What is the first thing you normally do when you need information on a product, a business, or any kind of topic?
You obviously take your phone out and search on Google first, right?
In this technological epoch everyone does that, which is why it is important to have your website on Google to help you grow.
So, if you are going to start a business then you should create a website that can help you to grow your business.
Once you developed your desired website, the next important step is to make it visible on Google.
In this blog, we are going to show you a step-by-step guide to get your website on Google which will bring you more customers and help you grow your business properly.
Let’s get into it!
4 Simple Steps to Get Your Website Visible on Google Search
After publishing your site, your first job is making sure people find your website or business on Google Search or any other AI search engine. Here is the step-by-step process to get your website visible on Google search.
Submit Your Website on Google
Before submitting your website on Google you need to check if your site is already indexed or not by simply typing this on the search bar - site:your_site.com.
Indexing means submitting your sitemap to search engines so that users can find your website on search engines.
You can submit your site to Google using two options. One way is to submit your sitemap to Google using Google Search Console, and another way is using Google’s ping service to submit the URL of the sitemap. Both options are free, so you don’t have to worry about investing.
Though nowadays, Google itself indexes sites using its bot. But sometimes, it may take time to get indexed automatically on Google. This is why submitting a sitemap using Google Search Console can speed up the process of indexing on Google.
How To Find Your Website’s Sitemap?
Above mentioned options require the URL of your sitemap. Creating or finding any sitemap of a website depends on the website platform you are using.
For example, WordPress users can install free plugins like Yoast or Rank Math to generate sitemaps.
For any other CMS or website builder platforms, you can check out the below-listed locations for sitemap
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websitename.com/sitemap.xml
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websitename.com/sitemap1.xml
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websitename.com/sitemap_index.xml
If you can’t find your sitemap using these URLs, you can check the robotos.txt file of your website using this link - websitename.com/robots.txt
If you can’t find your sitemap using all these methods or you aren’t using any CMS or website builder platform then you need to create the sitemap of your website manually.
Method 1: Sitemap Submission
Use Google Search Console to submit your sitemap. Below are the steps of submitting sitemap using Google Search Console
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First, Log in to Google Search Console
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Then, from the left menu select the Sitemaps option
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Put your sitemap URL in the “Add a new sitemap” field
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Click on the “Submit” button
There you go, you have successfully added your sitemap to Google search engine.
Method 2: Sitemap Submission Using Google Ping Service
Google’s Ping Service allows you to make Google crawl your sitemap. All you need to do is to paste the below URL on your browser by adding the sitemap URL at the end of this URL.
http://www.google.com/ping?sitemap=<Your_Sitemap_URL>
You can use this method whenever you update your sitemap to get indexed on Google with an updated sitemap.
Google Business Registration
Registering your website on Google Business is one of your top priorities while starting a new business. Because it will help your business to improve local SEO on the Google Search engine. All you need to do is to submit your business to Google Maps using Google Business.
To do that, first, you need to create an account on Google Business. Opening an account on Google Business is absolutely free of cost.
Here, you will put your business name. Then you will have to select your business type and category.
Make sure to type your location correctly here as Google will send you a verification code at this address.
Secondly, find out your business location on Google Maps.
Drop the pin on the exact location of your business.
Finally, claim your business in that location.
Once you've claimed your business location on Google Maps, they will send you a pin code in your email to verify your physical location.
After getting the code, all you need to do is to submit it on your Google Business account. This way the verification process of your business location will be done.
Now, if anyone searches related to your services on Google, they might see your listing on Google Maps.
For example, when someone looking for dentist in New York on Google, he/she will get this result.
If anyone searches relevant to your business, they will see a list of businesses like this on Google Maps and your business will also show in the listing once your Google Business profile is set.
One thing to note down, if your business doesn't have any physical address then you should not use Google My Business.
You might be thinking your job is done here….
Not at all!!!
You need to put details like opening and closing hours, service details, contact info etc., on your Google Business Profile which will help your customers to know more about your business.
Update Google Business Profile Regularly
You also have to update your Google Business profile on a regular basis. For instance, you have changed your business hours or you have introduced a new service or you have changed your contact details - all these changes are required to update on your profile.
Otherwise, you may lose your customer's trust that will create a bad impression for your business.
Try To Get Reviews On Google Business
Another important thing you can do with your Google Business profile is to ask your happy clients to put reviews on your business with the maximum number of stars.
This will help your business to boom with increasing CTR (Click Through Rate) and impressions. According to SEO experts CTR and impressions help greatly in SEO.
Make sure you respond from your business profile to all the reviews of your valuable customers. Don’t ever avoid negative reviews, you should reply to the negative reviews as well to show that your business cares for each and every customer.
Responding to all the positive and negative reviews will increase the reliability, authenticity and trustworthiness of your business. This way your business will surely get higher search rankings on Google search.
Optimize Your Site for Search Engines
Are you willing to see your site rising to the top positions of search engine results?
Then follow these steps to improve your website ranking on search engines.
Make Your Website Responsive
While creating your business website you should keep in mind that your site needs to be responsive. If you don’t know what a responsive website is, here we are to help you with that.
Responsive website design means your website should be compatible with different types of devices such as computers, smartphones tablets, and any other digital screens. Because as we all know most people use smartphones to visit any website.
Responsive design will help your website to get noticed on Google. So, whenever you are about to create your business website make sure you use responsive web design.
And If you use Dorik, you don’t have to think about manually creating responsive websites as Dorik has the feature of creating any types of websites for different devices. You can easily make responsive websites using Dorik.
Below is an example of Dorik’s responsive website feature.
