As a consultant, you may need a website for your professional growth at some point in your professional journey. But do you know how to make a consulting website?
No worries. In this blog, I will show you the easiest way to create a website for your consulting business. Let’s get started!
How to Make a Consulting Website
You may think that it would take a lot of time and money to create an effective consulting site. Well, this isn’t true. You can easily make such a website by following all the steps described below.
1. Study Your Client
Every business targets specific clients/customers, and successful companies (mostly brands) spend more time identifying and studying their prospective clients/customers.
You need to do the same as a consultant or consulting business entity. You can identify clients you’d like to work with. You can research those prospects and deeply understand who your website is for.
Remember that the more correctly you recognize your clients, the more compelling you can make your website. So, learn about your ideal clients first. Otherwise, you’ll end up having a generic, non-professional, and uncompelling site.
2. Get a Domain Name and Integrate It with a Hosting Platform
After studying your ideal clients and identifying their pain points, you need to proceed to the next step on your journey, which is domain name selection.
Try to pick a domain that is easy to spell, pronounce, and remember. The most crucial factor in domain choosing is picking a name that reflects your business.
You can use the assistance of a domain name generator to brainstorm your domain name. Once you get one, register it on your chosen domain name registrar.
Then, find the best hosting provider, create an account, and host your domain.
Nota Bene: You won’t have to choose a different hosting platform if you go with Dorik AI. This website building platform will provide you with unlimited storage and a free SSL certificate to secure your website.
3. Choose the Best Website Builder for Your Consulting Business
What website builder you choose matters greatly in building an effective and impactful online presence, especially when you are a consultant and need a professional site.
You will find many website builders, such as Wix, WordPress, Squarespace, and more. All these builders excel in certain aspects, and they all have disadvantages.
But the real deal is to pick the best one that suits you and your business needs. You need to choose a website maker that helps you create a professional, easy-to-navigate, engaging, and effortless-to-manage without having any technical skills.
Given the above mentioned factors, Dorik AI can be the right choice for you. Let’s see how Dorik AI enables you to build your desired website easily.
4. Generate Your Website with Dorik
Dorik lets you create your business website in two different ways. Firstly, you can build your website with AI. Secondly, you can choose a template and customize it as you want.
Here, we'll show you the process using Dorik AI. By accomplishing three simple tasks, you can have your consultant site in minutes. The steps are:
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Customize the AI-generated website and publish it.
We wrote the following prompt to create a cosulting website.
The Prompt: “We are Brand Visionaries - a marketing consulting firm. We want to create a professional consulting website that clearly communicates our expertise, services, and value proposition.
The website should be easy to navigate, visually appealing, and designed to engage potential clients. It should effectively showcase our consulting services, case studies, client testimonials, and contact information.”
Let’s check out the screenshot below to know what we got from this prompt.
Just to let you know, it took us a few seconds to create this site with this excellent website builder. So, you may try it.
The most amazing part is that Dorik AI features an AI Text Generator and an AI Image Generator. They will populate your website with engaeing AI content & pixel-perfect images. It will save you a lot of time and money.
5. Build Necessary Web Pages
Now that you have a website. You need to build some essential pages that best support your business strategy. That said, below is a summary of the necessary pages for your website.
1. About Page
The About page is the most crucial web page for any business. You need to create this page to tell your brand story and share more about yourself and your background as a consultant.
Additionally, you can use this page to help potential clients book a meeting, using a clear call to action you set in this web age.
2. Client Testimonials
You can create a separate client testimonial page on your website to gain prospects’ trust. On that page, you can share positive feedback from your clients to set a positive impression about you and your business among prospects.
3. Contact Page
The contact page is where you exhibit how potential clients can contact you. You can share your phone numbers, email addresses, social media profiles, and a contact form on this page to help clients schedule an appointment.
However, if you choose to build your website with Dorik AI, you can create a contact page just by giving a prompt like the screenshot below.
Here’s the output from this prompt.
Moreover, you can design one from scratch by adding different elements.
4. Member Area
This is an optional page you can build on your site. You can create a Member Area page when you plan to sell premium content to paid members. For instance, you can sell membership access to exclusive courses, newsletters, and other videos.
