The landing page is crucial to a business because it is the gateway to increasing lead and conversion rates.
Only the right types of landing pages in the right place will help you to reach your goal successfully.
Keeping this in mind, I have covered the most popular landing page types for you.
Let's explore!
17 Types of Landing Pages
Many have counted the types of landing pages in many ways. Some are 5, and some are 13.
I've rounded up everyone's counts and covered total of 17 types of landing pages here.
Let's explore the overview, purpose, essential elements, and examples of these 17 types of landing pages.
1. Lead Capture Landing Pages
A lead capture page (or lead generation landing page) is a standalone landing page. It offers value to site visitors in exchange for their contact information—values like free classes, newsletters, white papers, etc.
Purpose
The core purpose of lead capture pages are to generate leads and their contact information.
Key Elements
The key elements of lead capture pages are,
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A clear and attention-grabbing headline
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A brief description of the value you offer
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A well-designed form
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A prominent call-to-action (CTA) button
Example
Here is a lead capture landing page example.
It is offering its visitors a rowing-based fitness routine where the first class is free. This is a very engaging initiative to persuade visitors to fill out the form and take action.
2. Click-Through Landing Page
A click-through landing page is a intermediary page that directs visitors to click on the buttons or links. It drives them to another page of the website that offers incentives (such as a free trial, e-books, etc.).
Purpose
This type of page is usually used for marketing campaigns. That promotes products or services. And sometimes, collecting leads can also be seen as its use of purpose.
Key Elements
The key elements of click-through landing pages are,
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Clear heading and description
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A persuasive sales content for the sales page
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A strong CTA
Examples
This is an example of a click-through Landing page.
This page drives visitors to their dashboard to start getting the service. In mid, visitors need to fill out a form to create a free trial, and that's how moz pro collects lead information too.
3. Splash Page
A splash landing page is a type of landing page that appears before entering the main website. It also acts like a conversion focus page.
Purpose
The purpose of using splash pages is to display a message of welcoming, promoting, collecting information, warning, or asking for age verification.
This page captures visitors' attention and directs them to act on desired content.
Key Elements
The key elements of Splash pages are,
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Short and to-the-point message
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High-quality images or videos
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An exit link
Example
H&M has placed this typical splash page at the entrance of its website.
It is a friendly way to collect visitors' locations and drive them to the main website.
4. Squeeze Page
A squeeze page is a popup page on a website that seeks only the user's email address. You will see the squeeze pages as a popup after entering the website.
Purpose
A squeeze landing page is very short and simple with a single focus of getting the visitor to sign up for the email list.
Key Elements
The key element of the squeeze pages are,
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A strong headline
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Offer incentives
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Short and simple design
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Clear CTA
Example
Right after entering the seed prod website, I was asked with this popup squeeze page to enter my email address to get their service.
It is indeed a great practice to squeeze pages.
5. Thank you Landing Page
A thank you landing page is actually a page of the website that displays right after the visitor makes an action.
It comes with a 'Thank you' and some encouraging messages.
Purpose
The purpose of this page is to thank visitors for their actions and encourage them to take further action.
Key Elements
The key elements of thank you landing pages are,
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A thank you message
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Additional Information
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Encouraging message
Example
I've included an example of a thank you landing page above.
How sophisticatedly Zack and Caitlin thank their visitors for choosing them!
It can inspire you greatly if you want to create a landing page like this.
6. Long-Form Sales Landing Page
A long-form sales landing page is a type of landing page, typically longer than traditional landing pages.
It discusses products or services in detail using various types of content such as blog posts, videos, infographics, etc.
Purpose
The long-form sales page aims to educate visitors with detailed information in a mix of text, images, and videos to direct them to take action.
Key Elements
The key elements of a long-form landing page are,
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Benefits of the product or service in detail
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Engaging visuals
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A strong CTA
Example
A few-section long Hotjar landing page is an excellent example of a long-form landing page.
It has various types of dynamic features and visuals to push visitors to take action.
7. Unsubscribe Landing Page
When a user clicks on a link from his email to unsubscribe from the newsletter, it drives him to a landing page. And this page is called the Unsubscribe page.
Purpose
The purpose of this page is crystal clear. It confirms that users want to unsubscribe from the newsletter and deliberate an opportunity to change their minds.
Key Elements
The key elements of the unsubscribe landing pages are,
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A clear unsubscribe button
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An explanation form of why the user is being unsubscribed and the feedback
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Link back to the main website
Example
It is an elementary unsubscribe landing page by 'catch up Puma's employee magazine.'
It contains a clear unsubscribe button and a brief detail about their magazine.
8. Coming Soon Landing Page
A coming soon landing page is a temporary web page. It announces a new product or service is going to lunch to the audience.
It gives hype and engagement to the audience about the product or service.
Purpose
The purpose of creating a coming soon page is to build excitement and anticipation for a new product or service in the audience.
They can also help to collect email addresses and feedback from potential customers.
Key Elements
The key elements of the coming soon landing page are,
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A brief description of the upcoming product or service with a clear and concise headline.
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A CTA
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A countdown timer
Example
Juicy is an excellent example of a coming soon landing page.
However, juicy did not include any timer but has announced that their website is coming soon. Besides, they have aligned a form to collect leads.
9. Product Page
A product landing page is a web page that exists on the main website. It is a web page that speaks about a specific product.
A user can find all ins and outs of a product from a product page.
Purpose
The purpose of creating product landing pages is to let the customer know about the product before purchase.
Usually, a product page is found on e-commerce websites; however, several SaaS companies also can create such pages to showcase their product or services.
