Undoubtedly, an online business portfolio helps a business showcase its work, stand out from the crowd, attract clients, and eventually secure sales. So, if you operate a business, you should get an online business portfolio, too.
However, the tension strikes when you think about how to make a business portfolio. You might consider building such a portfolio is a complicated process. But the reality is quite the opposite.
That said, in this article, you’ll learn easy steps to create a portfolio that not only looks professional but also gets results. Let’s get going.
How to Make a Business Portfolio: An Easy Guide
We’ll now read key steps to building a well-crafted business portfolio. Ensure that you read each step slowly and take action accordingly.
Step 1: Pick a Domain
The first step in building a business portfolio website is to select a domain. A domain acts as the address of your site. People will see it before they see your work, so you must choose a name that matches your brand, stays in people’s minds, and stands out.
Here are a few simple tips to choose a domain name easily:
Focus on Your Brand: Use your business name or your leading service in the domain. Keep it short and easy to spell. A clear and catchy name helps people remember you.
Keep It Simple: Avoid hard words or long names. A short and clean domain helps people find your site faster.
Pick the Right Extension: .com is still the most popular extension, but you can also try .tech, .design, or others that match your field.
Related Read: .com vs .org
Check If It’s Available: Use a domain search tool to see if the name is available. Also, check if anyone else owns the name or has a similar trademark.
Use Strong Keywords: If you can, use a word people search for in your field. This helps your site show up in search results.
Take time to choose a good domain name. A strong name helps people find and remember you, so don’t rush.
Step 2: Choose a Website Builder
After you pick your domain name, the next step is to choose a website builder. This tool helps you create your site without writing code. It gives you the layout, design, and features to show your work online.
Now, let’s say which website builder to choose since you’ll find many during the search. Let us help you. Some popular ones are Dorik, Wix, Squarespace, and WordPress. Each one offers different tools, templates, and levels of control.
Things to Check Before You Choose One:
Ease of Use: You should be able to build and edit pages without help from a developer. So, ensure your chosen builder offers a drag-and-drop editor, ready-made templates, and an AI website generator.
Design Options: Pick a builder that lets you choose from clean and modern templates. You should also be able to change colors, fonts, and layouts to match your style.
Mobile-Friendly: Your site must look good on phones and tablets. The builder should offer mobile-friendly designs by default.
Speed and SEO Tools: A good website builder loads pages fast and gives you tools to help your site show up in search results.
Hosting: Check if the builder offers fast, high-quality hosting with excellent bandwidth and storage.
Price: Check the pricing. Some builders charge more for simple features. Pick one that gives you what you need at a fair price.
If you want a builder that ticks all these boxes, try Dorik. It’s a no-code website builder that gives you clean designs, full control, and fast performance. You don’t need to know how to code.
Dorik uses AI to help you build a site from just a prompt! The generated site might fit your brand and work on all devices. Another benefit of choosing Dorik is that you don’t need to select any hosting provider to keep your site live.
Dorik includes built-in hosting that is fast and reliable. So, try it today.
Good Read: How to Choose an AI Website Builder
Step 3: Create a Business Portfolio
After picking a domain and a website builder, preferably Dorik, you can begin creating your business portfolio. So, log in to your Dorik account. If you don’t have an account, create one.
Then, select whether you want to build a CMS or a Static site. For your information, a Static website comes with fixed web pages and offers comparatively fewer functionalities than a CMS website.
If you plan to create and manage content and need customization freedom, a CMS is your ideal option. Select the CMS and then follow one of Dorik's three website-creation methods below.
Build a Portfolio with AI
To build a professional business portfolio with Dorik AI, hit “+Create New Site With AI” button.
You’ll then notice a pop-up featuring a field, a prompt insertion box, a drop-down menu for website language selection, and a button to build your site. You need to work on these elements.
So, write your portfolio name in the “Name of Your Website” field, write a well-crafted prompt with your portfolio website instruction in “Website/Business Description” box, choose your portfolio website language using “Language (Optional)” drop-down menu, and finally, press “Generate Your Website” button.
Wait for a moment and let the magic happen. Three..Two…One - Your business portfolio is ready. Let’s have a look.
Here’s the prompt we used to generate this business portfolio:
Create a sleek, modern, and professional business portfolio website for a company called CoreConsult. The style should be minimal yet high-impact, using a mix of deep blue, white, and metallic accents. Prioritize mobile responsiveness, animations on scroll, and modern typography.
Note that you can always customize the website according to your preferences if you don’t like the AI-generated one. We’ll discuss customization briefly later in this article.
