How to Choose a Feature-Rich White Label Website Builder?

Imagine you're pitching a website design to a new client. You've worked hard on the mockup, everything looks great, and you’re about to show how you’ll bring their vision to life. 

But suddenly, a third-party company logo pops up on the screen. It’s not yours, and it interrupts the flow of your presentation. The client notices, and trust starts to fade. This is where a white label website builder can make all the difference. 

By using a white label solution, you can add your own logo, branding, and colors—offering a seamless, polished experience that feels 100% yours.

In this guide, I’ll take you through everything you need to know about white label website builders, including:

By the end, you’ll know how to choose the right solution to impress clients and grow your business effortlessly.

Why Choose a White Label Website Builder?

When a client approaches you to design a website for them, they are likely to compare your services to at least 2 to 3 other web design agencies. That is the unchangeable nature of the beast. The deciding factors for the client would be quality, price, and timelines.

Since quality is subjective, what you see as great design, another may consider average. Let’s keep it aside for the moment. That leaves the price and the timeline. It is with these two factors that you can edge out the competition. Assume a client wants you to build an eCommerce site.

You quote them $26,000, and another agency with as impressive a portfolio as yours quotes $19,000.

Given that they have no idea what it takes to design a site, who do you think they will choose?

Let’s expand on this example. You tell the client it will take seven weeks to hand in the code and deliver it to the site.

The other agency promises to deliver the project in 3.5 weeks. Which one becomes the obvious choice now?

This is where a white label website builder comes in.

First, with white-label solutions, you don’t have to build every site from the ground up. This reduces the turnaround time significantly.

The easy drag-and-drop function ensures that agencies can deliver sites and landing pages in as little as a day instead of spending weeks coding them.

Moreover, it is more cost-effective as there are no additional development costs attached to each new project.

Think how much it would cost you to hire in-house staff specializing in different languages. Now, imagine designing dozens of sites without a single coder on your team.

Faster time to market and cost-effectiveness are two of the biggest benefits of white-label solutions offered by no-code site builders. But what makes them stand out is their easy branding. It allows agencies and professionals to add more value to the services.

Think of what happens when a client logs in to the site you built for them for the first time and sees the logo of a third party.

Or by the "made with" tag on their footer. It confuses them. Inversely, if they see their own logo, it becomes a major selling point.

What to Look for While Choosing a White Label Website Builder?

Choosing the right white label website builder is key to showcasing your web design skills while saving time and effort. 

Here's what to look for when selecting the best solution for your agency.

1. What Use Cases Does It Offer?

The first factor to consider when narrowing down your list of white-label website builders is the use cases. Ensure that the website-building tool caters to all the services you provide.

Check if it allows you to design portfolio websites, designing for eCommerce sites, one-pagers, blogging sites, and more.

Also, double-check how many custom domains and pages it offers, especially if you build sites for enterprises.

2. Is It Easy to Use?

In an era of drag-and-drop editors, opting for a white-label solution that requires you to code doesn’t make sense. So, that’s the next factor when looking for a white-label website builder.

Look for customizable templates, plugins, and widgets that make it easy to design and require no coding.

In case your agency does have web developers with some coding experience, look for a tool that gives you the freedom to edit the code.

Essentially, you should have the best of both worlds so non-coders can build a site as easily as developers.

3. Does It Fit the Budget?

The third factor, and often the deciding one, when searching for a no-code website builder that also offers a white-label solution is the cost.

Not all the best website builders offer complete white labeling, which is ideal for agencies—Dorik being a great example.

So, dive into the pricing plan and see if they offer agency customization, along with how many custom domains, pages, collaborators, custom fields, bandwidth, storage, etc., come with the plan.

It makes sense to compare pricing plans after you’ve narrowed down the list rather than blindly choosing the most expensive or most affordable option.

For a deeper understanding of this, you should check how Dorik's white label works to see what’s offered and how it can benefit your agency.

4. What Features and Integrations Does It Have?

Features of a website builder platform must be considered when looking for a white-label website builder. Plus, you should consider its extensions, integrations, etc.

For instance, if you cater to clients who need blogging support, then look for a white labeling solution with a CMS, subscription list building, memberships, gated content, and comment moderation features.

Similarly, if your clients largely need online stores, then a white label solution with eCommerce functionalities like shop cart recovery, inventory management, and payment integrations with Gumroad, PayPal, or Stripe is a better choice.

The key here is to understand the use cases of your clients to determine the functionalities you will need out of the website builder.

Don’t overlook third-party integrations. Most websites need to connect with online tools like Airtable, MailChimp, and Zapier to perform at their best. So, ensure that the white label solution you choose is compatible with popular platforms.

Before you decide, ask yourself the following important questions:

Does It Allow Domain Masking?

Domain masking lets you use a custom domain while hiding the original provider’s name. This is crucial for maintaining a fully branded experience for your clients. Look for solutions that also offer white label documentation and client chat support for a seamless, professional service.

Can You Use Your Agency Branding?

Ensure the website builder lets you fully customize the platform with your agency’s logo, colors, and other branding elements so your clients see it as your product from start to finish.

Does It Offer Integrated Client Management and Billing?

