Content is king, but how do you ensure your content wears the crown?
It’s all about optimization. As your business grows, you need more content covering more topics and keywords. Is it possible to create and optimize them all manually?
Luckily, AI content writing and optimization tools can help. In this blog, I will show you 4 most effective and easy ways of AI content optimization. Let’s start!
What Content Should You Let the AI Optimize?
Virtually any outward-facing written content is a good candidate for AI assistance and optimization, including:
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Website pages and articles
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Social media updates and captions
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PPC ads
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Email newsletters and sequences
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Product descriptions
If you’ve already got a piece of existing content ranking well and driving traffic, you can also use AI content analyzers to optimize it.
But for now, we’ll focus on creating new optimized content from scratch.
AI Content Optimization: 4 Strategic Approaches to Optimize Content with AI
Once you know what kind of content you need, there is a process you can follow to maximize the odds of both search and user satisfaction success.
Let’s dive in!
1. Research Target Keywords Using AI Tools
Your first step is letting a keyword research AI tool analyze your niche and suggest the specific topics and questions you should cover. Focus on finding high-potential keywords with sufficient monthly search volumes and not an insane level of big brand competition.
For a small business, 20-30 primary keywords or question variations focused around 3-5 broader topics is ideal.
I recommend Google Trends, AnswerThePublic, Ahrefs, and UberSuggest to gather an expansive list based on your key business focus areas. Then, you can use SurferSEO to pick the best targets based on difficulty scores and other filters. Going broad and then narrowing makes sure you find the hidden gems.
2. Generate Multiple Drafts with AI Copywriting Tools
Next, you’ll input those finely-tuned keywords and let an AI content creator automatically build article and blog drafts for you. AI writing generators like Rytr, Jasper, and Copy.ai ask you questions about tone and length. Then, they start writing based on your keyword guidance.
ChatGPT is the best option to create multiple drafts of your content. You can use ChatGPT to write copies for your website. Remember, this tools will generate copies depending on your prompts. So, you should master how to write perfect ChatGPT prompts for a better output.
I suggest generating 2-3 draft options for each target keyword/topic combination to give yourself alternatives. Some drafts will naturally be more useful, relevant, or aligned with your brand voice than others.
Plus, having multiple options covering the same keyword from slightly different angles can help satisfy more searcher intent variations.
3. Refine and Customize the Raw AI Output
Though AI has come a long way, it cannot fully grasp your brand's positioning and personality as you can. So, it’s essential that you thoroughly read through each draft and pick your preferred foundation. Then, customize it to sound like it came from a thoughtful subject matter expert rather than just a robot.
Preserve the paragraphs that best answer searcher questions and provide useful information or ideas related to your keywords. Smooth out any awkward-sounding sentences or transitions into your natural writing voice.
Swap out generic examples for specific use cases you know would be most relevant for your customers. While the AI gave you a great head start, refining the draft is what will turn it into compelling content.
👉 Related Read: How to Become a Better Writer
4. Optimize the Text Further with Onpage SEO Tactics
To complete the optimization process for both search engines and visitor engagement, you’ll want to employ proven on-page SEO best practices in your revised draft. You should maintain the recent SEO trends while optimizing your content.
You can do the following things:
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Incorporate your primary keyword or key question into the title, subtitles, and opening paragraph seamlessly
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Use related LSI keywords and secondary search terms appropriately throughout
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Add links internally to other authority pages on your site
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Format with lists, bullets, tables, and bolding for scannability
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Add relevant visuals and use image Alt text
👉 Related Read: SEO Glossary: 195+ SEO Terms and Definition You Should Not Miss Out
5 AI Tools to Optimize Your Content
AI content optimization tools can help you craft content that ranks higher in SERPs. Let’s see some examples:
1. Surfer SEO
Surfer SEO is a data-driven tool that offers insights and analysis to optimize website content for higher search engine rankings. Surfer SEO recommends NLPs, content length, keyword density, backlinks, and other on-page factors.
It aims to simplify the process of content optimization by providing actionable advice to improve your content’s visibility in search engine results.
2. Jasper AI
Jasper AI is an advanced AI-powered content creation platform designed to produce high-quality content across various niches. Jasper AI can generate articles, blog posts, ad copies, and more tailored to specific needs and audiences.
By understanding context and user intent, the tool provides content solutions that resonate with readers and align with SEO best practices, enhancing online visibility and engagement.
