Website Content Writing: Your Post-Writing Checklist

Writing content is the fundamental pillar of a website’s success. The more content you post, the more reach you will get. Writing quality content for a website includes many steps. Some of these steps are taken before writing your content. Performing keyword research, for example. 

On the other hand, some factors are to be considered once you have written the content for a website. That is what we are going to talk about in this article. 

Here, we will introduce you to some post-writing steps you have to take to ensure the quality of your content. So, let us begin to discuss your post-writing checklist. 

Website Content Writing Checklist Before Publishing

Let's share 6 post-writing tips that you can follow to stand out with your content.

Starting with…

1. Check for Grammatical and Spelling Errors

Checking for grammatical and spelling errors is the first thing you have to do after you have written your website content. You cannot expect to make an impact on your audience if your content contains errors.

Incorrect grammar and spelling in content is a dangerous thing. Take a look at the following sentences:

The book is laying on the table.

(Incorrect)

The book is lying on the table.

(Correct)

As you can see, the first sentence portrays a completely different and wrong impression just because of a single wrong letter. That is why you must ensure that your content has no grammatical or spelling errors.

But how can you ensure this? It is pretty simple. Do a thorough proofreading and read your content carefully. Spot any wrong word or typing error and try to make it correct. Sounds tiresome, right? It is. That is why many writers use grammar-checking software like Grammarly. 

These tools automatically identify errors in your content so you can make changes accordingly. You can choose either of these methods. Just make sure that you make your content error-free before publishing it on the Internet.

2. Check for Readability and Structure of Content

You should understand the value of readability and structure as a website content writer in raising the general quality and effectiveness of your posts. 

There are several reasons behind this. Let’s discuss them.

These are the reasons why you have to check the readability and structure of your content once you have written it.

There are a few simple tricks that can help you in doing so. All you have to do is use simple wording and phrases in your content. Avoid discussing things that you think can be difficult for a general audience to understand.

Make sure that you have used headers in your content. Moreover, dividing your content into paragraphs and keeping their length short can help you maintain a good content structure.

3. Check for Plagiarism

This can be considered one of your most critical post-writing steps to perform. Posting plagiarized content is the last nail in the coffin to bury your website in Google sandbox. Before we discuss how you can ensure your content is plagiarism-free, it is essential to understand what plagiarism is.

It is pretty simple. Copying someone else’s published content and posting it as your own without providing proper attributes is called plagiarism. Now, why is this bad? 

Think about it this way. If you were a teacher, would you let a student pass an exam knowing very well that he copied another student’s work? We doubt it. 

The same case is with plagiarism. 

Plagiarism decreases the credibility of your writing. Search engines discourage it, and you can also face legal charges in some cases. That is why you must remove any plagiarism from your content before you decide to post it.

To dodge this barrier and to borrow content properly, there are a few things that one has to do. They are explained below:

Although these steps can be pretty painstaking. To help yourself a little, you can take the help of technology. There are many online plagiarism checker tools available on the Internet. These tools identify the matching parts of your content and change it according to the requirements to keep it unique. 

4. Check for Hyperlinks Accuracy

Hyperlinks are URL addresses you provide in your blog content to increase quality. There are two types of hyperlinks that people use in their content:

Internal backlinks take the user to another page of the same website once they click on them. On the other hand, external backlinks take visitors to a whole new website once they click on them.

The purpose of adding these links to your content is to provide valuable, relevant data to the visitors. For example, if you are writing about how to create a website, adding hyperlinks to another blog that covers the basic fundamentals for making a website will provide more value to the users.

The thing with these links is that you have to place them carefully. That is because if a hyperlink is placed incorrectly, your visitors will not be able to access the relevant information that you have attached to the content.

If an internal link is broken, you can miss the opportunity to gain traffic on another web page of your website.

That is why you have to ensure that all the hyperlinks you have provided in the content are accurate and functional. There is no specific trick to do so, though. All you have to do is make sure that the links are placed correctly without any errors.

5. Add Relevant Visuals and CTA’s

Now that you have completed the writing process of your website content, you have to add relevant visuals to it. These can be images, videos, infographics, GIFs, or even memes. 

The basic purpose of adding these visuals is to demonstrate your point of view more effectively. The human brain processes images almost 60,000 times faster than text, a study explains. So, why not leverage this biological phenomenon for our benefit?

However, you have to make sure that the visuals you are going to use in the content are relevant and easily comprehendible. Otherwise, it might backfire.

The same goes for the CTA or Call To Action buttons. These options allow the readers to perform different actions directly as they keep on reading the content. These actions can be:

The nature of these buttons can vary according to the content you are writing. The important thing, however, is to make sure these buttons are placed in the right positions to ensure maximum effectiveness.

6. Add Effective Meta Descriptions

Last but not least, the last thing you have to check once you have written your content for a site is to add effective meta descriptions. Meta descriptions are concise versions of the content your web page includes. 

The search engines show this as snippets in their results to help people know what to expect from your webpage. 

Here is what a meta description looks like in search engine results:

Adding a meta description to your content is good for SEO. 

Well, the thing about the meta description is that search engines might not add the exact meta description that you have added to your content. It detects the most relevant piece of information from your blog post and shows it as snippets.

This is the thing you have to focus on. If you want search engines to show the exact meta description you have provided, keep it relevant and keep it short.

Conclusion

Website content writing can be considered one of the most important factors in a website’s success. Content writers must ensure their content is valuable and follows the search engine’s guidelines. To do that, writers follow different steps to make their content valuable.

Some steps are taken before writing, some during, and some after they have written the content. However, from the information we have provided above, you can find valuable steps a website content writer should take once they finish writing their piece.

Following these steps will help them ensure their content is valuable and created according to the search engines’ guidelines to get the most out of it.

Related Read: