From image generators to ChatGPT, the web offers many AI tools for content marketing. They can enhance your digital marketing campaigns by automating routines, providing creative ideas, and making your content error-free.
Using AI in your content marketing strategy is not a question anymore. This article will help you decide which AI tools are optimal and how to use them with the greatest benefits. Jump on the bandwagon early, adopt the latest AI technology, and get ahead of the competition!
The Most Popular AI Tools for Content Marketing: Your Ultimate Checklist
Software engineers have applied machine learning algorithms to computer programs since the mid-20th century. The idea is that by mimicking human intelligence (AI), machines can accomplish tasks of great complexity. From chess-playing programs to spam filters to grammar checkers, AI technology has been finding more and more implementations.
Today, generative AI tools are widely used for content marketing and web development. They help with repetitive or coding-related chores while letting humans focus on creative tasks. The following AI tools for content marketing are the best examples of the latest technological implementations, with each excelling in a different area.
1. ChatGPT
Best for: various content creation processes, such as ideation, research, creating outlines, and analyzing textual data.
ChatGPT is an AI model that processes input text and responds in a conversational manner. It’s specifically designed to resemble human-like language, while its GPT-4 version is often used as an underlying engine for AI chatbots, plugins, and other AI content generators.
Not only does ChatGPT understand human language and provide detailed answers based on pre-trained datasets, but it can also convey genuine emotions and tone of voice and attempt to copy the styles of famous writers.
Remember that while attempting to be an expert in everything, ChatGPT will never run out of words. However, the larger pieces of text you ask it to produce, the more likely it will produce less coherent or related answers.
Core features:
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Excellent quality of writing in many languages, like English, German, French, Japanese, and Spanish, and ability to understand and respond in many others
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Easy-to-use interface
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Ability to generate code snippets and analyze algorithms and data structures
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Free fully-functional version
How to use it:
Using ChatGPT is as easy as typing a question or a command and hitting the “Submit” button. However, the quality of the AI content depends on the prompts you use, so try various approaches until you achieve better results. Feel free to ask ChatGPT for any instructions.
Who will benefit from it:
As one of the advanced AI tools for content marketing, ChatGPT can assist you in creating a content marketing strategy in many ways. Its ideation capabilities can be used for writing blog articles, creating product descriptions, audience targeting, and SEO content optimization. Ironically, ChatGPT is great at content personalization, whether modifying emails using recipients' data or composing delicate rejection letters.
2. QuillBot
Best for: paraphrasing and summarizing content using different modes.
QuillBot is one of the best-known AI paraphrasing tools aiming to increase the productivity of content creators and streamline digital marketing campaigns.
Marketers of all stripes often choose QuillBot over other AI tools for content marketing due to the easy navigation, multiple integrations, and additional features it provides. It allows rewording the text using the same style or modifying it using different tones. This can be essential when recreating your content for different platform formats or adjusting it for specific target audiences.
Additionally, QuillBot is an excellent ChatGPT alternative for summarizing large datasets. Like an advanced AI search assistant, it can explain complex scientific studies in simple words or extract key points, saving you time.
Core features:
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Ability to adjust text by size and tone of voice while keeping its meaning
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20+ languages available
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Chrome, Word, macOS, and EDGE extensions
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Plagiarism and grammar checkers
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Text summarizer and translator
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Free version with limited features
How to use it:
To use QuillBot’s main feature — paraphrasing — paste your text in the left window, select the mode you want to use, pick the intensity of transformation with a slider tool, and hit “Paraphrase.” You can reuse the result to apply additional adjustments.
Who will benefit from it:
QuillBot is a content management tool for writers. It can save time by quickly generating alternative content versions for different audiences and platforms.
3. Grammarly
Best for: ensuring high quality and clarity of written content.
Among all AI tools for content marketing, Grammarly is the most popular solution for grammar, spelling, and punctuation correction, as well as lexical suggestions based on the writer’s preferences. It uses natural language processing to understand your writing context, enhance vocabulary, and provide styling guidelines.
Grammarly has a built-in text-generation popup tool that can help you materialize your ideas into words that fit well with the rest of your text. The paraphrasing options allow for changing formality levels, selecting the tone of voice, and expanding or shortening the content.
These actions don’t require switching to a separate interface, as Grammarly can be integrated with various browsers and writing tools, providing a continuous user experience.
Core features:
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Detections of grammar errors and automatic correction suggestions
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Vocabulary and styling suggestions that are based on the context and selected styling options
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Comprehensive writing assistant with a set of commands for quick paraphrasing
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Integration with online writing tools, such as Google Docs
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Side panel dashboard for content performance analysis
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Free version offers grammar correction features but limits styling options
How to use it:
After registering an account, you can open a Grammarly app and use its online editor to start writing or editing your text.
