32 Inspiring About Us Page Examples of 2024

Get the robust collection of about us pages examples of various niches. Brainstorm your ideas with these business, portfolio, teaching, travel, health website's killer about page examples.

by Sumaiya Begum • 22 April 2024

An About us page is the voice of a website from where you can learn about the story, history, and mission of its life. Great about us pages work to build a trustworthy relationship between the brand and the customer and shapes a visual of a business with its name. 

In this post, I will showcase 32 About Us page examples to inspire and guide you in creating an effective one for your website. Side by side, I will tell you what organism a killer about us page should have. 

So, let's dive in and explore how you can make your About Us page stand out and leave a lasting impression on your visitors.

32 About Us Page Examples of 2024

In this vast collection of about us Page examples, I have separated them into multiple groups based on their Categories. These examples of about us pages would additionally be—

  • Business website,
  • Portfolio website,
  • Health & Wellness website,
  • Education website, and 
  • Travel website’s great about us pages. 

I hope these examples will make gathering data for your particular niche easier and faster. Let’s have a look!

1. Piboco

About Us Page Examples
About Us Page Examples

Piboco is a reading app for children. They create animations collecting stories from picture books. I appreciate how they kept their work theme hooked up with their website's about us page design. They used a range of color variations, different geometrical shapes, and catchy fonts with clear visuals. 

The top of their About Us page has a CTA button for newsletter subscriptions. Besides, along with other CTAs on the page, they also linked their App's Google Play and App Store links. 

Dorik - the best AI website builder, makes creating an 'About Us' page a breeze. Give it a prompt, and it will quickly craft a page telling your unique story. It's perfect for anyone wanting to share their brand's journey and engagingly. With Dorik AI, you get an 'About Us' page that genuinely reflects who you are without any hassle.

👉 Try Dorik AI.

2. David Coffey

About Us Page Examples
About Us Page Examples

David Coffey is a salesperson who offers real estate services assistance to his customers in Toronto. On his service website, he was as bold in his About Us page example. He kept it clean on the about us page with a large, clear photograph of himself. And it added a humanization to his online presence. 

Humanizing your About Us page will work more effectively if you want to build a site and grab readers' engagement. 

3. Red Bamboo 

About Us Page Examples
About Us Page Examples

Want to create a restaurant website with an engaging and embracing About Us page that stands out from the crowd? Just peep into this restaurant website of Red Bamboo

This restaurant website has added a vast full-width photograph of their shop with a decent opacity at the very beginning. Dropping the curiosity on the visitors' minds to see more about their shop, they also used some call-to-actions(anchored mail, call, and location addresses) on the first section of their About page. 

Scrolling down to the bottom, you will see a variety of well-arranged information on this website. They added their opening day and time schedule, then added a section with multiple cards spotlighting their reviews, cuisine, and where they are located. 

Visitors can see what their desired food looks like and how they will be served from this page's extensive collection of images of enticing dishes. Have a look at how they strengthened their marketing on the about us page by mentioning their motto words 'Vegan Comfort Food.'

Finally, they added their restaurant´s clear, high-opacity image in the last section by breaking the curiosity of the visitors' minds.

4. Cups 

About Us Page Examples
About Us Page Examples

If you want to showcase something differently, the About page of the Cup agency will be straight to go—well-designed and amazingly used in each item's color, font, and alignment. 

Their 'Our Team' section has kept every card in this section in a very clean format with only three elements. High-resolution photographs of their employees on a solid colored background, their name on a stylish font, their designation, and social media profile link. 

If you are creating an agency website, don't miss out on their idea of showcasing the pricing table on the About us page. Check how this well-developed website that is built with Dorik templates works fluently and perfectly on multiple device screens. 

Well, if you are still on the way to deciding how a white-label website builder like Dorik can help to scale your agency business, don't miss reading our detailed write-up on this topic. 

5. Loom

About Us Page Examples
About Us Page Examples

Loom is an indoor farming solution-providing company that allows people to grow crops inside their homes without any effort for maintenance. This business website has been built with Dorik. This website's about us page has used a standard svg shape before and after the sections. 

In the first section, Loom spotlights their behind-the-brand persons by inputting their images. 

Most people think an about us page needs to be highly engaging with loads of stuff. But, the fact that Loom is entirely straight with only two sections which you cannot avoid. One is the photographs of their brand persons, and the other is a whole section with texts and paragraphs outlining their product. 

