How to Create High-Converting Web Copy 5x Faster with AI

If you're like most marketers or business owners, creating a high-converting web copy in a single go often seems like an impossible dream. Tough truth here folks, it's because you're doing it wrong. Yes! If you're still sticking solely to age-old copywriting techniques, you're not going to get the results you want. The game has changed, and it's time to level up your approach with AI copywriting tools. 

The right AI tools can help you craft high-converting web copy five times faster! In this article, we'll explore how.

The Game-Changing Potential of AI in Web Copywriting

Copywriting with AI is basically using artificial intelligence technology to create compelling copy for your marketing needs. AI tools designed for web copywriting (popularly known as AI copywriters) use natural language processing (NLP) and machine learning (ML) algorithms to understand your input and generate relevant content for your website. This can be anything, from a headline and web page outline to a fully developed copy for a web page.

Using AI website copywriting tools for web copywriting can bring a whole new level of efficiency to your web content creation process. We've already mentioned that it gets the job done 5x faster, helping you save time and energy. It comes with a multitude of other benefits -

It's clear why AI could be a game-changer for web copywriting projects. Let's now explore how.

How to Simplify Web Copywriting with AI

AI is an incredible tool for streamlining the copywriting process. If you have a solid understanding of foundational copywriting principles, it can be the key to producing high-performing web copy swiftly. Let me show you how.

Step 1. Do Customer Research with AI

Copywriters at the top of their game understand how crucial it is to set aside some time for customer research and brainstorming. In fact, sometimes the actual act of writing forms a smaller part of their overall responsibilities. Crafting a high-converting copy requires a strong grasp of the market dynamics, competition, product, and of course, the target audience, and this research can take hours, sometimes even days. With AI's assistance though, this part of the process can become much faster and definitely more efficient.

CrowdView is an AI-powered customer research tool that could help you unearth the trends, topics, and discussions taking place in your industry or niche. It's like a search engine that provides you valuable insights into what your audience truly thinks.

AI Persona Builders, like the one by Rock Content, can also help you create detailed customer personas, taking into account their motivations for wanting your product/service, while also delving into their deeper emotions.

Just provide the tool with a few details about your business and audience, and a complete customer profile will be ready. This persona will encompass their frustrations, fears, and dreams, uncovering the complex layers that shape their decision-making process.

With AI helping you with the research part, you'll be able to build a solid foundation for crafting a compelling copy that resonates with your ideal customer. That's what we're discussing in the next step.

Step 2. Use AI to Create a Web Copy Outline 

Creating a high-performing web copy involves careful planning. Prior to writing, you need to decide the structure of the content, ensuring that your content flows smoothly and also guides your audience through the journey you want them to have. With AI tools, you can simplify this planning process and get AI-generated outlines customized to your requirements. ChatGPT is great at this. All it needs is a well-crafted prompt that goes something like this -

"I'm creating a website for [explain your product/service] with the following features: [Add features]. Create a content outline for a web copy."

By using AI to create your web copy outline, you're not limited to a generic template. It tailors the outline to suit your brand voice, messaging goals, and the nuances of your target audience. This personalized touch could be invaluable, setting the stage for a web copy that resonates on a deeper level.

Step 3. Write Better Headlines and Hooks Using AI Tools

Creating a captivating headline and hook is one of the most important (and difficult) tasks in web copywriting. No matter how fascinating, engaging, or masterfully written your copy is, its impact will be negligible if your headline fails to capture the reader's attention. Why? Because nearly 80% of individuals do not read beyond the headline.

What makes Dorik AI particularly fascinating in this regard is its ability to generate several options for headlines and hooks in seconds. You can pick the one you like best, or combine the best elements of several different headlines to create a winner. What would have taken you hours of brainstorming can now be wrapped up within minutes.

Related Read: How to Create a Website with AI

Step 4. Use an AI Copywriter to Craft Content for the Web Page

The conventional method of writing website copy involves hours of brainstorming, drafting, and refining. With AI web copywriting tools, this time-consuming process can be cut in half.

