15 Must Have Features of a Website Builder

Check these 15 must have features of a website builder. Find out what features make a successful small business website or a personal website.

by Jehadul Islam • 14 July 2023

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In this day and age, it is perhaps one of the hardest tasks to develop a website that stands out.

How do you recognize the best features of a website builder?

A few practices set apart a professional business website builder from others. The number of website builder options might get a little overwhelming for marketers.

Hiring a full-fledged team of web designers and back-end coding experts could be too heavy on your pocket if you are a budding entrepreneur.

At this juncture, the best no-code website builder platforms like Dorik come into the picture. Look into the following features from an extensive repository of website builders before choosing a platform.

Necessary Features of a Website Builder

When building a website, it is beyond important to think about every possible feature you can add to make your website optimized for users. The purpose of having features in a website is to make the website visually functional. The necessary features that scale a website builder —

  1. Easy-to-use templates
  2. Customizable design
  3. Responsive User interface
  4. Free SSL Certifications
  5. CDN and Hosting
  6. Search engine friendly
  7. Lead Generation Integration
  8. Domain Email Hosting
  9. No Code
  10. Scalability
  11. Blogging
  12. Form Builder
  13. Affordable pricing
  14. Payment Integration
  15. API

The trick is to find a fine blend of the above features for your dream business website. Resorting to a platform offering all these features at a reasonable price is a hard nut to crack. Here are reasons why each of these features is integral to your website and the future of your business.

1. Easy-to-use Templates

A reliable business website builder will offer you many options of niche-specific templates for your website. The abundance of options is always preferable.

Creating a website from scratch may be too hectic, especially without a coding team. A No-Code business website builder is the way to go.

The website builder of your choice must make website launching easy for you, without complications.

Fast launching does not mean you need to compromise on quality, and high-quality service and quick solutions are a mark of a good website builder.

A repository of classy and need-centered templates is the mark of a good website builder platform.

Professional website-building spaces like Dorik have many niche-specific templates that suit all website requirements. All you need to do is select a template and start editing!

2. Customizable Design

A user-friendly business website builder will offer customizable designs that are easy to work with and edit. The provision to preview the changes you have incorporated into your website is also important.

Remember that your website is the face of your brand and should be the bridge that establishes the tone of your customer relationship.

Try out Dorik’s professional templates with design customization options.

In an ideal template, you should be able to experiment with design, logos, fonts, and color schemes.

A dependable business website builder will let you click on preview pages and move around with possible changes. Mobile-friendly designs are also integral to making your website a customer-friendly one.

3. Responsive User Interface

Responsive User Interface

The smartphone has taken over the computer in many senses. People are used to quickly referring to a phone or a tablet to search for things.

Therefore, a business website must have a responsive design that suits all kinds of gadgets for the success of your business.

Build a professional website with Dorik where device adaptation is in-built.

An online website builder should offer responsive designs compatible with mobile phones, tablets, and desktops. Without compromising on quality, appeal, and sophistication, the website of your dream project should work smoothly across all gadgets.

4. Free SSL Certifications

Your website security is integral to the reliability of your business brand. Using secure and encrypted connections, you are protecting your website and customers/leads. A website builder that offers free SSL certificates is necessary for a seamless website experience.

A good business website builder will protect your data with SSL certificates. This way, your customers’ financial and confidential information like credit/debit card details are kept secure.

A simple blog website might not need such intricate protection. To gain complete customer trust, you must convince them that their confidential information is secure and safe.

An SSL certification can protect the private information your trusted customers and visitors supply as they visit your site. SSL certificates have 256-bit encryption and protect your data.

Your site’s URL starts with ‘https’ with a padlock beside your address bar, mitigating all possible risks of leaking transaction details and credentials. A reliable website builder should offer you a package that contains these certifications without additional charges.

5. CDN & Hosting

Effective and responsible website hosting calls for a CDN(Content Delivery Network) that helps quickly transfer data. A CDN is a network of geographically distributed servers to deliver internet content swiftly.

Hosting provides security, performance, and flexibility; basically all the things one needs to make a website compatible. Make sure you choose the right one for you, AWS hosting is the top-notch one in that case. However, if you want to host a website on your own, read the following blog.

Try out- Dorik, a no code website builder, that provides AWS hosting & CDN (the best out there)

HTML pages, multimedia content, javascript files, and stylesheets need to be swapped and exchanged at lightning speed for the smooth running of your website.

A fool-proof business website builder will allow these detrimental features to be efficient hosting. A reliable website builder's essential features are uninterrupted service, reduced bandwidth, and improved security.

6. Search Engine Friendly

Search engines are all marketers’ holy grail! Search engines influence 68% of all kinds of online experiences. It is no surprise that you want your website to be 100% SEO-friendly, and your website host should facilitate this.

Website builders should take care of all basic SEO requirements and help your business website without external interference.

Weebly, WordPress, etc., are good for search engines. But Dorik is the best SEO-enabled website supporter.

