Easiest Way to Choose a Blog Niche That Generates Income

Picture this: You've poured your heart into a blog, only to realize months later that you're writing into the void – no audience, no engagement, no income. The culprit? Choosing the wrong niche.

What separates successful bloggers from those who fade away isn't just luck – it's a calculated approach to niche selection.

But choosing the right blog niche is like finding a needle in a haystack – balancing your passion, market demand, and potential for growth.

Don’t worry! In the next few minutes, I’ll show you exactly how to choose a blog niche that keeps you motivated, attracts a loyal audience, and opens up real monetization opportunities.

What is a Niche (And Sub-niche)?

A niche is a specific segment of a bigger market with its own unique needs and characteristics. Within a niche, there can be further sub-niches, which are even more specialized segments.

For example, if you want to start a blog on a travel niche, some sub-niches could be "solo female travel," "luxury travel," or "backpacking on a budget." Selecting a sub-niche allows you to cater to an even more specific audience within the broader travel niche.

Going a level deeper, "solo female travel" could have sub-sub-niches like "solo female travel in Europe" or "solo female travel tips for digital nomads."

The more specific your niche, the better you can meet the very targeted needs of that audience.

Why Does Choosing the Right Niche Matter?

Choosing an in-demand, trending niche/topic ensures you have an audience interested in your content. Writing about niche topics that people are actively searching for and engaged with makes it easier to attract readers, drive traffic, and potentially monetize your blog.

If you choose an outdated or unpopular niche, you'll struggle to find an audience and get your content noticed, no matter how well you write. Staying on top of trends allows you to create timely, relevant content that resonates with your target readers.

Looking to monetize your blog while focusing on evergreen topics? Affiliate blogging might be the perfect fit for you.

You can review products, share tutorials, or write recommendation-based content. A booming industry like website building is a great niche to consider.

How to Choose an In-Demand, Profitable Blog Niche

Now that you know what a niche is and its importance, let’s get to the step-by-step guide on selecting the perfect niche for your blog.

Checklist to choose an in-demand, profitable blog niche: 

That was just the summary. Now, it’s time to dive into the nitty gritty of each factor and provide actionable strategies to find the perfect blog niche.

Expertise: Use What You Know

Expertise refers to your knowledge and experience in a specific field. It could come from your education, work, or hobbies. Having expertise makes it easier to create high-quality, trustworthy content that resonates with readers.

For example, if you've been an auto mechanic for years, you can easily write blogs about car maintenance and repair.

Writing auto repair guides or blogging about car maintenance would come naturally to you.

Interest: Write What Excites You

Passion and curiosity are powerful motivators. Even if you lack complete expertise, genuine interest can help you stay consistent and motivated to research and write.

For instance, you may not know everything about knitting right now, but if the idea of creating handmade crafts fascinates you and want to learn about different stitches, patterns, and techniques, you can dive into the topic and grow your knowledge over time.

Readers appreciate authentic enthusiasm, which builds a stronger connection.

To ensure your enthusiasm doesn’t dwindle, simplicity matters. Dorik’s blogging platform removes technical complexities and allows you to focus on creating and sharing your passion. Its built-in SEO tools and no-code interface make blogging effortless while boosting visibility.

Whether you're sharing tutorials or lifestyle stories, Dorik helps maximize your impact with minimal effort.

Trend: Stay Relevant with Timely Topics

A trend is any topic, activity, or product that is currently popular and in high demand by a large group of people over a sustained period. The niche needs to be currently trending and in demand by your target audience.

Expertise and interest alone in an outdated or declining topic won't attract an engaged audience.

Let’s break it down further using Google Trends data.

Topic: Overhead Projector

Variables set for the selected topic:

Let’s say you're considering starting a blog about overhead projectors. Seems like a decent idea, right? But let's look at Google trends data.

Back in November 2004, search interest for the term "Overhead Projector" worldwide was at its peak of 100. Fast forward to March 2005, it had already dropped to 84. The decline continued- 64 in October 2005, 57 in October 2006, and so on until hitting just 13 by August 2016. Fast forward to May 2024, and the search interest is a mere 8.

