8 Best SaaS Tools for Businesses

SaaS businesses that aspire to be a part of this amazing growth story grapple daily with crucial challenges such as increasing customer churn, dwindling adoption rates, rising competition, and more.

Interestingly, almost all of these struggles have far less to do with product and technology than they have to do with marketing.

As a matter of fact, using the best SaaS tools and marketing technology can offer a variety of capabilities to your business, including project management, CRM (customer relationship management), social media management, marketing automation, knowledge management, and more, making your business processes effective and efficient.

Choosing the right SaaS platforms, be it SaaS project management tools or video conferencing platforms for remote teams, can be challenging, if not overwhelming.

Therefore, in this guide, we bring you our list of the top seven SaaS tools that promise to help reduce churn, boost demand, and help you stand out from the competition, all whilst driving engagement and adoption.

If you are a SaaS business owner, let’s jump in and find the right marketing & sales technology to help you scale your business to the moon and back.

SaaS Tools — A Quick Look

Let's take a quick look at the optimal use cases and pricing of each of these SaaS tools before we continue.

Now, when selecting a SaaS tool, you are going to be looking at more than just the pricing. Lets hold each of the above SaaS tools under the scanner and understand how they can benefit your business in more detail.

8 Powerful SaaS Tools to Supercharge Your Business

SaaS tools are a dime a dozen. Especially when it comes to sales and marketing.

Although marketing platforms and technology are everywhere, the right SaaS tool stack can help you spread awareness, generate leads, build relationships, retain customers and help you achieve short- and long-term growth goals.

Here are the SaaS tools we believe can help you positively and profitably impact your business.

1. Dorik — Best Landing Page Builder for SaaS

Dorik is an easy-to-use, best no-code platform that helps SaaS businesses design landing pages, create professional websites, and blogs, easily and quickly with simple drag-and-drop actions.

Choose from over 80+ pre-existing templates or create your own from scratch using the drag-and-drop builder to build custom, branded web assets such as websites, traffic landing pages, and blogs in no time, without absolutely zero coding knowledge.

Dorik's membership feature also allows you to create membership website to offer exclusive members-only content accessible to logged-in or paying visitors only. Dorik’s plans include hosting on reliable services such as AWS & Digital Ocean while its CDN capabilities help to create business websites and to  scale them globally. 

Integrating and receiving payments from popular payment systems such as PayPal, Stripe, and Gumroad is a painless and code-free experience.

Dorik’s Key Features

Dorik’s Pros & Cons

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Dorik’s Plans & Pricing

Free plan

Personal plan -  $3.29/month (BILLED $79 FOR THE FIRST 2 YEARS. THEN $48 ANNUALLY) 

Business plan - $8.29/month (BILLED $199 FOR THE FIRST 2 YEARS. THEN $129 ANNUALLY.)

Agency plan - $29.12/month (BILLED $699 FOR THE FIRST 2 YEARS. THEN $449 ANNUALLY)

If you are looking to create a landing page with a builder for your SaaS business that’s not only easy to learn but also capable of scaling to support your business growth affordably, Dorik is definitely a platform you should consider.

2. Sender - Most Affordable SaaS Tool For Email Marketing

Sender is an all-in-one email marketing and automation platform that helps businesses execute high-converting marketing campaigns on both present and potential customers efficiently and cost-effectively.

Sender is an email and SMS marketing tool that helps you with everything: from gathering leads and nurturing them to increasing your revenue and engagement — you can count on the tool.

Build your email list with high-converting popups and use email and SMS campaigns and automation to nurture and convert them over time. 

Creating an email design sounds like a job you’d like to dodge? No worries! Sender has many responsive templates and a simple drag-and-drop email builder, so it’ll take only a few minutes to craft a beautiful and effective email. 

Use automated segmentation to execute highly targeted campaigns on one hand while maintaining personalization in every message so your subscribers feel special.

Easily build your own automation flow with Sender's automation builder, or choose from pre-existing automation workflows such as welcome series, drip campaigns, abandoned cart sequences, and more.

Sender’s Key Features

Sender Pros & Cons

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Sender Plans & Pricing

Free Forever plan

Standard plan starts at $8.33/mo

Professional plan starts at $29.17/mo

Email marketing done right can not only boost engagement and user adoption, but it can go a long way towards improving key metrics, including customer lifetime value and, therefore, profitability and ROI.

And if you are looking for a way to be able to strategize and execute high-performance email marketing campaigns on a budget, Sender’s free forever plan could be a great way to get started. 

