Whenever we visit a website or app, we see many short phrases highlighted that guide us about what to do next. They are phrases like ‘Learn More,’ ‘Buy Now,’ or ‘Subscribe Now.’ These short and heightened guiding phrases are known as CTA or Call to Action.
CTAs are the most significant part that can boost your conversion rate, grow your business, and get more customers. But it’s important to use the perfect CTA for your digital product. Let’s learn about 100+ Call to Action examples to get more ideas about using CTAs.
What Is a Call to Action?
Call to Action is shortly known as CTA. It's a short phrase in your content that encourages people to take a specific step. These CTAs can be actions like signing up for a newsletter, buying a product, or following a social media page.
Common CTA phrases are “Sign Up Now,” “Learn More,” or “Get Started.” A good CTA must be clear and action-focused. It tells readers exactly what to do next. It's always suggested to keep CTA phrases simple, use active words, and create a sense of urgency in them.
For example, “Grab Your Free Trial Today!” tells the audience what they’ll gain by acting. CTAs help users get engaged, like making a purchase or joining your list. That's why it's pretty important for business success.
Call to Action Examples Based on Types
It’s possible to give you thousands of CTA examples. But that would make things difficult for you to choose the right one.
Instead, here, I am dividing the CTAs into types and adding 10 examples for each type. So, let’s check out 100+ CTA examples of 10 different types:
Direct Action CTAs
1. Buy Now
2. Subscribe Now
Dorik guides the users where to tap to subscribe to their service. It’s also a reminder about subscribing in time. It’s a simple CTA that many websites and apps use to encourage people to become regular users.
3. Sign Up for Free
4. Shop the Collection
5. Start Your Free Trial
6. Order Yours Now
7. Get Started
8. Upgrade Today
9. Start Free Trial
Shopify uses the simplest CTA: asking users to start the trial for free. With the word “Free,” this brand assures users that it is affordable. So, users no longer have to think about whether it’s paid or not.
10. Book Your Appointment
Informational CTAs
11. Learn More
Upstart uses this common CTA to ask users to learn more details about them. This one is one of the most used CTAs to ask users to spend more time and get to know more about the service or product.
12. Read the Full Article
13. Get the Free Guide Now
14. Find Out How It Works
15. Explore Our Services
16. Watch the Video
17. Get the Details
18. See the Overview
This finance website asks the audience to check their overview directly. The best part here is mentioning how long it will take. Their intelligent way encourages more users to view the details.
19. Browse the FAQs
20. View Offer Details
Volkswagen is one of the most popular car brands and they use this CTA to encourage their audiences to learn more about their available order. It must make the audience think for a second to know what’s on the deal.
Engagement CTAs
21. Create Playlist
Spotify is the world’s most popular music platform. They ask their audience to create a playlist with their favorite songs. Thus, they encourage the audience to get engaged instantly.
22. Leave a Review
23. Comment Below
24. Let’s Talk About Your Project
This website is being a little more elaborated and explained. They used this CTA to indicate two facts. The first is asking the users to talk, which means making a direct engagement. The second part is about the users’ project through which they focus on the potential clients only.
25. Tell Us What You Think
26. Vote Now
27. Participate in the Poll
28. Tag a Friend
29. Contact Us
Polywick studio directly asks the users to contact them for more info or service. Their approach is direct and they use their brand name instead of the word ‘Us’ to make it more personal.
30. Answer a Quick Question
Form Submission CTAs
31. Submit Your Application
32. Join for Free
Vimeo intelligently informs the audiences that it’s a free platform. So, users can join it completely free. This is a way to attract more users.
33. Request a Free Quote
34. Register
BBC, the most popular news platform, uses this single-word simple CTA to ask the audience to register and be their regular reader. This single word CTA is commonly used and it’s quite impactful.
35. Apply Now
36. Subscribe for More Info
37. Join Our Mailing List
38. Complete Your Profile
39. Join Our Newsletter
Zara asks their audiences to join their Newsletter with this simple CTA. It’s not a focused way but those who are interested must find it suitable.
40. Submit Your Details
Lead Generation CTAs
41. Watch Demo
Tableau asks the audience to watch their demo directly. It’s the primary step of getting leads. Potential clients watch the demo and that gets more possibilities to make them the real clients.
