According to OneDesk, 80% of households are expected to use residential cleaning services by 2024. So, owning a cleaning business is more lucrative than any time before.
And to make your cleaning business a roaring success, there is no way better than having a website.
So, how to create a cleaning business website?
Fear not; In this blog, we will guide you through creating a cleaning business website in less than five steps with Dorik. Let’s dive in.
Must-Have Features for Creating a Cleaning Business Website
Creating a cleaning business website on your own can be daunting if you are new to this. Knowing what is important and what is not plays a big role in how effective your website would be. So, here are some must-have features to create your website that is industry level -
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Clear and Concise Navigation: Ensure that the navigation on your website is clear and simple to use. Visitors should be able to find what they are looking for simply. Add a call to action and online service form for visitors to take action quickly.
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Services: Make an outline of the services you would provide through your cleaning site. The outline should include a detailed description of every service, pricing, and any restrictions or limitations.
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About Us: Add a section or page that tells your organization's story and highlights your team's expertise and qualifications. The company's story gives your house cleaning services emotional touch; people feel linked.
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Contact Information: Make it easy for potential customers to contact you by adding their phone number, email address, and physical address.
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Testimonials: Featuring customer testimonials or reviews on your site can help to build trust and credibility with potential visitors.
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Booking Form: Consider including a booking form visitors can fill out to request your services. This should be easy to find and use.
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Frequently Asked Questions (FAQ): An FAQ section can help to answer common queries and concerns that potential customers may have about your services.
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Gallery: An image gallery of your work can help showcase your services' quality.
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Device Responsiveness: Your website should be device-friendly, as many people will access it on their smartphones or tablets.
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Social Media Integration: Including links to your social media accounts can help to build your online presence and connect with potential customers.
Considering these features, you can ensure that you build an effective and converting website. When choosing a website builder, ensure they provide all the must-have features.
If you want to explore other small business websites you can build other than a cleaning website, read the following blogs -
How to Create a Website for a Cleaning Business in 5 Steps
How to create a cleaning business website for free with Dorik? Let’s build one in the step-by-step guide below.
Choose a Website Builder
When choosing a website builder for your cleaning business website, there are some key features you should look into -
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Templates: There are many website builders with code and no-code options. Look for a website builder offering no-code with pre-built templates and see the customization flexibility.
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Booking System: How their booking system offering option is? Is it through a live chat, phone call, or a booking form?
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SEO Optimization: Do they have pre-built SEO features like customizable meta tags, use keywords, create custom URLs, schema markup option, and add image alt text?
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Device Responsiveness: Does their website work for different devices? Will your cleaning services website be responsive and functions smoothly on all devices?
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Analytics and Statistics: See if they offer analytics and statistics to track your website performance, such as traffic, conversion, etc.
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Customer Support: See how their customer support is. See their Embedded customer reviews; Are they helpful, respond quickly, and guide customers through the process? Also, how their online payment options are?
If a website builder provides all these, you can be sure that you have chosen a website builder that will help you to build a website that is both professional and compacted.
There is a vast number of top website builders out there claiming they are offering the best in the market. Finding the one with all these options and web features for your cleaning services website can be intimidating.
So, here I am saving you from hours of research and recommending the absolute website builder to make your job easy.
Dorik a no-code website builder, offers all these features with ease to build one of the best cleaning websites out there. With their pre-designed templates, unlimited hosting, built-in image & SEO optimization, and integrations, you get all the things you need to build a top-notch cleaning service website. Their white-label CMS is another gem for anyone looking to start a web development agency.
Designing Your Cleaning Website with Dorik
Let’s start our step-by-step guide on building a cleaning site. I will be assisting you throughout the process, from cleaning website design to publishing it.
Step 1: Go to Dorik and explore with the “Try Dorik Now” button. If you want to build and publish your website, you must Sign Up with Dorik.
Immediately after you sign up, you will land on Dorik dashboard. You can manage and make changes on your website with this dashboard. This free tool offers you two types of websites - “Dorik Classic” and “Dorik CMS”. Dorik Classic offers you to build a static website.
But if you are planning to build a website with multiple functionalities like - publishing a blog, writing descriptions of your services, and adding custom fields then you must go with the Dorik CMS option. So, click on the “New CMS Site” button to start creating your website.
Step 2: Now that you clicked the “New CMS Site” button, Dorik will take you to the starting point of building your website. You will find a gallery of templates to select from which you can pick a suitable one and start customizing as you want. You can also start from scratch if you want.
Here I am selecting “Cleaning Service Template” for building the house cleaning services website it has every feature a cleaning site needs. But feel free to explore any website template you want.
When you click on Select, you will see a pop-up box asking you to fill out the box of CMS Project Title and Domain name for the website. Your website will be published with Dorik’s free domain name, a sub-domain of Dorik, as I am giving you a tour of Dorik free plan.
