AI is rapidly transforming sales. According to IBM, 77% of businesses worldwide use AI to increase sales or are planning to do it.
AI algorithms can analyze data, generate insights, and automate tasks to help you sell smarter and faster. The right AI tool can be a game changer for finding leads, sending personalized outreach, creating predictive revenue forecasts, and more.
But with new AI sales assisting software launching all the time, how do you choose?
This guide covers the 7 best AI tools for sales to consider in 2024. I explored and tested many tools to create this shortlist of the best-performing AI sales tools for you.
7 Best AI Sales Tools
Let's dive into the top AI tools that you can incorporate into your sales workflow to automate and enhance essential sales activities at every stage of the sales funnel.
1. Dorik AI(Best for Business Website Creation)
Every business must have an online presence to get more exposure and Dorik AI website builder can help you there. Dorik is a no-code website builder powered by artificial intelligence. You can create a website for your business by just writing what type of website you want (e.g. landing pages, lead generation, small business, etc.) and how you want it to look. Dorik AI will handle the rest for you, from designing your website to creating website copy.
Key Features
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You can create a website from scratch with a single prompt
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Dorik offers 100+ professionally designed templates and most of them are business-focused
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It allows integration with popular marketing and sales platforms to easily collect lead data
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The platform is beginner-friendly and easy to use
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Complete design freedom with AI-based suggestions
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You’ll get an
Pros
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Anyone can build a website without hiring web designers and developers
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The integrations help your business grow faster in an automated manner
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The pricing is very affordable for small businesses
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Additional AI tools for content and image generation does the work of a copywriter and a graphics designer
Cons
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Limited e-commerce functionalities
Pricing
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Free: Available
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Personal: $15 per month (billed annually)
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Business: $39 per month (billed annually)
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Agency: Custom pricing.
2. Regie.ai (Best for Prospecting)
Regie.ai offers a complete AI-powered sales assistant suite for managing the entire sales workflow. It handles prospecting, lead engagement, outreach programs, and more. Your sales reps can use its generative AI and automation tools to enhance your go-to-market strategy.
Key Features
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Lead enrichment to identify prospects and automated lead list building
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You can automatically book meetings with the prospects
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Discover new target accounts and contacts to add to your CRM sheet
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Automated email and
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Generate accurate transcriptions of your meetings
Pros
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Helps fully automate repetitive sales tasks
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Streamlines the entire sales process in one platform
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Provides actionable insights powered by AI
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Auto-pilot agents work around the clock to engage untapped customer segments and book meetings.
Cons
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Offers very limited integration options with existing CRM and sales tools
Pricing
The pricing varies depending on individual business needs. You’ll have to contact their sales team for more pricing info.
3. Clari (Best for Revenue Forecasting)
Clari is a unified revenue platform. It uses AI to analyze historical deals, pipeline data, and rep activity to provide accurate sales forecasts. You can generate revenue predictions and identify risks with the help of Clari.
Key Features
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AI-driven revenue forecasts
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Deal insight and risk analysis
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Forecasting models tailored to the company
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Mobile app with real-time alerts
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Integration with CRM and calendars
Pros
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More accurate revenue predictions
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Real-time visibility into pipeline health
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Insights to focus on key deals
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Takes biases out of forecasting
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Easy to update forecasts on the go
Cons
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Setup and data training require expertise in business processes
Pricing
Need to contact the sales team to know the pricing.
4. Freshsales (Best Sales CRM)
Freshsales is a sales-focused software product from Freshworks. Freshsales combines CRM with AI capabilities for sales engagement, lead nurturing, and pipeline management. With the help of Freddy AI, you can easily segment and run sales campaigns to generate quality leads.
Key Features
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AI lead scoring and routing
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Smart email productivity tools
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Built-in phone call, email, and SMS channels
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Conversation intelligence tracks user communication and offers actionable insights.
Pros
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All-in-one CRM with AI capabilities
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Helps focus on hottest leads first
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Automates administrative tasks
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Provides insights to improve messaging
Cons
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Limited selection of integration with other tools
Pricing
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Free
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Growth: $15 /user /month (billed annually)
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Pro: $39 /user /month (billed annually)
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Enterprise: $69 /user /month (billed annually)
5. Avoma (best for sales meetings)
Avoma streamlines your virtual meetings with prospects. It is a sales engagement platform with AI tools for meeting scheduling, transcriptions, post-meeting summaries and insights, CRM integration, etc. With the help of machine learning, Avoma allows you to track your sales agent’s performance during the meeting too.
Key Features
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AI-powered meeting performance scoring
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Real-time cues during meetings
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Automated topic detection, live bookmarking, and tracking keywords during meetings
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Conversation analytics and reports
Pros
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Reduces sales call prep time
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Helps drive better engagement
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Takes notes and captures action items
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Provides insights to improve over time
Cons
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You need to purchase advanced tiers to get access to some key AI features.
Pricing
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Basic: Free
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Starter: $24 /user/month
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Plus: $59 /user/month
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Business: $79 /user/month (billed annually)
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Enterprise: $129 /user/month (billed annually)
6. Postaga (best for outreach sequencing)
Want to send cold emails? Postaga can be your go-to AI tool for that. Postaga uses AI to optimize your sales outreach with personalized messaging and link building. It helps you engage prospects at scale.
