From time to time, we are introduced to new marketing trends in different sections of the business. Did you ever wonder whether all these marketing strategies work the same for all the sections? Of course, they won’t. Well, there are specific types of marketing that can boost almost any business type effectively.
Today, we’ll learn about the best marketing types that can definitely bring you a satisfying outcome in no time only if you can implement them properly. So, if you are looking for a way to promote your business, check out these strategies and then set your plan.
18 Types of Marketing To Promote Your Brand
You can implement different types of brand marketing approaches to promote your business. Here, we have collected 18 different types of marketing strategies to boost your brand.
1. Content Marketing
The first and most trending marketing type is Content marketing. It’s all about creating, publishing, and distributing helpful content to attract and engage a target audience. In this sphere, sellers produce relevant articles, blog posts, e-books, whitepapers, etc.
These materials help motivate potential customers. Moreover, high-quality content improves organic search rankings and brings traffic to websites. Also, content marketing greatly increases loyalty, higher conversion rates, brand visibility, and credibility. As a result, it significantly boosts sales and growth.
Learn more about how to write a blog post.
2. Social Media Marketing
Social media marketing strategy generally utilizes platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products. It really helps the sellers to engage with customers.
If you can create interesting shareable content to interact with the followers, your businesses can build a community around your brand. Targeted ads and influencer partnerships further will also help you reach more people.
Also, social media provides real-time feedback and insights into customer preferences. It increases brand awareness, drives website traffic, and generates leads.
3. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) strategy usually optimizes a website to rank higher on search engine results pages (SERPs). This is specifically suitable for businesses with a running website. However, if you do not have a business website, you can create a website with AI in seconds without any coding knowledge by using Dorik AI.
SEO helps you improve site structure, content quality, and keyword relevance so that you can increase their organic traffic. It also enhances user experience and credibility to bring you better conversion rates.
The combination of content marketing and SEO best practices can be a very strong duo where content directly promotes your brands and SEO makes sure that the content reaches the maximum number of people.
Related Read: Why Dorik AI is Best for SEO
4. Email Marketing
Email marketing strategy is all about sending targeted messages to a list of subscribers. Here, the target is to promote products, share updates, or provide valuable information.
It lets businesses maintain direct customer communication to increase loyalty and repeat purchases. Personalized and segmented email campaigns can eventually help increase engagement and conversion rates.
Another reason to use email marketing is its outcome analysis process. The email performance metrics help you refine the approaches for better results so that you can generate substantial ROI.
Related Read: Internet Marketing
5. Influencer Marketing
This one needs you to make partners with individuals who have a large and engaged following on social media or other platforms. These influencers promote a business’s products or services to their audience and finally reach all of their followers.
So, if an influencer has 10 million followers, with one strategy, you can reach these 10 million people from one place. But you need to research a lot to choose an influencer. For example, it’s better to choose a food vlogger to promote food items.
Here, you need to remember that the followers of the specific influencer should be your target audience. So, their interest should match your products’ intent properly. Remember that influencer marketing can increase traffic and sales when the influencers' followers match the business’s target demographic.
Related Read: Best Influencer Website Examples
6. Affiliate Marketing
The affiliate marketing strategy will make you a partner of affiliates who promote a business’s products. In exchange, they'll ask you for a commission on sales generated through their efforts. It’s exactly what Amazon, Ali Express, and Daraz are doing.
This performance-based strategy expands a business's reach without upfront marketing costs. Some affiliates also use different channels like blogs, social media, and email, to get more traffic and sales.
You should choose the best recurring affiliate programs to earn more. Make sure that it’s already a popular platform.
For example: Dorik affiliate program offers a commission range that is hard to ignore. For each referred customer, you get a 40% commission on the first purchase, then a 10% recurring commission. You will also get a $50 cash bonus for referring the first 10 new customers.
On top of that, you can recruit other affiliates and get 10% commission from their earnings. So, join Dorik affiliate program to earn more with reliability.
Related Read: How to Create an Affiliate Marketing Website
7. Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising strategy usually places ads on search engines and other platforms where businesses pay each time their ad is clicked. It provides immediate visibility and drives targeted traffic to websites.
By bidding on relevant keywords, you can reach potential customers actively searching for their products or services. You can also adjust PPC campaigns in real-time based on performance metrics for cost-effective spending.
8. Video Marketing
This approach is all about using videos to promote and explain products or services. These videos are made to engage customers through visual and auditory content.
Platforms like YouTube, TikTok, and social media channels are ideal for promotional video distribution. It is pretty much similar to the television advertisement.
It can increase understanding of complex products, showcase customer testimonials, and demonstrate usage scenarios to increase trust and engagement. You can utilize attractive visuals and storytelling style to attract customers and make this video viral to get more notice.
Also Read: Best AI Video Generators
9. Podcast Marketing
In this strategy, you have to create or sponsor podcasts to reach and engage with a targeted audience. In the podcast, you can share valuable insights, stories, and interviews about your products to let people know about their existence.
Generally, podcasts offer a unique, intimate way to connect with listeners and build trust and loyalty at the same time. You can sponsor popular podcasts to enhance brand awareness among dedicated followers.
It is particularly effective for reaching niche markets. That’s why you should utilize this technique for products or services that the listeners usually get attached to.