3. Frase
Frase is a content optimization and creation platform. It generates SEO-friendly content that resonates with your target audience.
By analyzing top-ranking content for specific keywords and offering actionable insights, Frase streamlines the process of content ideation, research, and optimization. Its intuitive platform combines competitive content analysis with AI-driven content suggestions to craft content that stands out in search results and effectively engages readers.
4. MarketMuse
MarketMuse is an AI-powered content optimization platform. It assists content creators, marketers, and SEO professionals create high-quality, topic-relevant content.
By analyzing the content landscape for specific topics, MarketMuse identifies content gaps and offers recommendations for improvement. It provides insights into keyword usage, content structure, and competitive analysis.
5. WriterZen
WriterZen is a comprehensive content research and optimization platform powered by AI. This SEO tool aids in uncovering golden keyword opportunities, curating topic clusters, and crafting content that aligns perfectly with search engine requirements.
Benefits of AI Content Optimization
The benefits of using AI for content optimization include:
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Improved Search Engine Rankings: AI optimizes content for better SEO, helping your website rank higher in search results.
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Enhanced Keyword Research: AI can analyze and predict the most effective keywords, improving SEO strategy.
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Time-Saving in Content Production: Automates routine tasks, allowing more focus on creative aspects.
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Accurate Audience Targeting: Analyzes user data to create content that resonates with your target audience.
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Enhanced Content Relevance: Keeps your content updated with current trends and keywords.
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Content Quality Control: AI tools can help maintain a high standard of grammar and style.
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Increased Engagement: Tailors content to user preferences, boosting engagement and retention.
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Scalable Content Strategies: AI enables scaling content production without sacrificing quality.
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Predictive Analysis: Forecasts content trends and user behavior for proactive strategy planning.
👉 Related Read: Benefits of Artificial Intelligence
Best Practices for Using AI in Content Optimization
Best practices for using AI in content optimization include:
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Integrate AI with Human Creativity: Combine AI's data-driven insights with human creativity for unique and engaging content.
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Focus on Quality Over Quantity: Use AI to enhance content quality, not just to increase output volume.
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Stay Updated with AI Trends: Keep up with the latest AI advancements and tools for content optimization.
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Use AI for Audience Analysis: Leverage AI to understand audience behavior and preferences for targeted content creation.
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Ethical Use of AI: Ensure ethical use of AI, respecting user privacy and avoiding manipulation.
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Customize AI Tools to Fit Your Needs: Tailor AI tools and applications to suit your specific content goals and strategies.
FAQs on AI Content Optimization, Answered
What is Content Optimization?
Content optimization in SEO is all about making your website's content as appealing as possible to search engines like Google. You tweak your web content so that search engines easily understand and like it, which helps your site rank higher in search results.
Google itself has published its helpful content guidelines focusing on E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). If you optimize your content based on these parameters, you will get a better result.
For example, if you're writing about healthy recipes, content optimization ensures you use relevant keywords like "nutritious meals" or "easy healthy recipes." It's not just about keywords, though. You also make sure your content is engaging, offers value to your readers, and is structured well with headings and easy-to-read paragraphs.
What is AI Content Optimization?
When you use artificial intelligence to improve your website's content for better search engine performance, it’s called AI content optimization. It's like having a smart assistant that can analyze your content and suggest improvements.
AI looks at things like keyword usage, readability, and how well your content matches search queries. For instance, AI tools can recommend NLPs, more relevant keywords, or phrases that people are actually searching for.
This way, you ensure your content is not only reader-friendly but also finely tuned to rank higher in search engine result pages (SERPs).
What are the Challenges of Using AI for Content Optimization?
The challenges may include:
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AI may lack creativity.
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Handling extensive user data with AI may raise privacy concerns.
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Integrating AI tools into existing content management systems can be complex and resource-intensive.
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Using AI in content creation raises questions about authenticity and ethical considerations.
👉 Related Read: Limitations of AI
Wrapping Up
I hope by now you have a solid understanding of AI content optimizaton.
Using the combination of initial support from artificial intelligence followed by relevant refinement from your very human expertise allows you to scale your operation.
It may take a bit of trial and error to get in the groove of which AI tools you like best across the research, drafting, promotion and analysis process. But once you nail down the processes, the amount of useful content will grow tremendously.
It means more quality traffic, customers and revenue potential over the long run.
Related Read: How to Use Grammarly AI
