact details, book a demo or purchase your products/services.
Landing pages are a powerful tool that helps businesses reach their goals; for example:
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Sell products online
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Promote an event
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Launch a new line of products
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Announce a sale
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Generate new leads for your business
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Collect data about your target market.
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Subscribe to your newsletter
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Launch a new course
How Do Landing Pages Actually Work?
As soon as your target audience visits your landing page, they see information about your offer—who it's for, how they'll benefit from it and what specific problem it solves.
Think of a landing page as a set of arguments you present for your offer, explaining everything there's to know about it and addressing any sales objections your target market may have.
The idea is to take them through the journey down your sales funnel while convincing them to take up your offer, which brings them closer to conversion if you succeed.
However, to get the maximum conversions out of a landing page, its copy, design, and structure must be on-point. This is where a drag-and-drop website builder comes in handy! So, boost your business with a white-level website builder.
The many free customizable templates make it easier to decide how the information will be structured on your landing page; the only thing you need to focus on is the landing page copy.
Can You Create a Landing Page Without a Website?
Yes, creating landing pages doesn't require a website. Landing pages are standalone pages you can build with or without a website.
Unlike a website that hosts all your product pages and basically covers your entire business, a landing page is about a specific product you're promoting or a specific action you want your visitors to take.
To get started, all you need is a domain to host it on and a landing page, of course! It's, in fact, one of the best options when you don't want to invest more money and time in building a fully functional website and still wish to have an online presence of some sort.
With a landing page, you can drive traffic towards other channels where your business is present—social media and newsletters.
A drag-and-drop website builder is a quickest and most convenient way to build a landing page using professional templates. Plus, the no-code tools increase your conversion rate.
Let's look into the process of creating an ROI-generating landing page using a drag-and-drop website builder.
Using a Drag-And-Drop Website Builder to Create a Landing Page
Creating a stunning and impactful landing page using a drag-and-drop website builder takes less than an hour in total if you have the content ready.
Nevertheless, we're listing down our 8-point checklist to ensure you create a landing page that drives the best conversions for your business!
1. Understand the Goal, and the Target Market
Every landing page has a goal to reach—convince your targeted audience to take action. Understand your target market's pain points, their requirements, and what makes them purchase something.
Having your buyer's persona mapped out clearly can help you understand what your potential buyer would like to see on a landing page.
You should also consider the following things about your offer:
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How it's going to benefit your target market
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How can you make the deal sound irresistible
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What's the USP of your offer
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What all features should you be highlighting on your landing page
2. Have the Structure of the Page Ready
The overall layout/design of the page creates a lasting impression on the visitor. This includes the header, images, talking points for the copy, CTAs, forms, fonts, and visuals to go with the page.
Understand how the visitors' eyes would move across your page and arrange texts and images to lead them straight to your CTA while maintaining the flow.
Figure out how much information you would like to put on your page and how you would like to structure it.
Make sure only to present relevant information to your goal, and feel free to skip on additional detail you can provide afterward once they've converted.
Make sure you keep the layout neat and simple so that your visitors find the landing page easy to skim through.
3. Pick a Template
Now that you have an outline for your landing page and know what you're going to talk about, go ahead and pick a template that brings your outline and research to life.
The best thing about drag-and-drop website builders is that you have a variety of templates to choose from. Depending on your industry—wellness, publishing, e-learning, e-commerce—you can choose the one that resonates with your brand vision (there'll be at least one template relevant to your target industry).
But what if you can't find a template specific to your business?
You need to look at your conversion goal for the landing page—whether you're trying to generate leads for your webinar or want your visitors to visit another page, such as the product page with purchase information.
In both these cases, the page's structure and design will be very different.
The first page will probably be more impactful with a section about what people can expect in the webinar, helping them visualize the transformations they can expect by taking the webinar.
And, of course, placing a form to collect their details would be just what they need on such a landing page.
However, for the second page in which you're trying to make sales for a product, loading it with visuals and lots of photos of your product might be the best choice.
Even when the templates you find in your drag-and-drop website builder are nowhere related to your business, you can still pick the one that goes with your page outline and give you the liberty to add/ remove elements as per your requirement.
4. Give Utmost Attention to the Header
Without a doubt, the most significant and attention-grabbing section of your landing page is the header. It decides whether visitors stay or go because it is the first thing they will see.
Your header should briefly deliver value points to the visitors—what the page is about, whom it is for, and why they need it. It comprises a headline, a short description, and a clear CTA.
This is the first thing a visitor would see, so make sure it stands out from the rest of the page.
5. Write Copy Keeping Design in Mind
Remember we talked about creating an outline in the beginning? Well, it's going to come in handy now as you move towards creating your copy for the landing page.
In fact, with the template in front of you and a detailed outline, all you need is to put your creative hat on and get churning up some amazing copy.
And with a drag-and-drop website builder at your disposal, it gets even easier to see your copy bring magic to your landing page.
All you need to do is click and edit the existing text and paste your copy, and voila, you have a beautifully written landing page ready to take on the world!
But remember not to fill up the page with too many words. Nowadays, people have short attention spans, which could only be off-putting for many. Instead, make the copy skimmable and super crisp!
6. Choose a Relevant Domain Name
You don't always have to have a landing page with a custom domain. You may as well pick the default or free domain that most no-code website builders provide, but here are a few reasons you should get a custom domain.
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It helps you establish your brand presence so people recognize you.
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It brings legitimacy and brings more trust.
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It has a high approval rate for paid ads, including Google and Facebook ads.
Now, you can create a special domain for your landing page or add a subdomain to your existing website; either looks fine.
Make sure to include either your brand name in the domain, something your audience can associate with, or put in a targeted keyword to make it searchable.
7. Optimizing for Mobile
Save your visitors from the hassle of 'pinching and zooming' their mobile screens to view the content. Make your landing page mobile-friendly as well. Here are some tips we recommend for mobile optimization.
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Optimize the page-load speed by optimizing the size of images and removing any unnecessary plugins that might be incompatible with some devices.
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Keep the page minimal and avoid and use whitespaces between text, imagery, and other elements.
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Don't forget to highlight the CTA button very clearly, so visitors know exactly where they want to go next. It needs to be front and center, so it doesn't get lost on the page.
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Run A/B tests to improve the mobile experience and finalize the best-performing one. It will be easier for you to learn what works and what doesn't for your particular audience if you compare multiple iterations of your landing page.
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Make sure the elements in your landing page are placed vertically on the mobile site in a proper sequence, one after the other.
8. Quality Assurance
Lastly, before you make the landing page live, check every link and proofread the copy well. Ensure all your CTA links work as expected, and the page loads quickly to hold your visitors' attention.
Moreover, you don't know where your visitors would be coming from, so keep the site optimized for different screen sizes. Test the page on various screens to be safe!
These tiny details may seem like additional tasks to you after creating a website, but these can have a huge impact on your potential customer.
Dorik: Your All-Rounder Drag-And-Drop Website Builder
Now that you're all set to create your first landing page using a drag-and-drop website builder, let Dorik be your go-to tool for creating high-converting and stellar landing pages in no time!
You get an abundance of templates along with hosting, free SSL, payment integration, forms, custom domain, and many more functionalities all in one website builder.
While you can start building stunning landing pages for free, you also have the option to get some additional features like unlimited pages for websites, integration capabilities, white-labeling, etc., in the super-affordable paid plans.
