Picture this: you're a small business owner whose target audience awaits your next big act. But what makes them know more about your business? It's all about crafting emails that are not just informative but entertaining and noteworthy.
In this rapidly changing marketing world, one strategy continues to reign supreme when we talk about engaging with your audience: Email Marketing.
Creating exciting and engaging email campaigns that truly resonate with your subscribers is an art. And to master this art, you need to draw inspiration from some of the best in the business.
In this blog post, we'll talk about the powers of email marketing and how big of an impact a good email marketing campaign can make. We will also unveil the top 10 email marketing examples that have the potential to inspire you and elevate your marketing efforts to new heights.
Read our detailed guide to master email marketing: What is Email Marketing: A Complete Guide for Beginners
What Is Email Marketing?
Before diving into these amazing and creative email marketing campaigns, let's first clear our basics by understanding the essence of email marketing.
At its core, email marketing is an effective strategy that utilizes the power of email communication to not only establish connections with your audience, but nurture relationships, and drive specific actions.
The benefits of email marketing extend beyond engaging your audience. The below graph showcases the increase in projected revenue through email marketing.
Image Source: Statista
All email marketing campaigns start by selecting an email automation tool that helps marketers generate leads, nurture them, and run various campaigns. The tools enable multi-channel marketing and entice users to subscribe to your newsletter or engage them with your valuable content
A well-crafted email marketing campaign will help you achieve it all. It's a versatile tool in every marketer's toolkit that, when used effectively, can yield remarkable results.
Related read: Top Email Marketing Mistakes to Avoid
Now, let's unravel the secrets behind what distinguishes these email marketing examples from the mainstream emails you get daily and explore how they can serve as valuable blueprints for your own marketing endeavors.
Top 10 Email Marketing Examples To Learn From
Whether you're an experienced marketer seeking fresh ideas or a newcomer with a zeal to learn the ropes, these examples will provide valuable insights and actionable takeaways to elevate your email marketing game.
1. Birchbox - "Oops!"
Source: linkedin
Birchbox, the beauty product subscription service, employed a subject line that piqued curiosity: "We Forgot Something in Your February Box!"
While the email revealed that the forgotten item was actually a bonus promo for Rent the Runway, a dress rental company, it cleverly garnered attention and offered Birchbox customers an enticing partnership with aligned interests.
Why It Works:
It captured attention and delivered unexpected delight. The frills-free, text-based message felt personal, akin to an email from a friend.
2. Amazon - Cross-Sell Email Marketing
Source: Hubspot
Amazon, an online retail titan, demonstrates effective cross-selling in this order confirmation email. Beyond the order summary, Amazon suggests complementary items for new customers who have just purchased.
Why It Works:
Amazon offers relevant products to boost additional purchases, using clear and actionable CTAs to encourage further engagement.
3. Canva - Customer Retention Emails
Source: braze
Canva, an online graphic design platform, celebrates user milestones, such as completing ten designs, and urges users to share these achievements on social media. This clever tactic expands Canva's reach and encourages ongoing engagement from existing users.
Moreover, the best part is that Canva starts personalizing its content per its users’ needs as soon as they sign up. Personalization makes them feel valued. And, who doesnt like to be The Hero?
Why It Works:
Acknowledging and rewarding customer achievements fosters user loyalty. Creating future goals motivates continued platform usage, and integrating social media amplifies engagement.
4. Hootsuite - B2B Blog Update Campaign
Source: moosend
This incredible social media management platform utilizes email marketing to increase blog traffic while educating the subscribers. The email has a clear structure with direct questions to intrigue the B2B audience. It promotes multiple pieces of content and a webinar for added engagement.
Why It Works:
The campaign is straightforward, avoids overwhelming recipients, and places the main blog post update front and center with clear and actionable CTAs.
5. Netflix - Personalized Customer Feedback
Source: mailcharts
Netflix, which is renowned for its personalized content recommendations, seeks feedback from customers to enhance personalization further. Subscribers can easily rate shows they like, which leads them back to the platform for more personalized content suggestions.
Why It Works:
Netflix's data collection and personalization are highly effective. Multiple CTAs focus on a single goal, and user involvement in rating shows fosters engagement.
6. Grammarly - Social Media Engagement
Source: Gosquared
Grammarly, the writing enhancement tool, combines gamification with social media engagement in its weekly writing updates. Subscribers receive achievements based on their writing performance, and the email encourages sharing on social media.
Why It Works:
The email's gaming-like interaction boosts engagement through social media and acknowledges user achievements.
7. Starbucks - Exclusive Promotion
Source: Pinterest
Starbucks employs animation to differentiate its email marketing, showcasing exclusive offers for Starbucks Rewards members. The email's focus on exclusivity makes recipients feel specially chosen, driving them to capitalize on the opportunity.
Why It Works:
The email subverts expectations, stands out in inboxes, and emphasizes exclusivity.
8. Litmus - Innovative Animation
Source: Google
Litmus employs animation to enhance email design and intrigue recipients. The animation's subtlety complements the email's body copy, creating a compelling focal point.
Why It Works:
The animation is subtle and enhances the email's content. It showcases visually pleasing design and provides an organized structure.
9. Uber - Simple and Consistent
Source: pagewiz
Uber's email simplicity appeals to subscribers with brief descriptions and clear CTAs. The brand maintains consistency with its black-and-white palette and custom font, aligning with its visual branding across various platforms.
Why It Works:
Uber's brand consistency reinforces its identity, while the email's value proposition is clear and concise.
Incorporating these successful email marketing examples into your strategy can empower your marketing campaigns and drive enhanced engagement and results.
10. Apple- Minimal and Impactful
Source: Fulcrumtech
Apple's email marketing campaign introduces the Apple Watch Series 6 with elegance and precision. The campaign features a minimalist design, aligning with Apple's overall branding. It presents information about the product systematically, allowing recipients to explore its features seamlessly.
Why it works:
It has a Concise and informative copy, supported with High-quality product images and a Clear and actionable CTAs to nurture and convert the audience.
Conclusion
From Birchbox's curious subject lines to Amazon's effective cross-selling, these examples showcase innovative email campaigns. Canva's milestone celebrations, Hootsuite's educational updates, and Netflix's personalized feedback requests demonstrate the depth of engagement possible through email marketing. Grammarly's gamification, Starbucks' exclusivity, and Litmus' animation emphasize creativity and differentiation. Uber's simplicity and consistency reinforce clear messaging.
Incorporating these strategies into your campaigns can help you achieve impressive results. These examples are like blueprints for crafting compelling emails that resonate with your audience, drive engagement, and deliver outstanding outcomes.
Always Remember, the magic lies in connecting with your subscribers, nurturing relationships, and delivering value. With these examples, navigate the digital marketing landscape, elevate your game, and use emails to create meaningful connections and impactful results.
