11 Must Have Pages for a Successful Website

The importance of a website in today's digital landscape cannot be overstated. Investing in a well-designed, SEO-friendly website can significantly improve your online presence, credibility, and overall success. 

Whether a small business or an already established one, a website is your secret weapon to conquer the mounting competition and make a name for yourself. 

However, the question is, with 1.13 billion websites on the internet–dying to get a spot on the first page of search engines, how do you ensure you stand out?

The answer is here - A multi-page website!

Choosing a multi-page website has its own advantages. Not only does it improve the user experience, but it also offers enough room for search engine optimization.

Now the next question that comes to mind is – what are the most important pages on a website?

Read on to learn about the must have pages for a successful website.  

11 Must Have Pages For A Successful Website

When deciding upon the pages on your website, it's critical to understand your target audience and what they expect to find on your website. To simplify things, we have compiled a list of 10 website page ideas you must include. 

1. Homepage

Do you know at a minimum what page is required to create a website?

Straight answer - Homepage. 

The homepage is the first page visitors encounter when visiting your website. It acts as a virtual front door that helps your audience enter and learn more about your brand. 

According to a Forbes article, it only takes 50 milliseconds for users to form an opinion of your website. That said, your Homepage must effectively communicate your message, branding, and values to visitors within seconds.

If you want to make an effective one, read our step-by-step guide on How to create a Homepage

Below are the most important things for a website's Homepage:

2. About Us 

The About page helps not only your potential customers but also your other stakeholders to understand who you are and what you do. 

It humanizes your brand by telling your values, mission, and vision. The about us page allows you to highlight your achievements or any personal stories. You can leverage this page to tell your users why they should buy from you, not your competition. 

However, you can explore some About Us page examples to gather a more solid understanding for your project. 

Here's what you can include on your About page:

3. Contact Page

Picture this: You've set up a fantastic store right in the heart of the city. But you've neglected to provide a map or directions for your customers to reach you. Similarly, if your website lacks clear instructions, how will your users be able to reach out to you? 

This is precisely where a Contact page comes into play.

Amongst all the essential website pages, the Contact page is a central hub for communication between your business and visitors. It provides a convenient and accessible means for users to reach you with inquiries, feedback, or other relevant matters. So, you must create a winning contact page. 

Here's what your Contact information page should include:

4. Blog/Resources

Companies that publish at least 16 blog posts per month receive 3.5 times more traffic than those that publish fewer than four posts–says a Hubspot study!

So if you're still wondering what all pages to include in your website, a blog page is a must-to-have. It gives your users a platform to interact with you, understand your tone, and learn about new trends. 

That's not it!

A blog page helps you increase your brand authority by allowing you to position yourself as a thought leader. If your users find your resources valuable, you can soon become their go-to resource for consistent and helpful information. 

Here's what you should include:

5. Product or Services Page

The next one on our list of the best website pages examples is the Products/Services page. On this page, you can list details about your products and services. Apart from product images, the page should show everything you offer with a clear description. You can also include the essential features and benefits of your offerings. 

A well-organized and visually appealing product/service page makes it easy for customers to find and purchase what they require.

An ideal product/service page must include the following:

6. Frequently Asked Questions

Another one on our list of pages on a website includes the FAQ page. This page generally consists of a list of commonly asked questions and their corresponding answers. An FAQ page is a valuable resource for your target audience since it addresses all their concerns. 

Besides, it helps you to enhance your brand's credibility by showcasing your commitment to providing helpful information. 

Another area where an FAQ page can help is to enhance your search engine optimization efforts. Incorporating relevant keywords and phrases can help you rank better on search engines. 

Here's what you should include on your FAQs page:

7. Terms and Conditions

Another significant page on your website should be a T&C page. It is where you inform the visitors about the terms, rules, and guidelines for using your website. They cover permitted use, limited behavior, and liability limitations.

The T&C page safeguards your interests. It protects your rights to all your ideas and creations. The page also limits your liability toward any problems that may arrive. 

This page promotes transparency and helps people understand their rights and responsibilities when using your website. It can prevent any disputes or misunderstandings by setting clear expectations.

Here's what you should include:

8. Returns and Refunds Policy

If you plan to create a small business website or an eCommerce site, you certainly don't want to miss out on the returns and refunds page. 

The returns page outlines the policies and procedures for returns, exchanges, and refunds. This page provides more clarity and transparency to your potential customers. 

This page also showcases your commitment to customer excellence. By outlining your return policy, you inform them about their rights and the steps to take if they are unhappy with their purchase.

Here's what you should include:

9. Privacy Policy 

A website needs a privacy policy page to ensure that visitors' personal information is handled responsibly and transparently. It tells visitors why their data is collected and how it will be used. It guarantees their data won't be shared with others.

Having a privacy policy shows you follow the rules and respect privacy laws. It builds trust with your audience and makes visitors feel safe and secure on your website.

Here's what you should include:

Check this blog to know how to create a privacy policy page for a website.

10. Login/Create Account

A login page is a door that your users must enter to get the most out of their online experience. It is the beginning point for personalized website navigation. 

By allowing users to create an account on a website, you can personalize their customer experience and offer them special benefits.

Especially when you own a membership website or an eCommerce business, a login/signup page can help manage your users' personal information, order history, and preferences. 

There's more.

A secure login helps shoppers authenticate their identity and gain access to their personalized accounts. It lets you send them customized notifications, manage membership subscriptions, and ensure privacy. 

Here's what a login page should have:

11. Testimonials/Reviews

Last but not least, in our checklist of "list of pages on a website" is the testimonials page. This is a great-to-have page, especially if you have a service website focused on the general public. 

About 93% of customers read reviews before making any buying decisions. And 58% would pay more for a product with great reviews. The statistics reveal that having a testimonials page is a smart way to convert website visitors into paying customers. 

Here's what you should include on your Testimonials page:

However, if you don't know the ways to generate more user testimonials, you can read our guide on How to ask for a testimonial. 

FAQs on Must Have Pages for a Successful Website, Answered

1) How many pages should a good website have?

On average, a website should have a minimum of 5 pages. If you're a small business, 5-10, well-crafted pages do well. However, it's essential to consider your website's specific needs and goals and choose the number of pages accordingly. 

2) What are the main pages of a website called?

While there are a lot of important pages on a website, the pages you must create are the "Homepage," Products/services page, and the Contact Us page. The Homepage provides vital information about your website, the Products/services page gives an overview of your offerings, and Contact Us allows your customers to reach you.

Conclusion

Still wondering what should a business website include?

While there is no limit on the number of web pages you should have, the above 10 must have pages for a successful website should be your starting point to create a great website. After you've completed your website, you can use website page checker tools to analyze various parts of your website and its traffic. This enables you to optimize your website pages and improve conversions. 

However, adding pages to a website is not just a costly affair but a complicated one as well. If you're looking for a solution, Dorik, one of the best website builders is here to help!

At Dorik, we make it easy for you to create a beautiful, highly functional, and responsive website in minutes. Leverage our pre-designed templates, customize them, and make a website visually appealing and easy to navigate.

So, what are you waiting for? Sign up today and take your business to new levels!

Related Read: Website Footer Examples