6. Cupssy

About Us Page Examples
About Us Page Examples

This About us page of Cupssy, a wet-wipes product company, has been built with Dorik. The first section that has highlighted the website's product is the key! They described and familiarized their foundation story, what their product is, how it works, and for whom it has been built in one paragraph. The detailed visual of Cupssy's product will draw anyone's attention within seconds. 

Cupsyy is saying they are different and have a unique story of innovation. They are all caught up in serving people their product at every stage. They added an on-page search field so visitors can search for their desired product without moving to other pages. 

Use your own story to drive your visitors' attention. Grab ideas from this website's about us page and let your own about us page shout. 

7. Islango 

About Us Page Examples
About Us Page Examples

On its sailing service providing website's About us page design, Islingo highlighted its focus on describing its business. Occupying the whitespace with a full-height image, they attached the touch of humanizing. 

Secondly, they end up outlining their description with a line– 'We built Islango- the ultimate online sailing vacation booking website, fulfilling dreams from the first click.'

Try to mention something like them, things that will describe how you really care about your customer. 

8. SQUARE ME 

About Us Page Examples
About Us Page Examples

Squareme is a media production website. Their about us page will make you feel like this page is more likely a notebook. They delightedly highlighted it with an eye-soothing color scheme and pencil tracing of geometrical shapes on the broad white background. I really appreciate the way they made their layout rocks without even a navigation bar. Look how they focused on familiarizing their team members by keeping the section background dark but the background of the image cards light.

Splitting out elements throughout the About Us page, they did not forget to spotlight these elements by using different font styles for each. 

9. nokomis tattoo

About Us Page Examples
About Us Page Examples

Let your imagination run wild with this portfolio website's about us page design of nokomis tattoo, a tattoo artist. 

If you are creating a service website or on the way to building your artists' website, this innovative about us page examples will wow you. 

Not Just Tattoos- they clarified it with a highlighted red button that- though their name may sound like their only service is to make tattoo arts, they do other unique jobs too. After that, along with a title that has a soothing font style, they expressed their attention to detail in every word they spoke. 

As you scroll down the About Us page, you will see that using animation on buttons and cards is just a stroke of genius. Based on the background, texts, and button on milky white with firing red color, the hues' spectrum turned awesome in the end. 

10. Steve Wolf  

About Us Page Examples
About Us Page Examples

 Steve Wolf is a graphic design service providing website. This website’s about us page is designed professional with a vast white space with little text and visuals.

They significantly familiarized the website with their brand person's image in the first part. Then, a slider that comes with other sections as you scroll down has made it more outstanding than any other ‘About Us’ page design. Find the connection of similarity in colors and font styles all over the page.   

11. analeovy  

About Us Page Examples
About Us Page Examples

To snatch success over the competition, you need to dare to take risks.

Look how the about us page of the artist Ana Leovy stands bold with only texts. No image, nothing at all. Yet, she managed to configure a minimalist about us page design with a solid-colored burnt orange background. 

Well, we all know the purpose of an artist's website is to sell artwork. She did focus on who she is on this About page instead of what her artwork is. So, if you want to see Ana's illustration, you need to click on the 'Work' text, and it will redirect you to another page filled with her art.

At a glance, you may think that her about us page or the entire site is a one-page website. And the texts aligned on the right side are only texts, not a sidebar.

Instead of taking her website as customary, hover your cursor over the texts, and you will see the difference. She used a grey shade over the anchored call-to-action texts, allowing you to navigate the entire website. 

If you are creating an artist's website, keep confidence in yourself. The more confidence you will have in expressing your talents through your about us or about me page, the more you can stand high in the rivalry. 

12. Alii Abdal

About Us Page Examples
About Us Page Examples

Alii Abdal is an ex-doctor who writes and makes Podcasts and YouTube videos on productivity and personal and academic development. On his ‘About me page,’ he designed it with emojis on a clean white page which gives a remindful of Notion. Ali gives a quick-to-go style on his About me page so you can easily find a chunk of information within a second. 

His words on the ’About page’ writing are straight to the point with multiple font sizes. On the very last part of this page, Ali added a subscription form for people who want to be a member of his Weekly newsletter ‘Sunday Snippets,’ which more than 1,60,000 readers joined. 