Another option is to install the Grammarly browser extension. As a marketer, you might not feel excited about using Grammarly’s built-in online editor instead of your favorite writing platforms. The browser extension is an excellent option to work on your content while enjoying all the AI writing assistant’s features.
Who will benefit from it:
Grammarly can be helpful for different teams shaping content marketing strategies. For content writers, editors, and managers, it ensures polished, error-free, easy-to-read texts. Additionally, it can be used for enriching content with keywords for SEO, enhancing email marketing campaigns, and maintaining the highest level of written communication with partners and clients.
4. DALL-E
Best for: generating high-quality images for marketing campaigns.
DALL-E is an AI tool developed by OpenAI, a company standing behind ChatGPT, for generating images based on textual inputs. To streamline the content creation process, you will be presented with several images for each query, from which you can download one or modify it further. This workflow allows the quick creation of images styled as real photos, paintings, or animations for websites, social media platforms, and email campaigns.
While early implementations of image generation algorithms were full of flaws and practically could not be used as AI tools for content marketing, the latest AI technology in DALL-E offers a cost-effective alternative to buying images from paid platforms or hiring a photographer or a designer. This approach saves expenses, provides more flexibility to marketers, and allows designers and other professionals to focus on creative tasks.
Core features:
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Generating crisp, detailed images
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Integration with ChatGPT to form prompts through conversations
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Ability to create images with text
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Generating images in any format within 1792x1024 pixels size
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Controlling the artistic style, mood, and lighting in images by including those details in prompts
How to use it:
The latest version, DALL-E 3, is available to all owners of paid ChatGPT subscriptions. In the ChatGPT chat window, enter the prompt with the specification for the image you want. You can also use the previous DALL-E 2 version on a separate platform using paid credits.
Who will benefit from it:
DALL-E can enhance all digital marketing strategies that require visual content, from creating a business website with professional employee shots to making colorful stickers with your company’s name for event giveaways.
5. Cursor
Best for: streamlining website development as part of the content marketing campaigns.
Cursor stands out as a cutting-edge code editor driven by AI. Its bot, well-versed in diverse programming languages, delivers instant feedback and advice to developers, spanning aspects like code style, security, and performance. The tool facilitates efficient coding with real-time auto-completion suggestions, minimizing errors as code is typed.
These advanced qualities simplify web development, making Cursor an effective AI website builder. Other features, like real-time collaborations and code sharing, allow seamless teamwork for accurate content creation and deployment.
There are both positive and negative quotes on AI's impact on humanity. One thing we can be sure of is that thanks to applications like Cursor, humans will spend less time on web development and have more time for creative tasks.
Core features:
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ChatGPT bot trained in programming languages
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Autocomplete and code-analyzer instruments
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Explanations about the generated codes
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Ability to edit codes using natural language
How to use it:
Download the Cursor application and sign up for services. Generate codes by typing inputs in the chatbot prompt field, paste your entire codebase for thorough analysis, or discuss code-related issues with the AI engine.
Who can use it:
Cursor can enhance content marketing strategies that require web development tools for website creation, landing page design, and CSS styling. It’s particularly helpful for campaigns that span many locations or events.
6. Reply.io
Best for: setting up automated email campaigns using AI assistant.
Reply.io is one of the top AI tools for content marketing that made it to our list. It’s a marketing automation solution that introduces AI assistants for writing personalized messages based on acquired information about leads and target audiences.
The platform includes various AI-driven instruments not just for automated emails but also for increasing the productivity of other social communication channels, defining ideal customer profiles, segmenting the audience, and extracting email addresses from all open sources.
Core features:
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Personalizing email campaigns and responses
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AI-based audience targeting
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Tracking delivery rates and lead conversion performance
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Automated booking tool
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Web crawl solution to gather business email contacts
How to use it:
Setting up email campaigns and automating communications via other channels is simple, thanks to the platform’s intuitive interface and comprehensive explanations on the official website. The essential steps include analyzing the database with AI, setting up outreach sequences, providing AI software with your product details, and setting post-response actions.
Who can use it:
Marketing automation platforms like Reply.io assist marketers in setting up high-productivity channels for generating leads, promoting products, and enhancing brand reputation.
7. Adobe (Firefly & Express)
Best for: creating engaging visual content optimized for social media platforms.
Although Adobe has been exploring and implementing machine learning features into many of its products, the two instruments focusing on AI integration are Firefly and Express.
Firefly is a text-to-image generator. It can create images that are less detailed than DALL-E’s. However, they are easy to modify by erasing parts of the picture and inputting additional prompts for the missing parts. Additionally, many filters can be used to tune the image appearance, such as lighting type, exposure, style, and even modes like “view from the window.”
