13 Best Free SEO Tools for 2024

Think you can get top-performing keywords, track your site’s rankings, and boost traffic, all without touching your wallet. Sounds too good to be true? Not with these 13 free SEO tools. 

They’re proof that you don’t need a big budget to make a big impact. Ready to explore? 

Let’s dive in.

List of Top SEO Tools for Free

I’ve picked the 13 best free SEO tools. Every tool does something different, and all have a free version to use.

1. Ahrefs

Ahrefs is known for its powerful SEO tools, but did you know they also offer a range of free tools? These free options are perfect for those who don’t need in-depth competitor analysis or frequent SERP updates.

Here’s what you get for free:

If you need more advanced features, Ahrefs has paid plans starting at $29 for beginners and $129 for the Lite package. But their free tools alone are a great way to start your SEO journey.

2. Semrush

Semrush is a powerhouse for SEO. It offers a mix of free and paid tools to boost your online visibility. The premium features come with a price tag (starting at $139.95/month), but the free tools alone can handle many of your SEO needs.

Here’s what you get for free:

Remember that with a free account, you’re limited to 10 daily searches across all tools. 

3. Google Keyword Planner

Google Keyword Planner can be your go-to tool for finding new keywords and analyzing their performance. It’s perfect if you wish to know search volume, related phrases, and keyword competitiveness for paid campaigns.

You can find keyword ideas tailored to your business, including long-tail keywords for hyper-focused targeting. It provides insights into keyword popularity and trends so that you understand what people search for. 

It also shows how competitive specific keywords are, especially for paid campaigns, and offers forecasts to guide your strategy. Plus, it’s completely free to use.

4. Google Trends

Google Trends is a powerful tool for tracking what people are searching for in real time. It helps you explore search interest trends for keywords and reveals if they are increasing or decreasing over time.

Just enter a topic or phrase, choose your region, and you’ll get a detailed graph showing search interest across your selected time frame. If you want more specific information, the “Interest by Subregion” section lets you see how popular your search term is in different locations.

You can also compare two or more topics to find out which one has more search interest—a great feature for niche research and refining your SEO strategy.

Best of all, Google Trends is completely free.

5. Answer The Public

Answer The Public is a unique keyword research tool that focuses on questions people ask on forums, blogs, and social media. Instead of pulling data from Google Keyword Planner, it reveals real-world questions and turns them into keyword ideas perfect for SEO FAQs pages, blog posts, and more.

When you type in a keyword or URL, it generates a list of related phrases and questions with over 150 keyword ideas generated in seconds. A standout feature is the “Vs. Keywords” section, which highlights popular comparisons like “Local SEO vs. PPC.” You can even download your results as a CSV file or use the visual analyzer for a creative overview.

This tool no longer offers a free version. You can try it out with a seven-day free trial to see how it works. 

Related Read: Reddit SEO Tips

6. Ubersuggest

Ubersuggest is a free SEO tool that helps you find keyword ideas and competition data with just a few clicks. It’s great for coming up with blog topics, driving organic traffic, and analyzing competitors.

Simply enter a target keyword or a competitor’s URL, and Ubersuggest will show you keyword difficulty, monthly search volume, and a long list of related keyword suggestions. You’ll also see which blogs rank at the top of the SERPs for your target keywords and gain insights into search intent and content ideas.

A standout feature is the “Comparisons” section, which highlights untapped “X vs. Y” keywords, which is perfect for targeting high-converting phrases like “Dorik vs. Webflow.”

You can perform three searches daily with a free account. For unlimited searches and more features, paid plans start at $12/month, and there’s a seven-day free trial to test it out. 

7. Rank Math

Rank Math is a great WordPress SEO plugin that helps you optimize your website and improve rankings. Even with its free version, you get a generous set of features that make it a favorite for businesses of all sizes.

With the free plan, you’ll have access to 18 predefined schema types, Google Search Console integration, 5 AI credits, automatic canonical URLs, and a powerful SEO analysis tool. It even lets you import settings from other plugins like Yoast SEO, AIO SEO, and SEOPress in just one click.

One of its best features is content and title tag optimization. Just enter a focus keyword, and it provides an SEO score along with actionable suggestions to improve your content. You’ll know exactly how well your keyword is used in your title tag, meta description, URL, and body content.

