12 Best AI Tools for SEO

Are you struggling to optimize your content that ranks higher in search engines? When it comes to SEO, there are tons of strategies to follow, metrics to consider, and tools to try. 

Again, the Google algorithms change frequently. So, the best way to ensure your website’s SEO is to use AI tools. AI tools can analyze your website and find any errors or outdated content, then provide recommendations on improving it. They’ll help you with keyword research, content planning & optimization, competitor analysis, and more.

But how can you know which one is best AI tools for you? How much do you have to pay? And what unique features do they offer?

In this blog, we’ll explain all of these aspects to you. We’ve enlisted the 12 Best AI Tools for SEO. 

What is an AI SEO Tool?

An AI SEO tool is a software solution that incorporates artificial intelligence (AI) techniques to enhance various aspects of search engine optimization (SEO). These tools leverage machine learning, deep learning, and other AI methodologies to automate, optimize, and enhance tasks that traditionally require manual input or analysis.

12 Best AI Tools for SEO to Use

The below AI SEO tools have a high potential to simplify your workflow. They offer a good number of features that can supercharge your SEO strategy. Plus, you will be able to optimize your content with AI using these tools.

Let’s dig deep! 

1. Surfer SEO

Surfer SEO is a data-driven SEO tool that offers insights and analysis to optimize website content for higher search engine rankings. Surfer SEO recommends content length, keyword density, backlinks, and other on-page factors by comparing user web pages to top-ranking pages for specific keywords. 

It aims to simplify the process of content optimization by providing actionable advice, enabling SEO professionals and content creators to improve their content’s visibility in search engine results.

Key Features of Surfer SEO

AI Content and Outline Generators: Creates outline and full blog post based on a specific keyword. 

Content Editor: Provides real-time suggestions for content optimization based on top-ranking pages.

SERP Analyzer: Breaks down the elements of top-ranking pages, giving insights into what makes them rank.

Keyword Research Tool: Helps users identify profitable keywords and understand their competitive landscape.

Backlink Analysis: Analyzes the backlink profiles of top-ranking pages for specific keywords.

Content Planner: Offers a roadmap for creating content that can rank well.

Audit Tool: Identifies issues on a page that can hinder its ranking potential.

NLP (Natural Language Processing) Analysis: Assesses content with Google’s NLP to ensure relevance and comprehensiveness.

Pros of Surfer SEO

Cons of Surfer SEO

Pricing of Surfer SEO

What Users Say About Surfer SEO

Here are some user reviews from G2: 

SurferSEO is the best AI content marketing tool currently available. 

Surfer SEO is an irreplaceable tool that has transformed my SEO strategies for my website.

Best On Page SEO Tool

User Reviews and Ratings

G2 Rating: 4.8/5

Capterra Rating: 4.9/5

2. Scalenut

Scalenut is an AI-powered SEO and content marketing platform that includes keyword planning, topic research, AI article writing, content optimizer, traffic analyzer, and other powerful SEO features. 

Scalenut is a single app that offers keyword planning, NLP-powered topic research, AI writing, content optimization, and publishing. With Scalenut, businesses can create high-quality content at scale, optimize it for search engines, and publish it to multiple channels quickly and easily.

In addition to the advanced AI capabilities that ensure high-quality, relevant content, Scalenut's AI is also able to write based on the latest information available, giving your content an up-to-date edge. It can also provide relevant citations to support the content and improve its credibility.

Key Features of Scalenut

Keyword Planner: Save time with automated keyword and SEO research. Identify relevant clusters to build topical authority.

Traffic Analyzer: Get insights on your every page and keyword. Improve your content strategy, boost visibility, grow organically, and drive ROI.

Cruise Mode: Create factual, plagiarism-free, anti-AI, high-quality content in under 5 minutes while you retain control at every step.

Interlinking: Integrate internal links from your domain directly into your content, boosting SEO, relevance and authority.

Content Optimiser: Improve your search engine visibility by easily optimizing new and existing content for SEO. Auto-optimize for over 200 factors!

NLP Terms:  With industry-leading NLP analysis, never miss content topics your users and search engines seek.

Marketing Copywriter: Write high-quality, relevant, and powerful human-like marketing copy that gets attention and drives conversions.