Express is an all-in-one design tool for creating and modifying social media content. It includes instruments for logo creation, creative image filters, and advanced typography settings. The built-in AI assistant is optimized for generating background textures. When combined, these Adobe tools streamline the creation of visual content for all major social media platforms.
Core features:
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Integrations with Adobe Photoshop and Illustrator
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Ability to create and save templates for repeated use
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Intuitive design for Adobe users
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Streamlined image generation
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Templates for logos, animated graphics, and collages
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Optimized for creating specific image formats such as Facebook event posters, Instagram carousel posts, Twitter header images, etc.
How to use it:
One way to use this combination of Adobe tools is to generate an image in Firefly, transfer it to Express, and modify it using the multi-layer editor, advanced filters, typography, and more.
Who can use it:
Firefly and Express are ideal for swiftly creating images to engage with the audience on social media.
Benefits of AI Tools for Content Marketing Processes
AI solutions are designed to simplify the work of human professionals. However, unlike simple tools, like calculators, that function according to provided sets of rules, AI systems are self-taught. This term refers to their ability to learn from data and improve their performance, allowing improved performance on a wide scope of tasks.
The reviews of marketing automation software above showcase how AI features improve content creation, modification, and publishing and maximize the effectiveness of marketing communication channels. More precisely, they provide benefits for the following content marketing processes:
| Generating ideas | Generating new content ideas and suggesting improvements to enhance quality and creativity |
| Streamlined content creation | Transforming ideas to final text and image creation, AI applications can be used to provide helpful suggestions or complete the bulk of the work |
| Data analysis | Analyzing legal documents for policies and contact information, extracting key points, and producing summaries of large or complex studies |
| Targeting audience | Analyzing masses of customer data in datasets to form ideal customer profiles and scanning open sources for business emails |
| Content correction | Scanning text for grammatical errors and making context-related suggestions for improving its various aspects |
| Personalization of content | Modifying every email in the automated marketing campaigns and messages on other channels, based on available user information, like habits, demographics, and history of purchases |
| Coding assistance | Generating and analyzing existing codes for mistakes, streamlining web development for digital marketing |
However, there are no limits to what AI tools for content marketing can do and new use cases for enhanced content marketing appear continuously. Other use cases include automated website translations, email warming campaigns, chatbot assistants, website accessibility solutions, and more.
Limitations of AI Tools for Content Marketing
AI integration into content marketing strategies is still in the initial stage if considered within the general digital marketing history. The technology’s relatively young age explains some of the limitations it has, both technical and ethical.
Here are some of the well-known limitations of AI tools for content marketing:
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AI-created content and analysis may contain mistakes. Overly relying on AI may decrease the quality of work and hurt the brand's reputation.
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AI generators are prompt to redundancies and repeats. For the best results, use specific instructions for text generators and limit responses by word count.
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AI-created content may lack a human touch, making it less beneficial for certain content types.
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While there’s no evidence Google penalizes AI-generated content, it prioritizes “unique, original content that is not available on other websites” (Source:
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AI tools may not be able to adapt quickly to trends and may not create content based on the latest data.
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AI-created content may have data privacy and security risks. If the AI system is trained on datasets with biased or sensitive information, it may generate discriminatory content or cause privacy violations.
Where Content Marketing Automation Goes: Future Outlook
Despite its limitations, the use of AI tools for content marketing will increase. Some limitations will be overcome, and others will be well-studied and minimized. It’s essential for marketing professionals to be able to incorporate machine learning technologies in their processes. Otherwise, they will be outrun by competition.
AI in marketing is still mostly used for performing specific steps: creating a text, analyzing databases, etc. In the future, AI tools will be able to perform a series of connected tasks to accomplish a complex goal based on specific queries. For example, “create a website for selling hotel reservations” will involve creating texts, generating logos, finding online images, creating web page layouts, generating booking forms, making webhooks to connect with hotel sites, etc.
Perhaps the next step will be AI assistants capable of planning and executing multi-channel marketing campaigns based on marketing budget and real-time company performance. But we’ll have to wait and see.
How can AI technologies be used for the optimization of marketing budgets?
Using AI solutions, marketers can create various marketing content that previously required the work of professional copywriters and designers. For example, creating product descriptions, generating animations for Facebook posts, and adjusting content for different formats can be entirely done by dedicated AI applications.
Does AI know programming languages?
The AI doesn’t itself “know” programming languages. However, many text-to-text generators are trained on datasets that include knowledge about programming. For example, ChatGPT can create code snippets in most popular programming languages. There are also dedicated coding AI chatbots, like Cursor, specifically designed to assist with coding.
Does AI-generated content harm a website’s SEO?
Search engines, like Google, prioritize webpages with original and high-quality content. If you use AI tools to create content that adheres to Google content quality standards, your website has a good chance to rank high on SERP.
