How To Increase Web Page Traffic | Beginner's Guide

Starting an online presence for a website can be a daunting task. Every new website starts with nothing and then paves its way forward. However, not every website sees the light of success. Your site can only perform well if certain techniques and procedures are followed.

For this article, we have prepared a beginner’s guide to skyrocketing web traffic. If you are starting your first website, the tips shared below will help you. Mainly, these techniques will help you to boost your website traffic.

It doesn’t matter which type of business you are trying to promote because these tips fall under the one-size-fits-all category.

10 Tips On How To Increase Web Page Traffic

Here is the curated list of tips for you.

Make sure to follow all of them to get the best possible results. We will get into the details now.

1. Learn to Select and Use Keywords

Keywords are of integral importance when you are aiming to attract traffic with the help of your content. A search engine can not understand your content if you don’t use keywords properly. However, inserting keywords is not the only thing you have to do. 

First, you have to perform ample research. Find out the best and most relevant keywords for your content. To do this, you can get assistance from online tools and services such as Google Keyword Planner or SEMRush. 

Tools like these help you find the best possible keywords. Once you get these keywords, you have to insert them into your content, like in the text used on your website, your product descriptions, site blogs, and more. 

Before we move on to the next section, here are some tips to follow when dealing with keywords:

2. Create Tailored and Quality Content

We explained that your content should have proper keywords. But now, let’s talk about the actual content. In short, your content should be tailored according to the needs of a selected audience. This means you should select a particular audience and create content that they want. 

Other than that, your content should provide value. By providing value, we mean that it should be informative and unique. You should create new and fresh content with innovative ideas and information. This will interest more and more users, and your traffic will increase.

Informative content contains information from credible sources along with original information. So, make sure to perform research and create stuff that solves the user queries or gives them new knowledge. 

Plagiarism is a huge issue in this regard. Sometimes, you unconsciously write some sentences from research sources. This can make the search engine think you have copied content. To avoid this, you should always check your content’s originality through a free plagiarism checker.

3. Use Paid Advertisement

Startup businesses can not just rely on organic marketing in most cases. Paid advertisement is an effective medium for gaining decent online traffic. You even get to target people in paid advertisements, so that’s another plus.

So, if you want more people to discover your site, this is a great way. Just set up your advertisement campaign and get a sponsored rank in the search engine. This means that your site will be shown in the top spots when a user searches for something relevant to your site.

This increases the chances of people clicking on it and exploring what you offer. In addition, the probability of sales also increases.

4. Enhance On-Page SEO

On-page constitutes everything present on your site directly—for example, the site content. You have to regulate everything about this. For instance, you have to ensure that all website buttons function correctly. This will provide a decent user experience to site visitors.

When this happens, they spend time on your site. As a result of that, your worth is increased in the eyes of the search engine.

So, in other words, you have to keep an eye on everything on your site that can affect SEO. If you do that, you will get retained traffic that increases gradually.

5. Offer Exceptional User Experience

Getting new users to visit your website might not be that difficult. However, retaining those users is not that easy. A user will only revisit your website if he/she gets a good user experience on the first visit. 

Some things that you do to ensure this are as follows:

All of these tips are extremely important to implement. You should even look for other improvements that are not mentioned here. The importance of this is shown by an online statistic that says every $1 invested in UX provides a return of $100. (ROI=9,900%).

6. Work on Off-Page SEO

Beginners usually neglect off-page SEO because they think it is not that important. This is an entirely false assumption. Off-page SEO is just as important, if not more. You have to create a backlink network to channel traffic from multiple sources.

An online source shows that social media marketing and backlinks rank as the #2 and #3 most effective ways to gain website traffic. Both of these contribute to the off-page SEO.

These backlinks can be achieved in various ways. For example, you can utilize guest posting. Similarly, you can offer unique information that your competitors can share. In this way, you can get links from different sources. In other words, you can skyrocket your audience volume.

7. Use Multiple Marketing Mediums

Our topic until now has been somewhat focused on search engine optimization. However, that is not the only source from where you can get your traffic. There are many other sources, such as:

There are many others as well. You have to use all of them. However, don’t just hop in on everything right from the start, as that will burden you. But remember to use as many mediums as possible at some point in your marketing journey.

8. Utilize Local Listings

Local marketing is also an effective channel for sourcing traffic to your website. Some businesses even have local marketing as their primary medium because of their nature. For example, if you have a bike renting business, you will focus more on local advertising. 

But even if your business isn’t like this entirely, you should still use local listings. If you think your business can attract an audience in your local area, then you should list your business in local entries to gain some traffic. It’s called local SEO.

These listings are shown in the search results of search engines such as Google. In these listings, along with your contact number and other stuff, you can mention your website. In this way, you can get a decent amount of traffic to your site. 

9. Create Head-Turning Titles and Descriptions

Another factor that affects the number of people visiting your website is how you write your titles and meta descriptions. These titles and descriptions are the elements that are shown in search results. Here is an image explaining what we are talking about:

These two are crucial. A user gets an idea of what your website is about after seeing these titles and descriptions. You have to make sure that both of these are written in such a way that a user’s attention is diverted. 

Just make sure that you don’t go overboard and start spreading false information. You might get a click or two using this, but the moment a searcher realizes you were scamming them, they would leave your site. 

So, make catchy headlines but stay authentic. Also, strategically inserting keywords in these descriptions might also help. This is because now your site is more likely to show up in the searches. 

10. Constantly Monitor Analytics

Online marketing is a process in which you can always improve something for better results. That is why you should always keep in touch with your site's analytics. This may include your weekly traffic, site responsiveness, technical errors, and more.

If you adopt this practice, you will be able to always know what’s working and what’s not. So, for example, if a web page of your site is faulty, you will instantly know about it and make appropriate changes. 

Analytics are used for other purposes as well. It provides insights like user journeys that can give you insight into what can be done better. In short, always keep an eye out for analytics as they help you enhance your marketing strategy. This, in turn, attracts traffic.

Conclusion

Gaining an online audience and increasing it over time is a technical task. We say that because you have to manage multiple aspects of your marketing plan for this.

However, we have listed some beginner tips to make things easier for you. These tips will help you understand what you have to do. If you follow them, you can get a broad audience in a short period of time.