What does this trend data tell you? Overhead projectors are becoming increasingly obsolete as technology evolves.

Starting a blog on an outdated topic like this would struggle to gain traction. Instead, focus on niches with stable or rising interest to stay relevant.

[Note: Google Trends’ graphs don't display raw search volume data. Instead of showing real search volumes, Google Trends uses indexed values from 1 to 100. The highest search volume is given a score of 100, and all other data points are scored relative to that peak.]

Evergreen topics with stable demand allow you to build blogs that stay relevant for years through high-quality content.

TAM: Assess Market Potential

TAM, or Total Addressable Market, refers to the total revenue potential of your chosen niche. To calculate TAM, estimate how many people might be interested in your niche and what they might spend on related products or services.

For example, if you sell lawnmowers and there are 100 million households that may need a lawnmower, and each lawnmower costs $300 on average, then your TAM is 100 million x $300 = $30 billion.

Similarly, if you're targeting "plant-based meal plans," calculate the number of people interested in vegan lifestyles and their average spending on meal plans to ensure there’s enough demand to sustain your efforts.

Research the potential revenue across your entire target market to ensure there is sufficient demand.

Niche Size: Balance Broad and Narrow

Niche size refers to the potential audience or market demand for your chosen topic.

A niche that's too broad might make it hard to stand out, while one that's too narrow could limit your growth. Ideally, you need to trike a balance by choosing a niche with a sizable target audience but manageable competition.

For instance, "cooking" is a broad niche, but narrowing it to "healthy meal prep for busy professionals" provides a specific audience while still offering growth potential. This micro-niche could have a sizable target audience seeking convenient, nutritious meal solutions while also being specific enough for you to establish your authority.

Research various metrics, such as search volumes for related keywords, social media engagement, and the number of active online communities or forums dedicated to the topic to evaluate the niche size effectively.

Additionally, consider the potential for monetization through products, services, or advertising within the niche.

Competition: Find Your Edge

Before selecting a niche, thoroughly research your competitors to identify their strengths, weaknesses, and strategies. Look for gaps in their content or areas where you can offer a unique perspective.

Assess their content quality, audience engagement, and online presence. Identify any gaps or untapped opportunities that you could potentially fill better than the current competitors.

For example, in the "fitness" niche, you might find well-established brands with large followings and extensive content libraries.

However, upon closer inspection, you may notice that most of their content caters to a general audience. This leaves room for a niche like "fitness for new moms" or "low-impact fitness for seniors," where you can cater to a specific audience with unique needs.

Audience Demographics: Know Your Readers

Defining your ideal customer persona helps create highly relevant content. Segment your target audience based on shared traits like age, gender, income level, location, interests, values, behaviors, etc.

For example, if your target audience is young professionals, focus on practical, actionable advice that fits their busy lifestyles. Tailoring content to specific demographics increases engagement and loyalty.

Pro Tip: You can even reverse-engineer the audience demographics to find your niches, and here’s how.

Let's say you want to start a blog monetized through display ads, affiliates, or converting readers into customers for your products/services. In that case, you'd want an audience with solid buying power, right?

Here's how you can reverse-engineer your niche selection based on the audience:

See where I'm going? You're essentially tailoring your niche to an audience segment that's more likely to take the desired action you want.

Seasonality: Plan for Year-Round Relevance

Seasonality refers to how users’ demand/interest for a product/service/topic fluctuates over the course of a year due to seasonal changes and trends.

Some niches experience seasonal demand, which can impact your traffic and revenue. For instance, a blog about fishing might peak in summer but drop during winter.

Hence, your blog traffic and income could drop in November and December as readers' attention shifts elsewhere.

What can you do? Simple- find a complementary sub-niche like hunting that follows the opposite seasonality pattern, peaking around November-December.

When fishing guides aren't in demand, you can drive traffic through your hunting content instead.

This approach balances seasonal fluctuations and keeps your blog relevant year-round. The key is strategically planning an editorial calendar around seasonal trends to maintain a stable income throughout the year.

