Email newsletters are one of the most powerful ways to engage your audience. According to a study by HubSpot, 81% of B2B marketers prefer email newsletters for their content marketing efforts.
However, not all newsletters perform equally. If you want yours to stand out, you need inspiration from the best.
In this guide, I’ll walk you through the 15 best email newsletter examples across different industries. You'll see why they work and how you can apply their strategies to your own.
Let’s dive in.
15 Best Email Newsletter Examples
I have created this list of the 15 top-performing newsletters after subscribing to countless newsletter services.
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Dorik Newsletter
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Moz Top 10
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Marketing Brew
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Marketing Examples
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The Hustle
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Quartz Daily Brief
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TheSkimm
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Vox Today Explained
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The Smashing Newsletter
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WePresent by WeTransfer
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Creative Boom
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BuzzFeed Shopping
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Penguin Random House
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New York Times Cooking
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Wellness Wire
I have divided them into different categories so you can understand their purpose easily.
Category 1: SaaS Newsletter Example
1. Dorik AI Newsletter
Dorik AI is the best AI website builder to create any type of website within minutes. You can create a website with AI for your personal or professional use. It comes equipped with all the tools required for website design and development.
Dorik’s newsletter is a must-read for anyone in the artificial intelligence and no-code space. It offers subscribers website building, Artificial Intelligence (AI), No-code, Web design, and sales-marketing resources. The clean design and concise content make it easy to digest.
Why It Works
Here’s why I think the Dorik newsletter service works:
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Value-packed: Every issue delivers practical insights and updates on the latest industry trends.
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Scannable format: The layout makes it easy to skim through key takeaways.
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Strong CTA: It encourages users to take action, whether it’s trying a new feature or reading a blog.
Category 2: Marketing Newsletter Examples
2. Moz Top 10
Moz curates the best SEO and marketing content from across the web. Instead of overwhelming you with fluff, it delivers 10 high-value links of SEO and Marketing articles with summaries. If you want to stay ahead in the SEO and marketing space, this newsletter is gold.
Why It Works
Here are some of my observations that I think make this newsletter effective:
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Highly curated: Each newsletter of this service is curated to deliver the highest value. It saves readers’ time by filtering the best content.
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Expert insights: They only share proven tips from industry experts that provide valuable commentary on trends and updates.
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Consistent delivery: It is a bi-monthly newsletter service, so readers know when to expect it.
3. Marketing Brew
From the creators of Morning Brew, Marketing Brew is all about the latest marketing trends. It breaks down complex topics into simple, engaging stories. If you want to stay updated on digital marketing trends, this newsletter has you covered.
It shares insightful updates about the business world every day of the week to ensure you never miss a thing.
Why It Works
Here are some of my findings as to why this newsletter works:
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Conversational tone: It makes marketing news fun and easy to understand.
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Bite-sized insights: They get straight to the point without overwhelming you.
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Timely updates: It covers trending topics that matter right now.
4. Marketing Examples
Marketing Examples is a goldmine of real-world marketing case studies. Each newsletter is packed with actionable takeaways, visual breakdowns, and data-driven insights. It’s a must-read for marketers looking for practical strategies.
Why It Works
They follow some newsletter best practices to make the newsletters insightful and engaging:
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Highly visual: Each newsletter from Marketing Examples uses screenshots and step-by-step breakdowns to make it visually appealing and easy to understand for readers.
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Actionable insights: They easily explain marketing techniques so that you can apply them in your field.
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Short and engaging: They avoid fluffs to make learning fun and easy.
Category 3: Business Newsletter Examples
5. The Hustle
The Hustle delivers sharp, witty business news straight to your inbox. It simplifies complex trends and makes business updates feel like an easy morning read. Whether you're an entrepreneur or just love staying informed about business and tech updates, this one's for you.
Why It Works
Here’s why I think this newsletter works:
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Engaging storytelling: They use humor and relatable examples to keep you hooked.
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Relevant insights: Each newsletter covers emerging business trends and tech news.
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Easy to skim: The newsletter design is clean and organized to allow a quick read.
6. Quartz Daily Brief
Quartz Daily Brief is designed for busy professionals. It delivers bite-sized business news with global insights. If you want to stay updated without spending hours reading from multiple sources, this newsletter is a perfect choice.
Why It Works
Quartz Daily Brief newsletter is popular for multiple reasons, like:
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Concise summaries: It gives you everything you need to know about the business world in minutes.
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Global perspective: It covers business trends beyond just the U.S.
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Visually appealing: The newsletter design uses charts, infographics, and clean formatting to make it easy to skim.