13. Rafael Varona

Rafael Varora's About us page

Rafel Varona is an animation portfolio website. He is an illustrator, art director, and animator. On this website’s About page, he showcases his talent through a range of motion designs. 

This Berlin-based artist wrote a few paragraphs along with the full-width illustration on his about me page. His vision of matching color and font style with the About us page theme will put your thinking cap on! 

He preferred to occupy the footer section with just two elements- Social media link and Copyright credit text. Adding social media profile links on the website footer design and the navigation bar will help his visitors visit and learn more about him from various platforms.

Besides, he added his email link to the last paragraph of this About Me page's text to connect with his visitors.  

Check more personal portfolio website examples to get inspired. 

14. Primal7 

About Us Page Examples
About Us Page Examples

The design of this gym website by primal7 is a complete gem, incorporating the About Us page template based on Four sections. 

They described who they were in a single line on the headings. They welcome their visitors by personalizing their website with a refreshing visual. You will find a perfect example of the 15-second rule on the cards that outlines their descriptions and is designed in a unique way that will grab your attention within seconds. 

Researchers say visitors stick to your website for around 15 seconds. And within this short time, if you can capture their attention, you can expect them to stick to your website for an extended visit. Besides, within this period of time, if you cannot grab their attention, you will lose your potential customers. This rule is called the 15 seconds rule. 

The incorporation of different illustrations that portray the inherent value of their business name is very remarkable. Try to Design your About us page template in a way that its magic of creativity can make your visitor clumped to it. 

15. SmartSkin Dermatology 

About Us Page Examples
About Us Page Examples

Greeted with the fresh and juvenile smile of the dermatologist photographs, the About Us page template of SmartSkin Dermatology is designed simply clean on a light color shade. Yet, the resourcefulness of this page's two most inhabited sections will convey a lot of information about the brand. 

The About Us page design is divided into three main sections- a navigation bar, a header, and a footer. As the whole website's background is plain white, they divided the header section's headings with a shade of peach color. Manifesting their level of emotions, softness, and innocence of passion. 

Apart from these, they inhibited the most significant portion of the About Us page, familiarising their doctors by keeping long paragraphs on the left and their clear photographs on the right of the screens. 

As it is a New York-based dermatologist's website, they added their address to the 'Contact Us' box of the footer section and a Google map link to its 'Our Location' box. 

16. GENTLE DENTAL

About Us Page Examples
About Us Page Examples

Examples of About Us pages like this one, which snatches visitors' attention at first glance,  will leave you inspired by their talent usage.

If you are looking for dentist website's about us page examples, this about us page template of Gentle dental is worth a try. Clear, bold, and one-of-a-kind. As you land on this page, you will see a harmony of royal blue hue with grey and white. At a glance, you might think you are reading a detailed article, not a website's About page. 

Pouring their attention to detail in texts and fonts, they used a different colors on headlines. Keeping all the bulleted texts bold also specifies what the portion is talking about. This unique idea of focusing particular properties on the page allows this About Us page to make more reader engagement. 

On the contrary, they also added a few photographs on the body to input visualization into visitors' minds.

17. SUSANNE RIEKER 

About Us Page Examples
About Us Page Examples

Are you creating a podcast website? Or a yoga artist's website? Well, do you know how these two different categories can get together on one website?  

This brilliant yoga artist, Susanne, has made her yoga website the best of both worlds. Her visitors can learn about her brand and listen to her both staying on this website.

Keeping the color blend on brown shades with Cocoa and Mocha, she welcomes visitors with a powerful message: "I'm a business coach, teaching wellness entrepreneurs how to create a strong brand & build a 6-figure online business." 

At the start, a hero section is inhabited by Suasnne's charming photograph. Then one by one, she bring-forth the beginning of her career, how she kept sticking to her passion in the most challenging time, her pet, and many more. She emphasizes explaining who she is in person. Yet, she also added links to her courses for voice artists and business people.

There are around 14 sections on this about us page, which seems more like a landing page. It is well-resourced, with a quality collection of images, buttons, and texts. On the 'Where To Next" she anchored her Podcast's links and blog post links. After that, she added another section to let people apply for a six-month program.  

The page also inherited her free online course's starter kit, video workshops, and Instagram post links.   

