Top 11 Digital Marketing Trends for 2024

I’ve rounded up the top 10 digital marketing trends that are set to make waves in 2024. If you're looking to stay ahead of the curve and stand out in a sea of competition, these trends might just be your next big move. 

They’re all about elevating your business, making authentic connections, and leveraging the latest tech to capture your audience’s attention.

Ready to see what’s in store? Let’s dive into the trends that could shape your digital strategy this year.

Latest Digital Marketing Trends

Here are some of the latest digital marketing trends that can help you succeed in the ever-evolving digital landscape.

1. AI Website Creation 

AI website creation is revolutionizing how businesses build their online presence. A well-built site is essential—it’s where your audience learns about your brand, products, and services. 

But to stand out, your website needs to be fast, mobile-friendly, and visually appealing. A slow or cluttered site can quickly turn visitors away and can negatively impact your digital marketing strategy.

That’s where AI website builders can save you. They simplify the website creation process so anyone can build a professional-looking site without coding knowledge.

And if you want to go with a top choice, Dorik AI is the perfect tool. It’s a no-code website builder that takes the complexity out of creating a professional site.

With Dorik, you can build any type of website in three ways:

To get started with Dorik AI, just follow these four steps:

Dorik’s features don’t stop there. Its AI text generator lets you create headlines, paragraphs, or entire sections with a simple prompt, while the AI image generator crafts visuals that perfectly suit your content. 

If you’re not satisfied with a section or layout, you can even regenerate it with a single click. 

2. SEO

SEO in 2024 is moving beyond keywords and algorithms. The focus is now on content that delivers real depth and authenticity. With Google’s updated EEAT guidelines, first-hand experience is now a key factor in ranking quality content. 

Readers today want more than just surface-level information. They crave real insights and personal perspectives. When content is infused with genuine, lived experiences, it resonates more deeply with users.

Imagine reading an article on SaaS marketing strategies from a founder who’s scaled their business from scratch—it’s a whole new level of credibility. This kind of content isn't something AI can replicate. 

First-hand experiences, unique opinions, and personalized insights are becoming the new standards for quality, especially as audiences search for content that feels real and relatable.

Even if you don’t have direct experience, you can still create impactful content by interviewing subject matter experts (SMEs). Gathering insights from professionals not only adds depth but also boosts your content’s authority. It makes your content more engaging and trustworthy. 

You can also stay updated with the best SEO practices to help your content stand out.

3. LinkedIn

LinkedIn has grown far beyond a simple job search site—it’s now a billion-member platform where professionals connect, share insights, and build their brands. 

In 2024, LinkedIn’s focus on organic engagement is a standout, especially when many social platforms are turning to paid visibility.

As Luan Wise, a LinkedIn Learning instructor, shared in a recent DMI podcast,

LinkedIn is not just about a CV or résumé anymore. It’s a valuable business networking tool, and I don't think business networks have ever been more important in terms of how people get discovered and how they do business together.

When using LinkedIn, it’s important to engage thoughtfully and be intentional about the connections you’re making. Wise highlights that while casual interactions like "Congratulations" comments are fine, meaningful engagement should be the goal.

Think about generating that kind of engagement for meaningful value to you and everyone in your network. There will be occasions when it's, ‘Congratulations, this is great,’ and that's okay sometimes. But, if people are there with a mindset and intention of this helping a business or career, we want and deserve a bit more.

Another approach that can significantly boost your visibility and authority is strategic commenting on LinkedIn. Engaging with 10 quality comments daily for a month can:

While commenting, you just have to ensure your comments are thoughtful and add real value to the discussions. This approach builds community and establishes your professional authority on the platform.

4. Influencer Marketing

Influencer marketing has quickly become a go to market strategy for brands looking to connect with audiences in a more relatable way. It’s no wonder, given that almost half of consumers (49%) make monthly purchases based on influencer recommendations, and a whopping 86% make at least one purchase yearly due to influencer posts.

The industry itself is booming, expected to hit $24 billion in 2024. Partnering with an influencer—whether a big name or a micro-influencer—can help you reach a new pool of potential customers. 

Influencers share authentic content about your brand and introduce it to their followers. This approach often creates a stronger connection than traditional ads.

While some brands go for major influencers with millions of followers, micro-influencers (with around 1,000 to 10,000 followers) are a more budget-friendly option. 

As Forbes notes,

A micro-influencer serves more niche audiences and can be beneficial to a brand because they provide access to a small subset of a targeted demographic interested in your business.

Related Read: Influencer Website Examples

5. User Generated Content (UGC)

User-generated content (UGC) has become a powerful way for brands to build authenticity and trust. Essentially, UGC is content that customers create about your brand—whether it’s reviews, images, videos, or social media posts—that you can then share across your marketing channels. 

With more people, especially younger audiences, turning to TikTok, Instagram, and YouTube instead of traditional search engines, UGC feels more relatable and trustworthy. 

When people see real customers sharing unboxings, reviews, and lifestyle content featuring your products, it resonates in a way that traditional ads just can’t match.

Marketing professionals are also recognizing the value of UGC as a cost-effective way to increase brand visibility. According to Gartner, over 80% of consumers say UGC helps with product discovery, builds trust, and enhances their brand experience. 

To get the most from UGC, encourage customer reviews and testimonials, as these provide powerful social proof that builds trust. Amazon’s Creator-Generated Content Program is an excellent example of this approach. It allows any creator to produce and share content about products sold on Amazon. 