Let’s now move on to Dorik's second website-creation method.
Make a Portfolio with a Template
You’ve seen how to build a world-class business portfolio with AI in a few clicks. We’ll now demonstrate how to use a template to create a website with Dorik. Let’s begin.
So, first, log in to your account and choose your website type. Then, press “+ Create New Site” button.
You’ll now visit the template page. Look at the left side and choose a template category (you can also search for a template). Then, hover the mouse pointer over a template, and two buttons will appear.
Note that we recommend the Taxwise, JB, or Investory templates for creating a business portfolio. You can also choose any template and customize it according to your needs.
Lastly, hit the “Use Theme” button.
You’ll then visit the Dorik site editor to customize the site. So, that’s all with the second website-building method. Let’s explore the last method.
Create a Portfolio from Scratch
Okay, you’ve already glanced at the method. How? Let’s explain. Once you log in to your Dorik account, select the website type and press “+ Create New Site” button, you visit the template page, don’t you?
There, you can see a button titled “+ Create From Scratch” at the top above the search bar.
Just hit that button and you’ll be taken to the site editor. Here, you can customize your business portfolio website from scratch. We’ll now show you how to customize your website with the Dorik site editor.
Step 4: Customize Your Business Portfolio
Customizing a website with the Dorik site editor is easy, thanks to its user-friendly interface. Once you enter the editor, you’ll see a left-side panel, a top bar, and the canvas.
The left side panel contains the most tools to help you customize your site.
Let’s change the logo. To do that, we’ll click on the logo, and a movable navigation panel will populate on the right-hand side.
Now, head to the “Brand Logo” area on the ‘Navigation’ panel. Here, you can delete or replace the logo image. You can also generate a logo using Dorik’s AI Image Generator. To generate a logo with AI, click the three-star icon beside the “Brand Logo” on the ‘Navigation’ panel.
You’ll now notice a pop-up. Choose your logo type (e.g., photo or illustration), then write a prompt in the prompt field, select logo size (e.g., Square, Landscape, Portrait), and click ‘Generate’ button.
See! How easily you can generate a logo for your business portfolio. Let’s now change the website color scheme and typography. We’ll move to the left-side panel and click “AI Quick Style” menu.
After that, an AI Quick Style panel will populate. This panel lets you choose your preferred website color scheme and typography.
Okay, you’ve learned a lot about the customization process. We encourage you to explore the site editor and read the Dorik Website Builder documentation to learn more about the customization.
You can also watch the animation below to see how we customize the site using elements and UI blocks.
That’s how you design a business portfolio website with Dorik site editor.
Step 5: Build Essential Pages
Now, you must focus on creating the key pages for your business portfolio. For your information, each page helps visitors learn about you and your work. Below are the essential pages and tips to make each one effective.
Homepage
We’ve already built it. Still, it’ll be wise to know what a business portfolio homepage should contain. Here you go: it should tell people what your business does in clear words.
A homepage should feature clear images or a simple banner to grab attention. It shouldn’t have too many elements, and its layout needs to be neat. Plus, a home should come with a strong headline that states your service or skill.
It should also include a short introduction that shows how you help clients. Last but not least, it must feature a call to action like “See My Work” or “Contact Me” to guide visitors.
Also Read: How to Create a Homepage
Portfolio Page
This page shows your work and skills. Add your best projects with clear photos or screenshots. Write brief descriptions that explain the goal, your role, and results. Group similar projects so visitors can browse easily.
Good Read: How to Build a Portfolio Website
About Us
Visitors want to know who you are. Share your background, values, and what makes your business different. Keep the tone professional but friendly. Add a photo of yourself or your team to build trust.
Related Read: How to Create an About Us Page
Contact Us
Make it easy for visitors to contact you. List your email, phone number, and address if you have one. Add a contact form with only a few fields so people don’t feel overwhelmed.
Also Read: How to Create a Contact Us Page
Blog
A blog helps you share news, tips, and ideas about your business. It keeps your site active and helps people find you in search engines. Write posts that your clients will find helpful and interesting.
Also, regularly post content that your clients might find helpful and interesting. Doing so lets you build trust, demonstrate expertise, and encourage repeat visits. Over time, this can strengthen your brand and attract more potential customers.
Good Read: How to Create a Blog
Testimonials
This is a crucial page as it shows your expertise in your business. So, design it cautiously and show positive client feedback to build trust. If possible, add short quotes with the client’s name and company. Use genuine reviews to make your site more trustworthy.