Category 4: Media and News Newsletter Examples
7. TheSkimm
TheSkimm is known for making news easy to understand. It summarizes top stories from the U.S. in a casual, relatable tone. If you want to stay informed without reading lengthy news articles, this newsletter is perfect.
Why It Works
This daily newsletter service is worth subscribing to because:
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News with Explanation: TheSkimm shares each piece of news in two parts: “What’s going on” and “What it means.” It helps you easily understand the situation.
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Quick daily updates: You’ll get a newsletter each morning so you can start your day with updated news.
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Strong brand voice: The writing style stands out with its unique, witty style.
8. Vox Today Explained
Vox Today Explained gives you in-depth context on trending news stories. It takes a deep dive into major events, explaining why they matter. If you prefer analysis over headlines, this newsletter is worth subscribing to.
Why It Works
Here are some reasons why I think this newsletter works:
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In-depth insights: This newsletter doesn’t just give you a hint about what happened. It goes beyond surface-level reporting with detailed analysis.
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Highly informative: They break down complex issues in simple terms.
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Trustworthy source: Backed by Vox’s reputation for quality journalism.
Category 5: Design and Creativity Newsletter Examples
9. The Smashing Newsletter
The Smashing Newsletter is a go-to resource for web designers and developers. It delivers curated insights on UI/UX trends, front-end development, and web design best practices. If you're into web design, this newsletter will keep you ahead of the curve.
Why It Works
The Smashing Newsletter is highly reputable for several reasons.
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Expert insights: It features advice from top designers and developers.
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No fluff: You’ll get only actionable tips and high-quality content through this newsletter.
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Well-structured: The newsletter formatting is easy to skim.
10. WePresent by WeTransfer
WeTransfer’s newsletter goes beyond just product updates with its monthly newsletter. It shares a curated list of inspiring creative stories, creative projects, and thought-provoking design content. It’s perfect for anyone looking for creative inspiration in their leisure time.
Why It Works
This creative newsletter service works as a breath of fresh air for busy professionals. It also inspires beginners to start their creative journey. Here are some observations from my side on why this newsletter works:
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Inspiration-driven: This newsletter showcases creative work from artists and designers to inspire readers to start their own journey of creativity.
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Visually stunning: Each newsletter includes visual elements that showcase the work of different artists to inspire the reader.
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Knowledge guide: The newsletter explores the history of an art form to make the readers knowledgeable about why it matters.
11. Creative Boom
Creative Boom is a must-read newsletter service for designers, artists, and creatives. It covers everything from industry news to career advice and design inspiration. If you're looking to spark creativity, this newsletter delivers.
Why It Works
Here’s why I think you’ll enjoy receiving this newsletter:
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Diverse content: It covers multiple creative fields, from graphic design to photography.
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Well-curated: Each newsletter features the best creative insights from around the web.
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Encourages community: You’ll get design insights and actionable tips through this newsletter to apply to your projects.
Category 6: E-commerce Newsletter Examples
12. BuzzFeed Shopping
BuzzFeed’s e-commerce newsletter is a blend of entertainment and shopping. It features product recommendations, viral finds, and gift guides. If you love discovering trendy products, this is a fun and useful subscription.
Why It Works
BuzzFeed offers a perfect blend of entertainment news and shopping recommendations. I think their shopping newsletter works for the following reasons:
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Catchy titles: The shopping newsletter consists of several article links, each with unique titles that quickly grab your attention and influence you to click.
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Highly shareable: It features content that’s easy to forward to friends to make the shopping experience fun.
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Great product curation: They recommend popular items that people actually want to buy.
13. Penguin Random House
Penguin Random House’s newsletter is a dream for book lovers. It provides book recommendations, exclusive author interviews, and literary news. You can find your next great read and learn about newly published books through this newsletter.
Why It Works
This newsletter is highly effective for book lovers because it offers:
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Personalized recommendations: They suggest books based on your interests.
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Exclusive content: Features behind-the-scenes stories from authors.
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Beautiful design: Clean, easy-to-read newsletter layout that enhances the experience.
Category 7: Health and Wellness Newsletter Examples
14. New York Times Cooking
New York Times Cooking is more than just a food newsletter. It delivers tested recipes, cooking tips, and meal-planning advice. Whether you're a beginner or an experienced cook, it’s a great resource to enhance your cooking skills.
Why It Works
Here’s why I think this newsletter works:
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Expertly curated: It shares recipes that are tested and well-researched. Anyone can easily follow the instructions and cook the dish.
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Visually appealing: It features high-quality images and easy-to-follow instructions.