Similarly, Apple’s #ShotoniPhone campaign invites users to share their iPhone photos with the hashtag and then features the best shots on Apple’s Instagram page, giving credit to the creators. 

Once you start getting UGC, be sure to feature it on your platforms as part of your brand marketing strategy.

6. Short Form Video Content

Short-form video content is taking center stage in digital marketing, especially as brands look to engage digital-first generations. With platforms like TikTok, Instagram Reels, and YouTube Shorts, marketers are finding new ways to capture attention quickly and effectively. 

In fact, according to HubSpot, short-form video is currently the content type with the highest ROI, and more than half of marketers plan to increase their investment in these formats in 2024.

Selecting the right platform comes down to your goals. TikTok is ideal if you’re looking to tap into its viral nature and connect with a younger audience. 

Instagram, on the other hand, combines a large user base with a variety of content formats and a strong influencer presence. It is suitable for brands with diverse content needs. 

Meanwhile, YouTube Shorts benefits from being part of the larger YouTube ecosystem, where it attracts significant views and engagement from an already massive audience.

If you’re deciding which platforms to prioritize, here’s a quick guide based on your goals:

It’s ideal to be active on at least two platforms as part of your social media marketing strategy. Just keep in mind the time and resources needed to keep a consistent posting schedule.

Related Read: YouTube Channel Name Ideas

7. Use of AI

AI is a leading trend in digital marketing. Many marketers are turning to AI to save time and make tasks easier. According to HubSpot, AI’s top three uses in marketing are:

Learn more about How to Use AI for Marketing

From crafting social media captions to generating blog ideas, AI has become a valuable tool for producing content at scale. Beyond content creation, AI is helping marketers save time. 

HubSpot’s State of Artificial Intelligence report reveals that professionals save an average of two hours and 24 minutes each day by using AI tools. For example, 63% of marketers are using AI to take notes and summarize meetings.

As AI capabilities expand, it’s clear that AI-powered email marketing tools are becoming essential to any effective marketing stack. To stay competitive, marketers need to explore more AI marketing trends that drive efficiency and innovation in their strategies.

8. User Experience & Conversion Rates

In 2024, giving your customers a great experience isn’t just a bonus—it’s a must. If your website is slow or hard to use, people will quickly look elsewhere, and word of a poor experience spreads fast. 

That’s why focusing on a smooth, enjoyable user experience (UX) is key to keeping visitors around and turning them into loyal customers.

Learn more about How to Create UI and UX for Your Website

While Google’s updates might impact how people find your site, you’re in control of what they experience once they get there. Fast load times and easy navigation are huge factors in keeping people interested. 

As one expert says,

You can’t afford to have slow page speed and poor user experience.

Take Mozilla’s example—they shaved a couple of seconds off their page load time and saw conversions jump by 14% for Firefox. 

Small improvements in UX and page speed can really pay off when it comes to keeping users happy and driving results.

9. Voice Search

Voice search is quickly becoming a key part of digital marketing, especially as more people rely on virtual assistants like Siri, Alexa, and Google Assistant to find information hands-free. 

Unlike typed searches, voice search is often more conversational. For example, instead of typing “Italian restaurants in New York,” someone might say, “What’s a good Italian restaurant in New York?” This shift means that marketers need to adapt their content for these natural, spoken phrases.

If you already have a content marketing strategy, think about tweaking it to include keywords people are likely to use in voice search, such as “how,” “what,” “easy,” and “best.” 

Around 20% of all voice searches are driven by just 25 common keywords. By naturally using these keywords into your content, you can increase your chances of showing up in voice search results. 

And don’t forget about ads—making them appealing and relevant for audio devices can help you reach people even when they’re on the go.

Related Read: Best AI Voice Generators

10. Branded Content

Branded content is a type of marketing that focuses on creating valuable content rather than direct advertising. It includes things like articles, videos, and podcasts that tell a story or share useful information. 

Instead of pushing for a sale, branded content aims to build connections by educating or entertaining the audience. The goal is to start conversations and create a positive brand image in a way that feels genuine and engaging.

In a world where attention spans are shrinking, this approach is especially valuable. Studies show that 84% of social media users skip ads, and people now only watch an average of 5.5 seconds of a 15-second video. 

To capture attention, brands are shifting to ultra-short, impactful content. Quick POV clips, challenges, and brief product demos now rule the algorithms of social media platforms like TikTok, Instagram Reels, and YouTube Shorts.

For website content, using interactive elements like polls, quizzes, or call-to-actions can boost engagement without overwhelming the audience.

Related Read: Internet Marketing

FAQs

What is the trend in digital marketing?

A trend in digital marketing is a shift in how brands connect with audiences, driven by new tech, changing preferences, or updated techniques. These trends help marketers adapt and stay relevant in a fast-changing landscape.

What is the future of AI in digital marketing?

AI is set to reshape digital marketing by transforming content creation, personalization, and targeting. Marketers expect AI to make it easier to deliver personalized messages and connect more effectively with audiences.

How many marketers use AI?

According to SurveyMonkey, 88% of marketers are now using AI in their work. Among them, 93% use AI to speed up content creation, and 81% rely on it to gather insights faster.

Stay Ahead with Current Trends

Now’s the time to jump in and stay ahead with current trends. The sooner you adapt your marketing strategy, the stronger your brand’s position will be.

Take a look at the trends making waves this year, decide which ones can give your brand a boost, and get your team ready to make the most of them.