How to Create a Real Estate Website - The Ultimate Guide

Everyone searches online for real estate properties and services in today's digital space. Real estate agents can't imagine running their businesses successfully without having a website.

But, with hundreds of website builders online, creating a real estate website is not a walk in the park. It needs time, effort, and proper guidelines. 

In this post, I will share the most manageable steps on how to create a real estate website in the simplest way. I will also build a demo real estate site here, and it will feel like a five-finger exercise after you get into it.

So, without further ado let's begin.

How to Create a Real Estate Website With Dorik

Thanks to no-code website builders, the journey of building websites is easier than ever. If you want to create a website, whether you are building a multiple-page or one-page website, it does not require any web development knowledge anymore.

In this instance, with real estate web builders like Dorik, building a real estate website is more accessible. For almost everyone, even if they are not an expert tech person, it's super time-saving as you can build a website within minutes.

Let's say you are going through the process of building property management websites for your real estate platforms with Dorik. And for this, you must sign into it first. Then, you can select whether to develop a CMS or a Static website.

If you are willing to create a website that is Static, adding only typography and photographs, you can create a real estate website from the Static option.

But, if you plan to create a dynamic real estate site that will allow you to publish articles, include videos, and open a wide range of interactive features, then you must choose the Dorik CMS feature.

Well, if you have decided with which feature you want to move on, you can build a real estate website by getting started with Dorik in 2 ways:

As property owners, here is the first step that you can begin to build real estate website with Dorik's pre-made templates-

Method-01: Use the Template Collection

Getting started with Dorik's pre-designed template may help you go through this process faster.

Click on the 'Create New Site' button, and off you go with the templates library, which includes various types of website templates along with real estate, business, agency, and directory websites.

You can preview every template before you select your template to customize. When you decide which templates you want to choose, click 'Select.' Now, you can turn your visualization into life by customizing your templates using Dorik's extremely helpful drag-and-drop feature and onsite editor.

I am not going through this process of using Dorik templates. But, if you are interested in learning how to use a pre-made template to build a website, you can read the following blog: creating a restaurant website using Dorik's pre-made templates.

Method-02: Kick off the Building by Starting From Scratch:

Let's set the wheel into motion to create our website from an empty canvas. On the way on our journey toward your own website, here comes the very first step-

Step- 1: Research Other Real Estate Websites to Grab Ideas

So now, as real estate professionals, your real estate websites must be well established and appropriately working to keep up the momentum.

There are multiple types of real estate businesses. But, we will build a property management real estate website for today's project. Search online for some property management website examples to get ideas of what features you need to implement on your website.

Step-02: Design Your Website's Layout

A design allows you to make the best out of any website builder. Designing the website's layout before you begin building it is a necessary chore. Your website design must serve the purpose of creating your real estate website. A pre-made design will help you save time, understand potential issues, and assist you in visualizing the layout of your real estate website.

A practical design layout and proper alignment of objects make it easier to build a modern and user-friendly website. Knowing the laws and principles of web design will make your design smoother and more robust.

You can make your website design with platforms like Canva and Figma. Then, you can apply your design to build your first real estate website.

Step- 3: Let's Build

Now the real work begins. Building the website.

Click on 'Start from Scratch, ' and you will land on an empty canvas.

(Don't worry, the process will remain the same whether you are moving forward with CMS or Classic feature).

Click on '+ Add New Section.'

Here, I am choosing a section for our header section from Dorik's pre-made blocks.

And later on, one by one, I picked up the necessary sections I needed to attach to our real estate website.

Now, as we are done choosing the critical sections from the builder's blocks collection, let's say hi to the easy-to-use site editor!

Inside every section of the Dorik website builder, you can add Raw, Column, and elements and customize their contents from the style editor.

If you get stuck in any sections, simply click on the available "Read Documentation" button. After completing all your editing, you can publish your site or save it as a draft for more modification by clicking on the 'Save' button.

Step-4: Add the Necessary Features

Once you have got to the features of other property management websites online, look for which important part you should take advantage of for your target audience.

You can add features like- a Contact Us page, Testimonials, images, real estate listings, Call-to-actions, and many more by clicking the '+ Add New Section' Button.

Check this detailed guide to create a contact us page with Dorik. 

Set the logo of your real estate website, add a properly working navigation bar, and lastly, implement a conversion-optimized footer section to complete building your real estate website.

