How to Build an Event Website That Captures Attendees

The necessity of an event website is immense. It helps you reach a wider audience worldwide and lets visitors easily register for events. 

However, creating such a website is challenging, especially without technical knowledge. So, does it mean you can’t build one? Of course, you can. 

This article will show you how to build an event website in minutes without the need for technical expertise. So, relax and start reading this helpful article.

How to Build an Event Website from Scratch - Follow These Easy Steps

You’ll now explore all the steps associated with event website creation. Here’s a glimpse into all those steps. 

1. Choose a domain name and a hosting provider

2. Select an event website builder

3. Create your event website

4. Add Necessary Sections & Features

5. Create Essential Pages for Your Website

6. Optimize for SEO

7. Launch your event website

8. Maintain and update your event site

[Note: You can create any website, including an event website, with Dorik in just 4 steps. However, to perfectly optimize and personalize your event website, follow all the steps we discuss here.]

Let’s learn about these steps in detail.

Step 1 - Choose a Domain Name and a Hosting Provider

The first step in creating an event website is to pick a perfect domain for your site. In case you don’t know, "What is a domain?” here you go. 

It’s an address enabling visitors to access your website. It’s a primary part of a Uniform Resource Locator (URL). For instance, check this www.dorik.com. Here, ‘dorik’ is a domain. 

We’ll now discuss what to consider when choosing a domain for your event website.

After checking all the criteria above, register your domain with a good quality domain registrar, such as Namecheap, GoDaddy, NameSilo, etc. Then, move on to search for the best hosting provider.

While seeking, ensure the hosting provider guarantees the following factors:

Now, pick the best-suited hosting provider and connect your domain. As you can see, you need to consider many factors while choosing a hosting provider for your event website. Indeed, it’s a hassle.

Luckily, we won’t deal with it since we’ll use the best website builder that comes with integrated hosting to create our event site. In the next step, we’ll reveal that builder. So, keep reading.

Step 2 - Select an Event Website Builder

At this stage, you need to choose the right event website builder. Here’s what you should look for in your preferred site builder.

Based on the information above, we found Dorik AI the most appropriate for event website creation. Let’s see how this website builder helps us build an event site in minutes!

Step 3 - Create Your Event Website

First, create an account on this platform if you don’t have one. Then, select the CMS option to create a CMS site. For your information, Dorik lets you build two website types: CMS and Static. 

Since the CMS option gives us more features than the Static one, we’ll go with this one. 

Build an Event Website with AI

Follow these steps to create your website with AI:

1. Click the “+ Create New Site With AI” button. 

2. Type your website name in the “Name of Your Website” field when you see a popup.

3. Next, write a well-defined prompt.

4. Choose your event site language.

5. Hit the “Generate Your Website” button.

Click the Generate Your Website button

Wait for a few seconds. Hocus pocus, your event website is ready! Let’s see what our event website looks like.

We’ve generated this one using this prompt: “Create a simple event website to host the Digital Marketing Innovators Summit 2025. It is a premier event bringing together leading digital marketers, industry experts, and thought leaders worldwide.

The summit will feature insightful keynote sessions, hands-on workshops, networking opportunities, and exhibitions showcasing the latest trends and technologies in digital marketing.”

Create an Event Site with a Free Event Template

We’ll now show you how to build an event website using Dorik’s free event template. Before diving deep, let’s explore these two event templates.

1. Ivent - Ideal for tech-savvy persons who need to create an event website to host technology-related events.

2. Pulse - Suitable for musicians who prefer building an event website to let attendees attend musical events.

Let’s now start creating an event website using a template.

1. Log in to your account and choose the CMS option.

2. Hit the “+ Create New Site” button.

3. Type ‘Event’ in the search field to find event-related templates.

4. Choose a template and click the “Create CMS Site” button.

5. Type your website name in the “Site Name” field and domain in the ‘Domain’ field in a pop-up (Your event website will be created under a subdomain). 

6. Click the ‘Create ’ button.

Now, wait for a few seconds. Congratulations! You’ve just created an event website using a free template. You now need to customize it according to your preferences.

For example, you can change the logo using Dorik’s editing panel. You can write landing page copies using the AI Text Generator. You can generate images utilizing the AI Image Generator.

You can add or remove container elements with Dorik’s drag-and-drop editor. We encourage you to explore its editor, use it to its full potential, and build your dream site. 

Trust us; it won’t take even 30 minutes to get used to with this intuitive builder. Take help from the following resources for a head start:

Build an Event Website from Scratch

We’ve already seen how to create an event site with AI and a free template. Let’s explore how to create a site from scratch with Dorik AI. 