Improve The Loading Speed Of Your Website
Depending on the site’s load speed, Google has been ranking websites for a long time. And this is why it is necessary to create your site with fast loading speed.
You can follow the guideline below to improve your site speed -
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Try to decrease the amount of HTTPS requests on your site.
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Use small sized image files using compression tools such as JPEG Optimizer, Tiny PNG, and ImageRecycle. These tools will compress images without distorting the quality and help you to increase your site speed.
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Make sure you are using a good hosting service that provides fast speed.
Dorik uses global CDN and AWS hosting which is super fast and responsive to use.
Website Loading Speed Check
Once you have implemented all these, now you can check your site speed online.
Keyword Optimization
Finding the best keywords is a very crucial part of SEO. If you can find low-competitive keywords or phrases that are relevant to your services and create quality content with those, it will be easier for your site to appear at the top of Google search results.
Selecting The Perfect Keywords
Through Keyword Research you can identify the correct keywords for your website.
Keyword Research consists of three main elements:
Relevant: You need to look for keywords which are related to your services. You can also get ideas from what your competitors are using to get ranked on Google.
Search Volume: This term refers to the amount of search queries in a search engine like Google for a particular search term within a specific timeline. Try to select the keyword that has high search volume.
Keyword Difficulty: It is also called SEO difficulty which determines how hard it is to get ranked in Google Search for a particular keyword. If your website is new then try to identify low difficulty keywords to get noticed on Google easily.
Using these three info you can discover the perfect keywords to develop content for your site.
You can use the following paid and free tools to do the perfect keyword research -
If you want to know more about how you can include keywords properly in your website to get ranked on search engines, you can go through this article.
Create High Quality Content for Users Rather Than Search Engines
Content is the most important step that will help you to improve the SEO of your site to get visibility on Google Search. By now, you have your topics and the right keywords in your hands. Now you need to create high-quality content that will be useful for your users.
Most people make mistakes while creating content, because they keep search engines in mind while making content. If you also do that, your site might have a negative impact from Google and you may not get visibility.
Because Google itself suggests creators to create content for users not for search engines.
You should keep both users and search engine criteria to create powerful content. Your content needs to be engaging, unique, well written, and most importantly SEO friendly. After publishing a good amount of content, you need to update those contents that are outdated or need fresh information.
To get positive feedback on Google Search Engine you should publish content regularly.
And don’t forget to share your contents on Social Media Platforms, because sharing will increase the noticeability on Google Search.
Get Backlinks On Your Site
Though you have nice content, perfect page titles, and meta descriptions with keywords, all these are not enough to improve your site’s appearance on Google unless you don’t have any backlinks on your site.
Backlinks are the most important component of SEO that helps sites to get noticed on Google. When some other websites link to your site, those links are known as backlinks.
Below are the ways to get quality backlinks -
Outreach: You can do outreach to gain backlinks. Outreach means knocking other website owners to link your content on their site. Keep in mind to reach out to those websites which are relevant to your product or niche.
Guest Blogging: You can write blogs on other popular or already noticed sites which are relevant to your niche and add a link back to your site.
Social Sharing: Always share your contents to Social Media Platforms like Facebook, Twitter, Instagram, Pinterest, and so on.
Make Internal Linking Perfect
Unlike backlinks, internal linking is quite an impactful way to get visible on Google. Internal linking tells Google which contents of your site you need to be noticeable on Google Search.
Internal linking establishes an information hierarchy for your website. They build link equity which helps with the ranking power around websites.
So, if you want any of your pages or contents to be found and indexed fast on Google search, you need to point a good number of internal links to those pages or contents.
Keep Your Website Up-to-Date
This is one of the most vital steps to follow while considering how to get your website on Google. You always need to update your site regularly with fresh and updated content.
Updating your site’s contents regularly will increase the reliability of your customers and it will also improve the site's domain authority.
Make sure you keep your website up-to-date to appear on the top results of Google Search.
Importance of Getting Visible on Google Search
Every day Google processes over 8.5 billion queries. So, it is obvious that companies from all around the world are competing to get visible on Google search through Search Engine Optimization (SEO).
SEO is a strategy that assists businesses to get ranked in search engines for the searches relevant to their services and products.
Following are the benefits of getting on Google’s first page -
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Increases the authenticity and authority of your business
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Creates a strong brand image
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Improves the reliability of your business
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Generates a great number of customers
FAQs
How Do I Get My Website Indexed on Google Search?
You can easily index your site on Google by submitting your sitemap using Google Search Console.
Perfect Internal Linking is also helpful to get on Google Search.
Is There Any Fee Required to Get My Site to Appear on Google?
The answer is no because organic search results from Google cost nothing unless you use Google Ads for paid promotion.
How Can I Include My Website on Google Maps?
You can use Google Business to include your website on maps.
Once you have included your site on Google Maps using Google Business, your business profile will appear on the list if anyone searches related to your services.
How To Rank on The Top Page of Google Search Results?
How to get your website at the top of Google? To get ranked on the first page of search results, you need to ensure three things -
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Choosing the right keywords through Keyword Research.
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Creating engaging high-quality content with those keywords.
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Finally, with proper Internal Linking and getting Backlinks from other sites relevant to your services.
Sum Up
Getting your website on the top results of Google searches is a vital factor to kickstart your business. If you can manage to increase the visibility of your website on Google, this will not only help you to boost your business but also make your brand reliable and trustworthy.
You can go through the documentation of Google itself to help you out with getting your site on Google.
Hope this guide will help you to achieve your goal of getting your website on Google search.