What is a Landing Page

What is a landing page?

And why is it important?

These are the most asked questions by any marketer or business owner.

In this blog, we will discuss all the ins and outs of a landing page. So, let's explore the vast realm of landing pages.

What is a Landing Page?

A landing page is a standalone web page created with a specific goal in mind. It serves as a destination for visitors who click on a call-to-action (CTA) or an advertisement.

Unlike regular web pages, a landing page is designed to focus on a single objective, such as capturing leads, promoting a product or service, or driving conversions.

The purpose of a landing page is to provide a clear and concise message that aligns with the visitor's expectations and encourages them to take a desired action. It typically contains compelling headlines, persuasive copy, and relevant visuals to convey the value proposition effectively.

Landing pages often include lead capture forms or other conversion elements, allowing visitors to provide their contact information or purchase directly on the page. By directing traffic to a dedicated landing page, businesses can increase the chances of converting visitors into customers and achieving their marketing objectives.

7 Popular Landing Page Types

The landing page has numerous types. Though we are here discussing the best 7 types of landing pages. Let's excavate the details,

1. Lead Generation Landing Page

A lead gen landing page is structured to collect contact information from visitors and turn them into potential customers for the business. This type of landing page offers incentives to visitors in exchange for filling out a form or providing their contact information. Incentives can be something of value, such as a free trial, a discount, an e-book, or a newsletter.

Ideal lead-generation landing pages are designed with a clear and attention-grabbing headline. It includes a well-designed form that collects relevant information from the visitor. And it also features a prominent call-to-action (CTA) button that encourages the visitor to take the desired action.

Successful lead gen landing pages are measured by the number of leads it collects. For this instance, you need to learn the best practices of lead generation along with landing pages.

2. Click-Through Landing Page

A click-through landing page is an online page where visitors land to get access to the main website. It is designed with only call-to-action buttons. It doesn't contain a form or other prospect to collect visitor information like a lead capture landing page.

It is structured with detailed descriptions of a product or service that directs visitors to make an action of purchasing or sign-up page.

The effectiveness of click-through landing pages lies in their click-through rate (CTR). The higher CTR indicates that the landing page is more effective in engaging and persuading visitors to take action.

Note: CTR = the number of visitors who click the call-to-action button / the total number of visitors.

3. Squeeze Page

A squeeze page squeezes visitors' information and directs them to action. This type of page is more like a lead gen landing page but has a particularity.

Squeeze pages are used for email marketing efforts. They direct visitors to input their email addresses in exchange for any valuable offer, such as access to content or some discount.

Squeeze pages have a minimal design with limited distractions that direct the user's attention to a single call-to-action (CTA). It includes a compressed form with one or two fields. It also includes a clear headline and a short supporting text with information so visitors can decide to act without leaving the page.

4. Splash Page

The splash page is a pre-stage of accessing the main website homepage. It comes with a brief graphical content element that speaks about the welcome, offer, or other promotional messages (you can also add them as presenting a disclaimer or warning, Ask for age verification).

While splash pages can create a good impression, some users find them annoying and prefer to go directly to the main content.

5. Newsletter Landing Page

Newsletter landing pages direct visitors to subscribe the newsletter with their email address to stay up-to-date with the latest content. It includes effective headlines, engaging visuals, persuasive copy, and a clear call-to-action (CTA) that provokes visitors to enter their email addresses.

People who run small business websites, blogging websites, or other content-creating websites can create a newsletter landing page to collect and manage email subscriber lists for their websites.

Improve your leads and their information for newsletters by integrating such excellent email marketing automation software. These will automate the process and undoubtedly saves time.

6. Paid Advertising Landing Page

The paid advertising landing page is also known as PPC (pay-per-click) landing page. It is a web page where people land after clicking the paid advertisement on the search engines. These types of landing pages primarily convert visitors from search traffic into paying customers without making any hassle of traditional print ads.

It is structured to entice potential visitors to take action and convert into leads before entering the main website. So, it includes the most exciting elements to reach potential visitors who take action and convert into leads.

Exciting elements include a clear and concise CTA with a form, purchase, or signing up for the service. Many of the paid advertising campaign landing pages convert and offer incentives too.

These landing pages let you optimize the keywords in the Google ads, ensure that they load and rank quickly, and are mobile-friendly.

