How to Improve Your Website Design in 2024 | 8 Proven Tips

You have the best solution in the market. But don’t know why you can't reach your target audiences?

Your website design could be one of the reason for this!

Improving website design increases your website’s user experience, attracts visitors attention, grows conversion rate, and makes it easier for search engines to index your site and show it on a higher ranking. 

In this blog I will discuss 8 impactful and cost-effective things you can do to improve your website design.  

How to Improve Your Website Design

There is always a space for a person to boost their website performance. After measuring your website's success, you may really find it needs certain improvements.

But what can help the most?

Let's explore the easy tricks to improve web design-

Let's have in detail. 

1. Leverage Principles and Laws of Web Design

Web design principles and laws help designers to implement researched-backed design methods in their website design. From the early age of website design, good designers have been utilizing the design fundamentals to create website designs that work. 

So, what are the design principles for making a modern website design? Take a sip-

1.1 The Law of Alignment

The Law of Alignment helps you align different elements in a group based on their context. It helps website visitors to quickly scan the entire website. There are many ways of alignment, such as Label, edge, text, and optical alignment.

However, in a case study, it is found that aligning essential design element on an ‘F’ shaped pattern helps readers to get the information the way their eyes scans it.

1.2. The Law of Contrast 

The Law of Contrast adds meaning and quality to a design. It is used through color, size, scale, font-weight, and alignment to add focus to the layout. According to the priority of an element, a web designer uses the contrast on where they want to grab their visitor’s attention. 

Special Tips to Try Contrast in website design-

1.3. Hick's Law

Hick’s Law in design encourages users to make designs that have fewer options and are extremely easy to navigate. The more options are available in a design, the process of conversion gets lengthier.

Besides, keeping a simple website design layout helps you structure the essential elements so users can easily find out their desired things quicker. And as quicker a potential client can find their desired information, the faster your website can make conversions. 

Using Hick’s law, you can outline an effective visual hierarchy of your design and organize them in the best way to turn a visitor into a paying customer.  

2. Utilize The Web Design Trends

While designing, revamp your work quality using trendy web designs. Keeping yourself okay with the flow will help you make designs as per your user’s expectations. It also enables you to take the best advantage of your present trend and enhance your web design skills. 

Let’s look at some modern web design trends that are rocking the design world in recent times-

2.1. Video-based Design Layout

No matter what type of website you are creating, video is usable for every purpose. Among many website design tips, this technique helps designers to create fast, attention-grabbing new websites.  

As a good web designer, you can express a vast part of your website’s content to the audiences through videos faster. According to wyzowl, 91% of businesses use video as a digital marketing tool, and 79% of surveyed buyers said they were convinced to purchase after watching videos.

Take Pinkanova, for great example. The use of videographies on the multiple sections of the website made it eye-catchy and attention-grabbing. 

Special Tips: 

2.2. White Space

White Space refers to the term of providing your new website design with proper space to breathe. The more precise and clean your design, the better outcomes you can receive.  

According to Hick’s law, the more options a user faces on a website, the longer it takes them to decide. So, as a web designer, it is always better to make your design structure less challenging for your website visitors.

Popular brands around the world, like- Apple, shopify, and Ahrefs, are also benefiting their website design ideas with the use of more whitespace. 

What to follow? There are two types of whitespace (aka negative space) in design trends. You can follow these both to make a trendy web design -

2.3. Minimalistic Design 

Over the past few years, minimal web design trends have been rolling around the design world with their fantastic purposefulness. This design approach emphasizes keeping the design structure simple and clean.

The goal of a Minimal web design is to stay on a website’s key content and functionality focused by removing unnecessary elements from it. 

you will notice three significant elements in a minimalist web design-

On a minimalist web design trend, you will notice the use of a balanced neutral color palette. And it feels eye-soothing while looking at a minimalist design layout. 

Image source- mhg studio.

However, minimalist web design also uses bright colour schemes. But it also highlights the most important part of the design, such as the navigation bar and call-to-action buttons.

In minimalism, it uses simple and easy-to-read fonts. However, a design might have larger and bolder typographies to create a visual hierarchy and focus on specific content. You can use your website

Minimalism design uses carefully selected high-quality visuals to grab the viewers’ attention on specific content. The use of meaningful iconography and visual items helps enhance a minimalistic aesthetic by reducing visual noise. 

