Content marketing is a great way to encourage people to talk about your products and your company. Content marketing is also a great way to engage your customers and maybe even build a community of like-minded people.
But if you're new to content marketing and content creation, where do you start? How do you become a successful content creator? What criteria should content that has the best chance of going viral meet? This is what we will discuss today.
How To Create Cool Content That Boosts Sales for Your Website?
The development of social networks and other content platforms has allowed some content makers to do without websites. For many microbusinesses, the capabilities of Instagram are quite sufficient for solving key content marketing tasks.
However, websites continue to be the primary online marketing channel for most companies. That's why it's important for a content maker aiming for long-term and sustainable development to be able to create and promote cool content for a website.
1. Identify Sales Goals
Before creating content, clarify your sales goals. Each goal requires a different approach.
For instance:
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Brand Awareness: Focus on educational and entertaining content that highlights your expertise and engages your audience.
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Lead Generation: Offer valuable resources like eBooks, whitepapers, or webinars in exchange for contact information.
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Direct Sales: Create persuasive content that showcases your products' benefits, includes testimonials, and provides clear reasons to buy now.
2. Perform Keyword Research
Keyword research is essential for creating content that ranks well on search engines and attracts organic traffic. Focus on:
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Primary Keywords: The main terms related to your product or service.
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Secondary Keywords: Related terms that add context.
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Long-Tail Keywords: Specific phrases that target niche audiences and often have higher conversion rates.
Must Read: How to Perform Keyword Research
3. Optimize Content for SEO
SEO ensures that your content ranks well for relevant keywords. Key SEO practices include:
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On-Page SEO: Optimize title tags, meta descriptions, headers, and URL structures with your primary keywords.
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Internal Linking: Link to relevant content to keep visitors engaged and improve site structure.
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Page Speed: Improve loading times to enhance user experience and reduce bounce rates.
4. Include Clear CTAs
A call-to-action (CTA) guides your audience toward the desired action, whether it’s signing up for a newsletter, downloading a resource, or making a purchase. Effective CTAs are:
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Clear and Specific. Use direct language that tells the user exactly what to do. For example, “Download the Free Guide” or “Buy Now.”
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Visually Distinct. Make your CTA buttons stand out with contrasting colors and strategic placement.
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Value-Driven. Highlight the benefit of taking action, such as “Get Your Free eBook Now” or “Join Our Community for Exclusive Offers.”
Test different CTAs to see which ones drive the best results and refine them based on performance data.
Factors Affecting the Success of Content
First, let's define what we would consider cool content. It is content that accomplishes goals. Goals can be many different things. And that's the first thing an aspiring content maker should learn:
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If your content is a tool for achieving certain results (work, money, fame, etc.), then your entire content strategy should be goal-oriented. Each content product should aim to achieve specific goals.
The goals you choose affect what content you'll make and what distribution channels you'll use. And, of course, the goals determine the characteristics of the content. Here are the factors affecting the success of your content:
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Content must be appropriate in format, genre, type, and value for the target audience. Your target audience has content preferences, and it will be hard for you to grab their attention and gain their trust if you ignore those preferences.
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Cool content is unique content. It must be unique, not in the sense that it's not copied from another web resource (that's obvious). It should be original content inherent only to its properties: the idea, content, style, etc. It should be understood that content created by creative reworking of existing content can be very original.
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Cool content has cool headlines. Most users, having seen your content for the first time, will pay attention to the headline. And it better be catchy unless you want the headline to be the only thing they read. At first, you may have trouble creating such headlines. But with a little desire and practice, you'll get the hang of it.
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Content should be valuable to the audience. Each piece of content should reward the user for their time by solving a problem or entertaining them. If your content is in the entertainment genre, it should entertain. If educational, it should educate. If motivational - to motivate. And so on. Here again, we come back to the fact that it is important to know your target audience and their desires, tastes, and preferences.
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Cool content takes into account the peculiarities of the distribution channel. Each channel has specific properties that affect the number of users who see your content.
Essay Tigers writing service claims it's not enough to create cool content. To be truly successful, it needs to be properly communicated to the target audience. The best way to do this is to optimize the content for the specifics of the distribution channel chosen to solve this problem.
How To Create Cool Content That Boosts Sales for Instagram?
