What is a Subscription Form - A Complete Anatomy

For lead generation to collecting email lists, a subscription form plays a crucial role.

Wondering what this thing could be? No worries!

In this blog, we will answer what is a subscription form. And we will provide a guide on form creation, it's types, examples, and best practices.

What is a Subscription Form? 

A subscription form is an effective path that website holders use to capture contact information from their target audiences. 

Subscription forms help to collect visitors' information and create brand establishment. On the other hand, buying email lists is considered spam and illegal. In this regard, subscription forms allow your company to collect email lists legally.

Besides, you can easily capture leads from your blog page or online store by using subscription forms.

Expert marketers leverage these forms to build continuous communication with their subscribers. Thus, they can easily run successful email marketing campaigns and turn in more sales.

How to Create a Subscription Form?

Well, the process of creating forms like newsletter signup forms and email signup forms is all similar. They all use the same key elements or almost the same templates.

So, whether you are creating subscriber base forms or collecting the company's email list, you can follow the method below.

1. Utilize a Form Builder.

There are two ways you can create a subscription form.

So, if you ask me what is the easiest way among both, I will suggest you pick a form builder that can save tons of your productive time.

Now, there are plenty of form builders around the web. But today, I will guide you on how you can create a subscription form using Dorik, the best drag-and-drop noCode builder.

2. Choose a Pre-built Form.

So for this, you have a bundle of pre-built subscription form blocks in the Dorik Dashboard. But how to get these?

Stay engaged, and you will get an effective subscription form at the end of our creative journey.

Phase-o1:

Firstly, Visit Dorik and click the 'Sign-up' button. The sign-up journey is easy and quick. No extra hassle for you to onboard.

Once you are signed up, you will land on the Dorik dashboard.

Here, you can see Dorik 'CMS' and 'Static' options. As subscription forms are mostly used in newsletters, I will prefer the 'CMS' option for our today's journey.

Phase-02:

Now, let's explore the process on how you can go to your site editor dashboard:

Click on 'CMS' > 'Create New Site' > Choose a template > Design & Pages.

Now, you are on the site editor, where you can add your subscription form. Identify a location on your site template where you want to place the form.

Then, click 'Add New Section,' you can select any pre-made form from the 'Section Collection' or 'Custom Section' as per your need.

Let s have a quick look at the process.

This way you can add a subscription forms section on your site.

However, if you do not want to choose an entire pre-made section, you can also add a subscription form block on your site. For this, determine where to add the block and click 'Add new element.'

Let's assume that I want to place the form down the hero section. So I will click the '+' icon on this.

Then, a block library will pop up. Select the pre-made 'Subscription Form' block from it.

And congratulations. It's all done.

3. Customize it as Per Your Design Layout.

Now, you have your subscription form at your fingertips. At this point, you can customize it any way you want to change its structure or appearance.

Whether you need a newsletter or an email signup form, you can easily customize it from the sidebar editor. You can also integrate the forms with email automation tools from here too.

Types and Examples of Subscription Forms 

1. Single Page Subscription Form

A single-page form is a form type that changes dynamically depending on the user's interaction.

On The New York Times subscription form, they placed the subscription form calls to action button above the fold of their webpage.

And when a user clicks the button, it will redirect them to a particular Subscription web page.

So, the subscription form will act differently for you when you click different radio buttons on its 'New Introductory Offer' options.

2. Inline Subscription Form

An inline form is typically placed within the content of a website. Thus it is an effective way to turn your most engaged reader into leads and consumers.

This newsletter subscribers form on Hubspot Blog offers only a few options to the visitors. They added- a few checkboxes, an input field to collect Email addresses, and a calls-to-action button. 

3. Popup Subscription Form

Sender has used a subscription popup form.

Popup forms have both of its positive and negative sides.

This kind of form pops over a webpage's content during visiting time. A user might find it annoying while they are visiting. Therefore they might end up leaving the website.

However, a popup form is used to maintain perfect placement and a possible opportune time to increase your leads' conversion.

What are the Key Elements of a Subscription Form?

There are many common elements you might notice in a subscription form example. But now, I want to introduce the key elements you should not miss out on while creating one.

1. Title

A headline or a title describes the purpose of your subscription form. Such as 'Subscribe To Our News Letter' or 'We Are Launching soon' gives a message about why you should subscribe to the form.

2. Input Fields

A specific area of a form where users insert required information and data such as Name, email address, phone numbers, etc.

3. Calls To Action buttons

Buttons that visitors click after filling out an entire form. Such as Submit Button, Login button, Signup button, etc.

What are the Best Practices for Subscription Forms or Signup forms?

Conclusion

Now that you know 'What is a subscription form,' I hope this blog will make your form creation journey easier.

As you are familiar with multiple types of forms, you can try various types instead of only one. Thus, you can easily identify which one is turning more conversions into your funnels.

You can also place the forms in a perfect location so it that they do not miss out visitor's attention.

Good Reads

1. Marketing Newsletter Platforms

2. Strategies for Email Marketing.

3. Profitable Blog Niche ideas.