The beauty of AI web copywriter tools lies in their ability to understand the context and adapt to the unique requirements of every user. Whether it's the introductory paragraph, the different web page sections, product descriptions, or the CTA at the end, an AI copywriter can generate content that aligns seamlessly with your writing style.

Take Narrato's AI copywriter, for instance. It lets you generate headlines, web copy outlines, and even an entire web copy, while giving you the option to customize the content for your target audience and desired tone. You can also add your custom brand voice to the platform, and apply it to all your content assets to ensure a consistent brand voice. It has over a hundred other AI tools and templates for creating, optimizing, and refining your web copy -

Dorik also offers an excellent AI text generator for creating compelling copies. Using this AI web copywriting tool, you can generate everything from headlines (like we already mentioned), paragraphs, and any other specifics you'll like in the content pages. It's an all-in-one tool for creating a complete website within a few seconds.

With AI copywriters, you can experiment with various writing styles and customize each page section to achieve specific goals. Whether you want to inform, captivate, or convert an AI copywriter can adapt to your content requirements with accuracy and flexibility.

Step 5. Make Your Web Copy More Appealing with AI’s Help

When the goal is to transform your web copy into an irresistible masterpiece, it needs visual content that complements the words. But there's only so much you can do with stock images. You're never sure if you'll find exactly what you're looking for, and because they're generic and impersonal, they fail to connect with your audience. Dorik's AI image generator can come to your assistance here. This image generation tool creates custom images in a variety of styles using basic text prompts.

If you're interested in creating graphics, charts, or any other visual content, AI tools like Canva and Visme can be very helpful.

Step 6. Proofread and check for readability and flow

Wait just a minute! Your job is not done yet. You've created a web copy, optimized it for SEO, and added some relevant images, but there's one last critical step left. The web copy still needs some final touches to ensure that it reads and flows well. AI can step in to help with this part of the process too. These AI tools analyze sentence structures, coherence, and grammar to give you a comprehensive overview of your content's readability. Scridendi is a fine example of an AI-powered proofreader that brings a new level of precision to the editing process. The outcome is a polished and error-free narrative that effectively conveys your message.

Best practices for web copywriting with AI

Now that you have learned the fundamentals of using AI in copywriting, here are some tips to further boost your web copywriting workflow.

1. Research and understand your target audience

Before you start the web copywriting process with AI, it is crucial to do comprehensive research on your target audience to understand what makes them tick. The true potential of AI tools can be harnessed when they are guided by insights into the likes, dislikes, and pain points of your target audience. 

2. Customize AI-generated content to align with your brand voice and style

AI tools are a great starting point, but adding human input is necessary to add the subtle details that make your brand stand out. It's important to make sure that the generated content matches your brand's voice and style. Always make it a point to personalize the output to showcase your brand's personality.

3. Add relevant keywords

To improve your content's search engine visibility, strategically incorporate relevant keywords. AI keyword research tools like Narrato's and RyRob's can help you in the process. When incorporating keywords into your content, remember to strike a balance between natural language flow and keyword optimization to effectively reach your target audience and improve your content's discoverability.

4. Test and iterate to optimize your copy for conversions

It's always a good idea to test different versions of headlines, hooks, and CTAs to find what connects most with your audience. AI can generate multiple iterations of the copy for testing, allowing you to refine your copy using real-time data and feedback.

5. Use analytics tools to measure the effectiveness of your copy

The best way to improve your web copywriting strategy is by running tests to see what's working and what isn't. Keep track of engagement, conversion rates, and bounce rates to gauge the impact of your content. By analyzing these metrics, you can make data-driven decisions, improve your approach, and enhance the results of your copywriting efforts.

Wrapping Up

Isn't it mind-blowing how easy the web copywriting process becomes when you have some good AI tools to assist you? With the 6-step process given up, you can crank out high-quality content 5x faster, and drive more conversions in the process.

Give these copywriting AI tools a try, and experience the game-changing potential of AI tools yourself.