How to Make Money on TikTok: 12 Best Ways (2025)

With over 113 million TikTok users in the US alone, this platform isn’t just for trends and challenges. It’s actually become the go-to place for creators and brands.

You can now see it as a hub where Gen Z audiences and millions of active shoppers connect, discover new products, and follow the latest trends.

So, if you’re wondering how to make money on TikTok, I have covered 12 proven strategies in this blog. These are the ways top creators and marketers use to turn views into income.

12 Proven Ways to Make Money on Tiktok

There’s no one-size-fits-all way to make money on TikTok. The top creators mix and match different strategies to maximize their earnings, and you can, too.

1. Join the Creator Rewards Program

Think back to that viral clip of a guy skateboarding, casually sipping cranberry juice, with Fleetwood Mac playing in the background. That effortless, authentic vibe is exactly the kind of content TikTok loves. It’s the type that can help you earn through the Creator Rewards Program.

This program rewards creators for making original videos longer than one minute since TikTok says longer content tends to get more engagement. If your videos are creative and keep people watching, you can earn anywhere from 2¢ to 15¢ per 1,000 views based on how well they perform.

To qualify, you’ll need:

Once you meet the criteria, just head to your profile, tap TikTok Studio, and select the Creator Rewards Program to get started. Plus, you’ll get access to an advanced analytics dashboard to track how your videos are doing.

2. Collaborate with a Creator

The right creator partnership can work wonders if you want to boost your reach on TikTok. According to the latest Sprout Social Index™, people trust authentic creator reviews way more than traditional “salesy” ads. That’s because creators know how to connect with their audience in a way that feels real.

TikTok’s Creator Marketplace makes it super easy to find influencers who align with your brand. You can search for creators based on your business goals, budget, and industry, and even check out their performance stats to make smart, data-driven decisions.

The standout part? Creator-made branded content gets 83% higher engagement rates, which means more visibility and potential sales. Just keep in mind that not every creator can join the marketplace as TikTok has eligibility criteria to confirm you’re working with top influencers.

3. Sell Products on TikTok

If you run an online store, TikTok is the perfect place to show off your products and reach new people. It’s not just about making sales. You also get to show your brand’s vibe. Use catchy sounds, hop on trends, and let your products shine in a fun, natural way.

Look at how Guess shares their latest fashion drops on TikTok. It’s simple, stylish, and grabs attention. Even creators are doing it. Remember Tika the Iggy? After going viral in 2020, her owners launched merch that fans can buy straight from the link in their TikTok bio.

Keep it real, keep it fun, and let your products do the talking.

4. Offer Premium Paid Content

If you have a loyal fan base, you can earn more by offering premium paid content. Many TikTok creators do this through platforms like Patreon, where they share exclusive content such as behind the scenes clips, early access to new videos, or even personalized messages. 

What’s great is that you can set your own prices, and fans subscribe for a monthly fee to access your content. But TikTok has made it even easier with a feature called Series. 

It lets you post longer videos of up to 20 minutes that are only available to subscribers. You get full control over pricing, and your content stays exclusive to your most loyal followers.

Premium content is also a great way to connect with your audience on a deeper level while offering them something special they won’t find elsewhere.

5. Sell with TikTok Shop

TikTok Shop makes it super easy to sell your products directly to your audience. You can show items through livestreams, shoppable videos, or even feature them in an in-app shop. It’s like having your own store right inside TikTok.

To get started, just sign up on the Seller Center through TikTok’s website. Once your application is approved, link your TikTok account, and you’re good to go. TikTok does take a commission from your sales, but the exact percentage isn’t publicly shared yet since it’s still in the early testing phase in the U.S.

If you want to turn views into sales, you should definitely check TikTok Shop.

6. Market Your Business and Attract New Clients

You can expand your audience and gain new clients through Tiktok, if you already have a side hustle like selling products online, consulting, or even running a YouTube channel. It’s a great way to drive traffic to your website, grow your email list, or get more views on other platforms.

For example, Connie Rietdyk(@conniegooglequeen), a TikToker from Orlando, used to do website design and SEO consulting as a small side gig. But when she started sharing tips on TikTok, her audience grew from just 200 followers to over 21,000. Plus, many of those followers turned into paying clients.

So, if you’ve got a business or skill to promote, this platform can be the perfect place to get noticed and grow your client base.

