If you are a marketing enthusiast and want to share your knowledge with the world, you should start a blog. But how to get started? It may seem hard at first, but with the right steps, it's easy to get going.
In this post, I’ll show you how to start a marketing blog without any hassle.
Are you ready to create your marketing blog and monetize it? Get started with the Dorik blog maker today.
How to Start a Marketing Blog: 10 Easy Steps
Starting your marketing blog gives you the perfect platform to flaunt your business marketing strengths and capabilities. You can set your blog apart with both style and substance.
Now, let's dive into the 10 easy steps to get started.
1. Pick a Marketing Niche
When picking your blog niche, go for something that’s both profitable and has good traffic potential. Basically, choose a topic that not only draws in a lot of readers but also has ways to make money. By narrowing down your focus, you can really stand out as an expert.
Even though there are already many types of marketing blog niches, you can still carve out your own spot with niches like:
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Content marketing
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YouTube marketing
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Search engine optimization
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Copywriting
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Pay-per-click advertising
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Digital marketing
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Advertising strategies
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Affiliate marketing
You should explore different blog niche ideas before finalizing yours.
2. Choose a Blog Name
Now that you’ve chosen your niche, it’s time to choose a name for your blog. Here are some simple tips you can follow:
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Keep it easy to remember and type. Avoid complex words, hyphens, or numbers.
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Make sure it reflects your blog's focus, and try to include niche-related keywords for better SEO.
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Shorter names are easier to remember and less likely to be misspelled.
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Check that it doesn’t violate any trademarks, this is important for building your brand legally.
3. Choose the Best Blogging Platform
Now, it’s time to select a reliable blogging platform where you can build your marketing blog easily with a minimal effort.
There are many blogging platforms out there, but all of them are not worth trying. Different builders offer different features. For example, some platforms are easy to use but not highly customizable, while others are highly customizable but difficult to learn, requiring months to master.
So, I want to let you know the easiest marketing blog maker and it's Dorik AI. Dorik AI is highly customizable and ensures simple workflow.
Here are some key features that make Dorik AI one of the best builders in the market:
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User-friendly interface
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AI site creation with a single prompt
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Built-in AI text generator and AI Image generator
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Drag & drop site editor
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90+ pre-built templates with 250+ stunning UI blocks and 20+ elements
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Flexible customization options
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Easy content management system
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Robust third-party integration (Sales, marketing, payment, etc)
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Built-in SEO tools
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Unlimited bandwidth and storage
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Custom Collections
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Good customer support
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Premium features at an affordable price
4. Get a Domain Name
After selecting the marketing blog maker, you have to secure a domain name, i.e. your blog’s unique address on the internet.
Choose a domain name that’s easy to remember and matches your blog. If your top choice is taken, try similar words or add an extra word.
You can check availability and buy a domain from sites like GoDaddy, Namecheap, or Cloudflare.
If you’re using Dorik AI, you can connect your custom domain by simply upgrading to a premium plan. You can also go live without registering a domain, as this AI website builder provides a free subdomain (.dcms.site) during its 14-day trial period.
5. Setup Your Marketing Blog Site
Now that you have everything ready to create your marketing blog, it’s time to set it up. With Dorik AI, you have three methods to build your blog.
Below are instructions for each method, choose the one that suits you best.
Method 1: Create Your Blog With AI
You can choose to create your blog with AI if you're short on time but still want a professional result.
Here are the steps you need to take:
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Sign up to Dorik.
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From your dashboard, navigate to Sites > CMS > Create New Site With AI.
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Write the name of your website, give a detailed prompt describing your business, and select your preferred language. Then click Generate Your Website.
Related Read: How to Write Prompts for AI Website Builders
Dorik AI will create a fully functional marketing blog in less than a minute.
Here’s a marketing website I just created with Dorik AI.
Prompt Used:
Create a professional marketing blog for sharing insights, trends, and tips. Include sections for blog posts, case studies, featured marketing tools, and an about page.
Dorik AI Generated Result:
Method 2: Create Your Marketing Blog With Template
You can easily build your site with Dorik templates. It offers almost 100 templates in different categories.
Here’s how to do it:
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From your Dorik dashboard, go to Sites > CMS > Create New Site.
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Browse marketing related templates.
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Preview the ones that catches your eye, and click Create CMS Site.
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Customize the template as you want.
Method 3: Create Your Blog from Scratch
If you have the time and want full creative control, you can choose to create your blog from scratch.
Here are the steps you should take:
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From your Dorik dashboard, go to Sites > CMS > Create New Site.
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Choose the Create From Scratch option.
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Use the drag and drop editor to build your website layout.
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Add sections for your blog posts, case studies, featured marketing tools, and an about page.