Pros of Scalenut

Cons of Scalenut

Pricing of Scalenut

What Users Say About Scalenut SEO

Here are some user reviews from G2: 

The best tool on the market for SEO-optimized AI-generated content.

Scalenut: A Game Changer for Creating High-Quality and SEO-Friendly Content.

The Strongest & Most Feature-Packed Option On The Market - Period.

User Reviews and Ratings

G2 Rating: 4.7/5

Capterra Rating: 4.8/5

3. Alli AI

Alli AI is an advanced AI-powered SEO platform designed to streamline and enhance the process of website optimization. Built with the power of artificial intelligence, Alli AI offers actionable insights and automated recommendations for keyword targeting, backlink building, on-page optimization, and more. 

By centralizing these crucial SEO functions, Alli AI aims to simplify the workflow for both novice and expert marketers, enabling them to drive organic traffic growth and improve their website’s ranking in search results.

Key Features of Alli AI

Bulk On-Page Optimization: You can make optimization rules for your entire site and then deploy code changes to all pages in just one click. 

Live Editor: This enables you to edit and optimize code, content, and text from your browser and apply the updates instantly.

Self-Optimizer for Traffic ROI: Automatically produce titles for all site pages using real-time A/B testing of focus keywords to maximize traffic profitability.

Automated SEO Recommendations: Uses AI to analyze websites and offers improvement suggestions.

Pros of Alli AI

Cons of Alli AI

Pricing of Alli AI

What Users Say

Here are some user reviews from G2 & Capterra:

Easy to use, keyword focus suggestions, easy to track your focused keywords and get classified suggestions on type of outreach resource.

Game changer for SEO consultants & agencies.

Some of them will optimize your website but could have a negative impact on things like your website user experience, for example.

User Reviews and Ratings

G2 Rating: 4.3/5

Capterra Rating: 4.3/5

4. Jasper AI

Jasper AI is an advanced AI-powered content creation platform designed to assist writers, marketers, and businesses produce high-quality content across various niches. Leveraging cutting-edge artificial intelligence, Jasper AI can generate articles, blog posts, ad copies, and more tailored to specific needs and audiences. 

By understanding context and user intent, the tool provides content solutions that resonate with readers and align with SEO best practices, enhancing online visibility and engagement.

Key Features of Jasper AI

Content Generation: Can generate full articles, blog posts, and other forms of content across numerous topics.

SEO-Optimized Writing: Produces content that aligns with SEO best practices to help improve organic rankings.

Ad Copy Creation: Crafts compelling ad copies suitable for different platforms and audiences.

Customized Outputs: Users can provide guidelines to tailor the AI’s output to specific needs.

Templates: Offers 50+ content templates to facilitate the creation of industry-specific content.

Language Flexibility: Capable of producing content in over 30 languages.

Pros of Jasper AI

Cons of Jasper AI

Pricing of Jasper AI

What Users Say

Here are some user reviews from G2:

Jasper is the best AI writing tool for social media and marketing.

The Ultimate Virtual Assistant for Writing and Concept Productivity and Creative Relevant Content.

Terrible billing practices.

User Reviews and Ratings

G2 Rating: 4.7/5

Capterra Rating: 4.8/5

5. Sitechecker 

Sitechecker is a comprehensive SEO platform that utilizes artificial intelligence to enhance the efficiency and effectiveness of SEO strategies. It's designed to provide deep insights and practical tools to improve website performance in search engine results.

Key Features of Sitechecker

AI Competitor Rank Tracker: This innovative tool uses AI to automatically identify and track a set of competitors for targeted search queries. It allows users to stay ahead by understanding competitor strategies and performance metrics, enabling them to tailor their SEO efforts more precisely.

Website SEO Checker: Scans your website to identify and resolve technical issues that could affect search engine rankings, such as broken links, slow loading times, and security vulnerabilities.

On-Page SEO Checker: Offers detailed suggestions for optimizing individual web pages to improve their search engine visibility based on the latest SEO standards.

Backlink Tracker: Monitors and analyzes a website's backlink profile to ensure healthy link-building practices and identify potentially harmful backlinks.

SEO Monitoring: Automatically tracks changes in website rankings and provides alerts on essential updates, helping to maintain a pulse on overall SEO performance.

Site Audit Tool: This tool conducts a thorough audit of the entire website to pinpoint critical improvements and optimize SEO performance.