1. Sign in to your account and navigate to Sites.

2. Select your website type: CMS or Static.

3. Tap into the “+ Create New Site” button.

4. Now, left-click “+ Create From Scratch” button.

5. Then, enter your site name and domain in the pop-up and hit ‘Create’ button.

That’s it. You’ll now visit the dorik editor. Add containers and elements, write page copies, generate images, and do other website-building tasks with this editor.

Step 4 - Add Necessary Sections & Features

At this point, you need to add a few essential sections and features to your event website. Here’s what you’ll include on your site.

I.  Add a Ticket Booking Button and a Booking Form

Indeed, your event site should contain a ticket booking button to help attendees book an event. Once they click that button, they should visit a separate ticket purchasing page to see a booking form, event details, and other necessary information.

To illustrate, we’ll add a regular button in the hero section of the homepage and then link that button to a separate ticket-purchasing page. Here’s how we’ll do it.

1. Go to Dorik’s editor and navigate to the hero image section.

2. Click ‘+’ icon to add an element.

3. Find and select the “Regular Button” element.

4. Now customize the button according to your preferences.

5. Add a link to a page to the button. To do so, scroll down to the button editing panel. Then, click on the Button Link.

6. Then, choose the Link Type. We’ll select Page from the drop-down menu since we want visitors to land on a separate page to purchase tickets. 

If you need guidance with page creation and linking, you can read this article on creating and linking multiple pages.

7. Lastly, select your ticket-purchasing page.

That’s how you add a ticket booking button on Dorik. We’ll now include a booking form and a payment button in the next segment of this article. 

Include a Form 

Dorik lets you include a form easily. Here’s how you can add a custom form to your event website to book a ticket.

1. Go to the page you want to customize.

2. Click the ‘Components.’

3. Click the ‘Library’ option.

4. Go to ‘Forms.’

5. Select a form and drag and drop it to your preferred section.

That’s it. You can now customize this form as per your needs. Once attendees fill out this form, you can sell tickets via email or choose third-party platforms to manage and sell your event tickets.

II. Add a Countdown Timer

A countdown timer is a powerful psychological tool that motivates users to take action. Adding this tool to your event website can increase the ticket booking/purchasing rate.

You can effortlessly include it in your preferred section (we recommend you add it to the hero image) using Dorik. Here’s how.

1. Visit the page where you want to include the countdown timer.

2. Navigate to your chosen section and click the ‘+’ icon to add an element.

3. Choose the “Countdown Timer” element.

There you go. You can now edit the timer as you wish. 

III. Include Ticket Pricing

It’s crucial to display ticket pricing details on your website to let visitors and attendees know if they can afford it. That said, we’ll now demonstrate how to add a feature containing ticket pricing details to your site.

1. Navigate to a section where you want to add this feature.

2. Click the Components from the Dorik editing panel.

3. Hit the Library tab.

4. Go to the Pricing table.

5. Now, choose a pricing table and drag and drop it to your desired section.

Finally, customize it as you wish. 

IV. Add Speakers/Guests

Attendees need to know about the speakers/guests to determine the level of expertise and knowledge that will be shared at the event. Therefore, add speakers'/guests' information to your website. To do that, follow these steps.

1. Navigate to a particular area of your site to add speakers/guest information.

2. Go to Components > Library > Team.

3. Drag and drop your chosen team component to your selected section and customize it per your preferences.

V. Add a Map

A map is a crucial part of any event website. Thus, integrate a map to your site to display the venue location clearly and help attendees find the spot hassle-free. 

VI. Include Event Schedule Details

You need to add event schedule details to your event website. It allows attendees to plan their day effectively. They can prioritize sessions, workshops, or speakers they are most interested in and allocate their time accordingly. So, don’t forget to add an event schedule on your website.

VII. Notifications or Email Newsletter Signup

Put a notification bar above your website's header or place a newsletter signup form on the homepage. Doing so can help you inform potential attendees about your events through notifications or emails.

VIII. Social Media Sharing Buttons

Let visitors spread the word about your conference by adding social media sharing buttons to your event site. Build one or more #hashtags related to your events and promote them before, during, and after the events. 

Step 5 - Create Essential Pages for Your Website

You now need to create some necessary pages for your event site. Here are the pages you’ll build.

Homepage: A homepage is your site’s backbone. Here, you’ll display necessary information related to events. You’ll utilize this page to capture potential attendees and help them purchase your event/s tickets. 

This page lets visitors glimpse your event details, including hosts, sponsors, speakers, and other information.

So, cautiously design your homepage with appropriate content, including images, page copies, infographics, videos, maps, registration forms, newsletter signup forms, notifications, and more. 

