How to Create a Salon Website in 6 Easy Steps

For a moment, think that you're someone looking for a new salon. What would you do? You'd probably search for it online first, right? Now, picture a potential customer doing the same for your salon. What if they don't find a website? 

Studies show that 70-80% of potential customers could be lost to businesses that don’t have their own website. Obviously, you don’t wish it. That's why you must build a website for your salon.

In this guide, I'll show you how to create a salon website without any coding knowledge that will attract your customers. 

6 Easy Steps to Build a Successful Salon Website

I have broken down 6 steps, free of technical challenges, for you to create your successful salon website.

Let's get started.

1. Choose a Website Builder that Fits Your Needs

I've been friends with website designers since 2000, and there's one thing I can tell you. If you wanted a website back then, you needed to be pretty solid in your coding and design skills.

Today, the picture is completely different.

You will find some best website builders in the market that have made the job much easier for you. But which one is right for your business?

If you’re the one with no technical knowledge, then you should definitely go for an easy to use website builder like Dorik AI. It is one of the best AI website builders in the market.

But why?

Here are some of the key features that Dorik AI offers:

Learn More About the Best AI Website Builders in the Market

2. Register Your Domain Name

You need the right domain name to give your salon an address. If you're serious about your business, you can go for the ".com," ".net," ".co," or ".org" domain extensions.  

People can find you easily with these domains and then you can build trust with potential clients. But choosing a domain name is not an easy task. Ideally, your domain should be just your salon's name, simple and memorable.

Tips to help you pick a good domain name

For example, let’s say your salon name is Pixy and it is based in the US, you can check "pixy.com" and if this isn't available, you can try variations like "pixysalon.com," "pixyhairsalon.com," "pixybeauty.co," or "pixy.us."

And if you choose Dorik AI to build your site, you can connect your domain easily. Even you can go live if you do not register a domain name yet as Dorik AI offers a free subdomain (.dcms.site) for each website that you can use in its 14-days trial period.

Learn More About What is a Domain Name

3. Design Your Salon Website 

Once you’ve checked out Dorik and decided to give it a try, you should know that you Dorik offers three options for creating your website:

1. Create a website with AI

2. Create a website using a template

3. Create a website from scratch

Let's learn the process in details! 

i) Create Your Salon Website with AI

Let’s explore how to create a salon website using AI:

1. Head over to the Dorik website and click the Sign Up button to start fresh with a new account, or simply log in if you’re already a member.

2. Once in your dashboard, navigate to the Sites tab, choose CMS, and hit the Create New Site With AI button.

3. Enter your website name, craft a detailed prompt that captures your vision, select your preferred language, and click Generate Your Website.

Now, sit back and let the AI create something amazing for you.

Remember, the more specific your prompt, the better the AI will capture your brand's identity. 

Learn More About How to Write Prompts for AI Website Builder

The Prompt I have used: 

Create a stylish and modern website for 'Shelly Hair Salon,' a high-end salon specializing in hair styling, coloring, and luxury beauty treatments. The target audience includes individuals seeking premium hair and beauty services in an elegant environment. 

Here’s the stunning hair salon site it created for me in just a few minutes.

N.B: The same prompt may create a different output for you. Improving prompt, Using regeneration and editor will make your site design better.

You can always use Dorik AI full page generation, section generation, text generation, image generation, and full site editing to make your site more engaging. You can also edit the prompt for the entire page and for any specific section.

ii) Create Your Salon Website Using a Template

Templates can be a great option for you if need a base. Dorik templates are designed by experts following industry best practices.

Also, you’ll get the required pages pre-built with templates. And the best part? All of the pre-made pages have consistency, which you may find a bit cumbersome if you create your website with AI.

Now, let's design your salon site with a template!

1. Log in to your Dorik account.

2. Navigate to the Sites tab, and click on the “+ Create New CMS Site” or the “+ Create New Site” button as marked on the image below.

3. Browse through various template categories, and choose the one that catches your eyes. You can preview each template before creating your site. 

4. When you find the perfect one, click Create CMS Site to start customizing your design.

You can even personalize your chosen template to match your fresh and unique vision.