The free version offers plenty of features, but upgrading to the Pro plan for $6.99/month gives you access to some more amazing features like rank tracking, SEO reports, and Google Analytics integration.

Related Read: SEO Glossary

8. Google Analytics

Google Analytics might not be a traditional SEO tool, but it’s essential for tracking and improving your website’s performance. This free tool shows you how people find your site and what they do when they’re on it. You can use this information to improve your SEO practices.

Here, you can also monitor key metrics like organic traffic, bounce rate, traffic sources, time on site, and even page speed. It shows you the keywords driving visitors to your site.

One of its standout features is the integration with Google Search Console. You get even deeper insights by linking the two, like your organic click-through rates (CTR) and the exact keywords people use to discover your site.

It is easy to install this tool. Just add the HTML code to your website. The best part is it's free.

9. Google Search Console

Google Search Console (GSC) is a must-have tool for anyone serious about SEO. It provides accurate data to help you improve your site’s performance in search results.

With this tool, you can track your site’s rankings, see which keywords you rank for, and monitor click-through rates. It also lets you submit XML sitemaps and individual URLs to make sure Google indexes your pages properly.

One of its best features is the Index Coverage Report, which highlights pages on your site that aren’t indexed and offers tips to fix them. This helps your content get the visibility it deserves.

Plus, it's completely free.

10. SEOquake

SEOquake is a free browser extension that lets you analyze search engine metrics instantly. It’s like having an SEO dashboard right at your fingertips.

Once installed, the SEObar appears below the URL of every site you visit and provides instant access to data. You can analyze backlinks, Google index updates, Semrush rankings, Bing index status, and even social metrics like Facebook likes and Pinterest pins.

Here, you can also customize the metrics to see exactly what you need, like the Google cache date, which shows when a page was last indexed.

This tool is free and perfect for quick, on-the-go SEO research.

11. KW Finder

KWFinder is an easy keyword research tool that’s great for both beginners and professionals. It keeps things simple while still offering powerful features for finding the right keywords.

You can use KWFinder to find low-competition keywords, analyze search volume, and even check keyword difficulty. Its standout feature is LPS (Link Profile Strength), which shows how many backlinks you’ll need to rank for a keyword. 

For example, if a keyword has an LPS of 50+, you’ll know it requires serious link-building efforts to rank.

It isn’t completely free, but you can try it with a 10-day free trial by signing up for Mangools tools. After the trial, paid plans start at $29.99/month. 

12. Google PageSpeed Insights

PageSpeed Insights is a tool that helps you check how fast your site loads and how it performs on both desktop and mobile devices. Page load time is important for SEO rankings and user experience. This tool shows you what’s wrong and how to fix it.

Just enter your URL, and this tool will analyze your site’s Core Web Vitals, like loading speed, interactivity, and visual stability. These metrics affect both your rankings and visitors’ experience. It also gives you clear suggestions to improve your site’s performance.

Plus, it's a free tool. 

13. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a handy tool for finding and fixing technical SEO issues on your site. It crawls up to 500 URLs for free and highlights problems like broken links, crawl errors, and duplicate content that can harm your rankings and user experience.

One of its best features is the ability to spot duplicate content, something Google doesn’t tolerate. This tool makes it easy to identify and address pages with duplicate content.

The free version offers most features, but upgrading to the paid plan at $259 per year unlocks advanced options like crawl comparisons, Google Analytics integration, and spelling and grammar checks. 

FAQs

Is Google SEO easy?

Yes, Google SEO can be easy to start with. The basics, like optimizing keywords and creating quality content, are simple. However, mastering advanced techniques and getting consistent results takes time and practice. 

What is a SERP?

A SERP, or Search Engine Results Page, is the page you see after typing a query into a search engine like Google. It shows the results, including websites, images, and other content, based on what you searched for. Since Google dominates the market, most people refer to their SERPs when talking about search results.

Is 70 a good SEO score?

A score of 70 is decent but not the best. A good SEO score is usually above 80, which means better optimization and higher visibility on search engines.

Wrap Up

There’s no shortage of paid SEO tools offering in-depth features, but the free SEO tools listed here are a great starting point.

These tools can help you tackle most SEO tasks without spending a dime.