12 Website Color Trends in 2024 Your Audiences Will Love

Did you know that the color of your website can increase its recognition by 80%?

Yes, you heard it right. Every year, website color trends change and if you fail to keep up with the trends, you may have to lose a lot of traffic.

Even though there are some evergreen color combinations to use for websites, we still recommend going for the trendiest ones. It can leave an impression of uniqueness to the audience. 

The first impression matters, and the color of your website determines the audience’s first impression. So, you should check out what’s trending right now.

Let's learn about the trendy color combinations in 2024.

12 Website Color Trends in 2024

We have analyzed a lot of color trends that are on hype right now for web design. At the same time, we looked at trends that are more likely to bring a huge positive change to different types of websites.

When you create a website with trendy colors, it can boost the user experience of your site.

From our research, we have found 12 aesthetic color trends that work well in 2024. Here they are:

1. Blissful Blues - SW 6527

Ocean or sky! Wherever you look, the blissful blue must soothe your mind. That’s the same way, this color trend soothes your eyes on a website. For a soft niche like a blog website that focuses on country life, adventure, poetry, or a service website that helps people find relaxation, this color trend is just perfect.

You can contrast almost any color with this one to design your website. However, it goes pretty well with something deep like royal blue, black, or bottle green. Try to keep a lot of free spaces on the pages so that visitors can get opportunities to enjoy this beautiful color on the plate.

Help Zila is a good example that used Blissful Blues as their color palette.

2. Black and White - #000000 X #FFFFFF

The combination of black and white is a timeless one. So, if you want to use an evergreen color combination and you don’t want to change the color according to the latest trend, use this one.

However, while using this color combination, you have to be tricky when placing the colors. You can use text in different colors on the layout. Also, make sure that the text is visible on both white and black background. 

Certainly, you can use this color trend for websites on any niche and type. It goes well perfectly, no matter if it’s a service website, a blog website, or one for product. Just make sure to place the color perfectly and use nice content.

Consilium Experts pulled off the black and white color combination in their web design in an aesthetic manner.

3. Cream - #FFFDD0

Cream is another color that suits well with websites of any type. You can either keep it on a solid cream color or make a nice contrast with another color. If you want to make a combination, it's better to go with any dark color. Pastels also go well with the cream color on a layout.

However, this color is more suitable to use on a website for lifestyle products, mental well-being, or something soothing. Here, you should be careful while choosing the font color and typography. Make sure to select one that is perfectly visible on the cream background.

If you want to see a website with a Cream colored design, check out Gerard Wade's website.

4. Black and Gold - #000000 X #FFD700

The Black and Gold color trend exudes luxury, sophistication, and richness. That’s the reason this color trend goes perfectly with websites for high-end fashion, luxury goods, and premium service. Also, this striking combination is perfect for creating a sense of exclusivity and opulence.

Here, you can use black as a dominant background color with gold accents to highlight key elements, like call-to-action buttons, logos, and headings. Also, make sure to keep the design clean and uncluttered to let the colors speak for themselves.

You can revisit Consilium Experts website to see this combination in play.

5. Bubble Gum and Beige - #FFC1CC X #F5F5DC

Bubble gum color shades go perfectly with some light colors like Beige. This color combination is perfect for websites on fashion, ladies' clothing, accessories, toy shops, and so on. The layout becomes very attractive once you use this color combination with a nice typography.

The vibrant pink color with a beige background simply creates a sense of fun, youthfulness, and energy. Here, you should use beige as the primary background color to create a neutral, calming canvas.

On the other side, bubble gum pink is perfect for accents, like buttons, headings, icons, and other elements that you want to stand out. 

RK Platforms used this combination in its design and it looks fabulous.

6. Tint, Shade, and Tone 

There’s no color code for this combination. It’s because you can use just any color with its different shades to create this vibe.

Here, you should pick two or three tones of the same color. Then, utilize them in the same layout in the most elegant way. Here, you can go with any color but choosing the tone matters here.

However, this tint and shady combination is also suitable for websites with any niche and type. While using the website color trend, make sure to choose the right font color that seems good in all shades.

You can also use fonts of two or more colors so that they are perfectly visible throughout the layout.

If you want to see the shades of multiple colors in play, check out Growthguy.

7. Bisque and Light Green - #FFE4C4 X #90EE90

As you know, Bisque is a very light and soft color that creates a sense of comfort and elegance. On the other side, light green is fresh, soothing, and natural, symbolizing growth and harmony.

