How a White Label Website Builder Can Help You Scale Your Agency

White label website builders can be a life saver for agencies who want to scale in an efficient time.

Imagine, you are a website development agency dealing with clients, who want different websites with different functionalities and customizations. It can be an additional service (built-in SEO, tools integration, etc.).

Every time the requirements change you start to design and develop the website from scratch.

You either lack the resources to devote to this project or don’t have the expertise to build a high-end website in a given timeframe. Hiring a new member doesn’t fit your budget, and taking it up would only mean disaster.

Would you say no? That’d be like leaving money on the table!

Fortunately, some tools can help you create stunning websites in considerably less time, following your client’s requirements and within your budget.

We’re talking about website builders that don’t require coding to build professional-looking websites. All you need is an idea and an eye for good design!

This article walks you through the importance of having a website builder that offers white label feature at your disposal and how it can be a revenue driver for marketing and creative agencies!

What is a White Label Website Builder?

Before we get into what kind of websites are considered white-label websites, let’s first understand what white labeling means. You may or may not have heard this term before, but chances are that you have come across a white-label product at least once on the internet!

You are an agency with clients all over who want a website with different design and functionality. You can not go from scratch every time one of them wants a different thing.

This is when the white label comes into the picture. You can go for a white-label agency plan, then modify the pre-built templates with the client's requirements.

Dorik’s agency plan offers you white-label websites, including free templates, CMS(Content Management System), membership, client billing, in-built SEO, CDN & AWS hosting — starting at $49 per year.

Try Dorik now & grab the budding world of the internet revolution.

Let us explain with an example.

You might have seen Amazon selling electronic items such as earphones, phone covers, USB cables, etc., with the brand name “Amazon Basics.” That doesn’t mean they manufacture all these in a warehouse.

Instead, they have a third-party manufacturer that sells these products, rebranding them as Amazon. In this case, the third-party manufacturer provides white-labeled products to a retailer. Amazon rebrands, markets, and distributes them as its own product with an agreement between both parties.

How does this relate to building websites?

Ever noticed how some websites show the branding of CMS they’re made from in the footer or header? When clients see this branding, they know you’ve used a website builder or a CMS to build their website. As a result, they might decide to cut you off from the project and sign up for the website builder you’re using to build the website themselves.

A website builder with white-label features helps you create websites without letting your clients know the tech you’ve used to create them.

All your clients need to do is give you a brief and requirement, and you deliver the final product with the exact specifications as requested. They’ll not see the branding of the website builder you used but your brand colors, features, and logo.

In fact, you can make their experience more seamless and memorable by creating a custom portal for them to login and update the website as and when needed. This would save them all the trouble of trying to get the hang of a CMS dashboard and failing miserably!

White labeling is the go-to strategy used by most agencies, resellers, and freelancers looking to offer web design services to a large client base without investing in building customer solutions from scratch. So, it is important to choose the best white-level website builder. 

How Can Agencies Get Benefited from a Website Builder That Is White Label?

Creating stellar websites is no longer just about the tech. Your out-of-this-world ideas on how a website should represent a brand’s authentic voice are all you need to bring their vision to life.

Especially for agencies, it could be difficult managing web development along with core business operations at the same pace and still churning out professional websites at scale.

With 60+ beautiful templates, 250+ UI blocks, and 20+ elements, you’ll find every tool you need to create the perfect website for your clients within your budget!

So, take a step towards building a scalable business and choose Dorik as your go-to tool for creating stunning white-label websites for your clients!

Here are some ways agencies can benefit from a website builder that is White Label.

1. Reduced time of production

Website development can be pretty time-consuming as clients want their websites to send out the best impression of their brand to their customers.

In doing so, they often expect the service provider to work on several iterations until the final masterpiece is ready to be launched!

Now, this much hustle for a website might not seem worth it when you have several other aspects of your business to cater to.

However, with a no-code website builder, you can not only build websites in less time but also quickly turn in revisions.

2. Low learning curve

Since no-code website builders are beginner-friendly, people learn to operate them on their own. This means you don’t need to hire developers to do this work.