Take your time to build these pages well. A strong portfolio site helps you attract clients and make a good first impression.
Related Read: How to Ask for a Testimonial
Step 6: Publish Your Business Portfolio
Once you finish building your website, it’s time to publish it and show your work to the world. Before you hit the publish button, check everything carefully.
Review your content for spelling and grammar errors. Make sure all links and buttons work correctly. Test your site on different devices, such as phones, tablets, and computers, to ensure it looks good everywhere.
After publishing, share your website link on social media, email signatures, and business cards. Tell friends, family, and potential clients about your new online portfolio.
Remember to update your portfolio regularly. Add new projects, blog posts, or testimonials to keep your site fresh and relevant.
Step 7: Optimize for SEO
After you publish your website, you want people to find it easily. SEO, or search engine optimization, helps your site appear in search results when potential clients look for services like yours.
Start by adding clear titles and descriptions to each page. Use keywords that match what your clients search for. For example, if you offer graphic design, include phrases like “graphic design services” or “logo design.” These keywords help search engines understand your site.
Then, focus on organizing your content with headings like H1 and H2 tags. This structure helps both visitors and search engines understand your pages better. Also, add alt text to all images.
Lastly, make sure your website loads fast and works well on mobile devices. If you use Dorik, you do not need to worry much about responsiveness or use third-party tools for SEO.
Dorik includes built-in SEO features that let you easily add page titles, descriptions, keywords, and alt text right inside the builder. This makes on-page SEO simple and efficient, so you can focus on growing your business!
Also Read: SEO Best Practices
Bonus: Check These Business Portfolio Examples for Inspiration
We’ve already built a professional business portfolio with Dorik. However, we felt the urge to share some examples of our business portfolios in this section. We believe these might help you by giving you portfolio design ideas. Let’s explore these.
1. IKEA Company Portfolio
IKEA’s business portfolio focuses on products and solutions for offices and workspaces. The portfolio highlights office furniture, storage options, and workspace planning. The site uses clear categories so visitors can quickly find the right products.
It also shows IKEA’s commitment to sustainability by featuring eco-friendly materials and designs. The clean layout and simple navigation make it easy to explore many options without feeling overwhelmed.
IKEA’s portfolio teaches you how to organize information clearly while keeping the site friendly and easy to use.
2. Samsung SDI Business Portfolio
Samsung SDI’s portfolio shows its work in batteries and energy storage technology. The site uses bold colors and modern design elements that fit its high-tech products.
Samsung focuses on innovation and green energy, and its portfolio explains its technology in a way anyone can understand. It uses stunning images to show how the products work and their benefits.
The portfolio also highlights Samsung SDI’s global presence and sustainability goals. This example is useful if you want to present complex technology clearly and make your company look cutting-edge.
3. WDCS Technology Portfolio
WDCS Technology offers software development and digital services to many industries. Their portfolio is neat and professional.
It includes case studies that explain the problems WDCS solved for clients. The site also shows client testimonials that prove their reliability.
WDCS keeps the design simple, with easy-to-read text and clear visuals. This portfolio shows how to prove your company’s skills and build trust by sharing real project results and happy client feedback.
FAQs
What is a Business Portfolio?
A business portfolio is a collection of documents, images, and information that shows a company's activities. It highlights products, services, projects, and achievements. A good portfolio helps potential clients or partners understand your business quickly.
Why Should You Make a Business Portfolio?
You should make a business portfolio to showcase your work and strengths. It builds trust and helps you stand out from competitors. A portfolio also makes it easier for clients to see your experience and decide to work with you.
What Should a Business Portfolio Include?
A business portfolio should include a homepage, portfolio page, about us, contact page, blog, and testimonials. It should clearly show your products or services, company story, and client feedback. This helps visitors learn about your business and get in touch.
What is the Difference Between a Company Profile and a Company Portfolio?
A company profile gives a brief business overview, including its history, mission, and key facts. A company portfolio focuses more on showing actual work, projects, products, and results. The profile tells who you are, while the portfolio shows what you have done.
Our Concluding Thoughts
That’s it! Now you know how to make a business portfolio that’s clean, professional, and aligned with your brand. This article shows you the easy steps to accomplish this job.
However, you need to remember these factors when building a business portfolio. Keep your design simple, highlight your best work, and make it easy for visitors to understand your offer.
A strong portfolio builds trust and helps you stand out. Remember to keep it updated as your business grows. A well-crafted portfolio isn’t just a showcase, it’s a powerful tool to move your business forward.