Key Elements
The key elements of a product page are,
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Product name, image, description, price, reviews, availability, shipping, and payment option
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Add to cart option.
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A purchase button
Example
Orangina has covered their red-orange pulp product for the customers.
The product information is so detailed and sophisticated that anyone can get the info right and purchase.
10. Event Landing Page
An event website is a web page that sells tickets and promotes the event. Along with the promotion and ticket, it also deliberates the event details.
Purpose
The only purpose of event landing is to convince visitors to purchase tickets for the event. It also works for event promotion.
Key Elements
The key elements of an event landing page are,
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A CTA
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High-quality visuals
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Reviews from past attendees
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Blogs about the event
Example
This event website sells tickets for the horse race event.
This website interface is quite scrawled but clear at the CTA. Besides, it has pointed out every detail of the event sophisticatedly so that visitors can get the event information easily.
11. Get-Started Landing Page
A get-started landing page is a webpage that helps visitors to take the first step ahead with the product or service.
Purpose
It is usually used for the typically complicated product that requires a lot of complex steps to get started. So, a get-started page helps to reduce this complexity. Additionally, it makes it easier for visitors to get started with a single CTA button.
Key Elements
The key elements of a get-started landing page are,
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A get-started CTA
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High-quality visuals
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Documentations/tutorials
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A contact form
Example
We all are aware of Google ads' homepage, aren't we?
Yes, this homepage is an example of a get-started landing page. It can be a great inspiration.
12. Paid-Advertising Landing Page
The paid advertising landing page is also known as PPC (pay-per-click) landing page. It is a webpage where people land after clicking the paid advertisement on the search engines.
Purpose
The purpose of creating a paid-advertising page is to convert visitors from search traffic into paying customers without making any hassle of traditional print ads.
Key Elements
The key elements of paid-advertising landing pages are,
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Strong visuals
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Clear CTA
Examples
I searched "pizza" on a search engine, and it showed me some ads.
After clicking on an ad, it drove me to this paid advertising page belonging to Pizza Hut.
13. 404 Landing Page
A 404 Landing page (also known as error page) is a webpage. It displayed a 404 error to the users when visitors tried to get into a non-existed webpage.
Purpose
The purpose of showcasing a 404 page is to improve the user experience and prevent users from abandoning websites.
Key Elements
The Key elements of a 404 Landing pages are,
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A clear and concise error message
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A link back to the homepage
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A search option
Example
It is an elementary 404 page belonging to Dorik. It kept a link to the homepage to avoid losing its customers.
14. About-Us Landing Page
An about-us page is a webpage that also exists on the main website. It is a page that speaks about the company or the organisation- its values, missions, and team members.
Purpose
An about-us landing page aims to showcase the company's story. It builds brand awareness among visitors.
Moreover, it helps to improve website SEO.
Key Elements
The key elements of an about-us page are,
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Clear and detailed the company story
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Strong visuals
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Team members
Examples
Here comes another landing page example from Dorik, and now it is an about-us landing page.
As you can see, it clearly described the story and displayed its team members very nicely.
15. Pricing Page
A pricing landing page is a webpage of the main website that displays the pricing of the company's products or services in detail. Besides the pricing detail, it holds CTA buttons to let the users choose the pricing plans.
Purpose
A pricing page aims to provide transparency, comparison between plans, and drive sales.
Key Elements
The key elements of the pricing page are,
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Clear and concise pricing plans
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A list of features
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A list of comparison
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CTAs for each plan
Example
This pricing page is detailed and clean, with strong CTAs.
Anyone will get the right information about the Dorik pricing plans at a glance before purchase.
16. Referral Landing Page
A referral landing page is a webpage that helps visitors refer their family and friends to the website. It sometimes provides an excellent referral bonus to visitors.
Purpose
The purpose of a representative referral landing page is to encourage visitors to refer to the business with their friends and family. It will help the company get more and more visitors.
Moreover, it helps to improve brand awareness, sales, and customer loyalty.
Key Elements
The key elements of referral landing pages are,
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A brief description of the referral program
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CTA
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A visually appealing design
Example
Here is a perfect example of a referral landing page.
It has nicely highlighted the referral bonus and a form with a CTA.
And this is how they collect contact information to retarget the customer and get a referral.
17. Video Landing Page
A video landing page is a type of landing page that promotes products or services with a high-quality video stream.
Purpose
The purpose of a video landing pages are to capture attention and engage visitors. It is also used to drive conversions.
In a word, it helps increase engagement, conversion rate, and SEO.
Key Element
The key element of a video landing page is,
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A clear and concise headline
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High-quality Video and audio
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CTA
Example
Have a look at this video landing page. It has enriched its hero section of the landing page with a clear and high-quality video that speaks about its service.
How to create a winning Landing Page
Humph!
It was a long journey of learning various types of landing pages, indeed. And now, I guess I have given you a scenario of what landing pages you should build now for your business.
So, if you are hooked, let's have a quick overview of creating a winning landing pages using a drag-and-drop Website Builder.
Here I have aligned some quick steps that can help you in your landing page creation journey.
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Understand the Goal and the Target Market
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Have the Structure of the Page Ready
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Give Utmost Attention to the Header
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Write Copy Keeping Design in Mind
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Optimizing for Mobile
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Quality Assurance
BOOM!
Doesn't it sound easy? Want these in more detail? Follow this
Land, Engage, and Convert
It's time to take action.
Create remarkable landing pages that will have your audience coming back for more.
The stage is set; the spotlight is on you.
Unleash your creativity, captivate your visitors, and make a resounding impact with every landing pages you create.
