How To Create Perfect UI and UX for Your Website

Wondering how to Create Perfect UI and UX for Your Website? This blog covers all the answers to your questions about UI, UX design!

by Sumaiya Begum • 3 November 2023

Want to create the perfect UI and UX for your website?

Look no further! 

In this post, I will discuss 13 proven ways to break the mold of website design!

So, let's jump right into it.

 How To Create a Perfect UI and UX for Your Website

1. Know Your Target Audience.

When you start improving your site's UI and UX, ask yourself- 'Who Is your User?'

Yes, it's the first and foremost important thing you should know before enhancing UI and UX. 

As a UI and UX designer, knowing your customer and creating a user persona for your online products should be the underlying base to begin your design work. 

You can consider a few things while knowing your users. You can go through deep research about the features that can work to guide the visitors through their goals.

2. Cut Off The Unnecessary UI Elements

A perfect user interface should be clean, simple, uncluttered, and free from unnecessary elements.

Hick's Law in web design

Image - One thing Design Studio

According to Hick's Law in web design principles, cutting off unnecessary UI components from your website fastens the user action process. 

The fewer options they will see on a site, the faster it will help them to find which option would be the best.

And this is why the minimalist design trend has been so popular in past years. 

3. Keep Navigation Easier. 

As a UI designer, you must create an Intuitive User Interface that will help people visualize what action they should take to reach their goals.

Beforehand, a UX designer should make a design that can make navigation through their goals easily accessible. 

UI and UX design

Image Source- Bart Jawein 

When UI and UX design of a website would be easy-to-navigate, it will engage the users for a longer time to achieve their goal. 

4. Visual Hierarchy and UI Patterns Matters.

Do you look at all the elements of a website when you visit it?

Or do you just scan through it until you get your desired goal? 

Visual hierarchy is a principle of organizing a website's elements in order of importance. UI and UX designers structure their website elements in a pattern and guide visitors through their desired needs. 

 Visual Hierarchy and UI Patterns Matters

Image source- HubSpot

There are many ways to use visual hierarchy in a UI and UX design, such as-

  • Size- Visitors notice larger elements more quickly. 
  • Color- Bright and vibrant colors are more likely to attract visitors' eyes than nude shades. 
  • Alignment- Aligning website contents and elements makes a website more scannable. 
  • Proximity- Things are kept together, believed as relevant, or connected. 
  • Typography- Font style, weight, and size add a new addition to the visual hierarchy in the design. 

Additionally, User interface design patterns are reusable design elements that UI designers use to solve common design problems. 

And there are bundles of spaces to use UI design patterns such as Breadcrumbs, Cards, Pricing tables, Home page links, or a Hamburger icon. 


  • Add contrast to your website UI using Colors.
  • Utilize size to reduce or increase the visibility of design elements. 
  • Organize the most important contents in an 'F' or 'Z' shape Pattern. Using F shape is commonly used in Text-heavy designs. Besides, 'Z' is used on minimal text pages.
z shape pattern

Image Source- Rock content.

5. Utilize White Space.

White space in design is not something about a white-colored background.

White space refers to the blank spaces between texts, images, blocks, graphics, and other elements. It is popularly known as 'Negative space' in design as well.

White Space provides webpages with the space to breathe. It also increases a site's usability by arranging content in a design process. And helps UX designers to organize their content to create a standard visual hierarchy. 

6. Keep Consistent Flow on User Journey.

Imagine you are visiting a website that has a clashing color scheme between its elements.

Or, think about a website whose contents have no visual communication with its different page's typographies.

Would you feel comfortable enough to stay on the site or feel confident to trust that brand? 

It's obviously not! 

Keeping consistent flow in a design structure is the key to creating perfect UI and UX for your website or app.

A clear and engaging website layout helps a visitor find their needs in a seamless way. And it benefits your business by collecting more leads and increasing conversion faster.

7. Plan Website Content Carefully

According to Goodfirm, 34% of users leave a website due to its poor content structure. 

Gaining a successful user experience design requires careful planning of its content.

Otherwise, poor planning can confuse both the navigation process and disrupt the quality of the product. 

How to plan your website content effectively? Here are some ideas-

  • Start with a research plan for your content.
  • Define your content strategy.
  • Identify your content model and its process.
  • Maintain content Search engine optimization. 
  • Create Design.
  • Utilize prototyping to see how your content performs. For prototyping, you can use some 
  • Work on improvement and then finalize your product. 

8. Familiarity among Different Elements

The concept of familiarity in different elements through the user interface helps users find what they seek. You should maintain consistency in alignment, color scheme, and style of a website's features. It works to make the user path flexible and increases user engagement. 