However, you can easily connect a custom domain to your website with Dorik premium plan.
You can watch the video tutorial below to learn how to add a custom domain on Dorik.
If you want to know in detail about “how to pick a domain name” read these steps to pick a domain name for your cleaning business website.
Step 3: Now that we have selected our website template and given our project name and domain, we can now set up our cleaning website. Before making all the changes, check out all the available options to make yourself home with the process. You will see options to set the page settings, check the responsiveness, save the progress, publish the website, and many more.
You can drag and drop, move, edit, and delete any section or element. Just hover over the part, and the options will be visible. Change the information with your cleaning website content and see how it looks.
You will get all the important settings on the sidebar. You can make changes with Page Settings, Global Styles, and Site Settings & Integrations. See what fits with your cleaning site then edit, delete, or customize them as needed.
You can also play with the Site Settings option and add multiple integrations to make your website top-notch with all the features and user-friendliness.
Similarly, you can add elements to your pages, save symbols, create your own custom collections, or save a section of your website page.
And Dorik Free Illustrations will help you go the extra mile to build a unique cleaning business site with creative web design.
Now that we have done all the customizations of our cleaning site, It's time to see how your website looks and make changes if necessary. See the preview of your website with the “eye” sign left of the publish button and see how your published website will look. Check if everything is in place or make the modifications before hitting the Publish button.
Using a clean and minimalistic design that is simple and easy to navigate is one of the top best practices for a cleaning company website. Create necessary pages like - a contact page, map, about us, testimonial, services page, and privacy policy to add value to your website. Add the company's story, company details, and image of your trusted cleaning team on the website so the new clients feel welcomed and connected.
You can explore free resources like documentation, and tutorials to know more about building a professional-looking website and build a great website for your cleaning company.
Setting Up Online Booking
Setting up an online booking option on your cleaning website is important to make your website more actionable. It gives your customer a convenient booking process where they do not need to get through hassles to connect with the business and get real-time availability. You can add a click-to-call button and a custom form so that they can book your service with ease.
From your cleaning site dashboard’s ‘Design and pages’ you will find “Add New Element Below” option on the sections.
Click on the “Add New Button Below”. A pop-up will show up select the “Custom Form” option and start editing.
You can add contact details, addresses, cleaning schedules, service details, etc.
Having a booking system on your cleaning site makes scheduling and managing resources and appointments efficient. It makes booking an easy process for customers that ultimately increase revenue and the number of bookings.
Optimizing Your Cleaning Services Website for Local SEO
Optimizing your cleaning website for local SEO is crucial if you want to attract the local crowd and increase your business visibility on search engine results. Local SEO can help you rank at the top in search engine results for queries related to cleaning services in your area. It will drive traffic from the targeted area and gain a competitive advantage in your niche or industry.
Here are some ways you can optimize your website for customers’ searches:
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Use location-specific keywords: Use location-specific keywords throughout your site, including page titles, headings, and content. For example, if you offer cleaning services in Houston, use keywords like "cleaning services in Houston" or "Houston cleaning services." Find the keywords or phrases people use to search for content related to your website niche. Tools like Google Keyword Planner or Ahrefs Keyword Explorer can help you find keywords with high search volumes and low competition.
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Optimize On-Page Elements: Optimize your page elements, such as the title tag, meta description, header tags, and content, with your target keywords. Ensure the content you provide is informative and high-quality, and use internal linking. Also, add high-quality photos to make your content visually compacted.
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Optimize your GBPM(Google Business Profile Manager): Google Business Profile Manager (previously known as Google My Business) is a free tool that allows you to manage your business information and appear in Google Maps and local search results. Be sure to claim and verify your listing and include accurate and up-to-date information about your business, including your address, contact number, time, and hours of operation.
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Build local citations: Local citations are mentions of your business on other websites, such as directories or review sites. Create local citations by submitting your business information to local directories and encouraging customers to leave reviews of your business on sites like Google, Yelp, and Facebook.
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Improve Page Load Speed: Website speed is a ranking factor in search engine algorithms. Optimize your website's load speed by compressing images and using a Content Delivery Network (CDN).
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Optimize for Mobile Devices: Device optimization is vital because more than half of internet traffic is from mobile devices. Ensure your website is mobile-friendly, loads quickly on mobile devices, and easily navigates on small screens.
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Use Social Media: Social media platforms can help increase your website's visibility, engagement, traffic, and, ultimately, more clients. Share your website content online, and encourage your followers to share it.
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Monitor Performance: Use tools like Google Analytics to regularly monitor your website's performance. Analyze the data to understand how users interact with your website, identify areas that need improvement, and adjust your SEO strategy accordingly. And see how other cleaning companies are doing and experiment on your website.