The key feature of Instagram is that it's a social network primarily for publishing graphic-format content ("picture gallery") and stories. So, if you have something to show, that's cool: learn how to take beautiful photos and go for it!
1. Create Visually Appealing Content
But you need to take photos the right way, too. Depending on what exactly you are photographing (yourself, the environment, a large object, a small object, a person, or a group of people), master the appropriate rules of composition and light. This will immediately increase the appeal of your work.
Use filters to enhance your photos. For example, Clarendon is the most commonly used Instagram filter. It highlights, shades, and brightens images. There are many filters you can use. Just choose the best for your business.
If you're having trouble visualizing your ideas (like not knowing what to photograph), turn to templates for help. On services like Canva, you'll find quite a few templates from designers that you'll only have to customize.
2. Showcase Your Products or Services Creatively
Instead of simply posting product photos, find creative ways to showcase your offerings. Use lifestyle shots that show your products in use, create behind-the-scenes content that gives a peek into your production process, or share user-generated content to build trust and authenticity. Instagram Stories and Reels are perfect for this.
For instance, a short reel showing a day in the life with your product can be more engaging than a static photo. Creativity in showcasing your products helps in creating a connection with your audience and demonstrating real-life value.
3. Utilize Instagram Features Effectively
Instagram offers a plethora of features designed to enhance your content’s reach and engagement. Stories, Reels, and Shopping tags each serve a unique purpose:
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Use Stories to share ephemeral, behind-the-scenes content and daily updates.
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Reels are great for short, engaging videos that can go viral.
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Shopping tags make it easy for users to purchase products directly from your posts.
By strategically using these features, you can keep your content fresh and engaging.
4. Use Hashtags Strategically
Don't ignore hashtags. The beauty of hashtags lies in their ability to make the content you post on Instagram discoverable. By using them, you increase the reach of your content. But don't chase the most popular hashtags with hundreds of thousands of impressions. Among that volume of impressions, it's easy to go unnoticed.
And be sure to analyze the content that has become popular on Instagram to see what people are liking at the moment. Analytics can be used to optimize your posting schedule and hashtags.
How To Create Cool Content That Boosts Sales for TikTok?
Content on TikTok is short videos, usually 15 or 60 seconds, that are geared towards immediate gratification. Most of the content is entertainment. If you make funny videos, you're definitely destined for success here.
Today, TikTok is one of the fastest-growing platforms for publishing user-generated video content. TikTok's algorithms are still user-friendly, and it's not unusual to see over 70,000 likes on your video posted the night before in the morning.
So if TikTok fits the goals of your content strategy, utilize it. The secret to cool content for TikTok is unusual. The more unusual and maybe even crazy content you make, the better.
1. Understand Your TikTok Audience
To create content that resonates and drives sales, start by getting to know your TikTok audience. TikTok’s user base is diverse, with a significant portion being Gen Z and Millennials, each with distinct preferences and behaviors.
We identify 7 content categories that are best suited for creating cool videos for TikTok:
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Performance: Videos where the main character is yourself while dancing, singing, or playing a musical instrument.
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Entertainment: Entertainment videos are still the most popular. Funny videos, challenges, sketches, and duets work well on the platform.
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Sports and Tourism: Sports videos are appreciated on all platforms. You can post a video about your daily workout, give fitness tips, or run a sports challenge.
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Training: TikTok has invested heavily in promoting educational content and, therefore, values this type of content highly. The learning opportunities are endless. You can publish educational videos that show you all the necessary steps to achieve a certain result.
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Travel and Vacation: If travel videos were suitable only for Instagram, they are now spreading to TikTok as well. People have started posting videos of places they've visited, with a popular song in the background.
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Beauty and style is another popular content category on TikTok. This category includes many topics, from makeup to outfits. If you own a business selling accessories or clothing, you have the opportunity to showcase your products to millions of people and increase your brand awareness on TikTok.
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Food: Food videos are becoming increasingly popular. They can be cooking videos, recipes, or just food demonstrations.
The best strategy for getting more views is, of course, using trending hashtags.
2. Embrace Creativity in Your Videos
Creativity is the cornerstone of TikTok. The platform thrives on novel content that captures viewers’ attention within the first few seconds.
Use TikTok’s array of tools, like filters, effects, and music, to enhance your videos and make them more appealing. Keep your content visually dynamic and fast-paced to maintain viewer interest. Creativity also involves storytelling - weave narratives that resonate emotionally with your audience, making your brand memorable and relatable.