Every template, section, and block you pick from the Dorik website builder are device responsive. It also allows you to Preview your site's look from different views. So, there's no need to have struggled to make your real estate website responsive for different device screens. However, if anything seems out of commission, you can still adjust the styling and make it more standardized.

Step-5: Launch the Website.

Once you have done building your real estate website, you can drag and drop any sections from one place to another. Set basic SEO set-up from the Page Settings for a better reach.

Finally, we are ready to go live and impress the world with our website.

Must-have Features of a Real Estate Website

Although there is a bundle of properties of an online presence, each of them is as important as the others. Still, there are some unique and must-have functionalities I have tried to stuff into this little write-up that, as a property owner, you should put on your real estate website.

1. A Properly Working Navigation Bar

A navigation bar sleekly allows your visitors to browse through your website. So, it must be appropriately linked to any other pages of your website. A poorly-working navigation bar can make your prospective home buyers distracted while browsing. Thus, due to an unstable user experience like this, you may lose your potential clients from the real estate market. 

So, do not risk your business by improperly linking your anchored pages on the nav bar.

2. Add Your Property Listings

It becomes easier and faster to drive a visitor into potential buyers if you put your property listings at the very beginning of your website.

Empower the first impression of your site visitors by adding well-organized and categorized product listings just after the header section. Most of the websites in the real estate industry utilize this technique to drive more engaging clients to their sites. 

You can also allow property owners to add their properties on your real estate agent site. 

3. Share Visuals of Residential and Commercial Properties

If I say, visitors don't visit your website but experience it. Would it be wrong?

According to Jeff Bullas, 63% of customers think an image's quality is more important than the product review and description.

Add images (whether normal or 360-degree visuals) and videos of the properties to make it easier for visitors to view and visualize your properties and helps them get interested in your business.

Note: You can incorporate your real estate agency website by adding each property price with the images as well. To enhance your user's experience and give a better sense of your property area, try to implement essential details like- schools, universities, hospitals, and market options.

4. Stand-out of on Real Estate Marketplace With Testimonials

Want to increase the customer driving rate of your business, whether it is a service business website, a personal portfolio website, or a one-page website? 

Take my word- Testimonials are the most effective step you can take for any type of websites!

A website's core and underlying goal is to serve its customer their specific product or service in the simplest and easiest way. Here, testimonials work precisely like the mouth of the word. It increases the value and trust of any business to accumulate its insight perspective from customers.

Testimonials will put more weight on the decision your property buyers are trying to make. Furthermore, allowing customers to write their reviews and showcasing these on your wall makes your customers brand advocates. Any behavior that reflects clients' referral or support to the product or brand they are satisfied with is known as brand advocacy. It enlarges trust, connects emotions, and improves credibility on your real estate websites without any cost.

👉 If you're interested, you can read our blog on how to master the process of asking for testimonials from clients. 

Add Call To Action Button

Popularly known as CTA, a call to action is the element that encourages your website's visitors to take certain actions.

Help your property visitors on the website visualize your properties and get connected with you for a future appointment by adding CTAs in several sections.

A call to action(CTA) can be a button, a PopUp notification, or a text to get significant actions from visitors. We have used CTAs like- 'Book appointment,' 'View properties,' and 'Contact Us' in our today's created website.

Have a Contact Us Form

Once your visitors are motivated by your property listing site, and testimonials, it's time to add the hook between your real estate business website and your potential customers.

Asking for contact details on a 'Contact Us ' form will effortlessly develop your potential buyers' conversion rate and generate more leads.

Add Your Business Location

Adjusting location is one of the most significant key features of real estate websites that help you build your visitors' trust in your real estate agency business. It also helps develop a business's value.

A home with multiple rooms in the village region would be less preferable to a house with single beds in the city area. So, help your targeted visitors visualize the location and neighborhood of your properties by adding your business location.

Integrating popular map services like- Google Maps will help you make your business's online platforms more engaging and interactive. 

Publish Blogs

Having a blog page on your real estate website will add extra essence to your website. By providing helpful information through blogs, you can increase your content's reach, gain trust, and obtain user engagement.

Publishing informative articles regularly on your property management website can grab more traffic from search engines like- Google, and it will help you boost your site's search engine optimization. 

Go to your CMS dashboard to write blogs. 

You can also make your blog post search engine optimized, set up membership settings, save drafts, and publish them from one place with Dorik.

Keep an About Us Page

Users will peep into your About Us page when they want to learn more about your business. Whether you have a property management website, a property listing website, a real estate agent website, or a single property website, an About Us page is crucially important to tell them about your story.