18. BetterHelp

About Us Page Examples
About Us Page Examples

This About us page example of the BetterHelp therapy platform includes all the resources and pieces of information you would need to make your visitors' influenced. They added a wide range of statements showing analytics of their journey. These data have been served on the - "Our Mission," "Our Therapists," "Our Success Stories," "Our Media Coverage," "Our Team," "Our Latest Reviews," "Our Support," and "Our Office" sections.  

You will find the usage of Gestalt's law (One of the best web design principles and laws) of similarity in contents in each section with texts, call-to-actions, and visuals. And it will help you get familiarized with the about page within seconds and increase the intensity to scroll more to collect more details about them.

19. BACKLINKO

About Us Page Examples
About Us Page Examples

If you read articles and blogs, publish them, and spend time to make them ranked on search engines, you might hear of Backlinko. A training platform for "next-level SEO training and link-building strategies." Not only the founder Brian is saying it, but his About us page proves it.

Brian used Gestalt's Law of Repetition to design multiple sections on his online training platform website's about us page. Well, as you will scroll down to this about page, you will notice an initiative repetition of multiple objects like -a collection of '+' shaped items has been repeated several times. 

The law of repetition in design stands for using the same design or element in your website multiple times. It can be a single line that you will design to use in a part of your website. Then, reusing it again in any other part stands for the Repetition law of Gestalt's principles. 

Just after the very welcoming portion of his about us page, Brian added some trust signals he got from well-reputed brands like- Forbes, Inc., and many more. Besides, he added a form for newsletter subscriptions in the midst of other sections. 

Use your focus on a specific target, and you can put it on your about page multiple times, as Backlinko's about page included. Remember, if you repeat some focus points, keep the difference between their design so that your visitors don't get disturbed while browsing.

20. Dyslexia Deb

About Us Page Examples
About Us Page Examples

The tutor Debbie is a Dyslexia specialist who helps children with her services and assessments. Harmonizing with the color shades of tiffany and midnight blue, this educational website's about us page design is divided into six sections. 

In the beginning, the overlaid image of a classroom will embrace you with an educational atmosphere. Besides, Debbie dropped a hook on this very section with a form. It will save time for people who are already influenced and get registration without hunting where the CTA form is!

The Tutor also implemented a humanized touch on the "Ways to Help People with Dyslexia" section. She may add something else that would describe more about her. Yet, she preferred to help parents learn how to support their children with dyslexia by consulting with a specialist like her. It's an engaging way to take a grip on visitors' curiosity and then implement the answer to why they need your service or product. 

21. lingoci 

About Us Page Examples
About Us Page Examples

Lingoci is an online platform that ties up learners with native experienced tutors. It is a compelling method to start your  About page with Trust signals that let target customers know you are authentic and reliable. Lingoci used it on "You can see some of these reviews here." Trust signals are some elements that can be displayed on a website to make visitors feel safe on dealing with this particular brand. There are many types of trust signals, like- Social proofs, Reviews, Trust by associations, Guarantee trust signals, and many more.

The "Meet The Tutor" and "Get In Touch" sections put a grappling iron between the visitors and the site. If you click this section’s 'View Tutors" button, you can see a form and their tutors list based on the selected language type from the upper dropdown menu box. 

22. UNIVERSITY OF NOTRE DAME

About Us Page Examples
About Us Page Examples

From the beginning to the finish, the University of Notre Dame's website's about us page design is engaging, perky, and colorful. The page's design started with "Notre Dame at a Glance" and a comprehensive university photograph on the right. The noticeable thing on this example of the About us page is the creativity in aligning items like -the hero image, the other navigation bar, and a sidebar on the second section's left side. Every section on this about us page example differs from the others. 

They also engrossed the ending white space of the page by adding some strong call-to-actions on "Related Links:" If you are creating an education website for your client's school or university, you can also keep a section for adding a job board link, the strategic plans of the institute just like the University Of Notre Dame did. 

23. Twinkl 

About Us Page Examples
About Us Page Examples

Twinkle is highly prestigious in online educational websites that help teachers and students with loads of educational resources. 

"We're here to help those who teach. It's what brings us to work every day."- it begins with their slogan; the about us page of twinkle focuses on telling their founding story at the very start. For students from ages 3 to 18, twinkle's teaching resources and worksheets are available. 

On their About Us page, twinkle separated it into multiple particles. Firstly they explain who they are by attaching friendly graphics with some text, then a section named "The Twinkle Story."  After that, they showed some statistical data between their journey from 2010 to now on the last part of this page. 