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Customize colors and fonts to align with your personal brand.
6. Customize the Website Layout
I've show you the three different ways to create your marketing blog. Pick one that is convenient to you.
Now, it’s time to make your marketing blog truly your own.
Dorik gives you tons of customization options, but I’ll walk you through some key adjustments that can really enhance both the look and functionality of your site.
Let’s dive in.
i) Customize Text
Click on any text to open the editing panel on the right. This panel is movable once you click Move to Editor Mode, so you can position it wherever works best for your workflow.
You can find various text related adjustments by scrolling through the right-hand panel, like:
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Text content and formatting
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Text style and alignment
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Spacing and line height
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Color and size
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Text shadow effects
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Text transformations and positioning
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Background colors (normal and hover states), and so on
You can also rewrite your text using the AI-powered rewriting feature. With this feature, you get various options like lengthen, rephrase, improve, change voice and tone, and more to help refine your content.
ii) Design the Header
You have full flexibility to design and customize your website's header. You can adjust the existing elements or create a new header from scratch. Dorik offers plenty of options to help you do the following:
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Replace or upload a brand logo, or generate one using Dorik’s AI image generator.
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Customize navigation links by editing text, link type (page, external, popup), and adding dropdown menus.
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Adjust padding, margins, and spacing for a clean, professional look.
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Change the font family, weight, and style to match your brand’s typography.
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Apply hover transitions and animations for interactive navigation elements.
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Add borders, shadows, and other styling options for depth and visual interest.
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Use visibility controls to optimize your header's appearance across all devices.
These customization options let you create a visually appealing, fully functional header that fits your marketing blog perfectly.
Explore Best Website Header Examples to design your own.
iii) Customize Visual Elements
You can easily customize visual elements to make your blog more engaging and capture attention. Dorik gives you a wide range of options to personalize these elements to fit your brand and style.
For image customization, there are three key tabs: General, Styles, and Advanced. As you explore these tabs, you’ll discover various options to tailor your visuals, including:
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Replace or add images from different sources, including AI-generated ones.
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Adjust image dimensions, alignment, and aspect ratios.
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Apply filters, effects, and overlays to create unique visual styles.
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Add alt text to improve SEO and accessibility.
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Fine-tune margins, padding, and spacing for a polished look.
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Apply borders, rounded corners, and gradients for more depth.
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Implement box shadows for a more dynamic appearance.
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Use flex item styling for responsive layouts that look great on all devices.
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Add animations on scroll to create an interactive feel.
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Use visibility controls to optimize how images display across devices.
Additionally, you can use AI image generation feature to create custom visuals that perfectly match your vision and theme. These customization will make your blog eye-catching.
iv) Add Pages
You can easily expand your marketing blog by adding multiple pages to organize your content better. Dorik gives you two simple options for creating pages:
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Manual page addition
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AI-assisted page creation
These AI options are especially handy for quickly building content structures, which you can then tweak to match your style and needs.
v) Add Components
Dorik provides a large library of pre-designed components that make building your marketing blog quick and easy. These components are organized into categories like pop-ups, testimonials, forms, and more, all of which are fully customizable.
For example, if you want to add a contact form, here's how:
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Click Components in the left sidebar.
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Go to the Library to see a list of all components.
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Navigate to the Form category.
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Choose a layout that fits your style. You can preview each component live by hovering over it.
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Drag and drop the form into place.
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Customize the content to match your brand.
With these features, you can rapidly build a stunning blog with professional-looking sections.
Find more about how to use components.
vi) Add Marketing Integrations
Integrations are highly important to enhance the marketing functionalities of your site. You can easily add different integrations to your site in Dorik.
vii) Customize the Footer
You can design or customize your website’s footer just the way you want. You can either adjust the existing elements or recreate a whole new footer from scratch.
Here are a few customizations that you can do:
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Customize link text for various sections like "About," "Follow Us," and "Register."
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Adjust URL links to point to external pages, sections, or internal pages.
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Fine-tune margins and padding to ensure everything looks polished.
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Style fonts and typography, including weight, size, and color.
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Apply effects like hover transitions and animations to create a dynamic footer.
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Use visibility and position controls so that your footer looks well across all devices.
You can also add social media icons by selecting "Add Elements" from the left sidebar. For a detailed guide, explore How to Add an Element.
7. Write Helpful Content
Writing high quality blogs is important to attract the right audience, plus it's essential for successful content marketing. To do this, you need a clear content strategy.
An effective content calendar helps you plan and organize your posts. Include both evergreen and timely topics. Evergreen content stays relevant, while timely content covers current trends or news. A good balance keeps readers engaged.