About Us: An About Us page is crucial for every website as it tells an organization's story, history, and mission. This page works incredibly well in helping website owners gain audience trust.

Therefore, your event website should have this page. However, before building an About Us page, check the collection of About Us page examples for inspiration.

Contact Us: Create a Contact Us page to help visitors easily reach out to you. Integrate multiple communication channels in your Contact Us page, such as WhatsApp messages and emails. 

Schedule/Event Page: An event or an event schedule page is necessary for every event website. It provides attendees with clear and detailed information about what to expect. 

It showcases the timing of activities, speakers, and sessions, enabling visitors to plan their day effectively. A well-organized event page helps attendees quickly find the sessions or activities that interest them. Consequently, this page enhances the overall user experience. 

Privacy Policy: As you may know, many countries have data protection laws, such as the General Data Protection Regulation (GDPR) in the EU, which requires you to inform users about how you collect and use their data. 

You can inform them about such pieces of information with a privacy policy page. It’s necessary for legal protection, user trust, and transparency. 

Speakers and Sponsors Page: Build dedicated pages to provide information on speakers and sponsors. As you know, attendees need to know who they will listen to after attending your event. Also, some visitors will be likely to check who your sponsors are. 

So, create separate web pages for speakers and sponsors featuring all their details. 

Blog Page: Although it’s optional, it becomes crucial to drive traffic to your event site organically. You can reach many targeted people without spending much money on traditional marketing if you build a blog page and regularly post event-related and SEO-optimized posts. 

A blog page will let you engage your audience, build authority, increase conversions, and provide a valuable communication and content-sharing platform. So, ensure you have such a page on your website.

Step 6 - Optimize for SEO 

You can increase your site’s visibility and capture the eyes of many potential attendees free of cost by optimizing your website for SEO. But how do you optimize your event website 🤔? 

First, you need to learn some SEO basics, which you can find in SEO glossaries. Then, identify search terms and queries your targeted visitors often use to make searches on search engines. 

Build content around those search terms (keywords). You can implement those keywords across your blog posts. Also, cautiously write title tags, meta descriptions, and alt texts for images on each article you post on your blog page.

Pay close attention to your website speed and responsiveness, as these are crucial Google Ranking factors. Furthermore, regularly monitor your event site using Analytics.

Lastly, stay up-to-date with the latest SEO trends and SEO best practices to gain more organic traffic organically.

Step 7 - Launch Your Event Website

Now is the time to launch your event website. If you’ve built it on Dorik, you’ve already published it several times under a subdomain (if you didn’t add a custom domain earlier). 

However, we recommend you recheck everything, add a custom domain, and publish your event website.

Step 8 - Maintain and Update Your Event Site

Many website owners overlook the fact that they must constantly maintain and update their websites. As a result, they don’t witness promising results - be it more registration or more traffic - over time. 

Indeed, you don’t want this to happen in your case. Hence, we recommend you always keep your website up-to-date and error-free. Regularly update your website content, including images, videos, infographics, and other elements. 

Examine if your event website has any broken links. If it has, fix them. Additionally, regularly check your website speed and performance over diverse devices. 

Monitor your site’s traffic and apply practical techniques to attract more visitors. Lastly, constantly check your site’s security and keep it secure for your web visitors. 

What Is an Event Website?

An event website is a specialized online platform that provides information about events. These sites typically include details about the event, such as dates, locations, schedules, ticketing options, and speakers or performers. 

They may also offer features like registration forms, event updates, multimedia content, and more. These sites aim to attract attendees, provide essential information, and enhance the overall event experience through a user-friendly interface and engaging content.

Ingredients Your Event Website Should Have

Here are all that your event site needs to feature. Let’s read them all.

I. Your Event Name

Visitors should know about your event immediately when they land on your website. Ensure people get adequate information on your event when they visit your site. 

II. Date and Location

Besides describing your event details, also include event dates and locations and relevant off-site information. 

III. Events Calendar

Keep attendees in the loop with a calendar that clearly displays upcoming events and pertinent details. 

IV. Discuss Why They Need to Attend

Tell visitors something meaningful about your event so that they get reasons to attend your event. 

V. Speakers and Activities Information

Display information about speakers you’re featuring in your event. Also, talk about other activities attendees can participate in during your event.

VI. Register Now Buttons and Ticket Details

Place register buttons across your website to catch visitors’ attention and let them easily register for events. Additionally, you need to display information about the ticket’s availability and price. 

VII. Make Your Website Mobile-friendly

Make your website easy to view, read, and navigate on mobile. Ensure visitors face no problems while booking events and performing other tasks, such as browsing your site with smartphones. 