When combined, these colors can create an inviting prospect that simply attracts audiences of any age and interest. It can be a good choice for personal websites.

Here, you can use Bisque as the background that showcases the light green color in the most eye-soothing way. You can use light green on CTA buttons, headings, icons, and other elements that you need to highlight.

Also, carefully select font colors that contrast well with both bisque and light green.

Edgar Bloom utilized this color combination for his web design service website.

8. Beige Green and White - #C9D179 X #FFFFFF

If you need to display a lot of products in different colors, a light color combined background would be nice. On such a website, you should use a combination of Beige Green, and White. Both colors can showcase all the color types perfectly.

You can use this trend for a blog or service website as well. In that case, using beige green blocks on a white background will look simply aesthetic.

Here, you can use simple typography like Times New Roman or Ariel, and the color should be black. The greenish tone will create a welcoming vibe for the audience.

If you want to see an example, visit Paycheck to Profit.

9. Moody Black and Blue - #42515B X #0000FF

Nowadays, dark themes are in demand. Well, a dark theme doesn’t mean it has to be only black. You can create a different style of darkness with some unique color combinations. Moody black and deep blue can be a nice option in this case. 

Generally, this type of color scheme seems perfect for service pages. Blog sites on serious niches like crypto, business, etc., also suit this scheme well. However, you can make a nice shade of these two colors to create a smoky vibe. Then, carefully pick typography and light-color fonts.

This combination looks amazing together in Datafore's website.

10. Regal Hues (varieties)

In the category of Regal Hues, there are lots of colors like Royal Blue, Emerald Green, Crimson Red, Gold, Purple, Burgundy, Navy Blue, Ivory, etc. You need to choose 3 or more colors from these categories to make a nice combination.

This type of multiple-color scheme goes well with blog and service websites. We won’t recommend it for an e-commerce website as products of different colors may not suit well on multiple-color backgrounds.

However, experiment with different font colors and typography to make sure that it looks visible in all the colors.

You can check out Gulpguru for inspiration to use this color.

11. Yellow and Ash - #FFFF00 X #B2BEB5

The combination of Yellow and Ash is not so common. Yet, the combination simply defines richness, aesthetics, and a royal vibe.

This scheme suits any website type well, but we would prefer it for blog niche sites specifically. You can also use it for food or delivery service sites.

Here, you can choose different shades of ash and yellow to get a visible and unique layout style. Make blocks and columns of different shades of yellow on a light ash background. Pure black fonts seem perfect on such a soothing layout.

An example where this combination is on display is Corrillium's website.

12. Multiple Colors (varieties)

Just a solid color background like ivory or smoke white with blocks of multiple deep or pastel colors like purple, green, pink, orange, blue, etc. This multi-color layout idea never gets old. Also, it suits almost any type of website except the e-commerce one. 

Here, the challenge can be choosing the right font color. You can use different font colors for different block backgrounds. Also, you should select a single color like yellow or neon for making icons.

However, if you go for pastel, don’t use any deep color and vice versa.

Legend Media is an ideal example of web design with multiple color variations.

Why Color Choice Is Important for Websites?

Color choice is a critical aspect of website design for several reasons. It can influence user experience, brand perception, and the overall effectiveness of the site. Here are the core reasons why you shouldn’t ignore the color choice for your website:

Do website color trends vary by industry or niche?

Yes, website color trends vary by industry or niche. For instance, tech sites often use blue for trust, while eco-friendly brands favor green for nature. Fashion sites might use bold, trendy colors to stand out. 

How do website color trends impact user experience?

Website color trends impact the user experience by affecting readability, navigation, and emotional response. Appropriate colors enhance visual appeal, guide user actions, and improve content engagement. On the other hand, poor color choices can lead to confusion, eye strain, and decreased user satisfaction.

Are there any psychological considerations behind popular website color trends?

Yes, psychological considerations play a significant role in website color trends. Colors usually cause specific emotions and behaviors. For example, blue brings trust, red creates urgency, and green suggests tranquility.

Conclusion

The right color choice for a website pretty much determines its success. If it seems perfect for the audience, they will have a nice first impression before even reading a word. So, it can greatly impact the conversion rate, traffic, and overall engagement. 

That’s why you should be aware of the website color trends in a specific year. More than that, consider your niche, website type, audience, and product or service type while choosing the right color. At the same time, prioritize readability and eye comfort too.