7. Long-Form Sales Landing Page

A long-form sales page sells products or services through a web page designed with detailed information about the product/service. This type of landing page is a few pages long with various elements such as images, videos, and other multimedia features.

The ultimate goal of it is to persuade visitors to make purchases.

Here we have covered the top 7 landing page types, but numerous other types are also available. 

Landing Page Best Practices

Focusing on your landing page's best practices before creating one is essential because an ideal landing page can drive the best conversion rate to your website than any strategy.

Here are some of the best practices of landing pages that you can adopt to organise your landing page,

These are the initial best practices. If you want to explore in detail, look up the following blog:

19 Best Practices for Landing Page

Best Landing Page Tools

To create your desired landing pages, you can utilise various builders and tools that can assist you in building highly effective and successful landing pages. Here we have aligned 4 best tools to help you, from building landing pages to generating the best quality images for your landing page.

Dorik for Building Landing Page

Dorik is a no-code website builder (you can consider it as a landing page builder, too) for non-tech-savvy people. It has pre-built landing page templates to start building landing pages though anyone can start from scratch and use 250+ UI blocks and 20+ elements. It also supports multilingual features.

So, build your landing page without technical skills with Dorik today.

Figma for Landing Page Design

Figma is a popular design tool in 2023 for designing website landing pages. It is a collaborative cloud-based application for interface design. It has many features to create wireframes, prototypes, and high-fidelity designs for your landing page.

Mid-Journey AI for Image Generation for Landing page

Mid Journey is an artificial intelligence program and service to generate images. Mid Journey helps landing pages develop dynamic photos. There's more to it than meets the eye. The suggested images for landing pages are based on the visitors browsing behaviour, interests, and preferences.

This personal approach of mid-journey increases engagement, boosts conversion rate, and enhances the overall user experience.

OpenAI for Landing Page Copy

OpenAi is a language model AI tool anyone can use to generate their desired copy. Mostly business owners or individuals use it to improve their compelling landing page copy. It is a chatbot- that helps you get the result within a few seconds. It is a great way to generate well-optimized content and a time-saving process.

These are just a few popular builders and tools for creating landing pages. However, there are many more options to explore.

Landing Page Examples

Here are some popular examples of effective landing pages you must try on your own page.

1. Drive With Lyft

"Drive with Lyft" is a ride-hailing service provider. They have designed their landing page utterly clean and professional layout. Prominently the hero section displays a magnetic heading on a white-blank background. The services, benefits, and app tutorials are provided in a very concise way.

Furthermore, the CTA button is nicely scattered on the landing page, making it easy for visitors to sign up and get started.

2. QuickenLoans

Quicken Loans is a mortgage lender. This good landing page is well-designed with easygoing navigation. From heading to the footer, they have encouraged their targeted audience to explore more about them or to apply for a mortgage.

In a word, this landing page optimisation effectively attracts potential borrowers to develop conversion rates.

3. Doordash

Doordash is a home delivery service business's landing page that allows users to order food, groceries, or other sorts of products to get delivered to their doorsteps.

It is designed with a very buoyant color to attract prospective customers and encourage them to sign up. Overall its features and arrangements are nicely brought up on its landing page, such as an attractive hero image, actionable CTAs, offers, a clear overview of its services, and a detailed footer.

An ideal website footer also can significantly enhance the effectiveness of landing pages in terms of conversion rates. So, explore some amazing website footer examples with strategies to improve your successful landing page.

4. Slack

Slack has designed its landing page effectively with its value proposition and features. From the hero section to the footer, they have brought up all the service information, trusted information, and CTAs so that users can easily find what they are looking for and take action.

5. i Done this

The 'i done this' landing page features a sleek and minimalist interface that strategically highlights the service's value proposition through captivating and compelling copy.

Their unique content copy has influenced direct users to stay organised with their service. The CTA box and button have the most engaging conversation.

Over the copy and interface, they have arranged their features very well, so everything is in plain sight.

Build Your Winning Landing Page with Dorik!

Understanding a landing page's actual value is essential for achieving marketing success. It acts as a game-changing asset, enabling you to capture leads, drive conversions, and propel your business to new heights.

And here's the best part: with Dorik, you can effortlessly create a high-converting landing page within minutes, even without coding experience.

So why wait any longer?

Embark on your journey to building a winning landing page with Dorik. Get ready to witness its remarkable impact on your overall business performance!