Inheriting the whole section with eye-catchy graphics and texts with stylish colorful fonts, they explained their values on "Our Values." Lastly, they wrap up their about us page with a short FAQ section and two full-height footer sections. 

24. Dance in Color 

About Us Page Examples
About Us Page Examples

Sometimes, less is more. This about us page design of Dance in Color, a Corioghrapher group's online presence, begins with a full-width violet header (which also has their brand persons' images on it), keeping a transparent navigation bar above the fold. In this first section, they also named the page 'Our Story' in a simple and bold bright white font.

Then, unfolding their story on the empty, uncluttered background using small bold typography, they tell everything they need to implement on their about us page. While being strong, simple, and to the point, this coriographers's about us page draws its finish line on a charming pale footer. Written their name with plum shades in its headline and a few texts explaining their address, mail id, and slogan! 

 25. Echo Fitness

About Us Page Examples
About Us Page Examples

With a floating white broad background, the Echo Fitness's website's About us page added some spontaneous collections of fixed images on its base. They created this fitness website’s about page relying on  these three sections-  ‘About Echo,' 'Why Echo,' and 'Phoebbe Griffinth- Founder.' As their motive is to let people know what they look like rather than what they feel like- they used their location's atmosphere's images on the about page. 

After that, they introduce their trainer and founder, Phoebe, in the closing chapter, just like the other about pages do. Yet, they managed to deliver a lot about the founder within lines as they used bullet-pointed sentences. Helping visitors put their focus on this line and learn about her within seconds. 

26. The Berlin Storyteller

About Us Page Examples
About Us Page Examples

Neat as a pin, like smooth sailing, the Berlin-based travel website of The Berlin Storyteller is well engaging. Dennis Behnke, as he introduces himself as 'The Berlin Storyteller,' is a tour guide who provides private tour service to tourists by sharing stories of their destination.  

On the right side of this about page, 'the berlin storyteller' used photographs of himself and famous places in the town. Along with the images, he also added his Tripadvisor profile card that showcases his ratings and reviews. Visitors receiving his services can quickly write a review using his' About my Tours' page.

27. Big tree farms 

About Us Page Examples
About Us Page Examples

Begins with a full-width hero image of where they are located, the Big tree farms about us page greets its visitors with customers engaging slogan- 'We live where we grow.' As you swash your glance down the page, you will feel the page's canvas is brushed with a stroke of color onto it.   

After that, this food website's about page included its story named 'Our Story' on a blank portion on the top and a visual on the bottom, keeping the texts overlaid. Then again, inheriting a section swashed with tiffany and cyan blue color, they added some transparent cards displaying what makes their business different from the others. Visitors can watch a video that has been embedded halfway through their journey on this page. 

Drawing the last finishing line, they made this About page a rich source of nature, food, and life with the tincture of peanut, Cocoa, red-brown, and chestnut on the horizon.

28. Heavenly Healthy 

About Us Page Examples
About Us Page Examples

Heavenlynn Healthy is a food blog website where owner Lynn shares stuff like healthy food recipes, travel stories, and many more. Keeping the most part of the page empty, this website's about page occupied just the middle of it with a large visual of Lynn and some texts. She managed to tell many things in this little page by Using a bit more small font size.

I really appreciate how Lynn did not forget to give a photo credit to the photographer by anchoring his photography website's link. She also added her Facebook, Pinterest, and Twitter links on the ending block and the footer. 

You can attach your blog link on your about page's footer, as Lynn anchored some recipe blogs. 

29. Yantra 

About Us Page Examples
About Us Page Examples

Yantra serves Indian food in the heart of Singapore in a classy way. You can find their main sections, for example, 'The Place,' 'The Food,' and 'The People, ' within minutes. This page can be identical among small business about us page examples as they kept it somewhat more interactive. 

When reading the texts, you can swipe and see multiple images of their restaurant's atmosphere, mouthwatering cuisine, and people. This helps the visitors to familiarize themselves with the restaurant and clearly understand how delightful their food items will be. 

Thus using photos on your restaurant website helps you build trust and increase credibility with potential customers. 

30. Supernatural 

About Us Page Examples
About Us Page Examples

Supernatural, a cake-making ingredient-producing business, has designed its about page in a dramatic way by embedding GIFs all over it. 

