The first important step to running an effective marketing campaign is to have a highly converting landing page. A properly built landing page allows marketers to increase their return on investment (ROI) faster.
But how to create a landing page that works?
Using the best landing page tools is the answer. Today, we are here for you with 13 must-have landing page software resources so you can get your work done within no time!
The 13 Best Landing Page Tools
There are a lot of tools in the market for idea brainstorming, designing, and publishing your landing pages. I have collected the most renowned landing page software and organized them according to the building process.
However, I have segmented the list into different groups based on their categories to make it easier for you to read.
Landing Page Builder
The days are gone when people had to learn code or hire developers to create custom landing pages.
No-code web builders, including AI tools, make it a single tap work for everyone.
So, let's check the best 3 landing page builders with unique and different abilities-
1. Dorik- Best builder for all types of websites
Free Plan- Available.
Pricing: Starts from $48/Per Year.
Overview
Dorik is a superb no-code web builder in the market. As the best webflow alternative or any other well-known web builder, Dorik provides the best solutions at a flexible rate. You can also create unlimited landing pages with this landing page builder!
With the other landing page builders, you may need to use multiple tools to create your professional-looking landing pages. However, with this all-in-one platform, you will not need to take extra burdens!
Dorik provides 250+ beautiful UI blocks and 100+ pre-made templates designed by expert UX designers, built and tested with experienced developers and quality assurance engineers!
It doesn't stop there; this dedicated website builder also provides an in-built search engine optimization feature helping your landing page stand out on the internet when someone searches it!
Dorik also provides a white-label solution for agencies to run website-selling businesses and grow revenue faster.
Pros
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Low learning curve and provides a user-friendly interface.
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Provides a bundle of integrations with
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Allows comprehensive team collaboration opportunities.
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Free SSL/HTTPS certificate.
Cons
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Have limited eCommerce functionalities.
2. ConvertKit- Best landing page software for driving email signups
Free plan- Available.
Pricing: Starts from $9 per month.
Overview
Unlike other landing page builders, Convertkit is more focused on helping creators like- artists, musicians, podcasters, and coaches. Albeit, Convertkit has bold landing page creation abilities, it is fundamentally an email marketing automation software. It helps its users to grow their businesses by publishing landing pages and collecting the email addresses of their prospects.
Besides, the Convertkit landing builder provides some creators with beautiful service-based templates. This landing page tool also offers Unsplash integrations so users can use unlimited image resources for their landing page.
Note: If you are an artist and do not have a website yet, you can just go for our guide on creating an artist's website!
Pros
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Provides dynamic forms.
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Thousands of free images to use.
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Allows hundreds of integrations with other software. You can also
Cons
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Have restrictions on A/B testing.
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Limited custom landing page creation options.
3. Plai - Best AI landing page builder
Free plan- 7-day free trial.
Pricing
It starts from $27 per month and has a Custom plan for Enterprises. A 7-day free trial is also available.
Overview
Among all the AI landing page builders in 2023, Plai helps its users the most. Along with providing tools to create quick, fully responsive landing pages, Plai allows users to create ads for their businesses.
As the world is under the hype about Artificial Intelligence, Plai's AI-powered landing page builder allows business persons to create personalized landing pages. Users can use their brand theme, logo, texts, and customized buttons on their landing page with Plai.
Pros
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Beneficial for beginners only.
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Provides a very simple but effective design structure on landing pages.
Cons
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The User Interface or UI needs to be improved.
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Not a good option for advanced campaigns.
User Experience (UX) Tools
While building a virtual product or service, user experience matters a lot. UX design tools help you understand your users' core needs. Besides, As a landing page creator, it's your responsibility to provide them with the services they are looking for on your page!
A good landing page focuses on the user experience of a page, especially on page speed and performance. According to Small SEO Tools, every 1-second delay in page speed decreases by a 7% on conversion rate.
Here we present the two best User Experience Optimization tools for Landing Pages.
4. Google Pagespeed Insights
Free Plan- Available.
Pricing
Totally Free
Overview
Google page speed Insights is a Google-powered software optimization tool that helps users to analyze their web pages to increase page speed. It provides a massive report about the webpage on mobile and desktop device loading times. What makes it more interesting is it also shows some touchpoints where you can make improvements.
This landing page builder tool checks one page at the same time. So, If you are making multiple-page landing sites and want to see multiple page speeds at a time, you can go for Google´s other service named, Google Analytics. Its ´Site Speed' feature will provide results in just a few minutes.
Pros:
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Very low learning curve.
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Innovative and User-friendly.
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Shows exact figures on page speed.
Cons-
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Results change if re-analyzing happens on the same URL multiple times.
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Non-developers can find the improvement suggestion technical.
5. FlowMapp
Free plan- Available
Pricing
It Starts at $9.90 per month. (Billed Annually)
Overview
A cluster of UX design tools on the internet has both UX and UI functionality. But, FlowMapp is a focused UX design tool allowing users to do all the fundamental tasks on UX. To make a landing page focusing on the user experience, you can try Flowmapp to create interactive sitemaps, functioning user flows, and wireframes.