3. Participate in Trends and Challenges
Trending hashtags will make your video more visible and therefore increase the visibility of your account. It's a pretty simple but effective strategy.
And don't forget to study TikTok's top content so you don't miss out on trends, which change very quickly here. Also, it's not uncommon for a video reaction to a very popular video to go viral too.
4. Tell Stories and Educate Viewers
Storytelling is a potent strategy for connecting with your audience on a deeper level. Use your videos to tell compelling stories about your brand, products, or customer experiences. Through relatable narratives, highlight the benefits and unique features of your products.
Educating your audience adds value and builds trust. Create content that informs and teaches – such as how-to videos, tips, and tricks, or industry insights. This not only positions your brand as an expert but also helps viewers make informed purchasing decisions. Use concise, clear, and engaging language to ensure your educational content is easily digestible and enjoyable.
How To Create Cool Content That Boosts Sales for YouTube?
YouTube has over a billion users. The potential audience you can reach is huge. This is why many entrepreneurs and social media experts consider this platform to be one of the most effective platforms for implementing a content strategy.
1. Research Keywords
Like any platform, YouTube loves consistency. It has long been observed that all other things being equal, regular videos released at the same time have a higher reach than those published chaotically.
In addition, YouTube is also a search engine, which is the second largest in the world by the number of search queries. Right after Google. Therefore, the rules of search engine optimization apply here as well:
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Select key queries on the topic of your video, which will ensure their display to the target audience. And the display will be not only on YouTube, but also in search engines.
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Spell them out properly in the title and description of the video.
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Provide your video with links from other resources.
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Show YouTube's algorithms that people like your video (likes, comments).
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Enjoy the growing views
Experts identify 10 types of videos that gain the most views:
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Funny animals
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Video game reviews
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How-to guides and tutorials
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Product reviews
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Comedy / Sketches
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Shopping
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Unpacking
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Training videos
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Parodies
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Jokes
Decide which ones are most appropriate for you and your audience and use them to your advantage.
2. Create Compelling Video Content
You need to decide on the ideal length. On the one hand, YouTube welcomes long videos and will increase the views of such videos as long as they are highly viewable.
But perhaps your audience likes shorter videos better. Shorter videos tend to be shared more often because they're quick and easy, and they're more likely to be watched during breaks.
One popular question with aspiring video makers is: How high-quality does video content need to be to be successful? Think of sound quality, video picture quality, etc.
Of course, professional content has several obvious advantages over amateur content. But YouTube is full of videos shot “on your knees”, the number of views of which would envy a solid media outlet.
Professional content offers several clear advantages over amateur content. However, YouTube is packed with videos shot "on the fly," garnering view counts that could make even major media outlets envious. To showcase such content effectively, you can embed YouTube channel on your website, bringing your videos directly to your audience and driving more engagement.
Much more important is the consistent improvement of videos according to audience preferences, which can only be identified by regularly engaging with video content.
3. Optimize Video Titles and Descriptions
Your video title is the first thing potential viewers see. It needs to be captivating yet informative. Aim for titles that are clear, concise, and contain relevant keywords.
For example, instead of "Great Tips for Home Organization," try "10 Genius Home Organization Hacks You Need to Try". This approach not only piques curiosity but also improves searchability.
A well-written description can significantly enhance your video's discoverability and provide additional context to viewers. Start with a brief summary that includes your main keywords, but avoid keyword stuffing.
Follow this with a more detailed description of the video's content, offering value through links to related videos, timestamps for easy navigation, and a call to action (CTA) such as "Check out our latest products here".
4. Design Eye-Catching Thumbnails
A compelling thumbnail can dramatically increase your video's click-through rate (CTR). Use high-quality images with bold, readable text overlays. Consistency in style, such as using the same color palette or design elements across all thumbnails, helps build your brand identity.
Your thumbnail should give a sneak peek of the video’s content. For instance, if your video is about cooking, showing a delectable final dish can entice viewers. Avoid clickbait tactics; instead, ensure your thumbnail accurately represents what viewers will find in the video.
Conclusion
Creating effective content is an important aspect of promoting your brand and attracting new customers. Use different content formats, identify your target audience, create unique content, keep your content active, and analyze the results to improve your content and social media promotion.