Launching Your Website
Your website is all ready and optimized. It is time to see if everything is in place. Test your website thoroughly to make sure that all pages and links are working properly. Finally, hit the Publish button to go live. Now is the big moment; Congratulations on launching your website.
Marketing and Promoting Your Cleaning Website
Marketing and promoting your cleaning services website is an essential part to reach your target crowd and drive traffic to your website. Below are some effective ways to market and promote your website -
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Optimize your website for search engines: Conduct thorough keyword research and optimize your site for search engines. It will make your website appear at the top of search results for relevant keywords. Consider these most searched SEO faqs to get more insight into how search engines work.
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Create engaging content: Make sure your content add value to people’s life. Create engaging and educational content such as blog posts, infographics, and videos.
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Utilize social media: Use social media platforms(Facebook, Twitter, and Instagram) and do consistent online branding to promote your services and engage with your followers.
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Leverage email marketing: Use email marketing to communicate with your existing customers and promote your services to prospective customers. You can explore marketing newsletter sites and apply them to connect with potential customers.
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Paid campaigns or ads: Paid advertising can be an effective way to promote your cleaning website and reach targeted customers. Advertisements on Google and social media can be an excellent way to reach the right crowd. Also do retargeting and local service ads to showcase your business information.
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Encourage reviews and referrals: Encourage your happy customers to leave reviews on your website and social media pages. You can also offer referral incentives to customers who refer their family and friends to your business. Also, read customer reviews and take action accordingly.
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Use online directories: List your business in online directories such as Yelp and Google Business Profile to improve your online visibility and reach targeted customers.
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Partner with local businesses: Partner with local businesses such as real estate agencies or property management companies to promote your services.
To make your website for cleaning business a success, above mentioned marketing strategy can be effective. Also, providing high-quality services and excellent customer service is key to retaining customers and gaining referrals.
Plus, word of mouth is an effective marketing tool, so make sure your customers are happy and satisfied with your work.
Cleaning Business Website Examples
In this busy life, getting time to clean your space house becomes a luxury sometimes. Having house cleaning websites in the area helps you to take a breath from time to time.
Here, we are mentioning some cleaning service website examples to get a wholesome idea of how professional cleaning websites typically look.
1. Merry Maids
If you are searching for the best cleaning business websites in Manhattan then Merry Maids can be one of them. Its interface is easy to use. The navigation menu with just the right amount of detail with the call to action makes it easy for site visitors to find the information they are looking for; such as services, pricing, or contact details. Users can direct call or request to get a free estimation of the service cost.
2. Golden Goal
Golden Goal is another cleaning company website based in Chicago. The website interface is simple and easy to use with a click-to-call button and a booking form. They include all the important details of who they are and what they do.
3. Emerald House Cleaning Referral Agency
Emerald House Cleaning Referral Agency is a cleaning agency website that offers cleaning services. It includes “book online now” and “click to call” buttons on the website so the visitors can take action. Also, they added the kind of services they provide in detail with pricing and FAQs section.
Related Read: Examples of Service Websites to get inspired
FAQ
What Is a Cleaning Business Website?
A cleaning business website is a website intended to promote and facilitate the services of a cleaning company or a cleaning service provider. The website is typically used to establish credibility, market the cleaning services, showcase the company's experience and expertise in the cleaning industry, and provide information to potential customers about the company's services, rates, and other details.
How Does a Cleaning Website Work?
A cleaning website connects the customers and the cleaning company. The website offers a variety of cleaning services like office cleaning, house cleaning, carpet cleaning, or window cleaning, that customers can browse and select options based on their needs.
Customers can book a cleaning service through the website's call-to-action buttons. They can fill out an online form selecting the date and time of the service. Also, provide any specific requirements or instructions. The website may also offer a pricing structure or a quote based on the details provided.
Is Cleaning a Good Business to Start?
Yes, cleaning is an excellent business to start. Cleaning services are extremely in demand and always essential. If you are interested in starting something new that will always bring some money, the cleaning business is worth the try.
Can I Build a Cleaning Service Website for Free?
Yes, you can build a cleaning service website for free. Some website builders(such as Dorik) offer the users to create a fully functioning website for free.
More Dorik Blogs
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Read our blog to know how to choose a website builder for your agency.
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Thinking of starting a blog? Check out this guide to use Dorik for blogging.
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Read to know the top no-code tools to skyrocket your business website.
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Read this comprehensive guide to build and bring your course online.
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Learn how to host your website.
Final Thoughts
I tried to give you an aerial view of creating cleaning websites in this blog. Mentioning every step of creating a cleaning business website for free with Dorik, including what to have and how to design, optimize, and market your cleaning websites.
And I can guarantee you will love the process if you try it. So, Have fun playing with Dorik alone and building your fantastic cleaning services website.