3. Canva — Best Graphics Design SaaS Tool

Canva is a cloud-based graphics design and creation tool that lets you design and publish anything, anywhere, anytime.

A wide range of features makes Canva a great choice for both beginners learning graphic design and professionals who want to work quickly and efficiently.

Create everything from cover images and posters all the way to social media posts and featured blog images using a highly intuitive and user-friendly drag-and-drop user interface.

It comes with a host of preset templates for any and all business requirements ranging from Instagram stories to logo designs, so even users with absolutely zero knowledge of design or proportion can create visually appealing content in next to no time.

Not only does it offer a number of in-app integrations with other online apps and services (for example, Canva offers Magic Write, an AI writing assistant powered by the popular ChatGPT service from OpenAI), but it also offers you 100% free copyright and royalty-free stock images to support your next winning design.

While Canva’s free plan is generous enough for most small businesses, if you are looking to access premium design elements and the ability to remove image backgrounds, an upgrade is definitely worth the money.

Canva’s Key Features

Canva Pros & Cons

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Canva Plans & Pricing

Free plan

Canva Pro plan - $12.99/mo (or $119.99/year);

Canva for Teams starts at $14.99/mo for teams of up to five people;

Your marketing creatives and visuals need to best represent your brand and business. If you do not have access to specialized expertise and SaaS tools or lack the time, manpower or even budget needed for high quality images and videos marketing assets, Canva is a SaaS tool that can fit right in.

4. Salesforce — Advanced SaaS CRM Tool

Salesforce is a powerful customer data & record management platform that helps streamline your sales and marketing processes through centralized visibility to enhance outcomes and improve profitability.

Unlike other traditional CRM (Customer Relationship Management) offerings, Salesforces helps you leverage the power of AI (Artificial Intelligence) to help lower costs, save time and improve efficiency across the organization. It is an AI tool. 

One of Salesforce’s key features is its Customer 360 platform which provides a unified and deep view of your prospects across all touchpoints. Salesforce has utilized AI in SaaS. Pairing this with the power of AI (Salesforce calls it Einstein GPT) can help you personalize your messaging, improving responses and actions.

Features such as automatic lead scoring and routing ensure that every lead is accounted for, as the right sales reps follow up on them at the perfect moments.

Serving a broad range of audience ranging from small businesses to large and complex enterprises, Salesforce’s powerful AppExchange marketplace also helps deliver bespoke solutions through thousands of custom apps and certified consulting partners for​.

Salesforce’s Key Features

Salesforce Pros & Cons

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Salesforce Plans & Pricing

Given that it is an enterprise level platform, Salesforce’s pricing is complex and what you end up paying varies on the plan you are under and the feature sets you happen to need.

There are no free plans, only a free trial.

At the bare minimum, paid plans start from around $25/user/mo for account, contact and lead management, going all the way up to thousands of dollars depending on the modules opted for and the extent of usage.

Salesforce is a leading CRM platform that offers a wide range of sales, marketing, and service capabilities. If you want the best CRM platform for your SaaS business, choosing Salesforce as a serious option would be an easy decision.

5. Intercom — Best Customer Support Automation SaaS Tool

With LIVE chat, targeted messaging, and customer relationship management (CRM) capabilities, Intercom is a customer messaging platform that drives customer engagement and growth for businesses.

The SaaS industry has grown by around 500% in the last seven years and is currently valued at over $195 billion.

Among Intercom’s key features is its LIVE chat messenger that enables businesses to build ongoing engagement with website visitors and app users in real-time, allowing them to engage, convert and support them at all touchpoints of their journeys.

Create amazing customer experiences by easily building powerful automations with bots, triggers, conditions, and rules that enable you to automate everything from online marketing to in-store services.

Streamline your entire communication efforts in a single inbox that lets you communicate with your prospects and customers using messaging and chatbots.

What’s more, Intercom’s GPT-4 powered AI bot called Fin can help you save time and drive down costs by resolving customer questions accurately by training itself on your own Intercom articles, Zendesk help center, and more. Lastly, the customer data system allows you to collect, store and analyze user data that can be further used to deliver tailored messaging and personalized experiences.

Intercom Key Features

Intercom Pros & Cons

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Intercom Plans & Pricing

Intercom offers no free tier, only a 14 day free trial.

Its paid plans start from $74/mo and include a mix of modules based on whether you are looking for support, sales or marketing features.

For instance, their Support offering includes a Shared inbox, Help center and Conversation routing bot while the Convert series of plans include a Lead qualification bot, Push notifications, Outbound email and more.