Consistency is key. Set a publishing schedule that works for you, whether it's weekly, bi-weekly, or monthly.
Follow these best practices when choosing topics:
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Focus on what’s relevant to your audience and industry.
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Use tools like Google Keyword Planner and Google Trends to find valuable keywords.
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Share insights, how-to guides, and industry knowledge.
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Address audience pain points and offer solutions.
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Keep readers engaged with humor and relatable stories.
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Occasionally write about trending news or events.
Create Your First Blog Post
To begin, click the New Post button under the Posts option.
Add your title, slug, content, and any images you want to include. Once its ready, you can move on to optimizing your content.
You can also publish blogs or any type of content by using Dorik Custom Collection.
8. Optimize and Promote Your Blog
To drive traffic, you should ensure your blog is easily discoverable on search engines like Google. To achieve that, use the right keywords in your content, headings, and images.
Dorik’s SEO features make optimizing simple for you. Plus, you need to stay updated with the best SEO practices and SEO trends to stay ahead.
Once optimized, it’s time to promote your blog. Here are a few ways:
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Run Facebook Ads: Targeted ads can bring new readers to your blog.
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Share on Social Media: Post regularly on Facebook, Instagram, Twitter, and LinkedIn to reach more people.
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Write for Other Sites: Guest post on platforms like Medium and LinkedIn.
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Highlight Your Blog on Q&A Sites: Use Quora and Reddit to share helpful insights and link to your blog when relevant.
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Invest in Paid Promotions: Invest in paid social media promotions or Google Ads, this will bring more traffic.
9. Preview and Publish Your Marketing Blog Site
After putting effort into crafting your blog post, make sure it’s perfect before publishing. First, proofread for any typos or grammar errors. It’s also helpful to get feedback from someone else.
Once ready, upload your post on Dorik, add the meta description, and set the URL. Preview how it looks live to check for any formatting issues or last-minute tweaks.
When everything looks good, hit publish. Congratulations, you’ve just shared your masterpiece with the world.
10. Monetize Your Blog
To turn your marketing blog into a source of income, here are four proven ways to monetize:
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Google AdSense: Let Google place ads on your blog and earn whenever visitors click. It’s easy to set up, even if you are just starting.
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Direct Advertising: Partner with brands to display ads so that you can have full control over pricing and placements.
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Affiliate Marketing: Promote products or services with affiliate links. When readers make purchases, you will earn a commission.
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Sponsored Content: Publish content from sponsors, like product reviews or promotions to earn. Just try to balance it with your regular posts so that you can keep audience engaged.
Get Inspired by Successful Marketing Blogs
While browsing top marketing blogs, I came across some truly value-packed blogs that stand out. Let’s dive into these top picks.
1. CXL
The CXL blog is a goldmine for marketers looking to level up their skills. You’ll find everything from growth marketing and analytics to conversion rate optimization (CRO) insights.
It covers a wide range of topics like copywriting, social media, and brand management, so there's something for every marketing pro.
Plus, with real-life case studies and industry trends, it’s perfect for keeping your strategies sharp and up-to-date.
2. HubSpot
The HubSpot blog is helpful for marketers at every level. From step-by-step guides on creating marketing plans to social media strategies and expert tips on all types of marketing, it covers everything you need to grow your business.
You’ll find useful templates, free tools, and up-to-date articles on the latest marketing trends. It also offers videos and podcasts so you can learn easily.
3. Content Marketing Institute
This blog is a go-to resource for anyone in the content marketing world. You’ll find downloadable e-books, templates, and career advice, along with mentorship programs to connect with experienced professionals.
It also offers how-to guides on everything from building your content strategy to managing content operations. Their research insights are valuable for understanding trends in B2B, B2C, and tech content marketing.
You can also join their community through webinars, digital events, and social platforms like LinkedIn.
FAQs on How to Start a Marketing Blog, Answered
Are blogs good for marketing?
Yes, blogs are great for marketing. They help attract potential customers, showcase your expertise, and build trust. Plus, blogs boost your SEO naturally so that more people find your business online. They basically convert your readers into customers.
Can a blog be successful?
Yes, a blog can be very successful if you put in the effort and focus on monetizing it. Many bloggers end up making more from their blogs than they could in traditional jobs.
What is blog marketing?
Blog marketing is about using your blog to reach your target audience and promote your business. It involves sharing content like articles, photos, videos, and even audio to engage potential customers and drive attention to your brand.
Step into Your Marketing Blogging Journey
You now have everything you need on how to start a marketing blog. I've walked you through the steps and shared some inspiring blog examples to get you going in the right direction.
Remember, success comes from a mix of smart planning and captivating content. Follow these steps, and soon, you’ll be sharing your expertise and connecting with your audience like never before.