Pros of Sitechecker

Cons of Sitechecker

Pricing of Sitechecker

What Users Say About Sitechecker

Users of Sitechecker say:

Sitechecker is the best Website Crawler tool currently available on cloud-base

Sitechecker is simple and easy to use, accessible to business owners and advanced SEO specialists.

6. INK

INK is a content optimization platform specifically designed to assist writers and content creators produce SEO-friendly content. With its intuitive interface, INK analyzes the written content in real time, offering suggestions to enhance its SEO potential. 

By bridging the gap between content creation and SEO best practices, INK ensures that content not only resonates with readers but is also optimized for search engines, increasing the chances of higher rankings and enhanced online visibility.

Key Features of INK

AI Content Shield: This feature acts as a protective layer for your content. It protects your site and content from AI detection. 

AI Writing: Provides on-the-spot writing suggestions and corrections, blending grammar accuracy with SEO optimization.

AI Keyword Research: Identifies impactful keywords by analyzing trends, user intent, and competition, guiding content towards better visibility.

AI Keyword Clustering: Groups-related keywords, promoting content creation around broader topics rather than isolated terms.

AI Images: Enables you to create visuals by providing text prompts. 

Pros of INK

Cons of INK

Pricing of INK

What Users Say

Here are some user reviews from G2:

By far the best AI Content Writer on earth.

Game-changer tool for bloggers, content writers, and marketers.

INK for All is a great product that helps build fantastic SEO-based blogs.

User Reviews and Ratings

G2 Rating: 4.9/5

Capterra Rating: N/A

7. Frase

Frase is a content optimization and creation platform. It generates SEO-friendly content that resonates with your target audience. 

By analyzing top-ranking content for specific keywords and offering actionable insights, Frase streamlines the process of content ideation, research, and optimization. Its intuitive platform combines competitive content analysis with AI-driven content suggestions, enabling businesses to craft content that stands out in search results and effectively engages readers.

Key Features of Frase

Content Briefs: Generates comprehensive content briefs in 6 seconds based on target keywords, providing insights into topics, questions, and subtopics to cover.

Competitive Analysis: Analyzes top-ranking content to provide insights into what competitors are doing and how to outperform them.

AI Writer: Uses AI to create SEO-optimized content automatically.

Content Optimization: Offers real-time content optimization suggestions while you write, ensuring your content aligns with SEO best practices.

Topic Research: Helps in content ideation by providing trending topics and questions in the industry.

Pros of Frase

Cons of Frase

Pricing of Frase

What Users Say

Here are some user reviews from G2:

Easy to Use SEO Content AI Writer

Creating briefs for content is simple, quick, and thorough.

Good research tool now with a great AI

User Reviews and Ratings

G2 Rating: 4.9/5

Capterra Rating: 4.8/5

8. MarketMuse

MarketMuse is an AI-powered content optimization platform designed to assist content creators, marketers, and SEO professionals create high-quality, topic-relevant content. 

By analyzing the content landscape for specific topics, MarketMuse identifies content gaps, offers recommendations for improvement, and helps users produce content that resonates with audiences and ranks higher in search engines. 

The tool combines advanced AI algorithms with deep learning to provide insights into keyword usage, content structure, and competitive analysis, ensuring comprehensive, SEO-friendly content.

Key Features of MarketMuse

Content Optimization: Analyzes existing content and provides actionable recommendations to enhance relevance and ranking potential.

Content Research: Identifies gaps in content and suggests areas for expansion or improvement.

Competitive Analysis: Compares your content with competitors to highlight strengths and weaknesses.

Keyword Analysis: Offers insights on keyword relevance, usage, and opportunities.

Content Briefs: Creates detailed briefs for writers, ensuring topic comprehensiveness and SEO alignment.

Quality Scores: Provides a score to gauge the depth and breadth of content, helping optimize it to the fullest.

Content Planning: Assists in developing a strategic content calendar based on insights and analysis.

Content Clusters: Permits to cluser your content.

Pros of MarketMuse

Cons of MarketMuse

Pricing of MarketMuse

What Users Say

Here are some user reviews from G2:

A great AI support Content Optimisation Software

Great AI solution for content.