7. Lead Generation Integration

Marketing tools help you to capture the leads. It is kind of an automated process. Website builder with integration and features of lead generation helps you get the crowd you want.

Create your free professional website with Dorik, where marketing (Email marketing, Mail chimp, Zapier) is super easy to integrate.

Lead generation tools of different website builders come with different features. Some of the website builders provide better features and integrations in some areas. Make sure you choose the right one for you.

8. Domain Email Hosting

Authentic e-commerce and business websites will have domain email accounts and a customized domain name.

For instance, you can create email addresses like ‘xyz@yoursitename.com’. You need to register your site's domain name as 'yoursitename.com'.

Many business website builders offer the freedom for domain name registration. But only a selected few offer domain email account creation provisions.

Most platforms collaborate with Gmail or Microsoft to supply domain email creation. These add-ons may be the specifics of the various packages you choose.

9. No Code

When choosing a website builder, try to choose a no-code website builder to reduce the time and hassle.

In a no-code website builder you just have to fill the information as answering quizzes. And you are good to go with your launch ready website.

You may need to export the website code to HTML, JS, and/or CSS. Keep this in mind while choosing a business website builder. The platform you choose should offer a production-ready code ready for export whenever you want.

A reliable platform will let you download and export website codes to any development framework of your choice. You should have all autonomy over your code without any dependencies or lock-in.

10. Scalability

Staying updated and consistently in tune with change is a testament to a good and well-rounded business plan. If you need to rebuild your business website from scratch as it grows and expands over time, that will contribute to extra effort and workforce.

This is a risk you need to avoid at all costs. As you focus on the scalability of your business, updating and changing your website should not be a burdensome task.

Use a business website builder that makes this mammoth task easy on you with easy scalability provisions.

The platform should act as the companion that has your back hosting your website by making updates easy.

Your chosen platform should offer different packages that substantiate your business as it grows. You could start with a basic package and scale up as your business booms.

11. Blogging

Blogging with Dorik

Most websites have blogs that define their sales and practices that set them apart from competitors in the market.

While blogging may not be a priority for the business website, it is advisable to have this option. Because a blog provides a detailed idea of the product or service they provide.

An ideal website builder should offer this basic feature. You can try Dorik CMS for Blogging.

Adding and editing posts, comment sections, blog categorization, and social media sharing buttons are other add-ons that help with a good blogging website.

12. Form Builder

An in-built provision for form builders is an essential aspect of any website, and it should offer you the freedom to customize forms that help collect information from leads and visitors to your website.

Contact forms, registration forms, newsletter subscription forms, feedback/comment forms, etc., are the different forms you might need for your business website.

The number of fields and specifics should be defined as per your preferences. While some website builders offer limited customization options, others are much more comprehensive and allow you to add and omit text fields as you opine.

Checkboxes, text fields, and radio buttons are other add-ons that could polish your website. Similarly, CAPTCHA protection and security could help with the overall protection of your site.

13. Affordable Pricing

The most intricate part of choosing an appropriate, dependable, and trustworthy website builder is their payment options.

The plans and free trials offered by the platform of your choice should be easy on your budget and help with customization and scalability as your business expands over time.

The maintenance of your website should not be a matter of grave concern. With little edits and timely updates, your chosen plan will have to substantiate your business journey conveniently. Take a look at Dorik’s plans and packages to know more.

14. Payment Integration

An unavoidable aspect of a small business website is its secure payment gateway integration.

No matter what you sell, products or services, your website shall have an advanced payment gateway and provisions like shipping, tracking, coupons and discounts, taxes, etc.

Your small business website builder’s functionality should be easy to work with and secure with customer information. Online payment and internet banking capacities are necessary for a reliable e-commerce website.

The builder should be open to integrating with online payment systems like Stripe, PayPal, UPI apps, bank interfaces, and delivery agents. The shopping feature offered by the builder you choose should be efficient in these respects.

15. API

API (Application Programming Interface) in a website builder allows users to extend the functionality of their websites by integrating external services and tools.

API feature allows users to connect with other applications on the web, like Zapier, Airtable, Integromat, Pabbly, etc., to enhance the website’s efficiency. You can maintain your resource without coming back to your website. The endpoints created can allow any authenticated user/platform to perform CRUD operations.

What Website Builder Offer All That Features?

Now you know what differentiates a professional business website builder from others. Many builders offer the provision to create websites for free. Some offer free trials over a period, and others, like WordPress, let you create websites for free with concessions in features.

Once you recognize the different kinds of features you would like your website to have, you can choose a plan or go for a free package as needed.

If you choose Dorik- a no-code website builder, you will have less hassle. Dorik offers all the features we have mentioned above with an affordable plan. You can also try it for free.

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AUTHOR
Jehadul Islam

Jehad is a Head of Marketing at Dorik, a no-code website builder. He is enthusiastic about marketing, content, digital advertising, AI, and No-code tools. He is an avid reader and enjoys spending time with his family. In his free time, you can find him traveling and watching tv series.

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