FlowMapp is an advance featured web design tool, howbeit users like copywriters, developers, researchers, and product managers can access it for various purposes. Designers can visualize their ideas, turn them into a robust structure, and plan interactive web content with its user flows, sitemaps, and wireframing tool.
Pros
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Have a low learning curve.
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Provides a drag-and-drop editor.
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The interface is friendly and intuitive.
Cons
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Do not allow multiple template customization.
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Users need to export their entire large flow map instead of its specific parts.
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Do not provide integration with other design tools.
Web Design Tools
There is a bundle of web design tools and themes like- Biron Themes and landing page templates like- bootstrapdash. You can analyze them to develop a better understanding while designing your landing page.
However, while using these best web design tools, keep in mind the principle and laws of web design. These proven and tested web design principles of all time, like- gestalt's law, the law of repetition, and the law of contrast, will assist you in making designs that work!
6. Figma
Free plan: Available
Pricing
It costs from $12 per editor/month.
Overview
Why is Figma so popular in the web designing world?
The Answer: It does everything a web designer needs to design a web page. From creating wireframes to making prototypes for your landing page, Figma helps you do it all around.
With Figma, you can create high-fidelity design structures, make design layouts, do A/B testing, and deliver better designs faster. It also offers a bundle of tools to create icons and logos for your web page. Its intuitive features, alongside a pile of plugins, make it smoother to design customer-driving landing pages!
Pros
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Allows multiple designers and developers to work on the same file.
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The dynamic component library makes prototyping easier.
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Provide drag-and-drop functionality.
Cons
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Limited offline functionalities.
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Selecting and running a plugin takes multiple clicks if many plugins are used.
7. Framer
Free plan- Available
Pricing
It starts from $5 per month.
Overview
Framer, a cloud-based web-designing software, comes with its megapack when creating a landing page for your business. With other design tools like Figma, you will need to send your created design layout to a production team for landing page production.
However, with Framer, you can design and publish your landing pages by staying on the same platform! (writen it in a more structured sentence)
On top of that, Framer assists landing page designers in designing exactly how transitions and interactions will work in the production without writing codes. It also provides kits for integrating social media channels to embed an extensive collection of media, grids, and other necessary elements.
Pros
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Automatically turns designs into responsive web pages.
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Helps to make and share quick QR codes with other team members to preview design.
Cons
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Integrations are technical, with a steep learning curve.
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Supports for graphic elements is limited.
Copywriting Tools
A successful landing page works because of its quality-based copy. It's not only the cutting-edge design layout that drives conversions to your site but the copy as a wheel-turner! According to a case study, copy works bolder than a winning design page.
So, while creating a lead-generating landing page for your business, put your right foot forward on writing a good copy with your content writer.
If you do not have a professional writer in your company, you can try these AI-powered writing assistants for creating faster copies-
8. Rytr
Free plan- Available
Pricing
It starts from $9 per month.
Overview
Rytr is a famous and handy writing tool loved by millions of writers! Not only copy, but this AI-powered writing assistant also writes everything, from eye-catchy ad copies to informative blogs. This standalone application provides grammar-mistake, error-free, and plagiarism-checked content.
Rytr also provides plugins with many apps like WordPress and Shopify to write unlimitedly without breaking the flow.
Pros
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Users can integrate Rytr API with their existing apps.
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A user-friendly, intuitive platform.
Cons
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Has a high-learning curve.
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Can not write long form of content like-blogs.
9. CopySmith
Free plan- Available
Pricing
It starts from $19 per month and has a custom package as well.
Overview
Copysmith is GPT-3 powered, a popular AI writing assistant that writes every type of copy! It helps marketing and e-commerce teams to produce high-quality content like- product descriptions, social-media copies, SEO metatags, and taglines.
It saves and manages every piece of content a user uses on the platform´s account. (simplified) Users can rewrite, organize, manage, edit, and reuse all their writing assets from this platform whenever they need.
If you create landing pages to run any campaigns, you can get personalized content for different prospects based on their location, age, and needs. Copysmith´s content rewriter feature also helps to rephrase any selected copies with ease.
Pros
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Provides flexible features that suit every user's needs.
Cons
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Credits get expire if the platform is unused for a long time!
Landing Page Optimization Tools
Do you know businesses use key performance indicators (or KPIs) and landing page metrics to see whether they are striking their exact goal and navigating enough conversion?
Page optimization tools help users to optimize their web pages for better performance by doing usability testing, providing customer feedback, visitor surveys, session records, and many more.
So, What are the best landing page optimization tools to use for your landing page?
Let's see-
10. Google Analytics
Free plan- Available
Pricing
Completely Free.
Overview
Everyone knows Google Analytics for its analytics tools to get their business's web page performance.
But, Do you know it also provides crucial outputs on landing page performance reports?
Google Analytics allows you to collect data on how your landing page performs, including bounce rate, time on page, conversion rate, page speed, performance by device, and channels. Its key performance indicators tool provides significant page insights and shows data on how far you are from reaching your target.
Pros
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Provides seamless integrations with other Google services like- Google Ads and BigQuerry. (source)
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Allows report exportation.