7. Promote Partnerships

Building brand partnerships is easy on TikTok, much like how influencers collaborate with brands on Instagram or YouTube. Since TikTok is all about video content, brands look for creators with authentic personalities, engaging videos, and an audience that trusts them.

If you’re just starting out, try making a few non-sponsored videos featuring products you genuinely love. This shows brands that you know how to create content that can promote products in a convincing way.

Partnerships aren’t limited to just products. After Lil Nas X’s song Old Town Road blew up on TikTok, many creators started partnering with musicians to promote new songs. 

These are known as audio sponsorships, where an artist pays a creator to use their song in a video. It doesn’t have to be an obvious promotion, a simple dance or a fun video with the song playing in the background can do the trick.

Good Read: What is Content Marketing

8. Grow and Sell TikTok Accounts

If you’re good at building engaging TikTok profiles, you can grow and sell accounts to make money. The idea is simple: start an account, pick a popular niche, create consistent content, and grow your followers. 

Once the account has a solid following and good engagement, you can sell it to businesses or influencers who want a ready-made audience.

There are platforms where you can sell TikTok accounts, like Flippa, Fameswap, and PlayerUp. These marketplaces help connect sellers with buyers looking for established accounts.

When you’re ready to sell, make sure to show the account’s value. Highlight key metrics like follower count, engagement rates, and details about your audience to attract serious buyers.

9. Partner with Affiliates on Creator Marketplace

The Creator Marketplace is one of the easiest ways to make money on TikTok. It connects brands with creators who are open to collaborations, so you can get paid for creating sponsored content.

If you’re interested in affiliate marketing, brands can find your profile on the marketplace and reach out for partnerships. It’s kind of like an influencer agency but without the struggle of awkward outreach or negotiations.

Take a look at Best Recurring Affiliate Programs

Just sign up, show your content, and use the Creator Marketplace to discover sponsorship opportunities from companies that match your style.

10. Create a Patreon Account

Earning from your most loyal fans is easy with a Patreon account. It lets you offer exclusive content through memberships, and you can use TikTok to promote your Patreon and get more sign-ups.

Keep your subscription costs low to attract more subscribers, and consider adding special perks like merch or exclusive content to reward new members. 

Don’t forget to add your Patreon link in your TikTok bio or mention it in your videos, so it’s easy for your followers to subscribe whenever they’re ready.

11. Crowdfund Your Projects

If your content brings value to your followers, chances are they’d be happy to support your projects. Crowdfunding is an easy way for creators to get support from their audience. 

You can use TikTok to build hype, set a funding goal, and even host live fundraising events. If you’re starting a new project, launching a business, or creating something exciting, it’s a great way to involve your followers in the journey.

You can check out platforms like Kickstarter for project-based funding, Fundable if you’re looking for investors (only in the U.S.), and Indiegogo for flexible funding where you keep the money even if you don’t hit your goal.

12. Collect Tips

You can easily earn from your content by collecting tips. It works like a virtual tip jar, where viewers who enjoy your videos can show their appreciation by sending you a small donation. 

It’s completely optional for them, and they can tip any amount, anytime they want. Depending on your follower count, you might even be eligible to receive tips directly through TikTok. 

If not, there are plenty of platforms you can link to from your profile:

How Much Does TikTok Pay?

Before you dive into growing your TikTok account, you’re probably wondering how much you can actually earn. The truth is, it varies a lot depending on your content, following, and monetization strategy. 

But to give you an idea, here are some of TikTok’s top earners:

Of course, not everyone will hit these numbers right away. Most creators start small, and their earnings grow with their audience. For example, if you have 100,000 followers, you could earn between $500 to $2,000 for a single branded post. 

If you’re into growing and selling accounts, one with the same number of followers could sell for around $1,000 to $2,000.

FAQs

How much does TikTok pay per 1,000 views?

TikTok pays around $0.02 to $0.04 per 1,000 views through the TikTok Creator Fund. The amount can vary, and TikTok is always launching new programs to help creators earn more.

Which social media pays the most?

TikTok is a top earner for creators with its Creator Fund, live gifts, and brand partnerships. 

What is the best time to post on TikTok?

The best time to post on TikTok varies by day. You should try posting at these times to get the best engagement:

Wrap Up

Being a creator today means wearing many hats, you’re not just an artist, but also an entrepreneur, marketer, and more. The cool part? You can turn your creativity into income. 

TikTok gives you the tools to make money doing what you love, while giving you more time to do what you love. So, keep doing what you do best and get paid for it.