How to Create an About Us Page

A bland or non-existent About page screams missed opportunity! Without it, you're just another faceless business. But with a captivating About Us page, you can instantly build trust and credibility with visitors.

In other words, an exceptional About Us page can be your secret recipe to build a stronger connection with your target audience. When you have a bond with your audience, it becomes easier to turn them into your loyal customers.

So, it’s compulsory to write an About Us page that expresses credibility. But how can you do it? 

Well, that’s the talking point of this guide. This guide covers: 

Let's start with the basics!

What is an About Us Page?

An About Us page is where you tell your brand's story and give visitors a glimpse into who you are. It is a core element of any type of website.

A well-crafted About page humanizes your business. It lets you connect with potential customers on a personal level. You can share your mission, vision, and values. This builds trust and credibility.

If you have a business website, you shouldn’t overlook this page. It can make or break whether someone chooses to do business with you.

How to Create an Engaging About Us Page

Creating a standout About page requires careful planning and execution. Your content is equally important as the design for making an About Us page that stands out.

Let’s talk about how you can create an About Us page with a user-friendly design first, and we’ll talk about the content part later.

Designing an Engaging Layout

Your About page design is just as important as the content. A cluttered, uninviting layout will turn visitors away before they read a word. 

To design a captivating about us page, you can utilize a good website builder. We recommend you to use Dorik AI to easily create your business website. After building your website, you can design an engaging About page with Dorik AI, the best AI website builder in the market.

Here are the steps for you:

Here’s an example of an About Us page for a small business generated by Dorik AI.

Prompt:

"Create an about us page for a small bakery business named 'Mama's Little Bakery' It was established in 2022 by Jack and Jill. Their goal was to provide tasty snacks and pastries at affordable prices."

Dorik AI Generated Output:

Dorik AI also offers an AI image generator to generate the visuals of your pages and an AI text generator to write relevant copy for you. These tools can show you the power of AI to boost productivity.

All Dorik AI-generated websites are auto-responsive to mobile devices. They are SEO-friendly, too, so you have very little customization to do.

To customize your page or website, Dorik AI offers a drag-and-drop website builder integrated with AI features. You can customize any element you want inside the builder.

When you click on an element, a pop-up window will open with all the style settings you can play with. Change whatever you need manually or take help from AI to regenerate elements.

Once you're satisfied with the result, you can publish it with your custom domain or use a free subdomain from Dorik.

Bonus Tip

If you don’t want to create your website with the AI website builder, you can use pre-made templates to create an About Us page manually.

👉 If you’re interested in learning the in-depth process of creating a website with Dorik, you can read our guide on how to create a website with AI.

How to Write an About Us Page

Now that you know how to design an About Us page, let’s discuss how to write the content for your About page. The success of your About page hugely depends on it.

Plan the About Us Page

Before you start writing, it's crucial to plan out your About page strategy. Here are some key things to consider:

Define Your Target Audience 

Who are you trying to attract and connect with? Understanding your ideal customer allows you to speak directly to their needs and interests.

Gather Necessary Information 

Have your company history, mission/vision, team bios, stats, and other key details compiled and ready to weave into the content. With a solid plan, you can ensure your About page has a focused message that resonates with your target audience.

Company History

This is where you take visitors behind the scenes and share the authentic story of your business's journey. This is the part to explain why you entered this business and what pain points of people motivated you to do it.

Here’s an example:

Mission and Vision Statements 

What is your company's purpose? Why do you do what you do? Clearly state your driving mission and guiding vision. Like this:

Company Timeline or Milestones 

Walk through the key events and achievements that have defined your brand's path. Maybe you started in a garage in 1995 or celebrated your 100th employee last year.

Team Member Profiles

Introduce your leadership team and key members. Share quick bios highlighting their expertise and passions. Add photos to make it more personal. Let’s show you an example from Dorik’s About Us page:

Company Culture and Values 

What core values do you live by? How do you celebrate and reinforce your unique culture? Give people a glimpse into your brand's personality.

Awards and Achievements 

Have you won any notable awards or hit major milestones? Highlighting these builds social proof and credibility with visitors. An insider look at your company's history and evolution can create an emotional connection with your audience.

Write Compelling Content

With your About page plan in place, it's time to write content that captivates your audience. Follow these tips:

Keep it Concise and Easy to Read 

Nowadays, our attention spans are short online. So, write short paragraphs and use simple language to get to the point. Break up text with subheadings.

Use a Friendly and Approachable Tone 

Ditch the corporate jargon. Write like you're having a direct conversation with the reader. Use a warm, personable tone that makes people feel welcome.

Highlight Your Unique Selling Proposition (USP) 

What makes your company truly unique and different from alternatives? Clearly convey the key benefits and value you provide. Mention which product or service sets you apart from the competition.

Share Your Brand Story

People are drawn to stories. Share the story of how and why your company was founded. Inject personality by describing challenges you've overcome.

Showcase Company Culture and Values 

Give visitors a sneak peek into your company culture, values, and personality. This will help them determine whether you're a good fit for them.

Include Customer Testimonials or Success Stories 

There's no better validation than past customers praising your service. Feature quotes and stories that demonstrate the positive impact you've made.

What Not to Include in an About Us Page

While there are many elements to include on an About page, there are a couple of things you'll want to avoid:

Special Offers 

Your About page is not the place to advertise sales, discounts or other promotions. This comes across as spammy. Those belong on dedicated product/pricing pages.

Sales Pitch 

The goal is to tell your brand's story - not give a hard sales pitch. You want to connect with visitors emotionally, not overwhelm them with aggressive marketing.

Keep your About page focused on sharing your authentic identity. If done right, visitors will naturally want to learn more about your products/services.

Why is an About Us Page Important?

Your About page isn't just another piece of website content. It's a crucial part of your brand identity and marketing strategy. Here are the key reasons why:

Building Trust and Brand Identity

Trust is the foundation of any great customer relationship. An engaging About page allows you to:

According to a study conducted by Linearity, around 81% of customers require trust in a brand before purchasing its product or service. 

So, we can easily understand the importance of building trust with customers first before making any sale.

Key Benefits of a Strong About Us Page

A compelling About page provides numerous benefits, including:

Your About page is central to great branding, and a consistent brand presentation can boost your revenue by 23%.

3 Best About Us Page Examples

Sometimes, the best way to learn is from real-world examples. Here are three standout About Us pages that masterfully tell a compelling brand story:

Dorik

Dorik's About Us page is like a storyboard. It has a simple and clean design. You can learn about the brand’s journey, their first customer, their mission and vision statement, their team members, and more from this page.

HubSpot

HubSpot’s About Us page starts with its mission statement and then dives into its story. The rest of the page includes its achievements, office locations, products, customer testimonials, etc.

Vidyard

Vidyard’s About Us page shows its USP right at the beginning and includes a product demo video in the middle. So you get to know both the brand and the product on the same page.

👉 If you’re interested in taking inspiration from other live About Us pages, you can read our blog on 32 inspiring About Us page examples.

Learn More about How to Create a 404 Page

Write an About Us Page That Tells A Story

At the end of the day, your About Us page should captivate visitors with a compelling narrative about your brand. Treat it like you're telling an engaging story. 

Now that you know how to create an About Us page and how to write its content, use the knowledge in your favor. If you want to do it in the easiest way possible, try Dorik to create an About Us page for your business.