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Tracks User journey funnels, for instance- order funnel, login funnel, etc.
Cons
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The User Interface (UI)seems cluttered.
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Do not provide integrations with a quality number of 3rd party tools.
11.UsabilityHub
Free plan- Available
Pricing
Starts from $75 per month and has a custom-paid plan.
Overview
Why do you take it lightly when the world's most popular businesses like Amazon, Airtable, and Google rely on UsabilityHub?
Focusing on landing page takeaways, it provides a cluster of tools to make a better landing page design. UsabilityHub assists a user in doing performance testing, prototype testing, and design surveys. After creating a layout, you can see how real users will navigate through your landing page with prototype testing.
What makes it more interesting?
It provides a 5-second test that allows users to measure a design's first impressions and comprehensibility.
Pros
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Provides real-test results and data library for all users.
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Provides a bundle of features on a budget.
Cons
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Not user-friendly for rando users like- stakeholders.
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Not flexible enough.
A/B Testing Tools
According to 99 firms, 60% of companies run A/B testing on their landing pages.
Why?
Because A/B testing allows users to create what they want to do! It also helps them determine which landing pages will work the best and help them drive better conversions.
Below, these tools are among the best A/B testing tools of 2023-
12. Crazy Egg
Free Plan- Available.
Pricing
It starts from $29 per month and has a Custom paid plan. It also offers a 30-day free trial.
Overview
Crazy Egg is an amazing website optimization tool that assists its users in testing multiple pages of their website. Even if a user creates a one-page website and wants to A/B test it when it is live, Crazy Egg can build A/B split tests for all pages.
The double whammy— users can collect data to build quicker and faster tests. In fact, users can get a clear idea of the given performance results from its in-depth test reporting. Crazy Egg also offers flicker-free client-side testing.
Pros
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Provides integrations with various popular marketing tools.
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Users can do unlimited edits.
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Provides quality click-maps and heat mapping.
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Easy to navigate.
Cons
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Some features, like the recording feature's UI, can be improved.
13. Optimizely
Free plan- Available
Pricing
You'll need to request pricing for precise pricing. However, plan to pay at least $36000/year.
Overview
Let's undertake the first thing first; Optimizely is a web experimentation platform available for enterprises only.
Wondering why?
According to their users, optimizing can accelerate the return on investment (ROI) up to 10X than before and can decrease the risks of new features.
And I picked it on this list because it is marvelously powerful for eCommerce stores and enterprise brands for A/B testing their landing pages. It also uses AI to run tests faster and imports data from various sources helping users to do multiple experiments on the same page.
Pros
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Provide documentation and help center through online sources
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It has scalability depending on organizations of various sizes.
Cons
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Has a high learning curve.
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Users need to have technological skills to work effectively.
FAQs
What is a Landing Page?
A landing page is a typically designed web page built to obtain certain goals like- promoting a service or product, generating leads, and encouraging visitors to take a specific action.
To be more specific, a landing page can be anchored to a link or a specific campaign on another platform, such as an email newsletter or social media. And the first web page a visitor will see after landing on the link is known as a landing page.
Home Page Vs. Landing Page.
A home page is the main page of a website that is designed to be linked with the website's other sub-pages. A homepage specifically covers the overall view of a website, such as -its features, contact us details, testimonials, about us, etc.
Overall, the focus target of a homepage is to help users quickly navigate the website and explore it without obstacles.
On the other hand, a landing page does not cover all the respective things a homepage does. It aims to make visitors do a specific task after landing that page.
Besides, if someone from other sources lands on a webpage that is usually a website's homepage, it can be considered a landing page. But, a landing page can not be a homepage as its boundary is completely specificated than a homepage.
What are The Steps to Building a Landing Page?
Get the quick checklist to create a dedicated Landing page. The steps are as follows-
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Brainstorming ideas.
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Making the landing page's structure
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Designing it.
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Moving forward with the Building process with the best landing page builder.
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Optimizing it for better SEO.
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A/B Testing
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And finally, launching the page.
Note: If you are moving forward with a builder, grab the key takeaways on building a winning landing page with a build-by-yourself builder!
What are The Key Landing Page Metrics You Should Track to Increase Conversion?
To properly track the performance and success of your landing page, the following metrics will help you evaluate its output-
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Page Views
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Average Session Time On Page.
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Bounce Rate.
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Traffic source
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Return Vs. New Visitors.
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& Cost Per Conversion.
Elevate Your Landing Page Performance With these Tools Now
Whether you are a start-up, a small business, or an enterprise, there's always a tool for you to create your landing page and run successful marketing campaigns.
With a collection of the Best landing page tools, it would be smoother for you to measure the conversion with the proper resources and technologies. Besides, Landing page software helps you save time and automate your sales process as a sales automation tool does!
A stroke of luck for you with these top-to-bottom landing page creation tools. But, as a top pick of this blog, I suggest you begin your landing page production with the Dorik website builder. It has an all-in-one solution, including Dorik illustrations to drive engagement, email sign-up forms and custom CTAs for conversion, and many more.
Just grab the opportunity and let these tools turn the wheel of your success!