42. Download Your Free eBook
43. Claim Your Free Sample
44. Speak with Our Experts
Digitalsilk takes the direct method and asks potential clients to speak. It’s a way they get chances to convince their audience and transform them into clients.
45. Get a Free Call
46. Access the Webinar
47. Get Your Free Guide
48. Start Your Free Trial
49. Receive Our Free Toolkit
50. Sign Up, It’s Free
Zoom makes it intelligently. They mention that it’s free, so no one will get confused about whether to sign up or not. However, this trick is pretty effective.
Social Sharing CTAs
51. Visit Instagram Profile
52. Tweet This
53. Follow on Shop
Le Tote uses this simplest CTA to invite the audience to follow their shop. They didn’t mention on what platform, maybe they changed the link from time to time. This one is quite an interesting way to get more visitors on different platforms.
54. Share with Your Friends
55. Tag Us in Your Post
56. Post on LinkedIn
57. Spread the Word
58. Follow on Instagram
McDonalds uses a lot of CTAs on their websites. To enlarge their network on the popular social media Instagram, they use this one.
59. Invite Friends
60. Tell a Friend
Download CTAs
61. Download the App
Uber knows that most users will use the app. So, on their website, they highlight this CTA to encourage potential users to download their app and start getting their service through it.
62. Get the Free Report
63. Download for Windows
Discord goes for the easy and direct option to ask specific platform users to download their software.
64. Read More
Rakuten KOBO also uses the most common CTA to ask their users to read a book. This CTA creates a sense of curiosity to learn more and hence, to start reading.
65. Get the Whitepaper
66. Download the Brochure
67. Download the Template
68. Save the PDF
69. Download Now
70. Get the Free Resource
Subscription CTAs
71. Subscribe to Our Newsletter
72. Join Our Mailing List
73. Subscribe for Updates
74. Sign Up
Dorik AI uses the universal CTA to sign up for new users. It’s the simplest way to get users to direct the link from where they can easily sign up to their website.
75. Subscribe for the Latest News
76. Get Our Emails
77. Join Us
FoodPanda asks potential job seekers to Join them most simply. It’s a welcoming phrase that makes job seekers feel at ease and more confident to join the company.
78. Subscribe for Daily Insights
79. Sign Up for Weekly Content
80. Join Community
Fitmate is a fitness coach platform that asks the audience to join their community instead of asking them to subscribe. They make it quite welcoming and simple.
Purchase CTAs
81. Add to Cart
As you know Amazon lets you place multiple products in one order. So, they use this CTA to place different products in the cart and buy them together. It’s a very common CTA that most e-commerce websites use.
82. Shop Now
83. Check Out
84. Find Your Style
Heavenly assures their audiences that they must find things of their style with this CTA. It encourages the users to check the catalogs to find things they might love.
85. Get Yours Today
86. Order Now
87. Purchase the Product
88. Buy It Here
89. Grab Your Deal
90. Shop Online
This website simply encourages viewers to buy their products online without going through the hassle of visiting the market.
Event Registration CTAs
91. Register for the Event
92. Save Your Spot
93. Join Us
MeetUP is a people meeting platform where people can join and meet others. The website uses the CTA, ‘Join Meetup.’ Instead of the word, ‘Us’ they use their brand name to invite new users.
94. Reserve Your Seat
95. Sign Up for the Webinar
96. RSVP Today
97. Stay Informed
To join an event, TED AI does not directly ask you to register but makes it indirectly more interesting by using the CTA, ‘Stay Informed.’ By this phase, they create an urgency and importance that encourages doing it instantly if you don’t want to miss the event.
98. Book Your Place
99. Get Your Tickets
100. Find Late Escape Deals
Booking.com is also creating an urgency with their highlighted CTA, ‘Find Late Escape Deals.’ This one must encourage the audience to see what’s the last to escape deals that they shouldn’t miss.
Where to Use Call to Action?