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Useful for all skill levels: This newsletter includes everything from quick meals to gourmet dishes, so there’s something for everyone.
15. Wellness Wire
Wellness Wire focuses on health, fitness, and self-care. It offers science-backed wellness tips, workout ideas, and mental health advice. If you want to live a healthier lifestyle, this newsletter provides daily motivation.
Why It Works
Here are some reasons that I think make this newsletter effective in this space:
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Actionable tips: This newsletter provides simple, effective ways to improve the well-being of the readers.
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Backed by research: It only shares science-based advice.
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Encouraging tone: The newsletter maintains a motivating and uplifting tone.
What Makes a Great Newsletter?
Not all newsletters are created equal. The best ones keep readers engaged, deliver value, and drive action. Here’s what makes a newsletter stand out:
1. Engaging Subject Lines
Your subject line is the first thing people see. If it doesn’t grab attention, your email won’t get opened. Keep it short, intriguing, and relevant.
💡 Example: Instead of “Our Weekly Newsletter,” try “3 Game-Changing Marketing Tips You Need Today”.
2. Clear Structure and Scannability
Most people don’t read emails from top to bottom; they scan them. Use short paragraphs, bullet points, and clear headings. Make it easy to find key takeaways at a glance.
3. Visually Appealing Design
A cluttered email drives people away. Use a clean layout, consistent fonts, and branded colors. Images and white space help improve readability.
4. Personalized and Relevant Content
Generic emails feel spammy. Segment your audience and tailor content to their interests. Use names, past behavior, or preferences to create a personal touch.
💡 Example: An e-commerce newsletter that recommends products based on previous purchases.
5. Strong Call-to-Action (CTA)
What do you want readers to do next? Whether it’s reading an article, signing up for an event, or making a purchase, your CTA should be clear and compelling.
💡 Example: Instead of “Click Here,” try “Get Your Free Guide Now”.
6. Mobile-Friendly Layout
Most people check emails on their phones. A responsive design ensures your newsletter looks great on any device. Keep text readable and buttons easy to tap.
How to Create a High-Impact Newsletter
Now that you know what makes a newsletter great, here’s how to create one that keeps readers engaged:
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Define Your Audience and Goals: You need a clear understanding of who you are writing for and what you want to achieve. Understanding your audience helps you deliver content they care about.
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Choose the Right Email Marketing Tool: Email marketing platforms like Mailchimp, ConvertKit, and Brevo (formerly Sendinblue) make it easy to design, send, and track newsletters. Pick one that fits your needs.
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Design a Visually Appealing Template: Use a simple, branded template. Keep fonts consistent, add high-quality images, and make sure it’s easy to navigate.
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Write a Compelling Subject Line: Test different subject lines to see what works best. A/B testing can help you improve open rates over time.
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Write Engaging and Valuable Content: Keep it short, useful, and interesting. Don’t just sell—educate, entertain, or inspire your audience.
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Include a Clear Call-to-Action (CTA): Every email should have one main goal. Whether it’s reading an article, signing up, or buying a product, guide readers toward taking action.
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Proofread and Test Before Sending: Typos and broken links hurt credibility. Always preview your email and test it on different devices before hitting send.
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Track Performance and Optimize: Use analytics to track open rates, click rates, and conversions. Experiment with subject lines, content formats, and sending times to improve results.
FAQs
What is an Email Newsletter?
An email newsletter is a regularly sent email that delivers news, updates, or curated content to subscribers. Businesses and content creators use newsletters to engage audiences, drive traffic, and boost sales.
What is a good opening line for a newsletter?
A good opening line for a newsletter can be a question, a surprising fact, or a relatable statement.
For example: “Did you know 72% of consumers prefer email over social media for brand updates?”
How often should I send my newsletter?
It depends on your content and audience, but a weekly or biweekly newsletter is the most common type. However, consistency matters more than frequency.
How do I get more subscribers?
You can get more subscribers with lead magnets, website pop-ups, social media promotions, and referral programs.
What are some common newsletter mistakes to avoid?
Here are some common newsletter mistakes to avoid:
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Sending too often or too rarely
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Overloading with too much content
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Using clickbait subject lines that disappoint
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Not optimizing for mobile
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Forgetting to add a clear CTA
Final Thoughts
A great newsletter is an opportunity to build relationships, provide value, and grow your brand. Whether you’re creating a marketing newsletter, a design digest, or an e-commerce update, the key is to keep it engaging, relevant, and easy to read.
So, after seeing all the examples, Which newsletter inspired you the most? Let me know in the comments.