Some customizations you might consider:

Check out Must Have Pages for a Successful Website

4. Add Important Info & Features to Your Site

Let’s go through some important info and features that your clients need.Here’s the list:

N.B: After proper customization of your site, do not forget to publish it. 

5. Optimize to Make It Visible in Search Engines

By now, your website should be ready, and the next step is to get it to rank high in search results. So, you have to follow the best SEO practices to get noticed.

When people in your area will search for a new salon, you website should appear first on the SEPRs. You can do some local SEO for it. 

But the question is: Do you have so much time to do all the things? Perhaps not. 

That’s why you need a website builder that simplifies these tasks so that you can focus on what you do best while still achieving expert-level results. Here comes Dorik AI with its built-in SEO tools. 

Learn More about Why Dorik is Best for SEO.

6. Promote Your Website to Attract Potential New Clients

Getting your website seen by potential clients takes more than just good SEO. Here’s how to promote a website:

5 Things Every Salon Website Must Have Before Going Live

Before launching your salon website, there are a few must-haves it needs to be both functional and appealing.

Let’s get to to know those 5 necessary things:

1. Online Booking System: You should set up a user-friendly booking system. This is very important for generating business directly from your website.

2. Introduce Your Team: Clients like to know who they’ll be trusting with their hair, skin, or overall service. So, you must include profiles and headshots of your team members to create a personal connection. A brief bio and photo will work well in building that trust.

3. Clear Call To Action (CTA): Your primary goal, i.e., getting bookings, should be in front and center. There should be clear CTAs throughout your site, especially a "Book Now" button.

4. Social Engagement: You must link your website to your social media platforms to stay connected with clients and showcase your work, especially on Instagram. The key is to focus on the platforms that best highlight your salon.

5. Showstopping Photos: You need to show high-quality photos of your salon’s work because authentic images of happy clients and your best styles will inspire new customers to book. Remember not to use stock photos, as they can leave a less favorable impression.

Get Inspired by Famous Salon Websites

When you're creating something new, it's always helpful to check out what the best are doing. So, I’ve compiled some famous salon websites to inspire your design.

1. Artika Salon

Artika's website uses earthy tones and soft, welcoming colors that create a relaxing vibe. The font also adds a sophisticated look. 

Her website’s menu is neatly placed in the left corner so that you can focus on the beautiful images that highlight the salon's atmosphere.

Plus, you can find the "Book Now" button easily at the top right of the menu and take action quickly.

2. Bijin Salon

Bijin's website is bright, with soft pastel colors that create a fresh feel. The clean font complements the overall design perfectly.

The menu is clearly visible at the top, and the "Schedule Now" button is right there, which makes it really easy for you to book an appointment. 

The site also uses high-quality images that show the salon’s products and atmosphere. Plus, these images are adding an elegant touch.

3. Cheeks + Co Salon

Cheeks + Co's website gives you a luxurious feel with its soft, neutral colors. The elegant font adds a touch of class.

The menu is simple to browse, you can access all the pages quickly. Plus, they showed their "Book Now" button in the menu so you can book quickly.

You’ll find high-quality images of treatments and products throughout the site to build trust and professionalism.

FAQs on How to Create a Salon Website, Answered

Does a salon need a website?

Yes, a website is essential for a salon to attract new clients, show their services, and make booking appointments easy. It will build your brand and provide a professional online presence which is really important nowadays.

How do salons make money?

Salons make money mainly through services like haircuts and treatments. They also increase earnings by selling products, offering packages, and running promotions to get clients to buy more or book more often.

Is a salon a good investment?

Yes, a salon can be a good investment. The beauty industry is always in demand, and with the right location, a salon can bring in a steady income and growth over time.

Build Your Dream Salon Website

Having a website can make a big difference for your salon. It helps bring in more clients and offers them the convenience of checking out your services online.

In today's world, it’s just as important as your physical salon. I hope you now know how to create a salon website so it is easier for you to take those initial steps.

So, create your stunning salon site today and watch your business grow.