Too many problems and poor reliability

User Reviews and Ratings

G2 Rating: 4.6/5

Capterra Rating: 4.6/5

9. CanIRank

CanIRank, leveraging the power of artificial intelligence, stands out as a pioneering SEO tool. It provides actionable insights and recommendations to help websites rank higher in search results. 

Instead of just presenting data, CanIRank employs machine learning algorithms to analyze a website’s strengths and weaknesses compared to competitors. 

The tool offers a more predictive and prescriptive approach, guiding users on where they stand and what specific actions they can take to improve their site’s SEO and outrank competitors.

Key Features of CanIRank

Competitive Analysis: Breaks down how your website compares against top competitors for specific keywords.

Actionable Recommendations: Offers step-by-step guides and recommendations for improving your site’s SEO.

Keyword Research: Provides insights into keywords that are more likely to achieve high rankings based on your site’s current profile.

Content Opportunities: Identifies topics and keywords your audience is interested in but not yet covered on your site.

Link Building Opportunities: Recommends high-quality sites for backlink potential.

On-Page SEO Analysis: Assesses the on-page elements and provides optimization tactics.

Pros of CanIRank

Cons of CanIRank

Pricing of CanIRank

What Users Say

Here are some user reviews from G2 & Capterra:

CanIRank keeps you organized and helps you improve your SEO.

Excellent SEO Resource That Helped Us Improve Our Rankings

The downside is the tool doesn’t always get it right.

User Reviews and Ratings

G2 Rating: 4.7/5

Capterra Rating: 4.7/5

10. Semrush

Semrush is an AI-driven digital marketing toolkit that provides a wide range of solutions for SEO, pay-per-click (PPC) campaigns, content marketing, social media, and competitive research. 

Widely used by marketing professionals worldwide, Semrush offers insights and data to help businesses optimize their online presence, track their brand’s performance, and gain a competitive edge in their industry. Features include keyword research, site audits, backlink analysis, traffic analytics, advertising research, and competitor analysis.

Key Features of Semrush

Keyword Research: Provides data on search volume, keyword difficulty, related keywords, and more.

Site Audit: Analyzes website health, identifying errors and areas of improvement.

Backlink Analysis: It offers insights into a site’s backlink profile and quality.

Position Tracking: Monitors keyword rankings over time and across various geographies.

Traffic Analytics: Evaluates any website’s traffic sources, locations, and user behavior.

Competitive Research: Allows users to analyze competitors’ SEO strategies, backlinks, and paid campaigns.

Advertising Research: Provides insights into competitors’ ad budgets, keywords, and display ads.

Content Marketing Toolkit: Helps with topic research, optimization, and performance tracking.

On-Page SEO Checker: Provides optimization ideas based on the top 10 real-time competitors.

Social Media Tracker & Poster: Manages and tracks performance across multiple social media platforms.

Pros of Semrush

Cons of Semrush

Pricing of Semrush

What Users Say

Here are some user reviews from G2:

Easy to Use and Very Insightful

Semrush is the best and most developed AI toolset for all digital marketing needs.

Glitch in system

User Reviews and Ratings

G2 Rating: 4.5/5

Capterra Rating: 4.7/5

11. WriterZen

WriterZen is a comprehensive content research and optimization platform powered by AI. This SEO tool aids in uncovering golden keyword opportunities, curating topic clusters, and crafting content that aligns perfectly with search engine requirements.

Key Features of WriterZen

Keyword Explorer: Delve deep into keyword analytics, finding the most lucrative keywords by understanding user intent, search volume, and competitive landscape.

Topic Clusters: Helps conceptualize content by grouping semantically related keywords, ensuring holistic coverage of a particular subject.

Content Creator: Enables you to create fully SEO-optimized content for various purposes. 

Content Optimizer: Provides real-time suggestions to enhance content quality and SEO alignment, ensuring it meets the latest search engine standards.

Plagiarism Checker: Ensure content originality and avoid duplicate content penalties by scanning and comparing against a vast database of online content.

SERP Analysis: Offers insights into the top-ranking pages for specific keywords, helping understand the competition and devising strategies to outperform them.

Gap Analysis: Identifies content and keyword gaps by comparing your content with competitors’, giving a clear roadmap of areas that require attention.