There are different aspects and areas in a content or digital product to use as a call to action. Here, I’m adding a table that will help you understand where you can use what type of call to action:
| Place to Use a CTA | Details | Example |
|---|---|---|
| Landing Pages | The primary page where visitors arrive. | Start Your Free Trial |
| Blog Posts | Positioned at the end or within the content. | Subscribe for Updates |
| Emails | Encourages readers to click through. | Shop Now or Claim Your Offer |
| Social Media | Directs followers to more in-depth content or actions. | Learn More |
| Pop-ups | Capture sign-ups or prompt sales quickly. | Get 10% Off |
| Product Pages | Located on pages with products to boost purchases. | Buy Now |
| Checkout Pages | Reminds buyers of promotions or add-ons at the final purchase step. | Add Gift Wrapping |
| Video Content | Guides viewers towards further action. | Watch More or Subscribe Now |
| Testimonials Pages | Encourage customer reviews or similar actions. | Join Our Happy Customers |
| Banner Ads | Brief, attractive CTAs to drive users to specific deals or pages. | Discover Deals Today |
| Footer of Website | It is located site-wide. Offer easy access to sign-ups or contact options. | Contact Us or Join Our Newsletter |
| Customer Support Pages | Converts help-seekers into loyal customers. | Upgrade Your Plan |
How to Choose the Right Call to Action
You can't just choose any words for the CTA. Choosing the right CTA is necessary. Remember, it can make a huge change in your business approach. Here are the things you should consider while choosing the right CTAs:
Align It with Your Goal Directly
Try to define what you want to achieve with the CTA. It can be for sign-ups, purchases, or engagement. Make sure that your CTA directly supports this goal. For instance, if you want more sign-ups, use phrases like 'Join Now' or 'Sign Up Today.'
Understand Your Audience
Before choosing a CTA, first learn your audience. Think about their preferences, language, and motivations. For example, if you’re targeting professionals, a direct, straightforward CTA like 'Get Started' might work better than playful language.
Match the CTA to the Stage of the Buyer’s Journey
Customize your CTA according to the stage of the audience's journey. For new visitors, 'Learn More' works well to educate them without pressure. For returning visitors, CTAs like 'Buy Now' or 'Subscribe' might be more effective.
Use Action-Oriented Language
Use words that inspire action and convey a sense of urgency. Phrases like 'Grab Yours,' 'Shop Now,' or 'Discover' encourage readers to act quickly and feel excited about it.
Make It Time-Sensitive
Adding urgency is essential to motivate action. CTAs like 'Limited Time Offer' or 'Last Chance' encourage readers to act before they miss out. This type of phrase makes your offer feel more valuable.
Choose It Based on the Placement
The placement of your CTA influences its effectiveness. In emails or blog posts, CTAs work well at the end. However, on social media, they may perform better within the post itself. In pop-ups, keep the CTA visible and clear to increase clicks.
As I mentioned before, today we’ll provide you with a lot of call to action examples. Before that, let me tell you a secret. You can make your own CTA very easily.
Just use the Dorik AI Text Generator and give it a prompt. It will make lots of CTAs for you.
So, if you want to make a personalized CTA, try this easy-to-use tool and make it just like you want it to be. Otherwise, you can choose any tool from the examples I will mention in the next section.
Significances of Using Call to Action
Undoubtedly, CTAs hold a greater significance for your business. Still, many underestimate its importance and this ultimately makes them regret it.
However, let's learn why using CTAs is so important:
-
Drives User Action: CTAs guide users to take specific steps, like signing up or buying a product. They help turn users' interests into real actions.
-
Increases Conversion Rates: A well-placed 'Buy Now' button can turn visitors into customers as they reduce the risk of the second thought of not buying it. Thus, properly made CTAs increase your conversion rates effectively
-
Guides Users Through the Customer Journey: CTAs are essential at each stage of the customer journey. They ensure users move smoothly from awareness to action.
-
Boosts Engagement and Interaction: They encourage users to engage with your content. They are effective in keeping your audience active and connected to boost engagement.
-
Creates a Sense of Urgency: Time-sensitive CTAs like 'Limited Time Offer' or 'Grab Yours Before It's Gone' encourage users to act quickly and ultimately motivate users to make decisions instantly.
End Note
CTAs are important, no matter what type of website or app you are developing. You need to guide your audience with clear words and make sure they can find the words without any effort. So, always try to use short, conceptual, relevant, and focused CTAs that are properly highlighted.
You can either choose one from the 100+ call to action examples I’ve mentioned or just generate the most appropriate CTA using the Dorik Text generator. Best wishes for you.