Also Read: How to Create a Podcast Website
10. Viral Marketing
The viral marketing approach usually creates content that is highly shareable or has recently gone viral. This type of content can spread rapidly across social media and other platforms.
It mostly applies to funny, trendy, or emotional content that encourages people to share it with their networks. The viral nature of the content can exponentially increase brand awareness and reach without significant marketing spend.
Successful viral campaigns can bring you massive traffic, generate buzz, and significantly boost sales and engagement. The organic growth from viral marketing eventually has the power to cause substantial long-term benefits for your business.
11. Referral Marketing
This one is a very tricky and effective business promotional approach. It encourages existing customers to recommend your products or services to others. In exchange, they get benefits like discounts, rewards, or exclusive offers.
This way, you can motivate satisfied customers to share their positive experiences. It utilizes the power of word-of-mouth, as people tend to trust recommendations from friends and family.
Referral marketing can lead to higher conversion rates and customer acquisition at a lower cost. Additionally, its advantages are pure as it creates loyalty and brings new customers.
12. Direct Mail Marketing
Some of you might mistake it for email marketing. However, it's not like that. Direct mail marketing is about sending physical promotional materials like postcards, brochures, and catalogs directly to potential and existing customers.
This tactile approach is beneficial for grabbing attention and creating a personal connection. Well-targeted direct mail campaigns can effectively reach specific demographics and encourage instant responses.
You can utilize personalized offers and clear calls to action to drive traffic to your websites or physical stores. Direct mail marketing can enhance brand recall and increase conversions.
13. Event Marketing
This one is all about organizing or participating in events like trade shows, conferences, and webinars and promoting your business’s products or services. These events provide opportunities for direct interaction with potential customers and industry professionals.
Live demonstrations, presentations, and networking can help improve brand visibility and credibility. Events also let people showcase their expertise and gather real-time feedback.
Successful event marketing can generate leads, bring partnerships, and create memorable experiences instantly. All these facts result in long-term growth and customer loyalty as well.
Also Read: How to Build an Event Website
14. Experiential Marketing
Experiential marketing generally focuses on creating memorable experiences with the customers on a personal level. This strategy creates events, pop-up shops, interactive displays, and other hands-on activities that let consumers interact with a brand in meaningful ways.
You can create positive and impactful experiences to create deeper emotional connections and loyalty. Thus, this marketing tactic helps you generate word-of-mouth promotion and enhance brand perception. It also creates lasting impressions for your business growth.
15. Outdoor Marketing
Outdoor marketing is also known as out-of-home (OOH) advertising. This method utilizes physical spaces like billboards, bus stops, and transit ads to reach a wide audience. It ensures high visibility and can target specific geographic locations effectively.
Generally, outdoor ads are highly impactful because of their large format and creative potential. They work well in brand messaging and creating immediate action through QR codes or direct calls to action.
They also help businesses increase brand awareness, attract local customers, and support broader marketing campaigns.
16. Mobile Marketing
This one usually targets consumers through their smartphones and tablets. For that, it uses different tactics like SMS, mobile apps, and mobile-friendly websites. It capitalizes on the widespread use of mobile devices to deliver personalized and location-based messages.
Mobile marketing lets you create real-time engagement and finally get immediate responses. You can use features like push notifications, in-app advertising, and mobile payment options for user experience and convenience.
Effective mobile marketing can instantly increase customer engagement, drive traffic, and boost sales. It can also contribute to significant business growth in the long run.
17. Print Marketing
Print marketing is an older method, yet it works pretty well. It utilizes physical printed material like magazines, newspapers, brochures, and flyers to promote products or services.
This traditional form of marketing can target specific demographics and provide a tangible connection with the audience. High-quality print materials can effectively enhance brand credibility and recognition.
Also, print ads often have a longer lifespan than digital ads, and sometimes, users keep them for future reference. If you can utilize print marketing properly, it can bring you tons of new customers for your products.
18. Guerrilla Marketing
Finally, it's guerrilla marketing. It's an unconventional and low-cost tactic that creates a buzz around a product or service. It is quite a creative one that tries to grab attention in campaigns. It sometimes aims to surprise and engage the audience in unexpected ways.
For example, flash mobs, street art, and viral social media stunts. However, this marketing method can significantly boost brand awareness and promotion without a large budget.
You can simply create a memorable and shareable experience, businesses can help your business reach a wider audience. This way, you can achieve substantial growth through increased visibility and consumer interest.
These are not all, there are also different forms of brand marketing strategies that you can follow. The best way to choose the right strategy is to think carefully about your business type, audience’s interest, market situation, and time. You can implement multiple strategies at the same time for a better outcome.
Wrapping Up
As you see, there are lots of effective marketing strategies to follow. Well, not all of them may not be suitable for your business. That’s why, be careful while choosing the right one. For example, you can’t utilize viral or content marketing for products that older people usually buy as most of them may not be available on social media.
So, the best type of marketing to boost your business is exactly what you choose based on audiences’ common interests and your product type. For digital products or services, virtual strategies are more effective. For physical products, you should try campaigns like mobile, social media, outdoor, or gorilla marketing.
Hope for the quickest success for your business. Best wishes for you.