5. Portfolio Page
This page tells clients why they should hire you for their businesses. Therefore, undoubtedly, you must create this essential page to display what you’ve done for your previous clients.
You can highlight the types of projects you’ve worked on and the results you brought to your clients. If you do so, this will help prospects gauge your expertise.
Off the record, you can instantly build a portfolio page with Dorik AI, as we showed in the Contact Page section. You can also choose separate portfolio templates from this builder as well.
Related Read: How to Build a Portfolio Website
6. Blog
A blog page can be highly beneficial if you seek clients without spending money on traditional marketing. You can create several articles discussing pain points and solutions to your client's problems and publish those articles under this blog page.
Once you publish these pieces of content by following on-page SEO strategies (we’ll dig deeper into it later in the following section of this article), several search engines will pick your articles and show them to prospects.
Consequently, you receive clients for free for your business.
Related Read: How to Start a Blog
6. Optimize Your Website
You’ve built a consulting website and made the blog fully professional. You now need to optimize it to show up on varying search engines.
Whether you want to access SEO controls for a page or a certain post, SEO settings are always at your fingertips with Dorik AI. From indexing any page, adding meta titles and descriptions, and adding canonical URLs—you can do all without writing any code.
What you need to do is to naturally include focus and supporting keywords in articles while drafting them on your website. Additionally, ensure your content language and sentence structure flow naturally while correctly conveying your brand voice.
Finally, add relevant images with proper Alt texts to your articles and correctly write SEO descriptions to help search engines properly index your site. These are all the tasks related to on-page optimization for your website.
Bonus: A Few Consulting Website Examples
In this bonus section, we’ll show you some of the most successful consulting sites so that you can take inspiration and build your site.
1. MACFirm
McSheffrey & Associates Consulting Firm (MACFirm) is the pinnacle of an example of a consulting website. When you visit this site, you can glance at written copies of MACFirm services.
So, you know about this business's significant services from the very first moment. Also, this website’s design is simple and clean—no use of vibrant colors to overwhelm you.
You can create your own site like this one or apply its principles in some of your website’s sections.
2. The Bradley Partnerships
Unlike MACFirm, Bradley Partnerships has a beautiful and professional design (MACFirm is also appealing). The site's web designers placed a clear call to action in the hero image section.
The benefit of this is that they can immediately catch prospects who are ready to book a meeting. It’s more like sending clients to the sales funnel when they land on your website. So, it’s a good strategy to learn and implement on your site.
If you are considering using Dorik AI, you can use Dori or Consultex templates to build a website with a call to action placed in the featured image.
3. Hara
Hara is the last website example to take into account before creating your consulting site. This website uses a blue and white color palette, giving it a modern, clean, and professional look.
Its homepage features sections that offer a glimpse into its services, team, blog topics, and contact options. Simply put, you can see a good portion of every page of this website.
Frequently Asked Questions (FAQs)
Do Consultants Need a Website?
Of course, consultants need a website to leave a solid first impression on potential clients. Besides that, a website offers other benefits, such as helping you get more clients while promoting and building your business as a brand.
What Is the Best Platform to Build a Consulting Website?
There isn’t a definite winner. Various people have different opinions regarding the best website builder for consultants. But if you ask us, we’ll vote for Dorik AI, considering its ease of use and other functionalities.
How Do I Structure a Consulting Website?
A consulting site requires engaging content and easy navigation. In the hero image section, you can keep a strong and impactful headline and a call to action. Then, you can build an introductory section, a team section, a testimonial section, and others on the homepage.
What Should Be on a Consulting Website?
A professional consulting site must have a simple design and written copies of services that clearly convey clients' pain points. It should also feature all the essential pages of a consulting blog that we’ve already mentioned in this content.
Wrapping Up
We hope your search for the answer to your question about how to make a consulting website ends here. FYI, before preparing this article, we thoroughly researched the topic, gathered essential information, and built a consulting site.
Thus, we can provide you with a comprehensive guide. Our efforts will be paid off if you succeed in creating your site. We recommend you follow everything we discussed and wish you the best of luck.