Anyone with a good design sense and understanding of the brand can do this without compromising quality. And even if you had to allocate some edits within your internal team, they’d be able to catch on with the interface in no time.

3. Potential to Scale

You’ve been in the game for a long time, and things are going well on the business front. But when you’re looking to scale, “well” may not be enough!

You need to automate some processes, delegate unimportant and time-consuming tasks and let someone else do the heavy lifting for you while you focus on growing your business.

A no-code website builder does the heavy lifting for you when building websites, allowing you to deliver excellent results and the freedom to work on the business and other important aspects.

The best part is that you tap into the vast market of potential clients seeking help creating websites and are likely to opt for other services your agency offers.

If you're an agency having a core focus on marketing services, adding website development could be a great value addition for you and your clients. This way, you can upsell your services to your clients or create lucrative packages with website development.

4. Helps Cutting Costs

Think about all the money you’d save by not running around looking for a resource or a contractor! It’s a problem when you don’t have the capital to hire more staff that fits within your budget and provides good value.

Since using a website builder doesn’t require any technical skills, any of your team members could take it and deliver quality work.

5. Smooth Client Experience

A website builder with white label feature isn’t a godsend only for the agencies but their clients too!

Every time a low-quality website is delivered or a deadline is extended, it affects the clients’ business. Even if they could create websites using a website builder themselves, they need an extra hand helping them ease their load, delivering exactly what they asked for and on time!

That’s why it’s a win-win for both parties. As an agency owner, you receive a good amount of workload from your clients, who, in turn, get a top-quality website of their choice. Moreover, they only get to deal with one party, i.e., your agency.

Dorik’s white label feature doesn’t require any kind of coding to white label a website. It lets you build fully dynamic white-labeled websites with easy-to-use customizable templates.

Currently, over 16.7 million sites on the Internet are developed using website builders, including Dorik - a super

How to Choose a Website Builder That Is White-label?

Among the myriad of no-code website builders with white label feature available in the market, it can be tough to choose the one for you! However, here are some features you should be looking for.

1. Cost

Most business decisions are majorly based on this factor. The primary reason why you’re looking for white label services is to cut down on hiring costs.

Check out Dorik’s affordable agency pricing.

So rule out all the options that are too expensive for your budget. Then, narrow down the list based on features you need and see if it’s not too heavy on the pocket.

2. Ease of Operation

While most website builders are pretty easy to use, chances are that some might not appeal to you or your team very well. This is because every tool has a unique interface, and some users might find it hard to navigate.

Ask yourself -

easily understand this tool with minimal support if I require their input on this project? Will we have to rely on designers and developers to implement changes?

And if the tool has multiple functionalities to get used to, see if they provide proper documentation, tutorials, or assistance to help you when you’re stuck.

3. Types of Pre-built Templates it Offers

As an agency, you might be catering to a wide variety of clients or a specific industry. So, read through your provider’s website and check out their template catalog to see what they offer.

If it helps, read their client case studies or testimonials to understand what kind of businesses have used their website builder and what their experience has been.

4. Tools & Integrations

Many steps or processes conclude website development; you need

and so many things apart from just creating a website.

You surely don’t want to spend hours looking for these solutions explicitly, even when you have invested in a website builder. Instead, look for one with built-in tools to help you with tech assistance, something you can set up easily yourself!

5. Customer Support

Don’t you hate when you send in a query on a brand’s website or email, and all you hear is cricket?

As trivial as it may look in the beginning, customer support has to be one of the top priorities on your list. Because once you’re stuck while creating a website, you’d want to get immediate help before the deadline hits.

Always know your options of reaching out to a support team - which communication mode they use, how easy it is to approach them, and what’s their average response time.

Wrap Up

Now that you know how a white label website can help you scale your agency and are well-versed about things to look for to find your perfect match.

Be it a landing page, small business website, portfolio website, blog, or CMS, the white label will help you have your desired website up and running in no time without compromising quality.

So, for your agency, it is wise to choose a white-label website builder and reduce going through tons of work.