Conversely, while designing a product, think about other similar products on the market. Keep your website layout familiar with standard design structure so users can get an intuitive feel.

Otherwise, visitors can get stuck on their journey, become disappointed and end up leaving your website. 

9. Make Device Responsive Design.

50% of people stop using a website that is not mobile devices-friendly, even if they like the online presence. 

So, why would you risk losing half of your website leads? 

If you want to improve your website's user experience cost-effectively, go for optimizing it for different devices. 

10. Ask for Customer Feedback

Is it effective to ask your customers for their feedback?

The founder of Microsoft Corporation, Bil Gates, once said, "We all need people who will give us feedback. That's how we improve." 

So, don't hesitate or compromise to ask your customer for their feedback. It will help you ditermine how users are finding your website. 

In addition, you can ask for feedback in many ways. 

11. Add Testimonials

You can design a smoother user experience by adding testimonials to your site. Testimonials help improve user experience in many ways-

  • It builds trust in your website as they are not biased copies from the company but true words from random users. 
  • Creates bonding with the visitors as they read others' feedback and relate it to their own situation. 
  • Influence your potential customers to take action. Visitors read testimonials and try to judge your brand. If they find it positive and trustworthy, they tend to take positive or negative action from the site. 

You can easily include pre-made testimonial blocks on your website layout if you are building a website with Dorik.

12. Don't Forget to Test

Well, all we discussed about making a perfect UI and UX for your website has been things we can add. 

Now we know what to implement on a website to make an effective user interface and experience, it's time to test the design.

It is one of the renowned crucial processes of design thinking. 

Let's see how testing helps UX designers-

  • It helps you understand whether your solutions are solving the user's issues.
  • It allows us to find the best-performing design copy from the guesswork. 
  • You can determine which UI element is working the best.
  • It allows you to gather facts about your design quality. 
  • Allows to improve user experience. 
  • It helps you continue to create user-focused products by doing iterative design.

13. Update Consistently

The world is consistently changing, and so do UI and UX designs are.

There are bundles of design techniques, methods, and ideas entering the design world. And updating website design is becoming make-or-break to keep pace with new technological implementations. 

Well, when it comes to staying updated about the latest web design trends, you can maintain several shortcuts like- reading design-related blogs, joining workshops, staying connected with the design community, and more. 

How To Measure UI & UX Performance In Your Website 

You are implementing the best design tricks to improve your design's user interface and user experience.

But how would you measure the performance of your UX and UI design?

example ux metrics

Image Source- Arounda

Let's discuss some user experience design performance metrics- 

  • Metrics like clicks, page views, screen views, and average time spent on a site indicate user engagement. 
  • User retention metrics help to measure how many returning users you are receiving. 
  • Usability testing allows you to understand how much easier users are finding the features.

Frequently Asked Questions 

What are the components of UX?

There are seven components of User experience design- Usefulness, Accessibility, Credibility, Desirability, Usability, Findability, and value. 

What Are the Golden Rules for UI?

The four golden rules for UI are- 

Rule No-01: Priorities consistency and usability.

Rule No-02: Create a comfortable and transparent interaction.

Rule No-03: Refrain from overwhelming your audiences.

Rule No-04: Prevent errors as much as you can.

How Dorik Helps to Improve UI & UX of a Website? 

Creating an effective and perfect user interface and user experience design can be a long journey. And we know none of us is too free to apply new things while there is a bundle of things you should invest your time on. 

Here, a no-code website builder like Dorik can boost your website design process. 

There are a massive collection of pre-made website templates for various types of websites. You can also enhance your website design by using our 250+ pre-design UI design blocks. 

All these pre-made design elements can help you use the UI and UX design tips you have learned today.

You only need to try Dorik's 'design from scratch' feature to input your design knowledge into your website creation.

Final Thoughts

The essential technique to enhance your website design is always keeping your user's prospects in mind. Besides, the tricks and tips I shared in this blog are tested by expert UI and UX designers worldwide.

Ask yourself 'how you would like to access the features if you are the user.'

And you will see, all the obstacles to creating a better design will be gone. 

Now the path is clear for you! Make a website design and start creating the perfect UI and UX for your website.

And enjoy your journey through the way of creating creativity through digital products! 

Sumaiya Begum

Sumaiya is a technical content writer, and an admirer of furry animals and silent nights. Born and raised in a city known for its green hillocks. 

She spends her days writing for software builders and training young writers on one of the largest non-profit skill building organizations in the country.

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