In short, if your business prioritizes effective and prompt customer communication and engagement through personalized messaging at scale, through their entire lifecycle from prospecting to after sales support, Intercom’s capabilities could be a great value add.

6. Mixpanel — Best Analytics and Reporting tool for SaaS

Used by over 26,000 companies from around the world, including brands like Expedia, Uber, and DocuSign, Mixpanel is an analytics platform that provides businesses with data-driven insights into user behavior and engagement for both web and mobile platforms. 

A competitor to Google Analytics, Mixpanel primarily focuses on tracking and analyzing visitor actions and events, allowing businesses to understand how these users interact with and use their digital assets such as websites, landing pages and mobile applications.

From signing up for a demo to completing a purchase, every action or event that takes place on your website or app is tracked, recorded, and analyzed for granular data-driven insights.

Mixpanel also features powerful market segmentation capabilities allowing you to design custom segments based on demographic, geographic and behavioral data, helping you identify and target specific user types in personalized ways.

The data visualization module includes charts, reports and graphs that simplify complex data into easy-to-understand visual assets and allow businesses to make more informed business decisions.

Mixpanel Key Features

Mixpanel Pros & Cons

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Mixpanel Plans & Pricing

Free Starter plan

Growth plan starts from $20/mo

Enterprise plan starts $833/mo

All said and done, if your business handles a large number of visitors and users and has both the inclination and the budget for comprehensive analytics and reporting, Mixpanel may be the right choice.

7. Zapier — Top Business Automation Platform

Do you know what Zapier is and how does it work? Well, nothing helps you scale like automation and when it comes to automation very few platforms do it as well as Zapier. The platform helps businesses bridge apps and their data streams, automating tasks and workflows between them, without the need for complex integrations or coding skills.

Unlike the other SaaS tools we have seen so far, Zapier specializes in automating repetitive, manual tasks by automating action across web applications.

No matter the technology they are built on, Zapier can help you connect two or more web applications, helping pass and synchronize data between them, saving time and creating fully automated and interconnected business processes.

Zapier features a vast library of pre-built integrations that allow you to link popular apps such as Salesforce, Slack, Trello and more, in just a few clicks, with absolutely zero coding.

When creating a zap (unit of automation workflow) you define both triggers that fire the desired chain of operations, as well as actions that need to be done. 

With multi-step Zaps, you can even chain together a series of applications, each one feeding the one after, creating complex yet seamless and secure workflows. Add filters, delays and data transformations to maintain granular control over your automation flows and specific business requirements.

Zapier Key Features

Zapier Pros & Cons

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Zapier Plans & Pricing

Free forever plan

Paid plans start from $19.99/mo when billed annually

If your business has set processes for marketing, sales, support and service, Zapier could help you automate and tie them together to enhance customer satisfaction KPIs, key business outcomes and overall customer experience with a simple no-code approach.

8. Adobe Express - Convenient Image Editing and QR Code Generation

Adobe Express is a versatile cloud-based tool for image editing and design that provides users with a seamless experience to create and enhance visuals effortlessly.

With a wide array of features, Adobe Express caters to both beginners and professionals, allowing them to generate visually captivating content. Its intuitive drag-and-drop interface enables users to design everything from eye-catching posters to social media graphics with ease.

One notable service offered by Adobe Express is its QR code generation. By leveraging the power of QR codes and the convenience of a QR scanner, users can seamlessly connect their offline and online marketing efforts.

The feature allows businesses to create interactive experiences by linking QR codes to specific web pages or multimedia content. Whether it's directing customers to product information, promotional offers, or engaging videos, Adobe Express empowers users to leverage the potential of QR codes to enhance their marketing strategies.

Moreover, Adobe Express provides access to a vast collection of stock images and videos, ensuring users have a diverse range of visual assets to choose from. Integrations with various online applications and services further enhance the overall design experience.

Adobe Key Features

Adobe Pros & Cons

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Adobe Plans & Pricing

Adobe Express offers flexible pricing options to accommodate different user needs:

Free Plan

Premium Plan

Team Plan

By providing a range of pricing options, Adobe Express ensures that users can choose the plan that best suits their design requirements and budget.

Conclusion - Best SaaS Tools for Businesses & Your Growth Strategy

Today’s competitive software business landscape demands that you take advantage of every possible opportunity coming your way.

Gaining access to the latest marketing SaaS tools and software stack can help you unlock your next level of growth without having to necessarily invest in additional manpower, complex processes or systems. These can range from a simple SaaS project management tool all the way to robust knowledge management platforms. 

The SaaS tools described above can play a major role in helping you streamline and automate lead generation, customer engagement, and drive sales and revenue for your business.