Key Features
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Outreach campaign creation wizards
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Automated email sequencing
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It can analyze your site and find high-potential campaign ideas
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Lead and contact data scraping tools
Pros
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Automates the full outreach process
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Provides guidance for campaign creation
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Scrapes data to identify and engage prospects
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Generates initial email drafts to customize
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Tracks email metrics to refine the approach
Cons
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Lead data capture capability is limited
Pricing
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Free trial available
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Pro: $99 /month
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Agency: $299 /month
7. Clay (best for scraping lead data)
Clay is a lead intelligence platform that scrapes data from the web and surfaces insights to personalize sales outreach. Your go-to-market team can land more meetings with prospects with the help of Clay.
Key Features
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Web data scraping and structuring
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You can build lead lists using its built-in API keys to target different sources to collect data
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Email and phone number finder can enrich your leads with data
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Built-in AI email writer and email sequencing feature
Pros
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Helps build targeted lead lists
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Enriches data to personalize outreach campaigns
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Verifies contact info before outreach
Cons
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It can scrape data from a limited number of sources
Pricing
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Free
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Starter: $149 /month
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Explorer: $349 /month
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Pro: $800 /month
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Enterprise: Custom pricing.
Best Practices for Using AI in Sales
How can you maximize the benefits of AI for the sales process? Here are some top tips for using AI in sales.
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Start small - Pick one AI tool focused on a specific part of your sales process before expanding. This allows you to learn how AI works in sales before automating the whole process.
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Combine AI with human touch - The most effective approach blends AI automation with human personalization. You can leverage the strengths of both to get the best result.
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Clean your data - AI is only as good as the data behind it. Take time to clean up old or duplicate data in your CRM for the most accurate insights.
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Review insights together - Have your sales reps discuss AI-generated insights as a team. This builds buy-in and focuses on high-impact changes.
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Continue A/B testing - Use A/B testing to refine how and when you deploy different AI tools. Measure results and keep optimizing.
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Provide feedback loops - Ensure sales reps can validate or correct AI recommendations easily. This improves accuracy over time.
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Monitor for bias - Review datasets and AI outputs to ensure diversity and avoid biased results. AI should aim to be inclusive.
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Protect prospect data - Only use AI tools that apply best practices for data privacy and securing prospect information. Ethics matter.
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Focus on augmentation - Position AI as enhancing human capabilities, not replacing sales reps. Make it a collaborative tool to empower salespeople.
Remember, even though AI tools are generating outstanding results, AI has some limitations too. So, don’t rely completely on AI and instead, plan some manual involvement in the process to get the best result.
Tips to Choose the Best AI Tools for Sales
How do you determine the right AI sales assistant software for your team? Well, you can keep the following tips in mind.
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Consider your biggest sales friction points - Target tools that alleviate pain points your team faces. Don’t get distracted by bells and whistles.
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Define your use cases - Outline specific scenarios where AI could add value before evaluating solutions. This keeps your search focused.
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Vet AI transparency and ethics - Select vendors who explain their AI methodology and prioritize unbiased models that protect data privacy.
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Compare integrations - Look for AI tools that integrate smoothly with your existing tech stack like your CRM, email, and calendar.
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Start with limited scope trials - Most AI tools offer free trials. Take advantage of testing usability and results before committing.
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Calculate ROI potential - Estimate expected time and revenue savings compared to the tool cost. Focus on optimization, not just automation.
You can transform sales productivity and effectiveness by identifying the best opportunities for AI and picking the right tool for your needs.
👉 Related Read: 9 Best AI Tools for Productivity
FAQs on Best AI Tools for Sales, Answered
Which AI is Best for Sales?
The "best" AI tool depends entirely on your specific needs and use cases. You have plenty of options for different aspects of your sales process. All you have to do some testing to find out if the tool is right for you or not.
How can AI be Used in Sales?
AI can power a wide range of sales use cases like identifying prospects, enriching lead data, automating outreach, scoring leads, personalizing messaging, analyzing conversations, predicting revenue, recommending next steps, and more. The key is to focus AI on augmenting repetitive or data-driven tasks to let sales reps focus on relationship building.
Can AI Take Over Sales?
It's unlikely AI will fully replace sales reps any time soon. The emotional intelligence, creativity, and relationship-building of talented salespeople remain hard to replicate. However, when applied properly, AI tools excel at optimizing workflows, surface insights, automating tasks, and enabling sales reps to operate at the top of their game. The future role of sales reps will be leveraging AI to build deeper connections faster.
Conclusion
The right AI tools for sales can have a tremendous impact on boosting sales productivity, efficiency, and performance. AI capabilities for lead engagement, conversation intelligence, predictive analytics, and sales acceleration can help transform outdated manual processes.
However, not all AI tools are created equal. It's important to clearly define your sales challenges and ideate specific use cases before evaluating options.
Focus on combining the strengths of AI automation with human insight and relationships. With the proper integration and feedback loops, AI and sales reps can work together seamlessly to drive more sales.
AI can help your team sell smarter, optimize workflows, and exceed revenue goals.
