9 Metrics to Measure the Success of Your Small Business Website

Your website is a key part of your business. It's how you reach new customers, build relationships with existing customers, and grow your business.

But how do you know if your website is successful?

In this blog post, I'll share with you some key metrics you should be tracking to measure the success of your small business website.

So whether you're just starting or you've been in business for a while, read on for some valuable information that can help you make your website a success

9 Ways for Measuring Your Business Website's Success

From 'Organic Traffic' to 'Pages Per Session,' there's much to implement while using marketing success measuring tricks on the website. Here are the 9 most effective ways I will discuss below-

Now, explore the ways to measure the success of your small business website-

1. Average Pageviews

Pageviews are popular marketing metrics that most successful businesses are using to measure website traffic. Whether you are a start-up or a small business website, this metric will represent the average number of times visitors viewed your web pages in a specific period. 

You can measure your small business website's page views with tools like- Hotjar and Google Analytics. 

2. Total Traffic 

Total traffic metrics rely on the number of page views and visits a website receives at a particular time. Using this metric, small business marketers and researchers can create their market view based on the data of what type of people are searching their website on the internet.

Along with the above-mentioned tools, you can use Alexa and Clicky to analyze your total website traffic.

3. Organic Traffic

When website traffic comes to your site from unpaid source results, like- Google, Bing, etc., this unique visitor is called organic traffic. If you are a small business owner, unpaid web traffic will help you figure out if your website is ranking on the search engines or not.

On the way to achieving success for your small business trend, gaining organic traffic is important as it indicates the proper outcomes of your marketing efforts to the site and provides more new potential customers.

👉 Related Read: Best small business quotes  

4. Average Time Spent On Site

The average Time spent on a website is a helpful indicator to get insights into your website's user behavior. 

Imagine you have made an artist website and found that the average time spent on your site is 1 minute 15 seconds. It means visitors spend, on average, 1 minute and 15 seconds browsing your website before leaving. 

From this perspective, the  Average Engagement Time users spend is higher on the site indicating that users find your website's content engaging. If this value on a website is shallow, it means that your website's content needs improvement to grow conversion rates. 

Besides, from the image above, you can have an idea of how tools like Google Analytics show the Average time users spend on a site.

5. Pages Per Session

Okay, the concept of pages per session may be pretty confusing. Let me break it down for you with an easy example.

Let's say you have created a restaurant website for your business. Now, when a visitor browses your website, they may swipe through different pages, for instance, the Homepage, the Location page, the Menu page, and a Gift Cards page.

In that case, if the visitor views four pages on their visiting time before leaving, the 'Pages per session' for this user will be four. 

Now, how important is 'Pages per session'? 

The statistics of your visitor's Pages per session will help you understand users' behavior and how they find your web content. If your website's Pages per session value is high, it indicates that the contents of your webpage are engaging and helping your users to browse through other pages.

However, if the website Pages per session value are low, it means that users are not finding your webpage interacting and are not satisfied enough with your product and services. 

For measuring your website success through pages per session, tools like Databox can help you to check this out!

6. Conversion Rate.

No matter how lower your bounce rate is, adding effective content to your site increases the conversion of a random visitor. It's not like that; the other discussed measuring websites' success metrics are invaluable, but you will get the juice out of the fruit when your website engagement can make a quality conversion.

Conversions can be different activities; for instance, filling out a lead generation form, subscribing to newsletters, making purchases through the site, and many more. Measuring conversion rate assists marketing analysts to get the outcomes of their marketing campaigns. By analyzing the conversion rate data, businesses can make improvements to their website if any changes are needed to meet their expectation.

But how to track conversion rates? 

The method is simple. If you have 1000 interactions and receive 70 conversions from it, the conversion formula would be 70 ÷ 1000 = 0.07 or 7%. 

7. Traffic Source

Tracking traffic sources will help you figure out where all your traffic is coming from. You can determine whether they are referral traffic, organic traffic, or paid traffic.

There might be chances to get large traffic from social media channels, but you are thinking that your website strategies are performing well that´s why you are getting organic traffics.

Here, measuring the traffic sources of your website will allow you to know in depth about all of this data and adjust your website marketing strategy in a proper way. 

You can track your website’s traffic sources through tools like- Google Analytics, Adobe Analytics, Matomo, Clicky, and Fathom.

8. New vs. Old Customer. 

With analytics tools like Google Analytics, you can find the number of returned and new customers to your website. Whether it is a new or old customer, it is always a positive sign of gaining success over your competitors in the market. 

The number of new traffics indicates the performance of your applied marketing effort to captivate new visitors. A good number of unique users on your website is always a positive sign of effective strategy and marketing campaigns. Besides, returning old customers helps you understand your following marketing steps are performing okay! 

9. Keyword Ranking

To measure website performance, the Keyword ranking metric works the best among all the SEO metrics, expert marketers are using.

You do not need to pay money to rank your keyword on search engines. Search engine crawlers will show your keyword on top of others if it finds your keywords relevant to the search intents on the internet. Your website´s keyword rankings will help you understand how your marketing strategies are performing with the others on the market. And it helps you to make effective good changes. 

Wondering about tools to check your keyword rankings? There is a bundle of free and paid tools that can help, including some best keyword rank checkers like- SEMRUSH, Ahrefs, and Similarweb.

FAQs

1. What is a good average page views rate?

According to Klipfolio, the standard average page views of a website should be between 1.7 and 4.0. 

2. What is an Ideal conversion rate?

An ideal conversion rate is considered in between 2% to 5%. 

3. Which Tools Help You Measure the Success of Your Website?

Tools like- Ahrefs, Google Analytics, SEMRUSH, Crazy Egg, Similarweb and Ubersuggest can help you measure the success of your website.

4. Which Website Builder is Best For Small Businesses? 

As our top pick through deep research on the internet, Dorik comes with a pile of features that can help every small business owner. The Dorik all-in-one solution has everything you need to create a real estate website, service website, one-page website, or another small business website.

👉 Learn how to create cleaning business website

The Dorik web builder has vast web design trends, maintaining template collection in various categories. Businesses of all types can pick a template and customize it in minutes with its easy-to-use drag-and-drop editor. It also provides a fully functioning CMS platform with team collaboration opportunities. 

Let's take a look at What other key features Dorik has-

Not only these, but there is also a bundle of benefits this no-code website builder provides to its users. However, you can take a look at our detailed overview of the best small business website builders if you want to know more.

Unlock Your Website's Success Path To a Great New Level 

Now that you know all about the ways to measure the marketing success of your small business website, it is time to implement them to capture results that can put an impact.

While using the marketing metrics, I will recommend you track the performance bi-monthly. It will help you figure out how the changes are affecting your website or if you need to try something else. 

Remember one thing, not all the things that worked years earlier to achieve success, may not come that impactful today.