What are the main components of an About Us page of a website?

Your business's mission, vision, history, and social proofs (like- testimonials) are the key features of an online presence for every business or personal website.

Design, textual content, and visual or video components will work amazingly together to present a compelling story about you and what your real estate business does.

Here, I have gathered some practical tips for you that you may prefer to implement on your About Us page for a better reach-

Live Chat

As a property owner, you might have already experienced that building your client's trust is the whale that turns your business's revenue. Live chat support gives you this access to bring into being your potential consumer's trust.

A study taken from Kayako states that 52% of customers continue their journey with a business that provides live customer support to its online platforms. Besides, 51% are more likely to purchase digitally with websites containing live customer support.

Here, these given statistics represent that people may trust you a bit more or less, but there's not a countable number of consumers who will turn their back on your business if you have any live chat support.

Responsive Website Design

52% of people say a bad mobile experience makes them lose faith in a company. Now, as a property owner, I believe you are not here today to do something that makes you lose your existing customers but gain more.

It's easier to make your real estate website device responsive with Dorik. As we have built our website with Dorik today, we can get its different screen views by clicking the mobile, tablet, and desktop buttons on the top middle of our editor.

Things to Consider While Creating a Real Estate Website 

Now we have covered almost every key featured listing we should implement on our real estate website development, it's time to know about some additional spices we can spread onto it to make it stronger.

So, what are these?

1. Make your website SEO Optimized:

Optimizing your business's online presence for search engines will help you widen your reachability to potential clients and get a healthy amount of customers than before.

2. Keep it User-Friendly.

When do you call a website a user-friendly website?

From sleek research on the internet, according to expert marketers, two main features of user-friendly websites are-

Additionally, user-friendly websites are also recognized as websites that are device responsive, have a properly working nav bar, and easily catchable anchored links that work more effectively.

3. Work on Your Website Development.

Imagine you have entered a real estate website that has not been uploading property information for months or, more likely, years. Your label of willingness to move forward with that company will immensely get down. Precisely, you might end up leaving the website without giving your mind a second thought.

Here, to make your real estate website work on its toe, you need to keep updated information, as well as trendy functionalities like- live search options, a design that contains clean and bold typography, and many more.

Get Inspiration from Feature Rich Real Estate Website Examples

1. The Pinnacle Hove

This real estate website of The Pinnacle Hove boasts a sleek, modern design that exudes luxurious, contemporary living. It offers user-friendly and intuitive navigation, featuring dedicated pages detailing each area of the apartment building. A dedicated "Location" page highlights the city and local attractions, presenting the neighborhood in its finest light and enticing potential residents. 

2. Next Door Alliance.

Next Door Alliance, a real estate and property management company, exudes a chic urban vibe. Their use of a blue color palette, mirroring the prominent skyscraper image on the homepage, creates visual harmony and instills a feeling of dependability and confidence in the brand. Contacting them is effortless, with options to reach out via the form at the bottom of the homepage or by simply clicking the "Request a Quote" button strategically placed throughout the site. 

3. Leading Edge Real Estate

Massachusetts real estate agent Leading Edge Real Estate's website welcomes you with a stunning home interior photo, setting an inviting tone. Below, Anne introduces herself briefly, showcasing her achievements and customer service dedication. Plus, a convenient search bar allows visitors to explore homes by neighborhood, bedrooms, and price range. It's engaging, straightforward, and visually pleasing. 

4. Guy Yarkoni

Guy Yarkoni brings a refreshing perspective to Toronto's real estate scene through Remax. With over a decade of experience, he's intensely passionate about working closely with clients for the long haul, understanding the intricacies of every straightforward or complex transaction. His commitment to being a vital part of the process shines through, making him an appealing choice for your real estate needs. 

How can I promote my property management real estate website?

There are multiple marketing strategies to promote your property management websites. These include- social media marketing, email marketing, content marketing, search engine optimization (SEO), advertising your site, and building a network with local businesses and professionals.

How much does a real estate website cost?

Creating a real estate website from the very beginning may cost approximately $5000-$15000, depending on different statistics. However, you can create your real estate websites with Dorik from a price range of $48- $999/annually.

The Bottom Line

Having a top-notch real estate website that works perfectly well is priceless. It can bring your real estate agent website's professionalism, standard, and value to potential clients.

Invest time to make your real estate website stand higher in the competition. Use the steps and tips I have tried to compile in this little article, and I bet you'll never regret it. I hope you will not miss out on the chance to give Dorik a try to build your real estate website.