Only after someone enters this website, dropping the hook for visitor engagement, it offers them to subscribe to its newsletter. Well, the alignment of elements in its About page design will not let you guess what type of website it is. Besides, it will just engage you in reading its story in a supernatural way! 

If things can be done more simply, why should we struggle for survival? Try something that swims upstream, and you will get the key on your fist to open your success story by driving more user engagement.  

31. Brew TEA CO.

About Us Page Examples
About Us Page Examples

They are to the point, vivid, and engaging as well! Brew tea co is based in Manchester city, serving people 18,300 cups of teas every Thursday

Look how they stand different online by their contexts and ideas. In the first shot, they made it clear whom they serve with the colossal title 'For tea drinkers.' Now as their visitors got clear that its the right place, they threw the second anchor onto their mind with an interesting question- "Q: HOW MANY CUPS OF TEA DOES IT TAKE TO FILL A NISSAN CUBE?"

Don't be amazed. It's just the beginning! This stunning about us page example is stuffed with entities like this. 

32. MANiLife 

About Us Page Examples
About Us Page Examples

As you scroll down to it,  this example of the great about us pages will take you on their journey from Stu's Peanut butter to MANiLife. After a long tour, 'The Mani Story' introduces the youthful, fresh faces of the company on 'MEET THE MANI TEAM' on millennium blue canvas.  

Keeping the about page's theme in a Tan-brown shade along with the kapraneuepro font style, this about page example with inspiration. 

8 Must-have Elements of a Great About Us Page Example 

The critical aspects of a drop-dead gorgeous About Us Page may vary on its category and the purpose you would like to put your focus on. However, the overall output of a good About Us page needs to be transparent, catchy, easily accessible, and customer-driving.

If you are designing or planning to revamp it, here are the few key building blocks you should better implement to your About Us page- 

Reveal Your Company's Story

Every business has its own story of origin. Whether you are building an about us page for a photography service website, a real estate business website, or a website for your portfolio, you have a story to tell. 

Handy hint: If you are a startup, you can add a hook at the very start by telling how this business was born, what obstacles you have overcome, and what your milestone was. 

Introduce Your Team

An about us page of a website helps your visitors move forward on your company's fact-finding mission. You can turn a visitor into your client from this page by building trust and credibility. 

Therefore, let them rely on your expertise by showcasing the people behind your brand. So, introduce your team, and share their skills and backgrounds. 

What are You Offering – and For Whom

Most people will find it more believable if they feel they are the person you have been serving for. Be bold about mentioning what product or services you are offering so that strangers can determine whether their prospect aligns with your company's competence. 

Your Mission

Well, I am not telling you to write something like— 'Our mission is to … after 5 years.' It is not going to work like that!! 

But, you need to be a bit more transparent to your visitor. ‘Why are you here today?’ ‘What is your goal so that you can serve them best?’ ‘Why are you unique from the others in the market?’ answer these questions on your about page. 

Trust me. It will engage more people than before. 

Case Studies or Previous User Reviews

Inputting case studies and user reviews into your About Us page can influence potential clients to change their purchasing decisions. Some words (Reviews or Testimonials) of your previous best customers will also help your visitor visualize their upcoming prosperity from you or your business. 

Social media link helps to spread the reachability of you, your content, and your brand. Social media profile linking helps you improve link building and search relevance since search engines are getting wiser at providing quality search results.

Handy hint: Add your Product Hunt profile link if you are a kind-of-a-business that releases products online. Hook with sites like- Trust Radius and G2 Crowd that will help your visitors get the sources for reviews and comparison.

Location Details and Contact Information

If you heritage any physical store, sharing your business's location will help you gain their trust. Apart from just about ‘TRUST,’ adding a location on your about us page will help Google search engine crawlers index your site and show it when someone searches for the nearest service provider. Thus, you gain more visitors and customers from local search results than before. 

Now as your target customers know about your business details, you need to allow them with some information to contact you. That is where your contact details come forth. 

Put the ladder for influenced customers so that you can push them quickly from the middle of the funnel to the bottom of the funnel. 

Customer Driving Call-to-actions (CTAs)

A call-to-action (CTA) is an essential component of the About Us Page of your website. CTAs help you increase customers' encouragement, provide them the direction of where to go or what to do, assist you in getting more leads, and increase your client conversion rate. 