Pros of WriterZen

Cons of WriterZen

Pricing of WriterZen

What Users Say

Here are some user reviews from G2:

WriterZen is an amazing AI content creation and keyword research tool.

The most comprehensive AI writing and SEO tool I’ve seen.

It is a three-step process, and it’s not easy to parse existing content. The newly introduced feature of AI-based summarization is mostly miss than hit.

User Reviews and Ratings

G2 Rating: 4.7/5

Capterra Rating: 4.8/5

12. ChatGPT: Revolutionizing Keyword Research

ChatGPT is an AI language model from OpenAI. It’s a super-smart digital brain that can chat, write, and assist with all sorts of queries. From casual chitchats to academic deep dives, ChatGPT’s got the range. It’s like having a well-read friend in your pocket, always ready to talk. Its GPT-3.5 version is a free AI writing generator. 

In the realm of SEO, ChatGPT can be a valuable asset, assisting in content creation, keyword research insights, and offering suggestions for on-page optimizations. Its ability to understand and generate content contextually can help digital marketers and SEO professionals create more engaging, relevant, and search-friendly content, bridging the gap between user intent and content deliverables. 

Key Features of ChatGPT

Content Generation: Generate SEO-focused articles, blog posts, and other content pieces quickly, tailored to target keywords or topics.

Keyword Insights: While not a traditional keyword tool, ChatGPT can provide context around keywords, helping understand their relevance and potential content strategies.

On-Page SEO Suggestions: Recommend meta descriptions, title tags, and header optimizations based on the content.

Content Enhancement: Improve existing content by suggesting additions or revisions to better align with SEO best practices.

Question and Answer Generation: Create FAQs for SEO, enhancing content depth and targeting question-based queries.

Semantic Analysis: Understand and suggest content that aligns with latent semantic indexing, helping pages rank for a broader array of related terms.

Backlink Outreach Templates: Generate personalized outreach emails for link-building campaigns.

Pros of ChatGPT 

Cons of ChatGPT

Pricing of ChatGPT

What Users Say

Here are some user reviews from G2: 

ChatGPT Great Entry to World of Text AI

A great AI tool that boosts productivity !!

Sometimes, it gets very stupid.

User Reviews and Ratings

G2 Rating: 4.7/5

Capterra Rating: 4.5/5

Functions and Advantages of AI SEO Tools

Here are some functions and advantages of AI SEO tools. Let’s have a look! 

Content Optimization: They can suggest content improvements based on current SEO best practices, search intent, and competitor analysis.

Keyword Research: AI can identify keyword opportunities by analyzing trends, user intent, and search volume, often uncovering hidden or less obvious keyword gems.

Personalization: AI can analyze user behavior to deliver personalized content recommendations, potentially increasing engagement and conversions.

Link-Building Strategy: Using predictive analytics, AI can identify potential backlink opportunities and forecast the value of those links.

Technical SEO: AI tools can audit a site and provide actionable insights on technical issues affecting search rankings.

User Experience (UX) Enhancement: AI can offer suggestions for UX improvements by analyzing user behavior and site interactions, indirectly benefiting SEO.

Predictive Analysis: Forecasts search trends or shifts in user intent, allowing businesses to adjust their SEO strategies proactively.

Automated Reporting: Provide in-depth SEO performance reports, analyzing data points to give actionable insights.

Earn Money: You can earn money using AI. The proper use of it for SEO can lead you to the money making path. 

Things to Consider While Choosing an AI Tool for SEO

When choosing an AI tool for SEO, you must evaluate it based on several factors to ensure it meets your needs and delivers genuine value. Here are some key considerations to keep in mind:

Purpose and Features

Accuracy and Relevance

Usability and Interface

Integration Capabilities

Scalability

Data Privacy and Security

Training and Support

Cost and ROI

Feedback and Reviews

Customization and Flexibility

Continuous Updates

Trial Period or Demo

Pick the Best AI Tool for SEO

In the ever-evolving digital marketing landscape, standing out can be a challenge. But with the advent of AI, we’ve been handed a powerful compass to navigate the murky waters of SEO. 

The Best AI Tools for SEO aren’t just a luxury; they’re fast becoming necessary. By embracing these tools, you can decode the intricacies of search engine algorithms, predict trends, and consistently deliver stellar content that ranks. 

So what are you waiting for? Start using the AI SEO tool today!