Earnings Potential (EPMV): Maximize Revenue per Visitor

EPMV, or Earnings Per Mille Visitors, measures how much revenue you can earn per 1,000 visitors. Some niches, like finance or automotive, tend to have higher EPMV due to high purchase intent and valuable conversions.

For example, a blog about "luxury travel" might earn more through affiliate commissions and advertising than a general travel blog. So, research potential earnings in your niche before committing.

Boost your revenue potential with Dorik's Affiliate Program. Refer customers to the best no-code website builder and earn up to $571 per conversion. With 40% upfront and 10% lifetime recurring commissions, your efforts turn into consistent earnings.

Niche Sensitivity (YMYL): Consider Trust and Accuracy

YMYL (Your Money or Your Life) are niches involving sensitive topics like finance, health/safety, nutrition, etc., where inaccurate or misleading information could directly impact a person's well-being or financial security.

YMYL niches like finance, health, safety, etc., are hugely profitable when done right. However, Google holds them to extremely high standards of expertise, authoritativeness, and factual accuracy.

If you choose a YMYL niche, ensure you have the credentials or resources to provide reliable content.

With the right niche selected based on these factors, you can attract an engaged audience and potentially monetize your blog effectively.

Still feeling stuck on specific niche ideas? Check out our list of Blog Niche Ideas In 2024 for inspiration on hot topics to explore.  

FAQs

Is blogging still profitable in 2024?

Blogging is still profitable in 2024 if you focus on the right niche, high-quality content, and effective monetization strategies. Successful bloggers generate income through affiliate marketing, sponsored content, digital product sales, advertising, and consulting. The key is creating valuable content, understanding SEO, building a loyal audience, and diversifying income streams across multiple monetization channels. 

How to make money blogging?

You can make money blogging through affiliate marketing, sponsored content, digital product sales (courses, ebooks), display advertising, coaching/consulting services, and offering premium memberships. The key is building an engaged audience by providing valuable, well-researched content that solves audience problems in a niche people care about, then strategically monetizing your blog.

Which niche is best for blogging?

The best niche for blogging is one that combines your passion, expertise, and audience demand. Top-performing niches in 2024 include personal finance, health and wellness, technology, lifestyle, digital marketing, travel, and self-improvement. Choose a niche where you have expertise or genuine interest, can provide unique insights, and has consistent audience engagement and monetization potential.

What blog niches get most traffic?

Personal finance, health and wellness, technology reviews, lifestyle, relationship advice, and self-improvement consistently attract massive online traffic. These niches address universal human needs like making money, staying healthy, solving problems, and personal growth. Content that offers practical, actionable advice tends to generate the most consistent web traffic.

Which niche is best for beginners?

Beginners should start with niches they're passionate about and have some existing knowledge in. Lifestyle, personal development, hobby-related topics like cooking, travel experiences, or technology tutorials are excellent starting points. These niches allow you to create authentic content while learning, have lower entry barriers, and offer multiple monetization strategies like affiliate marketing and sponsored content. These niches are also easier to research and write about, which helps new bloggers to stay consistent and motivated while building their skills and audience over time.

What is the least competitive niche?

The least competitive niche is often a highly specific sub-niche or micro-niche that caters to a smaller but dedicated audience. For example, instead of "fitness," a niche like "low-impact exercises for seniors" or "fitness for new moms" has less competition. These niches work well because they target a focused audience with unique needs. This makes it easier to rank on search engines and attract loyal readers, even with limited resources or experience.

Wrapping Up

So, that was all about finding the right niche for your blog. But it’s just the beginning, right? To create a successful blog, the next step is understanding how to find profitable keywords that align with your niche.

Keyword research tools like Google Trends, Ahrefs, and Ubersuggest can help you identify audience search behavior and discover user queries that drive organic traffic.

Whether it’s using the matching terms report or exploring niche-specific trends on Pinterest, strategic keyword research is essential for building a content strategy that works. Ready to dive in? Check out our "How to Do Keyword Research" guide to get started!

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