VIII. Add Video Content

If you’ve previously hosted an event, you can post videos of that event on your website to show off your event quality to potential attendees. 

IX. Floor Map(s)

Many event website owners ignore adding a floor map to their sites. However, you shouldn’t do the same. 

Instead, provide them with a floor map of your event to help them easily find their preferred spot in the conference.  

You can attach a screenshot of the floor map of your event, or you can turn it into a downloadable PDF if it’s too big.

X. Site Analytics

Ensure your site features analytics to track attendees and measure your marketing campaign’s performance. 

XII. Advertiser/Exhibitor/Sponsor Information

Your event website needs to feature a separate page where visitors can find information about advertisers, exhibitors, or sponsors.

XII. Contact Information

Your site should contain a Contact Us page with multiple communication channels for potential attendees to reach out to you with their queries.

Tips to Improve Your Event Website

Here are a few tips to help your site stand apart from the rest of your competitors and achieve your desired success soon! 

1. Study Your Audience

It’s a never-ending task that starts before you create your event website. Yes, you need to research your audience before and after building your site. 

Research your ideal audience’s needs and identify their problems. Then, propose a solution through your event. How? Let’s say your targeted audience is aspiring digital marketers.

So, what do they want? Some may need a detailed guide to level up their digital marketing skills, while others may seek to build a solid community to stay updated with the latest digital marketing trends. 

Okay, so what’s their problem? They probably struggle to find valuable and trustworthy resources to continue their learning journey. You can solve this problem by arranging an event where the world’s best digital marketers will share their secrets!

Here, we just gave you an idea of what to consider while researching your targeted audience. You can brainstorm and develop strategies to provide innovative solutions to your beloved web visitors and attendees.

2. Keep Your Site Simple and Easy to Navigate

Avoid overwhelming web visitors with fancy designs. Instead, let them easily find event-related information as soon as they land on your site by keeping it simple and easy to navigate. 

To do so, you can keep key sections like "About the Event," "Schedule," "Speakers," "Venue," "FAQ," and "Contact" easily accessible from the main menu. 

Additionally, you can include the event name, date, location, and a strong call-to-action (CTA) like "Register Now" or "Buy Tickets" in the hero section. You can use high-quality images or videos related to the event to grab attention.

3. Promote Your Site

You can promote your website using different marketing strategies and grow your site and business. You can use email marketing to inform visitors about upcoming events or promote your services.

You can run paid ads on diverse social media platforms to attract many potential attendees. You can even partner with famous influencers and get them to promote your events. 

By utilizing these marketing strategies, you can expect a spike in your monthly web visitors and overall business revenue. 

4. Make Your Site Lightning-fast

According to the American Psychological Association, our attention span is continuously shrinking. Thus, nobody loves to wait long, especially while browsing a website. 

You may see a significant drop in overall traffic if your website takes longer than 3 seconds to load. Hence, ensure it is fast and offers users a smooth browsing experience.

5. Make Your Event Website Engaging

You can include interactive features like videos, images, quizzes, and polls to make your event website more engaging. 

You can encourage attendees to share their experiences on social media and offer opportunities for networking and discussion. You can also enhance engagement by hosting contests or offering giveaways and promo codes.

Explore a Few Event Website Examples for Inspiration

Carefully browse each event website listed below. See what design patterns these sites have and try to figure out what unique strategies they follow to promote their events.

1. Coachella

Coachella is an iconic art and music festival event website that provides information about the festival, covering everything from its history and lineup to ticketing details and frequently asked questions.

The site stands out for its visually captivating design, featuring high-quality images and videos. Its user-friendly layout and engaging content make it an exceptional resource for festival-goers.

2. Create & Cultivate

Create & Cultivate is an event website that is a valuable resource and source of inspiration for women looking to build successful careers and businesses. 

The site features a range of events, including conferences, workshops, and panel discussions, complemented by online content and a supportive community. 

It excels in clearly branding its niche, offering a user-friendly design, engaging content, and fostering a strong sense of community.

3. Fathom Events

Fathom Events brings live and pre-recorded events to theaters, allowing attendees to purchase tickets and stay informed about upcoming shows. 

The website features clear and concise navigation, an easy-to-use design, and an active online community, making it one of the top event websites.

Alongside all these event websites mentioned above, we have some other best event website examples you may check. 

The Bottom Line

See how easy it was to build an event website with Dorik AI. You no longer need to search for an answer to your query “How to build an event website.” 

With this best no-code AI website builder, you can create an event - any website - in minutes. So, use this modern website builder and continue creating the sites you dream of without hassle. 

We wish you the best of luck on your journey to website creation.

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