3. Try UX Design Tools 

Creating a better design depends on the medium you are using. A strong web design layout requires proper user research, team collaboration, usability testing, and many others. 

A good designer can boost productivity, enhance the usability, and visualize their idea with high-fidelity mock-ups and prototypes by utilizing UX design tools. You can use tools like Figma, framer, Axure, and Protopie to improve your web design. These tools will allow you to make better and faster designs.

4. Keep it Device Responsive 

As a designer, I am sure you will not be happy to get complaints from your buyers that they are losing traffic after using your web design layout. But it might be true! 

According to Techjury, there are more than 80% of internet users use mobile devices to browse the web. If you create a design that is not device responsive, the chances of losing customers rise! Because 83% of mobile users expect a seamless experience while visiting a website with their mobile devices. 

Responsive design makes a website design easy to navigate, making it faster and more reachable for more users. 

5. Use Call to action Buttons

Every website has a target to turn a visitor into a converted lead. Once you make a website design that grabs visitors’ attention, you must guide them through the website by putting in some practical elements. And one of the effective ways to do this is to use call-to-action. 

For using call-to-action in your website design, try to input some keywords that can raise their excitement to buy your service. Moreover, try to utilize FOMO ( Fear of missing out). 

FOMO helps visitors to take quick action. When visitors can feel that they are about to miss out on unrepeatable moments, they will be quicker to respond. 

Image source- BIKEFLIGHTS

6. Add Social Proofs

People need a website because it is a professional way to build brand credibility and create an online identity. 

But how to make your visitor think that you are legitimate? 

Human has a tendency (Conformity bias) to believe or do what others are doing. So, implementing a part of your website design with actual proof of why others have selected you can help you to build trust. 

There are many types of social proofs you can use in your web design, including- reviews, testimonials, case studies, data, and trust icons. If you are creating a website with Dorik, you can add social proofs from the Pre-designed sections. 

7. Focus on Search Engine Optimization 

Designing a fully-functioning beautiful website is a great job. Except, of course, none of your users find it! 

Keeping SEO as a core part of your web design will help your website pop in front of your user’s devices when they need it. Applying Search Engine Optimization strategy in your web design plan is not a part of the visual look of your website’s elements. But, it is a part of putting a proper SEO strategy in a proper place to enhance your website.

SEO optimized web designs will help your website to perform well in search results. Besides, leveraging SSL certification increases a website's SEO rankings too. It is another way to let your visitor understand your site is varified to visit.

Note: If you are improving your website with Dorik, you can get a stronger SEO optimized site along with a free SSL certification.

8. Incorporate Real People’s Images 

A website named Highrise Marketing site increased its conversion rate by 102.5 per cent on its landing page by changing the page layout from text-only to image-based. See the image below, It showing how their users spend a longer time on watching the image rether than reading texts. 

According to the Neilson Norman group, people are more adept at recognizing authentic images than reading biographies, long texts, stock images and models.

So, if you are planning for your website's contents, try to implement some of your web pages with real photos rather than stock visuals.  

Swiftly Create, Redesign, and Publish Your website with Dorik, Faster than You Imagine. 

Creating a website, then working on it's improvement might feels like a nightmare. 

But, Dorik, the best no-code website builder makes it far easier and efficient today. Its drag-and-drop editor allows users to design, create and publish websites using modern pre-built templates, blocks, and elements. 

Moreover, you can turn your pre-planned design structure into a live design with clicks by using the ‘Design from scratch’ Feature.

There is no option for worrying about your website security. Dorik provides you with free SSL certification so that visitors can trust you as a brand. 

So, why look further away when Dorik provides you the foremost ability to improve your website faster than anyone in the market? 

Now, we have come so far, it's time to draw a conclusion! 

But, I would love to share a little thoughts with you!

From Good to Great: Bring it All Together for Your Web Design Improvement

From a well-performing website design to a poor website, there are a bundle of ways to improve your web design. However, our web design expert suggests the abovementioned website design tips to improve your site quality.

You can use these simple but effective tricks to create a robust website that increases conversion. And I can bet these applied tactics can overhaul your website design to a new height. 

Check out the list, and try implementing at least the things you have not tried yet.

Revamp your website improvement within no time and start driving more traffic to your site.