Managing clients and billing directly within the platform can save time and streamline your business. Look for white label builders that offer tools to handle client accounts, invoicing, and payments all in one place.

Is It Scalable?

As your business grows, you’ll need a platform that can handle increasing demands. Choose a solution that supports seamless scaling so you can expand your client base or take on more projects while maintaining strong performance.

Does It Let You Create Websites Fast?

Speed is key for delivering projects quickly. Platforms that offer AI-powered website building and pre-made templates can help you create professional websites in record time so you can meet tight client deadlines.

Is the Builder SEO-friendly?

SEO is crucial for your clients’ success. Make sure the builder offers tools like meta tags, sitemaps, and page optimization to help your clients rank higher in search engines.

Is the Hosting Reliable and Fast?

Hosting is a vital part of website performance. Check that the platform offers reliable, high-speed hosting to ensure your client's websites load quickly and run smoothly.

By considering these factors, you can find the perfect white label website builder that ticks all the boxes, as I found two years ago with Dorik AI.

If you want to explore it on your own, you can also activate the white label feature.

5. Is It Secure?

A website is a digital storefront and is frequently the first place customers interact with a business.

So, it has to prompt trust in the users. For that to happen, the site itself has to be safe and secure.

That means the white-label website builder you pick must build and host every site with an SSL certificate.

It’s an essential feature, and for online stores, the builder should offer a PCI compliance audit, guaranteeing sensitive and personal information like bank details are secure at all times.

6. Does It Offer Support?

A white label website builder should offer strong support, including detailed documentation, live chat, and active online forums. This ensures that if you face any issues while designing a site, you can quickly get help and resolve problems efficiently. 

Look for a solution that is not only easy to use but also provides reliable support to back you up when needed.

7. What Are the Reviews?

Features and pricing plans show only half the picture. If you really want to find the right white-label website builders with the fastest turnaround times and no hidden fees, look at their customer reviews.

Go through the socials of all the no-code website builder contenders. It’s your best chance to read real reviews by real people.

Another is to look for articles that list such tools and then scroll through the comments to get unbiased reviews of how good the builder is.

8. Does It Offer a Free Trial?

There are many no-code website builders that can help you create a functional website in less than a day, and many of them also offer white label options. After reviewing the features, pricing, and support, if you're still unsure which one to choose, try the free trial.

Most no-code builders offer a free plan, so even if you’ve narrowed it down to one option, don’t make a decision based only on what you’ve read. Sign up for the free trial and create a site to see if the tool meets your needs. 

This way, you’ll know if it works for you before spending too much time or money on it.

Best White Label Website Builder for Agencies

Dorik offers an all-in-one solution that’s perfect for agencies looking to scale and streamline their website-building services. Here’s why Dorik is the best white label website builder:

How to Make Money with White Label Website Builders?

White label website builders offer a great opportunity for agencies and freelancers to make money by providing branded website solutions without building everything from scratch. Here are some effective ways to monetize them:

Who Are White Label Website Builders For?

White label website builders are perfect for:

Organizations supporting small businesses

If you already serve small business customers, adding a white label website builder can give them more value. Many small businesses are unsure about where to find trustworthy digital tools. 

By offering your own branded website builder, you help them build their online presence and strengthen your relationship with them. Plus, you don’t need to develop the software yourself—just rebrand it and offer it as part of your services.

Organizations looking to scale

White label tools allow you to expand your offerings quickly without the risk of building new products from scratch. Since the website builder is already tested and ready to use, you can launch it quickly to attract more customers and keep them within your brand.

Organizations wanting a cost-effective way to serve small businesses

Small businesses may not have big budgets, but they still need affordable digital tools. A white label website builder lets you offer these tools at a reasonable price while still making a profit, all without the cost of developing the software yourself. It’s a win-win for you and your customers.

FAQs

What Is a White Label Website Builder?

A white label website builder is a ready-made tool that companies purchase from another provider and sell to their clients as if it's their own. In simple terms, it's a website builder that comes ready to use but lets you put your own branding on it—your logo, your colors, and your style.

Are white label website builders secure?

Yes, white label website builders can be secure, often as secure as products you build yourself. Security depends on the provider, but reputable white label platforms prioritize safety with features like constant updates, threat monitoring, and protection against vulnerabilities. 

What are the benefits of a white label website builder?

There are several benefits of white label solutions for businesses that want to grow quickly:

White Label Website Builders Are Powerful Tools

Whether you are a small digital agency or an established web design firm, white-label website builders can definitely help you grow faster.

They can support your business in any number of ways besides simply bringing your unique design ideas to life with speed and without any coding skills.

But that does not mean every no-code builder is built equally or that each offers the right white-label solution for you.

So, before you spend a fortune on the wrong plan, let the right platform be its own advocate. Take a demo where possible, or give the trial plan a whirl.

One such platform is Dorik AI, a white label CMS that is the best alternative to Webflow.

Dorik's white-label solution comes with fantastic features. For freelancers, Classic Dorik Plans are the best choice for building landing pages and static sites.

For agencies that need to build many sites, CMS pricing plans are the best fit for designing dynamic sites. You can choose a plan that completely removes Dorik branding or pick a plan that comes with agency customization.