CTAs or call-to-actions can be the Subscription button of your About us page, the social media profile link you provide, or the form you ask them to submit.

Now as you have learned what essential spices you need to flavor up your 'About Us page,' you can now look for some About Us examples. 

How To Write an About us page? 

When an About page of a website is written well, it can help the company to illustrate its essence, specify itself outside of the competition, and leave a more comprehensive first impression on its potential customers. 

So, why leave the chance to grab the best opportunity to make a customer buy your products? With these 6 simple steps, you can write your about page's story to the point. 

  1. Outline everything you want to insert on your about us page. 
  2. Get cracking with a strong headline or slogan. 
  3. Explain what you offer and for whom
  4. Include visuals. 
  5. Tell your story and values. 
  6. Add some trust signals like- reviews, statistics or analytics, social media links, badges, etc.

Now that you have some inspiration on how to write an about us page. So, why not give it a shot at how to create an about us page and add it to your already built website from a best no-code web builder like Dorik?

How To Add an About Us Page on Your Website with Dorik? 

For this part, I expect you have already tried building a website on Dorik and wish to add an About Us page. So let's begin the part about how you can add and then link it- 

Dorik Aroka Template
Dorik Aroka Template

So, I am selecting Dorik's Aroka Agency Template for this demo as there is no pre-added About Us page on this template. 

Step-01: Add an About Us page 

  1. Now, to add your new About page, click on the 'Pages' icon in the left corner of your page. An onsite editor will open. 
Dorik editor
Dorik editor
  1. Click on '+Add New Page.' And a blank page will be created for you. Now, you can design your about us page templates here. I am skipping this part of the about us page design as we focus on adding one on Dorik, the no-code web builder. 
  1. Fill the ‘Page Name’ with the name you want to give your new page. Here I am giving the name ‘About Us.’ 
Dorik editor
Dorik editor
  1. And then, we have to create a slug for this page, which we will use later to link this new page with our website. So, I kept the slug as ‘about-us.’ 
  1. Click on ‘Homepage’ to go back to the homepage’s editor of your site. 
Dorik editor
Dorik editor

Now, it's time to link your newly created about page with your website. For this, I prefer adding this page to the navigation menu. 

  1. Click ‘Edit Element’ or just somewhere in the navigation bar. A new editing panel will be open from the right of your screen.
  1.  Click on ‘Links.’
Dorik editor
Dorik editor
  1. Click on the '+Add New' button.
Dorik editor
Dorik editor
  1. A new item for the navigation bar will be created. Now, click on the arrow icon of the newly added item. 
Dorik editor
Dorik editor
  1. Name this item's name on 'Link Text.' 
Dorik editor
Dorik editor
  1. Now, set the Link type to ‘Page.’
Dorik editor-adding multi pages
Dorik editor-adding multi pages
  1. Choose with which page you are willing to add this menu item’s link. As we are adding a newly created ‘About Us Page’ with it, we will select ‘About Us.’
Dorik editor- adding multi pages
Dorik editor- adding multi pages

We are done with this part now. It’s time to add the slug with HTML Selectors. Go to the ‘Advanced’ part of your sidebar editor (1)  For this. 

Dorik editor- adding multi pages
Dorik editor-adding multi pages

Click on ‘HTML SELECTORS’ (2). 

Paste the slug on ‘HTML ID’ (3).  

Lastly, Hit the ‘Publish’ button, and we are ready to go live!! 

Dorik editor-adding multi pages
Dorik editor-adding multi pages

Besides, You can watch this video on creating and adding multi pages on your website. 

Ending Thoughts 

An about us page speaks louder than any other page of a website. It helps brands to increase credibility, establish a stronger relationship with customers by sharing their stories and help to differentiate themselves from others in the market. So, you must be careful and convincing while writing for your about us page.

Many no-code web-builders provide free templates and plans to help you make your about page wow-worthy and formal like the pages discussed above. See these about us page examples, get the comparison on your desk, and choose the best one to make your online presence bolder and more robust.    

Wado! 

Sumaiya Begum
AUTHOR
Sumaiya Begum

Sumaiya is a technical content writer, and an admirer of furry animals and silent nights. Born and raised in a city known for its green hillocks. 

She spends her days writing for software builders and training young writers on one of the largest non-profit skill building organizations in the country.

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